The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Hire - Powder Keg, Star, The Follow Agency: Fallon / Minneapolis Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
The Hire: BMW Films Web Site Agency: Fallon Minneapolis / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign
School Agency: Saatchi & Saatchi / London Client: Toyota GB Category: Consumer Television / Consumer Television :30/:25 Single
Nail Gun Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Organized Agency: Carmichael Lynch / Minneapolis Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Blank Sheet Agency: Taxi / Toronto Client: ABC Canada Literacy Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy Agency: Ogilvy & Mather / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
White Agency: Young & Rubicam / Miami Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Domino Agency: D'Arcy / Hong Kong Client: Philips Lighting Category: International Foreign Language Commercial / Foreign Language Television
Jean-Paul Agency: BDDP et Fils / Boulogne Billancourt Client: Le Cidem Category: International Foreign Language Commercial / Foreign Language Television
The Baby Agency: CLM/BBDO / Issy des Moulineaux Client: Midas Category: International Foreign Language Commercial / Foreign Language Television
God SMS Agency: OgilvyInteractive Singapore / Singapore Client: Love Singapore Group of Churches Category: Wireless
Be Like Buddy Lee PDA Agency: Fallon / Minneapolis Client: Lee Jeans Category: Wireless
Cranius Campaign Agency: Hunt Adkins / Minneapolis Client: Hi Wire Category: Self-Promotion / Self-Promotion - Other Digital Advertising
thoughtbubble Holiday Card Agency: thoughtbubble productions / New York Client: thoughtbubble productions Category: Self-Promotion / Self-Promotion - Other Digital Advertising
vw.com/autoshow Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Nintendo GameCube Agency: Blast Radius Inc. / Vancouver Client: Nintendo of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Website Detroit 2002 Agency: SCHOLZ & VOLKMER / Wiesbaden Client: Mercedes-Benz Category: Promotional Advertising / Promotional Advertising - Web Sites
Business Class Agency: AlmapBBDO / São Paulo Client: Iberia Category: Beyond the Banner
Vodafone Agency: Wieden+Kennedy / Amsterdam Client: Vodafone Ltd. UK Category: Beyond the Banner
Orbit Mini Games Agency: POP / New York Client: Cartoon Network Category: Beyond the Banner
AD Game Agency: Herraiz Soto & Co. / Madrid Client: Mahou Beer Category: Beyond the Banner
Future Z Micro Site Agency: TBWA\Chiat\Day / Los Angeles Client: Nissan Category: Beyond the Banner
Christmas Wrapping Paper - Christmas Mailer Agency: Mother / London Client: Mother Category: Collateral Advertising / Collateral: Self-Promotion
Blank Book Agency: D'Arcy / Hong Kong Client: D'Arcy HK Category: Collateral Advertising / Collateral: Self-Promotion
Newspaper/Blanket Agency: Publicis Mojo / Auckland Client: Auckland City Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Divan Bench Agency: DM9 DDB Publicidade / São Paulo Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Blood Agency: Saatchi & Saatchi / London Client: Emma Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
csaimages.com Agency: Charles S. Anderson Design / Minneapolis Client: CSA Images Category: E-Commerce / E-Commerce B2B - Web Sites
HP Invent-Music Composer Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Banners / Banner - Single
Reveal Agency: AgênciaClick / São Paulo Client: C&A Category: Banners / Banner - Single
Eye Agency: AlmapBBDO / São Paulo Client: Audi Category: Banners / Banner - Single
Origami Agency: AgênciaClick / São Paulo Client: WWF Category: Banners / Banner - Single
New Color Agency: AlmapBBDO / São Paulo Client: Intas Coral Category: Banners / Banner - Single
Mind Cellars Agency: Wildstudio Design / Porte Alegre Client: 3rd Mercosur Visual Arts Biennial Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Absolut Director Agency: Submarine & TBWA\Chiat\Day / New York Client: Absolut Vodka Category: Brand Gaming / Brand Gaming - Banners
The Shooting Gallery Agency: Kinetic Interactive Pte Ltd / Singapore Client: The Shooting Gallery Category: Brand Gaming / Brand Gaming - Banners
Hearse Sponsorship Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Dog Walker Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Mia Agency: BVK / Milwaukee Client: Shaken Baby Association Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
thetruth.com Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Website Agency: Born Magazine / Portland Client: Born Magazine Category: Non-Profit Organizations / Non-Profit - Web Sites
Marshall Fields Challenge, Tom Lehman Golf Charities Agency: Periscope / Minneapolis Client: Marshall Fields Challenge Category: Non-Profit Organizations / Non-Profit - Web Sites
Artists of Brucke Agency: Second Story / Portland Client: Museum Of Modern Art Category: Non-Profit Organizations / Non-Profit - Web Sites
Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Janine DiGiovanni/Eddie Adams/George Herman Agency: Adworks / Washington Client: Newseum Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
RSVP All-in-One Stationery Agency: King James RSVP / Cape Town Client: King James RSVP Category: Brand and Corporate Identity / Corporate Identity
Kidsware Agency: Grey Worldwide / Mumbai Client: Premsons Bazaar Category: Brand and Corporate Identity / Corporate Identity
Food Chain Films Corporate Identity Agency: Sandstrom Design / Portland Client: Food Chain Films Category: Brand and Corporate Identity / Corporate Identity
Archipelago Pennies Poster Campaign Agency: Duffy Design / Minneapolis Client: Archipelago Category: Package Design / Commercial Product Packaging

2002 Advertising Gold Pencil

Fallon / Minneapolis

BMW North America

The Hire - Powder Keg, Star, The Follow

Exceptional Innovation in Marketing / Innovative Marketing: Single

02096A

2002 Interactive Gold Pencil

Fallon Minneapolis / Minneapolis

BMW of North America

The Hire: BMW Films Web Site

Integrated Branding Campaign

02040N

2002 Advertising Gold Pencil

Saatchi & Saatchi / London

Toyota GB

School

Consumer Television / Consumer Television :30/:25 Single

02072A

2002 Advertising Silver Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports

Nail Gun

Consumer Television / Consumer Television :30/:25 Single

02073A

2002 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

IKEA

Organized

Consumer Television / Consumer Television :30/:25 Single

02074A

2002 Advertising Silver Pencil

Taxi / Toronto

ABC Canada Literacy Foundation

Blank Sheet

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02045A

2002 Advertising Silver Pencil

Ogilvy & Mather / Mumbai

Cancer Patients Aid Association

Cowboy

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02046A

2002 Advertising Bronze Pencil

Young & Rubicam / Miami

Amnesty International

White

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02047A

2002 Advertising Gold Pencil

D'Arcy / Hong Kong

Philips Lighting

Domino

International Foreign Language Commercial / Foreign Language Television

02092A

2002 Advertising Silver Pencil

BDDP et Fils / Boulogne Billancourt

Le Cidem

Jean-Paul

International Foreign Language Commercial / Foreign Language Television

02093A

2002 Advertising Bronze Pencil

CLM/BBDO / Issy des Moulineaux

Midas

The Baby

International Foreign Language Commercial / Foreign Language Television

02094A

2002 Interactive Silver Pencil

OgilvyInteractive Singapore / Singapore

Love Singapore Group of Churches

God SMS

Wireless

02048N

2002 Interactive Bronze Pencil

Fallon / Minneapolis

Lee Jeans

Be Like Buddy Lee PDA

Wireless

02049N

2002 Interactive Silver Pencil

Hunt Adkins / Minneapolis

Hi Wire

Cranius Campaign

Self-Promotion / Self-Promotion - Other Digital Advertising

02056N

2002 Interactive Bronze Pencil

thoughtbubble productions / New York

thoughtbubble productions

thoughtbubble Holiday Card

Self-Promotion / Self-Promotion - Other Digital Advertising

02057N

2002 Interactive Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

vw.com/autoshow

Promotional Advertising / Promotional Advertising - Web Sites

02015N

2002 Interactive Silver Pencil

Blast Radius Inc. / Vancouver

Nintendo of America

Nintendo GameCube

Promotional Advertising / Promotional Advertising - Web Sites

02016N

2002 Interactive Bronze Pencil

SCHOLZ & VOLKMER / Wiesbaden

Mercedes-Benz

Website Detroit 2002

Promotional Advertising / Promotional Advertising - Web Sites

02017N

2002 Interactive Gold Pencil

AlmapBBDO / São Paulo

Iberia

Business Class

Beyond the Banner

02010N

2002 Interactive Gold Pencil

Wieden+Kennedy / Amsterdam

Vodafone Ltd. UK

Vodafone

Beyond the Banner

02011N

2002 Interactive Silver Pencil

POP / New York

Cartoon Network

Orbit Mini Games

Beyond the Banner

02012N

2002 Interactive Bronze Pencil

Herraiz Soto & Co. / Madrid

Mahou Beer

AD Game

Beyond the Banner

02013N

2002 Interactive Bronze Pencil

TBWA\Chiat\Day / Los Angeles

Nissan

Future Z Micro Site

Beyond the Banner

02014N

2002 Advertising Gold Pencil

Mother / London

Mother

Christmas Wrapping Paper - Christmas Mailer

Collateral Advertising / Collateral: Self-Promotion

02031A

2002 Advertising Silver Pencil

D'Arcy / Hong Kong

D'Arcy HK

Blank Book

Collateral Advertising / Collateral: Self-Promotion

02032A

2002 Advertising Gold Pencil

Publicis Mojo / Auckland

Auckland City Mission

Newspaper/Blanket

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02039A

2002 Advertising Silver Pencil

DM9 DDB Publicidade / São Paulo

MASP São Paulo Museum of Art

Divan Bench

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02040A

2002 Advertising Bronze Pencil

Saatchi & Saatchi / London

Emma

Blood

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02041A

2002 Interactive Bronze Pencil

Charles S. Anderson Design / Minneapolis

CSA Images

csaimages.com

E-Commerce / E-Commerce B2B - Web Sites

02037N

2002 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

HP Invent-Music Composer

Banners / Banner - Single

02001N

2002 Interactive Gold Pencil

AgênciaClick / São Paulo

C&A

Reveal

Banners / Banner - Single

02002N

2002 Interactive Silver Pencil

AlmapBBDO / São Paulo

Audi

Eye

Banners / Banner - Single

02003N

2002 Interactive Silver Pencil

AgênciaClick / São Paulo

WWF

Origami

Banners / Banner - Single

02004N

2002 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Intas Coral

New Color

Banners / Banner - Single

02005N

2002 Design Bronze Pencil

Wildstudio Design / Porte Alegre

3rd Mercosur Visual Arts Biennial

Mind Cellars

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

02021D

2002 Interactive Bronze Pencil

Submarine & TBWA\Chiat\Day / New York

Absolut Vodka

Absolut Director

Brand Gaming / Brand Gaming - Banners

02046N

2002 Interactive Bronze Pencil

Kinetic Interactive Pte Ltd / Singapore

The Shooting Gallery

The Shooting Gallery

Brand Gaming / Brand Gaming - Banners

02047N

2002 Advertising Gold Pencil

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Hearse Sponsorship

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02049A

2002 Advertising Silver Pencil

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Dog Walker

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02050A

2002 Advertising Bronze Pencil

BVK / Milwaukee

Shaken Baby Association

Mia

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02051A

2002 Interactive Gold Pencil

Arnold Worldwide / Boston

American Legacy Foundation

thetruth.com

Non-Profit Organizations / Non-Profit - Web Sites

02058N

2002 Interactive Silver Pencil

Born Magazine / Portland

Born Magazine

Website

Non-Profit Organizations / Non-Profit - Web Sites

02059N

2002 Interactive Silver Pencil

Periscope / Minneapolis

Marshall Fields Challenge

Marshall Fields Challenge, Tom Lehman Golf Charities

Non-Profit Organizations / Non-Profit - Web Sites

02060N

2002 Interactive Bronze Pencil

Second Story / Portland

Museum Of Modern Art

Artists of Brucke

Non-Profit Organizations / Non-Profit - Web Sites

02061N

2002 Advertising Gold Pencil

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

02052A

2002 Advertising Silver Pencil

Adworks / Washington

Newseum

Janine DiGiovanni/Eddie Adams/George Herman

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

02053A

2002 Design Gold Pencil

King James RSVP / Cape Town

King James RSVP

RSVP All-in-One Stationery

Brand and Corporate Identity / Corporate Identity

02008D

2002 Design Silver Pencil

Grey Worldwide / Mumbai

Premsons Bazaar

Kidsware

Brand and Corporate Identity / Corporate Identity

02009D

2002 Design Bronze Pencil

Sandstrom Design / Portland

Food Chain Films

Food Chain Films Corporate Identity

Brand and Corporate Identity / Corporate Identity

02010D

2002 Design Gold Pencil

Duffy Design / Minneapolis

Archipelago

Archipelago Pennies Poster Campaign

Package Design / Commercial Product Packaging

02011D

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