The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Dog Agency: Ogilvy & Mather / Hong Kong Client: Sing Pao Daily News Category: International Foreign Language Commercial / Foreign Language Television
Mink Coat+ Agency: BBDO / New York Client: Frito Lay/Doritos Category: Consumer Television / Consumer Television :30/:25 Campaign
Chain Letter+ Agency: Cliff Freeman and Partners / New York Client: Budget Category: Consumer Television / Consumer Television :30/:25 Campaign
Lumberjack+ Agency: Cliff Freeman and Partners / New York Client: Mike's Hard Lemonade Category: Consumer Television / Consumer Television :30/:25 Campaign
Orbit Campaign Agency: GSD&M / Austin Client: Land Rover North America Category: Consumer Television / Consumer Television :30/:25 Campaign
Under The Mess+ Agency: Leagas Delaney / Paris Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Campaign
Gap Holiday TV Agency: Modernista! / Boston Client: Gap, The Category: Consumer Television / Consumer Television :30/:25 Campaign
Sacramento Kings Player Campaign Agency: Publicis & Hal Riney / San Francisco Client: Sacramento Kings Category: Consumer Television / Consumer Television :30/:25 Campaign
The power of flowers Agency: Robert/Boisen & Likeminded / Copenhagen K Client: Interflora Category: Consumer Television / Consumer Television :30/:25 Campaign
Ride Home/School/Family Snap Agency: Saatchi & Saatchi / London Client: Toyota GB/Toyota Corolla Category: Consumer Television / Consumer Television :30/:25 Campaign
Campaign 1 Agency: Secret Weapon Marketing / Santa Monica Client: Jack in the Box Category: Consumer Television / Consumer Television :30/:25 Campaign
Spokesman Agency: Venables Bell & Partners / San Francisco Client: Ultimate TV Category: Consumer Television / Consumer Television :30/:25 Campaign
Turf, Superstition, Sent to Minors Agency: Wieden+Kennedy / New York Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Campaign
Good Times Agency: Ammirati Puris / Toronto Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Single
Pub Agency: Ammirati Puris / Toronto Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Single
Sixty Second Theater: Shrek Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Sixty Second Theater: The Family Man Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Everyone Agency: Cliff Freeman and Partners / New York Client: Mike's Hard Lemonade Category: Consumer Radio / Consumer Radio: Single
Mr. Golf Ball Washer Inventor Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Horsedrawn Carriage Driver Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Male Fur Coat Wearer Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Public Toilet Paper Refiller Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Supermarket Free Sample Guy Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Wedding Band Guitar Player Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Crazy Cal Agency: DeVito/Verdi / New York Client: For Eyes Category: Consumer Radio / Consumer Radio: Single
Sushi Agency: DeVito/Verdi / New York Client: For Eyes Category: Consumer Radio / Consumer Radio: Single
Cow Friend Agency: Nail Commuications / Providence Client: Sublime Juices & Beverages Category: Consumer Radio / Consumer Radio: Single
Allergy Suffers Agency: BBDO / Atlanta Client: Georgia World Congress Center Category: Trade / Trade Color Full Page or Spread: Single
Silicone Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Trade / Trade Color Full Page or Spread: Single
Pity Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Water Droplets Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Work Police Agency: Cramer-Krasselt / Chicago Client: Hyatt Category: Trade / Trade Color Full Page or Spread: Single
Anti War Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Bush/Kennedy Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
God Bless Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Guiliani Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Pakistan Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Invader Agency: Ogilvy & Mather / Frankfurt Client: IBM Germany Category: Trade / Trade Color Full Page or Spread: Single
Suicide Hotline Agency: Palmer Jarvis DDB / Vancouver Client: Docusystems Category: Trade / Trade Color Full Page or Spread: Single
Beat up magazine Agency: Rethink / Vancouver Client: Maclean's Category: Trade / Trade Color Full Page or Spread: Single
Antoni Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single
Cecilia Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single
Marco Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single
Cards Agency: Saatchi & Saatchi / Singapore Client: Changi Cargo Category: Trade / Trade Color Full Page or Spread: Single
Books Agency: Taxi / Toronto Client: Association of Universities and Colleges of Canada Category: Trade / Trade Color Full Page or Spread: Single
Ask Bob - Earl Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Trade / Trade Color Full Page or Spread: Single
Ask Bob - Nancy Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Trade / Trade Color Full Page or Spread: Single
Ask Bob - Paul Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Trade / Trade Color Full Page or Spread: Single
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Promotional Advertising / Promotional Advertising - CD-ROM
Agency: FUSE, Inc. / St. Louis Client: Missouri Division of Tourism Category: Promotional Advertising / Promotional Advertising - CD-ROM

2002 Advertising Merit Award

Ogilvy & Mather / Hong Kong

Sing Pao Daily News

Dog

International Foreign Language Commercial / Foreign Language Television

02544A

2002 Advertising Merit Award

BBDO / New York

Frito Lay/Doritos

Mink Coat+

Consumer Television / Consumer Television :30/:25 Campaign

02511A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Budget

Chain Letter+

Consumer Television / Consumer Television :30/:25 Campaign

02512A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Mike's Hard Lemonade

Lumberjack+

Consumer Television / Consumer Television :30/:25 Campaign

02513A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Orbit Campaign

Consumer Television / Consumer Television :30/:25 Campaign

02514A

2002 Advertising Merit Award

Leagas Delaney / Paris

IKEA

Under The Mess+

Consumer Television / Consumer Television :30/:25 Campaign

02515A

2002 Advertising Merit Award

Modernista! / Boston

Gap, The

Gap Holiday TV

Consumer Television / Consumer Television :30/:25 Campaign

02516A

2002 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Sacramento Kings

Sacramento Kings Player Campaign

Consumer Television / Consumer Television :30/:25 Campaign

02517A

2002 Advertising Merit Award

Robert/Boisen & Likeminded / Copenhagen K

Interflora

The power of flowers

Consumer Television / Consumer Television :30/:25 Campaign

02518A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Toyota GB/Toyota Corolla

Ride Home/School/Family Snap

Consumer Television / Consumer Television :30/:25 Campaign

02519A

2002 Advertising Merit Award

Secret Weapon Marketing / Santa Monica

Jack in the Box

Campaign 1

Consumer Television / Consumer Television :30/:25 Campaign

02520A

2002 Advertising Merit Award

Venables Bell & Partners / San Francisco

Ultimate TV

Spokesman

Consumer Television / Consumer Television :30/:25 Campaign

02521A

2002 Advertising Merit Award

Wieden+Kennedy / New York

ESPN SportsCenter

Turf, Superstition, Sent to Minors

Consumer Television / Consumer Television :30/:25 Campaign

02522A

2002 Advertising Merit Award

Ammirati Puris / Toronto

Labatt Breweries of Canada

Good Times

Consumer Radio / Consumer Radio: Single

02441A

2002 Advertising Merit Award

Ammirati Puris / Toronto

Labatt Breweries of Canada

Pub

Consumer Radio / Consumer Radio: Single

02442A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Hollywood Video

Sixty Second Theater: Shrek

Consumer Radio / Consumer Radio: Single

02443A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Hollywood Video

Sixty Second Theater: The Family Man

Consumer Radio / Consumer Radio: Single

02444A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Mike's Hard Lemonade

Everyone

Consumer Radio / Consumer Radio: Single

02445A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Golf Ball Washer Inventor

Consumer Radio / Consumer Radio: Single

02446A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Horsedrawn Carriage Driver

Consumer Radio / Consumer Radio: Single

02447A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Male Fur Coat Wearer

Consumer Radio / Consumer Radio: Single

02448A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Public Toilet Paper Refiller

Consumer Radio / Consumer Radio: Single

02449A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Supermarket Free Sample Guy

Consumer Radio / Consumer Radio: Single

02450A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Wedding Band Guitar Player

Consumer Radio / Consumer Radio: Single

02451A

2002 Advertising Merit Award

DeVito/Verdi / New York

For Eyes

Crazy Cal

Consumer Radio / Consumer Radio: Single

02452A

2002 Advertising Merit Award

DeVito/Verdi / New York

For Eyes

Sushi

Consumer Radio / Consumer Radio: Single

02453A

2002 Advertising Merit Award

Nail Commuications / Providence

Sublime Juices & Beverages

Cow Friend

Consumer Radio / Consumer Radio: Single

02454A

2002 Advertising Merit Award

BBDO / Atlanta

Georgia World Congress Center

Allergy Suffers

Trade / Trade Color Full Page or Spread: Single

02302A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Silicone

Trade / Trade Color Full Page or Spread: Single

02303A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

American Standard

Pity

Trade / Trade Color Full Page or Spread: Single

02304A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

American Standard

Water Droplets

Trade / Trade Color Full Page or Spread: Single

02305A

2002 Advertising Merit Award

Cramer-Krasselt / Chicago

Hyatt

Work Police

Trade / Trade Color Full Page or Spread: Single

02306A

2002 Advertising Merit Award

Fallon / New York

Time

Anti War

Trade / Trade Color Full Page or Spread: Single

02307A

2002 Advertising Merit Award

Fallon / New York

Time

Bush/Kennedy

Trade / Trade Color Full Page or Spread: Single

02308A

2002 Advertising Merit Award

Fallon / New York

Time

God Bless

Trade / Trade Color Full Page or Spread: Single

02309A

2002 Advertising Merit Award

Fallon / New York

Time

Guiliani

Trade / Trade Color Full Page or Spread: Single

02310A

2002 Advertising Merit Award

Fallon / New York

Time

Pakistan

Trade / Trade Color Full Page or Spread: Single

02311A

2002 Advertising Merit Award

Ogilvy & Mather / Frankfurt

IBM Germany

Invader

Trade / Trade Color Full Page or Spread: Single

02312A

2002 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Docusystems

Suicide Hotline

Trade / Trade Color Full Page or Spread: Single

02313A

2002 Advertising Merit Award

Rethink / Vancouver

Maclean's

Beat up magazine

Trade / Trade Color Full Page or Spread: Single

02314A

2002 Advertising Merit Award

Saatchi & Saatchi / Hong Kong

Campaign Brief Asia

Antoni

Trade / Trade Color Full Page or Spread: Single

02315A

2002 Advertising Merit Award

Saatchi & Saatchi / Hong Kong

Campaign Brief Asia

Cecilia

Trade / Trade Color Full Page or Spread: Single

02316A

2002 Advertising Merit Award

Saatchi & Saatchi / Hong Kong

Campaign Brief Asia

Marco

Trade / Trade Color Full Page or Spread: Single

02317A

2002 Advertising Merit Award

Saatchi & Saatchi / Singapore

Changi Cargo

Cards

Trade / Trade Color Full Page or Spread: Single

02318A

2002 Advertising Merit Award

Taxi / Toronto

Association of Universities and Colleges of Canada

Books

Trade / Trade Color Full Page or Spread: Single

02319A

2002 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Ask Bob - Earl

Trade / Trade Color Full Page or Spread: Single

02320A

2002 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Ask Bob - Nancy

Trade / Trade Color Full Page or Spread: Single

02321A

2002 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Ask Bob - Paul

Trade / Trade Color Full Page or Spread: Single

02322A

2002 Interactive Merit Award

Cartoon Network / Atlanta

Cartoon Network

Promotional Advertising / Promotional Advertising - CD-ROM

02118N

2002 Interactive Merit Award

FUSE, Inc. / St. Louis

Missouri Division of Tourism

Promotional Advertising / Promotional Advertising - CD-ROM

02119N

Follow Us