The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Bar Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
Police Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Single
Box Agency: BBDO / Bangkok Client: Federal Express Category: Collateral Advertising / Collateral Posters: Single
9 to 5 Agency: Axmith McIntyre Wicht / Toronto Client: Labatt Breweries Category: Collateral Advertising / Collateral Posters: Single
White Tiger Agency: Batey / Singapore Client: Singapore Zoological Gardens Category: Collateral Advertising / Collateral Posters: Single
Guarantee Agency: Bubba's Deli / Roswell Client: Go With the Flow Category: Collateral Advertising / Collateral Posters: Single
Black Power Agency: DM9 DDB Publicidade / São Paulo Client: Antarctica/Malzbier Category: Collateral Advertising / Collateral Posters: Single
As A Male Skater Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Single
Skiers Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Single
Drive-In Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Collateral Advertising / Collateral Posters: Single
Old Jeans Agency: Ogilvy & Mather / Mexico City Client: Mattel Matchbox Category: Collateral Advertising / Collateral Posters: Single
Pause Agency: Ogilvy & Mather / Kuala Lumpur Client: Guinness Anchor Berhad Category: Collateral Advertising / Collateral Posters: Single
Worm Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Single
Beach Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
Pool Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
Musical Notes Agency: Saatchi & Saatchi / Petaling Jaya Client: Procter & Gamble Malaysia Category: Collateral Advertising / Collateral Posters: Single
Speedy Agency: TBWA / Berlin Client: Kawasaki Motoren GmbH Category: Collateral Advertising / Collateral Posters: Single
Crossword Agency: TBWA Hunt Lascaris / Johannesburg Client: Bic Category: Collateral Advertising / Collateral Posters: Single
Evolution Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW C1 Category: Collateral Advertising / Collateral Posters: Single
The Shell Agency: TBWA / Singapore Client: Thule Asia Category: Collateral Advertising / Collateral Posters: Single
Turtle Agency: Vinizius Young & Rubicam / Barcelona Client: Swatch Category: Collateral Advertising / Collateral Posters: Single

2002 Advertising Gold Pencil

Saatchi & Saatchi / London

Club 18-30

Bar

Collateral Advertising / Collateral Posters: Single

02033A

2002 Advertising Silver Pencil

Ogilvy & Mather / Kuala Lumpur

Mattel Southeast Asia

Police

Collateral Advertising / Collateral Posters: Single

02034A

2002 Advertising Bronze Pencil

BBDO / Bangkok

Federal Express

Box

Collateral Advertising / Collateral Posters: Single

02035A

2002 Advertising Merit Award

Axmith McIntyre Wicht / Toronto

Labatt Breweries

9 to 5

Collateral Advertising / Collateral Posters: Single

02360A

2002 Advertising Merit Award

Batey / Singapore

Singapore Zoological Gardens

White Tiger

Collateral Advertising / Collateral Posters: Single

02361A

2002 Advertising Merit Award

Bubba's Deli / Roswell

Go With the Flow

Guarantee

Collateral Advertising / Collateral Posters: Single

02362A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

Antarctica/Malzbier

Black Power

Collateral Advertising / Collateral Posters: Single

02363A

2002 Advertising Merit Award

Fallon / Minneapolis

Sports Illustrated

As A Male Skater

Collateral Advertising / Collateral Posters: Single

02364A

2002 Advertising Merit Award

Fallon / Minneapolis

Sports Illustrated

Skiers

Collateral Advertising / Collateral Posters: Single

02365A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Drive-In

Collateral Advertising / Collateral Posters: Single

02366A

2002 Advertising Merit Award

Ogilvy & Mather / Mexico City

Mattel Matchbox

Old Jeans

Collateral Advertising / Collateral Posters: Single

02367A

2002 Advertising Merit Award

Ogilvy & Mather / Kuala Lumpur

Guinness Anchor Berhad

Pause

Collateral Advertising / Collateral Posters: Single

02368A

2002 Advertising Merit Award

Ogilvy & Mather / Kuala Lumpur

Mattel Southeast Asia

Worm

Collateral Advertising / Collateral Posters: Single

02369A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Club 18-30

Beach

Collateral Advertising / Collateral Posters: Single

02370A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Club 18-30

Pool

Collateral Advertising / Collateral Posters: Single

02371A

2002 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Procter & Gamble Malaysia

Musical Notes

Collateral Advertising / Collateral Posters: Single

02372A

2002 Advertising Merit Award

TBWA / Berlin

Kawasaki Motoren GmbH

Speedy

Collateral Advertising / Collateral Posters: Single

02373A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Bic

Crossword

Collateral Advertising / Collateral Posters: Single

02374A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

BMW C1

Evolution

Collateral Advertising / Collateral Posters: Single

02375A

2002 Advertising Merit Award

TBWA / Singapore

Thule Asia

The Shell

Collateral Advertising / Collateral Posters: Single

02376A

2002 Advertising Merit Award

Vinizius Young & Rubicam / Barcelona

Swatch

Turtle

Collateral Advertising / Collateral Posters: Single

02377A

Follow Us