The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Matchbook Agency: BBDO / New York Client: Guinness Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Beetle Hardhat Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Slipped Poster Agency: TBWA Hunt Lascaris / Johannesburg Client: Colman's Spray & Cook Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Bar Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
Police Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Single
Box Agency: BBDO / Bangkok Client: Federal Express Category: Collateral Advertising / Collateral Posters: Single
Worm/Police/Speed Limit Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Campaign
Delicate/Exotic/Very Personal/Permanent/Waterproof Agency: J. Walter Thompson / Barcelona Client: Coty Astor S.A. Category: Collateral Advertising / Collateral Posters: Campaign
Lance Armstrong, Palm Trees, Sand, Skiers Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Campaign
Christmas Wrapping Paper - Christmas Mailer Agency: Mother / London Client: Mother Category: Collateral Advertising / Collateral: Self-Promotion
Blank Book Agency: D'Arcy / Hong Kong Client: D'Arcy HK Category: Collateral Advertising / Collateral: Self-Promotion
CHOCOLATE Agency: BBDO / Singapore Client: Bayer S.E.A Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hard Day Calendar Agency: Cliff Freeman and Partners / New York Client: Mike's Hard Lemonade Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Incredibly Powerful Amplifier Agency: Tom Gianfagna Inc. / New York Client: Blue Note Music Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Before Agency: Grey Worldwide / Kuala Lumpur Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tummy Agency: Grey Worldwide / Kuala Lumpur Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Good Vibrations Agency: Ogilvy & Mather / Frankfurt Client: Schlampenladen Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Blurred Sticker Agency: Quadrant Communications / Mumbai Client: Toshiba India Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Bug Agency: Sawyer Riley Compton / Atlanta Client: Ellicott City Infiniti Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Contour Map Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW X5 Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Black Box Agency: TBWA / Singapore Client: Samsonite Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
The Shell Agency: TBWA / Singapore Client: Thule Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
9 to 5 Agency: Axmith McIntyre Wicht / Toronto Client: Labatt Breweries Category: Collateral Advertising / Collateral Posters: Single
White Tiger Agency: Batey / Singapore Client: Singapore Zoological Gardens Category: Collateral Advertising / Collateral Posters: Single
Guarantee Agency: Bubba's Deli / Roswell Client: Go With the Flow Category: Collateral Advertising / Collateral Posters: Single
Black Power Agency: DM9 DDB Publicidade / São Paulo Client: Antarctica/Malzbier Category: Collateral Advertising / Collateral Posters: Single
As A Male Skater Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Single
Skiers Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Single
Drive-In Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Collateral Advertising / Collateral Posters: Single
Old Jeans Agency: Ogilvy & Mather / Mexico City Client: Mattel Matchbox Category: Collateral Advertising / Collateral Posters: Single
Pause Agency: Ogilvy & Mather / Kuala Lumpur Client: Guinness Anchor Berhad Category: Collateral Advertising / Collateral Posters: Single
Worm Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Single
Beach Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
Pool Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
Musical Notes Agency: Saatchi & Saatchi / Petaling Jaya Client: Procter & Gamble Malaysia Category: Collateral Advertising / Collateral Posters: Single
Speedy Agency: TBWA / Berlin Client: Kawasaki Motoren GmbH Category: Collateral Advertising / Collateral Posters: Single
Crossword Agency: TBWA Hunt Lascaris / Johannesburg Client: Bic Category: Collateral Advertising / Collateral Posters: Single
Evolution Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW C1 Category: Collateral Advertising / Collateral Posters: Single
The Shell Agency: TBWA / Singapore Client: Thule Asia Category: Collateral Advertising / Collateral Posters: Single
Turtle Agency: Vinizius Young & Rubicam / Barcelona Client: Swatch Category: Collateral Advertising / Collateral Posters: Single
Gizmo Posters Agency: Cheevers / Portland Client: NEVCO Category: Collateral Advertising / Collateral Posters: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn Agency: Lowe Bull Calvert Pace / Johannesburg Client: Dulux Category: Collateral Advertising / Collateral Posters: Campaign
Fan Agency: M&C Saatchi / Sydney Client: National Gallery Category: Collateral Advertising / Collateral Posters: Campaign
Campaign Agency: Ogilvy & Mather / Frankfurt Client: Mattel Category: Collateral Advertising / Collateral Posters: Campaign
Beach, Bar, Pool Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Campaign
Cecilia, Marco, Antoni Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Collateral Advertising / Collateral Posters: Campaign
Living Room, Bedroom, House Agency: The Jupiter Drawing Room / Johannesburg Client: Prodec Paints Category: Collateral Advertising / Collateral Posters: Campaign
Mr. AKA's Hairdo Helper Agency: a.k.a.Robaire / Los Angeles Client: a.k.a.Robaire Category: Collateral Advertising / Collateral: Self-Promotion
Dark Cynical Thinking Agency: Robaire and Hogshead / Los Angeles Client: Robaire and Hogshead Category: Collateral Advertising / Collateral: Self-Promotion
The Garbage Agency: BDDP et Fils / Boulogne Billancourt Client: BDDP et Fils Category: Collateral Advertising / Collateral: Self-Promotion

2002 Advertising Gold Pencil

BBDO / New York

Guinness

Matchbook

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02028A

2002 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Beetle Hardhat

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02029A

2002 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Colman's Spray & Cook

Slipped Poster

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02030A

2002 Advertising Gold Pencil

Saatchi & Saatchi / London

Club 18-30

Bar

Collateral Advertising / Collateral Posters: Single

02033A

2002 Advertising Silver Pencil

Ogilvy & Mather / Kuala Lumpur

Mattel Southeast Asia

Police

Collateral Advertising / Collateral Posters: Single

02034A

2002 Advertising Bronze Pencil

BBDO / Bangkok

Federal Express

Box

Collateral Advertising / Collateral Posters: Single

02035A

2002 Advertising Gold Pencil

Ogilvy & Mather / Kuala Lumpur

Mattel Southeast Asia

Worm/Police/Speed Limit

Collateral Advertising / Collateral Posters: Campaign

02036A

2002 Advertising Silver Pencil

J. Walter Thompson / Barcelona

Coty Astor S.A.

Delicate/Exotic/Very Personal/Permanent/Waterproof

Collateral Advertising / Collateral Posters: Campaign

02037A

2002 Advertising Bronze Pencil

Fallon / Minneapolis

Sports Illustrated

Lance Armstrong, Palm Trees, Sand, Skiers

Collateral Advertising / Collateral Posters: Campaign

02038A

2002 Advertising Gold Pencil

Mother / London

Mother

Christmas Wrapping Paper - Christmas Mailer

Collateral Advertising / Collateral: Self-Promotion

02031A

2002 Advertising Silver Pencil

D'Arcy / Hong Kong

D'Arcy HK

Blank Book

Collateral Advertising / Collateral: Self-Promotion

02032A

2002 Advertising Merit Award

BBDO / Singapore

Bayer S.E.A

CHOCOLATE

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02337A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Mike's Hard Lemonade

Hard Day Calendar

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02338A

2002 Advertising Merit Award

Tom Gianfagna Inc. / New York

Blue Note Music

Incredibly Powerful Amplifier

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02339A

2002 Advertising Merit Award

Grey Worldwide / Kuala Lumpur

Nike

Before

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02340A

2002 Advertising Merit Award

Grey Worldwide / Kuala Lumpur

Nike

Tummy

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02341A

2002 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Schlampenladen

Good Vibrations

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02342A

2002 Advertising Merit Award

Quadrant Communications / Mumbai

Toshiba India

Blurred Sticker

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02343A

2002 Advertising Merit Award

Sawyer Riley Compton / Atlanta

Ellicott City Infiniti

Bug

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02344A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

BMW X5

Contour Map

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02345A

2002 Advertising Merit Award

TBWA / Singapore

Samsonite Asia

Black Box

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02346A

2002 Advertising Merit Award

TBWA / Singapore

Thule Asia

The Shell

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02347A

2002 Advertising Merit Award

Axmith McIntyre Wicht / Toronto

Labatt Breweries

9 to 5

Collateral Advertising / Collateral Posters: Single

02360A

2002 Advertising Merit Award

Batey / Singapore

Singapore Zoological Gardens

White Tiger

Collateral Advertising / Collateral Posters: Single

02361A

2002 Advertising Merit Award

Bubba's Deli / Roswell

Go With the Flow

Guarantee

Collateral Advertising / Collateral Posters: Single

02362A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

Antarctica/Malzbier

Black Power

Collateral Advertising / Collateral Posters: Single

02363A

2002 Advertising Merit Award

Fallon / Minneapolis

Sports Illustrated

As A Male Skater

Collateral Advertising / Collateral Posters: Single

02364A

2002 Advertising Merit Award

Fallon / Minneapolis

Sports Illustrated

Skiers

Collateral Advertising / Collateral Posters: Single

02365A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Drive-In

Collateral Advertising / Collateral Posters: Single

02366A

2002 Advertising Merit Award

Ogilvy & Mather / Mexico City

Mattel Matchbox

Old Jeans

Collateral Advertising / Collateral Posters: Single

02367A

2002 Advertising Merit Award

Ogilvy & Mather / Kuala Lumpur

Guinness Anchor Berhad

Pause

Collateral Advertising / Collateral Posters: Single

02368A

2002 Advertising Merit Award

Ogilvy & Mather / Kuala Lumpur

Mattel Southeast Asia

Worm

Collateral Advertising / Collateral Posters: Single

02369A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Club 18-30

Beach

Collateral Advertising / Collateral Posters: Single

02370A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Club 18-30

Pool

Collateral Advertising / Collateral Posters: Single

02371A

2002 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Procter & Gamble Malaysia

Musical Notes

Collateral Advertising / Collateral Posters: Single

02372A

2002 Advertising Merit Award

TBWA / Berlin

Kawasaki Motoren GmbH

Speedy

Collateral Advertising / Collateral Posters: Single

02373A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Bic

Crossword

Collateral Advertising / Collateral Posters: Single

02374A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

BMW C1

Evolution

Collateral Advertising / Collateral Posters: Single

02375A

2002 Advertising Merit Award

TBWA / Singapore

Thule Asia

The Shell

Collateral Advertising / Collateral Posters: Single

02376A

2002 Advertising Merit Award

Vinizius Young & Rubicam / Barcelona

Swatch

Turtle

Collateral Advertising / Collateral Posters: Single

02377A

2002 Advertising Merit Award

Cheevers / Portland

NEVCO

Gizmo Posters

Collateral Advertising / Collateral Posters: Campaign

02378A

2002 Advertising Merit Award

Lowe Bull Calvert Pace / Johannesburg

Dulux

Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn

Collateral Advertising / Collateral Posters: Campaign

02379A

2002 Advertising Merit Award

M&C Saatchi / Sydney

National Gallery

Fan

Collateral Advertising / Collateral Posters: Campaign

02380A

2002 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Mattel

Campaign

Collateral Advertising / Collateral Posters: Campaign

02381A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Club 18-30

Beach, Bar, Pool

Collateral Advertising / Collateral Posters: Campaign

02382A

2002 Advertising Merit Award

Saatchi & Saatchi / Hong Kong

Campaign Brief Asia

Cecilia, Marco, Antoni

Collateral Advertising / Collateral Posters: Campaign

02383A

2002 Advertising Merit Award

The Jupiter Drawing Room / Johannesburg

Prodec Paints

Living Room, Bedroom, House

Collateral Advertising / Collateral Posters: Campaign

02384A

2002 Advertising Merit Award

a.k.a.Robaire / Los Angeles

a.k.a.Robaire

Mr. AKA's Hairdo Helper

Collateral Advertising / Collateral: Self-Promotion

02348A

2002 Advertising Merit Award

Robaire and Hogshead / Los Angeles

Robaire and Hogshead

Dark Cynical Thinking

Collateral Advertising / Collateral: Self-Promotion

02349A

2002 Advertising Merit Award

BDDP et Fils / Boulogne Billancourt

BDDP et Fils

The Garbage

Collateral Advertising / Collateral: Self-Promotion

02350A

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