The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Hire: BMW Films Web Site
Agency: Fallon Minneapolis / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign
The Hire - Powder Keg, Star, The Follow
Agency: Fallon / Minneapolis
Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Infect Truth
Agency: Arnold Worldwide & Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Integrated Branding Campaign
Designed for Movement
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike (SA) Category: Integrated Branding Campaign
Codernauts Lotus Phase
Agency: OgilvyInteractive worldwide / New York
Client: IBM Category: Integrated Branding Campaign
God
Agency: OgilvyInteractive Singapore / Singapore
Client: Love Singapore Group of Churches Category: Integrated Branding Campaign
C-Coupe Campaign
Agency: Critical Mass / Calgary
Client: Mercedes Benz USA Category: Integrated Branding Campaign
Mind Cellars
Agency: Wildstudio Design / Porte Alegre
Client: 3rd Mercosur Visual Arts Biennial Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Street Kids
Agency: Ogilvy & Mather / Frankfurt
Client: Verein Fur Arbeits und Erziehungshilfe Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Cigars/Announcements/Labor
Agency: Young & Rubicam / Chicago
Client: Misericordia Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Willie/Sherry/Phillip
Agency: Crispin Porter & Bogusky / Miami
Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Blues Name/Mad Libs/Value
Agency: Arnika / Richmond
Client: Boys & Girls Club of America Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Absolut Director
Agency: Submarine & TBWA\Chiat\Day / New York
Client: Absolut Vodka Category: Brand Gaming / Brand Gaming - Banners
The Shooting Gallery
Agency: Kinetic Interactive Pte Ltd / Singapore
Client: The Shooting Gallery Category: Brand Gaming / Brand Gaming - Banners
Kill Your Speed
Agency: Abbott Mead Vickers.BBDO / London
Client: DETR Category: Public Service/Political / Public Service/Political Radio: Single
Imagination/Whale
Agency: Dentsu / Tokyo
Client: Japan Ad Council Category: Public Service/Political / Public Service/Political Radio: Single
You Never Know
Agency: Ogilvy / London
Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Radio: Single
Conference Room
Agency: Fallon / Minneapolis
Client: United Airlines Category: Trade / Trade Color Full Page or Spread: Single
Filthy? Rich?
Agency: Carmichael Lynch / Minneapolis
Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Rome Street Football - SPQR
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Italy Category: Direct Mail / Direct Mail: Single
Call for Entries
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Sixty Weeks
Agency: VCU Adcenter / Richmond
Client: VCU Adcenter Category: Direct Mail / Direct Mail: Single
Serie
Agency: Agulla & Baccetti / Buenos Aires
Client: HSBC La Buenos Aires Insurance Category: Consumer Television / Consumer Television Over :30 Single
Odyssey
Agency: Bartle Bogle Hegarty / London
Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Twist
Agency: Bartle Bogle Hegarty / London
Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Yawn
Agency: Agulla & Baccetti / Buenos Aires
Client: Telecom Category: Consumer Television / Consumer Television Over :30 Single
Matchbook
Agency: BBDO / New York
Client: Guinness Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Beetle Hardhat
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Slipped Poster
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Colman's Spray & Cook Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Rainforest, Following Car, Battle
Agency: BMP DDB / London
Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
What Are You?, Capture, Fanta Beam
Agency: Hakuhodo / Tokyo
Client: Coca-Cola Category: Consumer Television / Consumer Television :20 and Under: Campaign
Fist fight/Cliff/London
Agency: BMP DDB / London
Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Ashtray
Agency: Dentsu Young & Rubicam / Singapore
Client: Singapore Cancer Society Category: Outdoor / Guerilla Advertising: Single
Not Playstation 2
Agency: Whybin Lawrence TBWA / Sydney
Client: Sony Computer Entertainment Category: Outdoor / Guerilla Advertising: Single
Penis
Agency: DDB NZ Limited / Auckland
Client: SKY Television Category: Outdoor / Guerilla Advertising: Single
Helder, Henrique, Teresa
Agency: BBDO Portugal / Lisbon
Client: Portuguese Road Safety Category: Public Service/Political / Public Service/Political Radio: Campaign
Worm/Police/Speed Limit
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Campaign
Delicate/Exotic/Very Personal/Permanent/Waterproof
Agency: J. Walter Thompson / Barcelona
Client: Coty Astor S.A. Category: Collateral Advertising / Collateral Posters: Campaign
Lance Armstrong, Palm Trees, Sand, Skiers
Agency: Fallon / Minneapolis
Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Campaign
In remembrance of the NANJING Massacre
Agency: JST Design Consultants / Beijing
Client: Nanjing Massacre Memorial Category: Package Design / Product Packaging: Campaign
What's Your Anti-Drug?
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Office of National Drug Control Policy Category: Package Design / Product Packaging: Campaign
Be the One
Agency: Cramer-Krasselt / Milwaukee
Client: Milwaukee Urban League Category: Package Design / Product Packaging: Campaign
Issue 1
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Ogilvy & Mather Category: Publication Design / Trade Magazine Full Issue
Issue 2
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Ogilvy & Mather Category: Publication Design / Trade Magazine Full Issue
Sixty Second Theater: Hannibal, The Grinch, The Family Man
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Beautiful Day, Deer Crossing, Rain Rain Go Away
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Radio / Consumer Radio: Campaign
Contract Dispute, Hold Out, Shaving Cream
Agency: Downtown Partners / Toronto
Client: St. Michael's Majors Category: Consumer Radio / Consumer Radio: Campaign
thetruth.com
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Website
Agency: Born Magazine / Portland
Client: Born Magazine Category: Non-Profit Organizations / Non-Profit - Web Sites
Award:
2002 Interactive Gold Pencil
Agency:
Fallon Minneapolis / Minneapolis
Client:
BMW of North America
Title:
The Hire: BMW Films Web Site
Category:
Integrated Branding Campaign
Annual ID:
02040N
Award:
2002 Advertising Gold Pencil
Agency:
Fallon / Minneapolis
Client:
BMW North America
Title:
The Hire - Powder Keg, Star, The Follow
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02096A
Award:
2002 Interactive Gold Pencil
Agency:
Arnold Worldwide & Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Infect Truth
Category:
Integrated Branding Campaign
Annual ID:
02041N
Award:
2002 Interactive Silver Pencil
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Nike (SA)
Title:
Designed for Movement
Category:
Integrated Branding Campaign
Annual ID:
02042N
Award:
2002 Interactive Silver Pencil
Agency:
OgilvyInteractive worldwide / New York
Client:
IBM
Title:
Codernauts Lotus Phase
Category:
Integrated Branding Campaign
Annual ID:
02043N
Award:
2002 Interactive Bronze Pencil
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Love Singapore Group of Churches
Title:
God
Category:
Integrated Branding Campaign
Annual ID:
02044N
Award:
2002 Interactive Bronze Pencil
Agency:
Critical Mass / Calgary
Client:
Mercedes Benz USA
Title:
C-Coupe Campaign
Category:
Integrated Branding Campaign
Annual ID:
02045N
Award:
2002 Design Bronze Pencil
Agency:
Wildstudio Design / Porte Alegre
Client:
3rd Mercosur Visual Arts Biennial
Title:
Mind Cellars
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
02021D
Award:
2002 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Frankfurt
Client:
Verein Fur Arbeits und Erziehungshilfe
Title:
Street Kids
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
02048A
Award:
2002 Advertising Gold Pencil
Agency:
Young & Rubicam / Chicago
Client:
Misericordia
Title:
Cigars/Announcements/Labor
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02042A
Award:
2002 Advertising Silver Pencil
Agency:
Crispin Porter & Bogusky / Miami
Client:
Best Buddies
Title:
Willie/Sherry/Phillip
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02043A
Award:
2002 Advertising Bronze Pencil
Agency:
Arnika / Richmond
Client:
Boys & Girls Club of America
Title:
Blues Name/Mad Libs/Value
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02044A
Award:
2002 Interactive Bronze Pencil
Agency:
Submarine & TBWA\Chiat\Day / New York
Client:
Absolut Vodka
Title:
Absolut Director
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
02046N
Award:
2002 Interactive Bronze Pencil
Agency:
Kinetic Interactive Pte Ltd / Singapore
Client:
The Shooting Gallery
Title:
The Shooting Gallery
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
02047N
Award:
2002 Advertising Gold Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
DETR
Title:
Kill Your Speed
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02054A
Award:
2002 Advertising Silver Pencil
Agency:
Dentsu / Tokyo
Client:
Japan Ad Council
Title:
Imagination/Whale
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02055A
Award:
2002 Advertising Bronze Pencil
Agency:
Ogilvy / London
Client:
COI/Child Protection
Title:
You Never Know
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02056A
Award:
2002 Advertising Silver Pencil
Agency:
Fallon / Minneapolis
Client:
United Airlines
Title:
Conference Room
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02023A
Award:
2002 Advertising Bronze Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
American Standard
Title:
Filthy? Rich?
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02024A
Award:
2002 Design Gold Pencil
Agency:
Wieden + Kennedy / Amsterdam
Client:
Nike Italy
Title:
Rome Street Football - SPQR
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02029D
Award:
2002 Design Silver Pencil
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Call for Entries
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02030D
Award:
2002 Design Bronze Pencil
Agency:
VCU Adcenter / Richmond
Client:
VCU Adcenter
Title:
Sixty Weeks
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02031D
Award:
2002 Advertising Gold Pencil
Agency:
Agulla & Baccetti / Buenos Aires
Client:
HSBC La Buenos Aires Insurance
Title:
Serie
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02064A
Award:
2002 Advertising Gold Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi Strauss
Title:
Odyssey
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02065A
Award:
2002 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Shade Runner
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02066A
Award:
2002 Advertising Silver Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi Strauss
Title:
Twist
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02067A
Award:
2002 Advertising Bronze Pencil
Agency:
Agulla & Baccetti / Buenos Aires
Client:
Telecom
Title:
Yawn
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02068A
Award:
2002 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
Guinness
Title:
Matchbook
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02028A
Award:
2002 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Hardhat
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02029A
Award:
2002 Advertising Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Colman's Spray & Cook
Title:
Slipped Poster
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02030A
Award:
2002 Advertising Gold Pencil
Agency:
BMP DDB / London
Client:
Guardian Film 4
Title:
Rainforest, Following Car, Battle
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02082A
Award:
2002 Advertising Silver Pencil
Agency:
Hakuhodo / Tokyo
Client:
Coca-Cola
Title:
What Are You?, Capture, Fanta Beam
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02083A
Award:
2002 Advertising Bronze Pencil
Agency:
BMP DDB / London
Client:
Guardian Film 4
Title:
Fist fight/Cliff/London
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02084A
Award:
2002 Advertising Silver Pencil
Agency:
Dentsu Young & Rubicam / Singapore
Client:
Singapore Cancer Society
Title:
Ashtray
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02020A
Award:
2002 Advertising Silver Pencil
Agency:
Whybin Lawrence TBWA / Sydney
Client:
Sony Computer Entertainment
Title:
Not Playstation 2
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02021A
Award:
2002 Advertising Bronze Pencil
Agency:
DDB NZ Limited / Auckland
Client:
SKY Television
Title:
Penis
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02022A
Award:
2002 Advertising Gold Pencil
Agency:
BBDO Portugal / Lisbon
Client:
Portuguese Road Safety
Title:
Helder, Henrique, Teresa
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
02057A
Award:
2002 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Worm/Police/Speed Limit
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02036A
Award:
2002 Advertising Silver Pencil
Agency:
J. Walter Thompson / Barcelona
Client:
Coty Astor S.A.
Title:
Delicate/Exotic/Very Personal/Permanent/Waterproof
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02037A
Award:
2002 Advertising Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
Sports Illustrated
Title:
Lance Armstrong, Palm Trees, Sand, Skiers
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02038A
Award:
2002 Design Gold Pencil
Agency:
JST Design Consultants / Beijing
Client:
Nanjing Massacre Memorial
Title:
In remembrance of the NANJING Massacre
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02014D
Award:
2002 Design Silver Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Office of National Drug Control Policy
Title:
What's Your Anti-Drug?
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02015D
Award:
2002 Design Bronze Pencil
Agency:
Cramer-Krasselt / Milwaukee
Client:
Milwaukee Urban League
Title:
Be the One
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02016D
Award:
2002 Design Bronze Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Ogilvy & Mather
Title:
Issue 1
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
02027D
Award:
2002 Design Bronze Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Ogilvy & Mather
Title:
Issue 2
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
02028D
Award:
2002 Advertising Gold Pencil
Agency:
Cliff Freeman and Partners / New York
Client:
Hollywood Video
Title:
Sixty Second Theater: Hannibal, The Grinch, The Family Man
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
02061A
Award:
2002 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beautiful Day, Deer Crossing, Rain Rain Go Away
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
02062A
Award:
2002 Advertising Silver Pencil
Agency:
Downtown Partners / Toronto
Client:
St. Michael's Majors
Title:
Contract Dispute, Hold Out, Shaving Cream
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
02063A
Award:
2002 Interactive Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
thetruth.com
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
02058N
Award:
2002 Interactive Silver Pencil
Agency:
Born Magazine / Portland
Client:
Born Magazine
Title:
Website
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
02059N
