The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Cigarette, Billboard, Grocery Store Agency: Robaire and Hogshead / Los Angeles Client: Michael Ruppert Studios Category: Trade / Trade Color Full Page or Spread: Campaign
Trade Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Trade / Trade Color Full Page or Spread: Campaign
Bus Driver Agency: Fallon / Minneapolis Client: International Category: Trade / Trade Color Full Page or Spread: Campaign
Hanging Skates Agency: Fallon / Minneapolis Client: The Hockey School Category: Trade / Trade Color Full Page or Spread: Campaign
Dr. Ho/Greenspan/Hillary Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
FISCHER AMERICA 18 unexpected years. Agency: Fischer America / São Paulo Client: Fischer America Category: Trade / Trade Color Full Page or Spread: Campaign
Brain Surgery/Nuclear Reactor/Human Cloning Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Velux America Category: Trade / Trade Color Full Page or Spread: Campaign
Helmut, Distance, Rear Agency: Merkley Newman Harty / New York Client: BMW Motorcycles Category: Trade / Trade Color Full Page or Spread: Campaign
Business Rules Agency: Mullen / Wenham Client: Fortune Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Schematic, Slide Rule, 1969, Frankenstein Agency: Mullen / Wenham Client: Genuity Category: Trade / Trade Color Full Page or Spread: Campaign
Collating/Kicking the Copier/Suicide Hotline Agency: Palmer Jarvis DDB / Vancouver Client: Docusystems Category: Trade / Trade Color Full Page or Spread: Campaign
Bubbles/Castle/Cards Agency: Saatchi & Saatchi / Singapore Client: CAAS Category: Trade / Trade Color Full Page or Spread: Campaign
Hack/Merit/Seen It Agency: Taxi / Toronto Client: Marketing Awards+ Category: Trade / Trade Color Full Page or Spread: Campaign
Magazines Agency: Young & Rubicam / São Paulo Client: About Category: Trade / Trade Color Full Page or Spread: Campaign
Operation/Dandruff/Ice Cream Agency: BMP DDB / London Client: Volkswagen Passat Category: Consumer Television / Consumer Television Over :30 Campaign
Homestead Poster Campaign Agency: Archrival / Lincoln Client: Homestead of America Category: Package Design / Product Packaging: Campaign
Beacon + Agency: Beacon Communications / Tokyo Client: Beacon Communications Category: Package Design / Product Packaging: Campaign
Jars of Clay Agency: PeñaBrand/Butler Shine & Stern / Sausalito Client: Amnesty International Category: Package Design / Product Packaging: Campaign
Sorry for the Confusion Agency: Duffy Design / Minneapolis Client: Art and Architecture Category: Package Design / Product Packaging: Campaign
Coastal Cleanup Day Poster Series Agency: Eleven / San Francisco Client: California Coastal Commission Category: Package Design / Product Packaging: Campaign
Block Party Agency: Goodby Silverstein & Partners / San Francisco Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Crissy Field Campaign Agency: Goodby Silverstein & Partners / San Francisco Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Egret Agency: Goodby Silverstein & Partners / San Francisco Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Flying Circus Agency: Goodby Silverstein & Partners / San Francisco Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Kite Agency: Goodby Silverstein & Partners / San Francisco Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Red Cross Poster Agency: Graham Clifford Design / New York Client: Residents of New York City Category: Package Design / Product Packaging: Campaign
9/11 Poster Agency: Griffith Phillips Creative / Dallas Client: Salvation Army of Texas Category: Package Design / Product Packaging: Campaign
See the city Agency: Happy Forsman & Bodenfors / Göthenburg Client: Arkitektur Museet Category: Package Design / Product Packaging: Campaign
The eye Agency: Happy Forsman & Bodenfors / Göthenburg Client: Arkitektur Museet Category: Package Design / Product Packaging: Campaign
Bjorn Dahlstrom Agency: Happy Forsman & Bodenfors / Göthenburg Client: Rohsska Museet Category: Package Design / Product Packaging: Campaign
Watercloset workshop: sit beautiful! Agency: Happy Forsman & Bodenfors / Göthenburg Client: Rohsska Museet Category: Package Design / Product Packaging: Campaign
TV/Flowerpot/Fishtank Agency: Kinetic Interactive / Singapore Client: Residents' Committee Category: Package Design / Product Packaging: Campaign
Camo Agency: Kinetic Interactive / Singapore Client: Singapore Cancer Society Category: Package Design / Product Packaging: Campaign
Shirt/Blouse/Sweater Agency: Kinetic Interactive / Singapore Client: Singapore Petroleum Limited Category: Package Design / Product Packaging: Campaign
what's the story behind old glory Agency: McWhorter Design / Decatur Client: McWhorter Design Category: Package Design / Product Packaging: Campaign
Goethe, Holbein, Passavant Agency: Ogilvy & Mather / Frankfurt Client: Frankfurter Museum Category: Package Design / Product Packaging: Campaign
AIGA Chicago Annual Meeting 2001 Poster Agency: Pivot Design / Chicago Client: AIGA Category: Package Design / Product Packaging: Campaign
Institute for Nanotechnology at Northwestern University Recruitment Poster Agency: Pivot Design / Chicago Client: Institute for Nanotechnology Category: Package Design / Product Packaging: Campaign
Black World History Museum Poster Campaign Agency: Rodgers Townsend / St. Louis Client: Black World History Museum Category: Package Design / Product Packaging: Campaign
Much Ado Poster Agency: St. John & Partners / Jacksonville Client: Much Ado About Books Category: Package Design / Product Packaging: Campaign
Anti-Corruption Agency: TBWA / Shanghai Client: Shenzen Social Protection Governor Category: Package Design / Product Packaging: Campaign
2002 year of Agency: WBA HK Limited / Hong Kong Client: WBA HK Limited Category: Package Design / Product Packaging: Campaign
Agency: Abel & Baker / Stockholm Client: MTV Nordic Category: Beyond the Banner
Agency: Abel & Baker / Stockholm Client: MTV Nordic Category: Beyond the Banner
Agency: Abel & Baker / Stockholm Client: MTV Nordic / MSN Category: Beyond the Banner
Gessy Lever Agency: AgênciaClick / São Paulo Client: Gessy Lever Category: Beyond the Banner
Pepsi Agency: AlmapBBDO / São Paulo Client: Pepsi Category: Beyond the Banner
newbeetle Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Beyond the Banner
Agency: Bolt Interativa / Belo Horizonte Client: Shopping DiamondMall Category: Beyond the Banner
Agency: Digitas / Boston Client: Yukon Denali Category: Beyond the Banner

2002 Advertising Merit Award

Robaire and Hogshead / Los Angeles

Michael Ruppert Studios

Cigarette, Billboard, Grocery Store

Trade / Trade Color Full Page or Spread: Campaign

02323A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

American Standard

Trade

Trade / Trade Color Full Page or Spread: Campaign

02324A

2002 Advertising Merit Award

Fallon / Minneapolis

International

Bus Driver

Trade / Trade Color Full Page or Spread: Campaign

02325A

2002 Advertising Merit Award

Fallon / Minneapolis

The Hockey School

Hanging Skates

Trade / Trade Color Full Page or Spread: Campaign

02326A

2002 Advertising Merit Award

Fallon / New York

Time

Dr. Ho/Greenspan/Hillary

Trade / Trade Color Full Page or Spread: Campaign

02327A

2002 Advertising Merit Award

Fischer America / São Paulo

Fischer America

FISCHER AMERICA 18 unexpected years.

Trade / Trade Color Full Page or Spread: Campaign

02328A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Velux America

Brain Surgery/Nuclear Reactor/Human Cloning

Trade / Trade Color Full Page or Spread: Campaign

02329A

2002 Advertising Merit Award

Merkley Newman Harty / New York

BMW Motorcycles

Helmut, Distance, Rear

Trade / Trade Color Full Page or Spread: Campaign

02330A

2002 Advertising Merit Award

Mullen / Wenham

Fortune Magazine

Business Rules

Trade / Trade Color Full Page or Spread: Campaign

02331A

2002 Advertising Merit Award

Mullen / Wenham

Genuity

Schematic, Slide Rule, 1969, Frankenstein

Trade / Trade Color Full Page or Spread: Campaign

02332A

2002 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Docusystems

Collating/Kicking the Copier/Suicide Hotline

Trade / Trade Color Full Page or Spread: Campaign

02333A

2002 Advertising Merit Award

Saatchi & Saatchi / Singapore

CAAS

Bubbles/Castle/Cards

Trade / Trade Color Full Page or Spread: Campaign

02334A

2002 Advertising Merit Award

Taxi / Toronto

Marketing Awards+

Hack/Merit/Seen It

Trade / Trade Color Full Page or Spread: Campaign

02335A

2002 Advertising Merit Award

Young & Rubicam / São Paulo

About

Magazines

Trade / Trade Color Full Page or Spread: Campaign

02336A

2002 Advertising Merit Award

BMP DDB / London

Volkswagen Passat

Operation/Dandruff/Ice Cream

Consumer Television / Consumer Television Over :30 Campaign

02476A

2002 Design Merit Award

Archrival / Lincoln

Homestead of America

Homestead Poster Campaign

Package Design / Product Packaging: Campaign

02110D

2002 Design Merit Award

Beacon Communications / Tokyo

Beacon Communications

Beacon +

Package Design / Product Packaging: Campaign

02111D

2002 Design Merit Award

PeñaBrand/Butler Shine & Stern / Sausalito

Amnesty International

Jars of Clay

Package Design / Product Packaging: Campaign

02112D

2002 Design Merit Award

Duffy Design / Minneapolis

Art and Architecture

Sorry for the Confusion

Package Design / Product Packaging: Campaign

02113D

2002 Design Merit Award

Eleven / San Francisco

California Coastal Commission

Coastal Cleanup Day Poster Series

Package Design / Product Packaging: Campaign

02114D

2002 Design Merit Award

Goodby Silverstein & Partners / San Francisco

Golden Gate National Parks

Block Party

Package Design / Product Packaging: Campaign

02115D

2002 Design Merit Award

Goodby Silverstein & Partners / San Francisco

Golden Gate National Parks

Crissy Field Campaign

Package Design / Product Packaging: Campaign

02116D

2002 Design Merit Award

Goodby Silverstein & Partners / San Francisco

Golden Gate National Parks

Egret

Package Design / Product Packaging: Campaign

02117D

2002 Design Merit Award

Goodby Silverstein & Partners / San Francisco

Golden Gate National Parks

Flying Circus

Package Design / Product Packaging: Campaign

02118D

2002 Design Merit Award

Goodby Silverstein & Partners / San Francisco

Golden Gate National Parks

Kite

Package Design / Product Packaging: Campaign

02119D

2002 Design Merit Award

Graham Clifford Design / New York

Residents of New York City

Red Cross Poster

Package Design / Product Packaging: Campaign

02120D

2002 Design Merit Award

Griffith Phillips Creative / Dallas

Salvation Army of Texas

9/11 Poster

Package Design / Product Packaging: Campaign

02121D

2002 Design Merit Award

Happy Forsman & Bodenfors / Göthenburg

Arkitektur Museet

See the city

Package Design / Product Packaging: Campaign

02122D

2002 Design Merit Award

Happy Forsman & Bodenfors / Göthenburg

Arkitektur Museet

The eye

Package Design / Product Packaging: Campaign

02123D

2002 Design Merit Award

Happy Forsman & Bodenfors / Göthenburg

Rohsska Museet

Bjorn Dahlstrom

Package Design / Product Packaging: Campaign

02124D

2002 Design Merit Award

Happy Forsman & Bodenfors / Göthenburg

Rohsska Museet

Watercloset workshop: sit beautiful!

Package Design / Product Packaging: Campaign

02125D

2002 Design Merit Award

Kinetic Interactive / Singapore

Residents' Committee

TV/Flowerpot/Fishtank

Package Design / Product Packaging: Campaign

02126D

2002 Design Merit Award

Kinetic Interactive / Singapore

Singapore Cancer Society

Camo

Package Design / Product Packaging: Campaign

02127D

2002 Design Merit Award

Kinetic Interactive / Singapore

Singapore Petroleum Limited

Shirt/Blouse/Sweater

Package Design / Product Packaging: Campaign

02128D

2002 Design Merit Award

McWhorter Design / Decatur

McWhorter Design

what's the story behind old glory

Package Design / Product Packaging: Campaign

02129D

2002 Design Merit Award

Ogilvy & Mather / Frankfurt

Frankfurter Museum

Goethe, Holbein, Passavant

Package Design / Product Packaging: Campaign

02130D

2002 Design Merit Award

Pivot Design / Chicago

AIGA

AIGA Chicago Annual Meeting 2001 Poster

Package Design / Product Packaging: Campaign

02131D

2002 Design Merit Award

Pivot Design / Chicago

Institute for Nanotechnology

Institute for Nanotechnology at Northwestern University Recruitment Poster

Package Design / Product Packaging: Campaign

02132D

2002 Design Merit Award

Rodgers Townsend / St. Louis

Black World History Museum

Black World History Museum Poster Campaign

Package Design / Product Packaging: Campaign

02133D

2002 Design Merit Award

St. John & Partners / Jacksonville

Much Ado About Books

Much Ado Poster

Package Design / Product Packaging: Campaign

02134D

2002 Design Merit Award

TBWA / Shanghai

Shenzen Social Protection Governor

Anti-Corruption

Package Design / Product Packaging: Campaign

02135D

2002 Design Merit Award

WBA HK Limited / Hong Kong

WBA HK Limited

2002 year of

Package Design / Product Packaging: Campaign

02136D

2002 Interactive Merit Award

Abel & Baker / Stockholm

MTV Nordic

Beyond the Banner

02093N

2002 Interactive Merit Award

Abel & Baker / Stockholm

MTV Nordic

Beyond the Banner

02094N

2002 Interactive Merit Award

Abel & Baker / Stockholm

MTV Nordic / MSN

Beyond the Banner

02095N

2002 Interactive Merit Award

AgênciaClick / São Paulo

Gessy Lever

Gessy Lever

Beyond the Banner

02096N

2002 Interactive Merit Award

AlmapBBDO / São Paulo

Pepsi

Pepsi

Beyond the Banner

02097N

2002 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen of America

newbeetle

Beyond the Banner

02098N

2002 Interactive Merit Award

Bolt Interativa / Belo Horizonte

Shopping DiamondMall

Beyond the Banner

02099N

2002 Interactive Merit Award

Digitas / Boston

Yukon Denali

Beyond the Banner

02100N

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