The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Agency

Client

Title

Category

Annual ID

Collage Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Dots Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beach Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Jerome Young Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beach Bar Pool Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn Agency: Lowe Bull Calvert Pace / Johannesburg Client: Dulux Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
City Snow, Dots Fence, Treadmill, Collage Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fish, Cow, Pig Agency: Tandem Company Gausch DDB / Barcelona Client: Miguel Torres Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
The Outdoors Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Evil Nemesis Agency: Goodby Silverstein & Partners / San Francisco Client: Wall Street Journal, The Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Drive In Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Baywatch Agency: Palmer Jarvis DDB / Vancouver Client: KVOS TV Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Guest Parking Agency: Palmer Jarvis DDB / Vancouver Client: KVOS TV Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Dry Grass Agency: Saatchi & Saatchi / Bangkok Client: Procter & Gamble Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Smile Agency: Abbott Mead Vickers.BBDO / London Client: Guinness Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Where There's Iron, There Can Be Rust Agency: Almap BBDO Comunicacoes / São Paulo Client: Tintas Coral Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Lemon Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Sidewalk Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Snow Boot Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Driving Around in Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
NYer Culture Issue - Window View Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
NYer Music Issue - Car Lighter Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cat Agency: BBDO / Bangkok Client: Pepsi-Cola Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Sebastian Agency: BDDP et Fils / Boulogne Billancourt Client: BMW France Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Earthquake Agency: Beast / Hong Kong Client: Samsonite Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Pump Agency: BMP DDB / London Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Your Name Here Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Rich & Famous Agency: Carmichael Lynch / Minneapolis Client: Gibson Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Airplane Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Uneventful Life Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
What Color Agency: Carmichael Lynch / Minneapolis Client: Porsche Cars of North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
'Tab' Agency: Clemenger BBDO / Wellington Client: South Pacific Tyres Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bottle Agency: Crush / Singapore Client: Cheng Yong Credit Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cleavage Agency: Crush / Singapore Client: Private Shop, The Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Instant Photo Agency: D'Arcy / Shanghai Client: Shanghai Toothpaste Company Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Pencils Agency: DDB Argentina / Buenos Aires Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Baby Agency: DM9 DDB Publicidade / São Paulo Client: Moto Honda da Amazonia Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Figures Agency: DM9 DDB Publicidade / São Paulo Client: TAM Airlines Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Piano Agency: DPZ / São Paulo Client: Johnson & Johnson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Socks Agency: DPZ / São Paulo Client: Timberland Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Old Car Agency: Foote Cone & Belding / Sandton Client: SC Johnson/Rally Car Wax Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Freezers Agency: Forsman & Bodenfors / Göthenburg Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Seatbelt Agency: Forsman & Bodenfors / Göthenburg Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Where Did We Park The Car? Agency: Forsman & Bodenfors / Göthenburg Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Float Agency: Frog Advertising / Singapore Client: Belluzio Footwear Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Escape Agency: Frog Advertising / Singapore Client: Denim Cartel Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bike Fall Agency: Giovanni Foote Cone & Belding / São Paulo Client: Izzo Motors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Climbing Agency: Giovanni Foote Cone & Belding / São Paulo Client: Chrysler Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Shelf Agency: Giovanni Foote Cone & Belding / São Paulo Client: Chrysler Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Ojo Agency: Grey Mexico / Mexico City Client: Glaxo Smithkline Beecham Category: Consumer Magazine / Magazine Color Full Page or Spread: Single

2002 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Collage

Consumer Magazine / Magazine Color Full Page or Spread: Single

02009A

2002 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Dots

Consumer Magazine / Magazine Color Full Page or Spread: Single

02010A

2002 Advertising Silver Pencil

Saatchi & Saatchi / London

Club 18-30

Beach

Consumer Magazine / Magazine Color Full Page or Spread: Single

02011A

2002 Advertising Bronze Pencil

Leagas Delaney / San Francisco

Adidas

Jerome Young

Consumer Magazine / Magazine Color Full Page or Spread: Single

02012A

2002 Advertising Gold Pencil

Saatchi & Saatchi / London

Club 18-30

Beach Bar Pool

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02013A

2002 Advertising Gold Pencil

Lowe Bull Calvert Pace / Johannesburg

Dulux

Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02014A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

City Snow, Dots Fence, Treadmill, Collage

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02015A

2002 Advertising Bronze Pencil

Tandem Company Gausch DDB / Barcelona

Miguel Torres

Fish, Cow, Pig

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02016A

2002 Advertising Merit Award

Borders Perrin Norrander / Portland

Columbia Sportswear

The Outdoors

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02265A

2002 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Wall Street Journal, The

Evil Nemesis

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02266A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Drive In

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02267A

2002 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

KVOS TV

Baywatch

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02268A

2002 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

KVOS TV

Guest Parking

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02269A

2002 Advertising Merit Award

Saatchi & Saatchi / Bangkok

Procter & Gamble

Dry Grass

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02270A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Guinness

Smile

Consumer Magazine / Magazine Color Full Page or Spread: Single

02163A

2002 Advertising Merit Award

Almap BBDO Comunicacoes / São Paulo

Tintas Coral

Where There's Iron, There Can Be Rust

Consumer Magazine / Magazine Color Full Page or Spread: Single

02164A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Beetle Shapes - Lemon

Consumer Magazine / Magazine Color Full Page or Spread: Single

02165A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Beetle Shapes - Sidewalk

Consumer Magazine / Magazine Color Full Page or Spread: Single

02166A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Beetle Shapes - Snow Boot

Consumer Magazine / Magazine Color Full Page or Spread: Single

02167A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Driving Around in Squares

Consumer Magazine / Magazine Color Full Page or Spread: Single

02168A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

NYer Culture Issue - Window View

Consumer Magazine / Magazine Color Full Page or Spread: Single

02169A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

NYer Music Issue - Car Lighter

Consumer Magazine / Magazine Color Full Page or Spread: Single

02170A

2002 Advertising Merit Award

BBDO / Bangkok

Pepsi-Cola

Cat

Consumer Magazine / Magazine Color Full Page or Spread: Single

02171A

2002 Advertising Merit Award

BDDP et Fils / Boulogne Billancourt

BMW France

Sebastian

Consumer Magazine / Magazine Color Full Page or Spread: Single

02172A

2002 Advertising Merit Award

Beast / Hong Kong

Samsonite

Earthquake

Consumer Magazine / Magazine Color Full Page or Spread: Single

02173A

2002 Advertising Merit Award

BMP DDB / London

Volkswagen

Pump

Consumer Magazine / Magazine Color Full Page or Spread: Single

02174A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Your Name Here

Consumer Magazine / Magazine Color Full Page or Spread: Single

02175A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

Gibson Guitars

Rich & Famous

Consumer Magazine / Magazine Color Full Page or Spread: Single

02176A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Airplane

Consumer Magazine / Magazine Color Full Page or Spread: Single

02177A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Uneventful Life

Consumer Magazine / Magazine Color Full Page or Spread: Single

02178A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

Porsche Cars of North America

What Color

Consumer Magazine / Magazine Color Full Page or Spread: Single

02179A

2002 Advertising Merit Award

Clemenger BBDO / Wellington

South Pacific Tyres

'Tab'

Consumer Magazine / Magazine Color Full Page or Spread: Single

02180A

2002 Advertising Merit Award

Crush / Singapore

Cheng Yong Credit

Bottle

Consumer Magazine / Magazine Color Full Page or Spread: Single

02181A

2002 Advertising Merit Award

Crush / Singapore

Private Shop, The

Cleavage

Consumer Magazine / Magazine Color Full Page or Spread: Single

02182A

2002 Advertising Merit Award

D'Arcy / Shanghai

Shanghai Toothpaste Company

Instant Photo

Consumer Magazine / Magazine Color Full Page or Spread: Single

02183A

2002 Advertising Merit Award

DDB Argentina / Buenos Aires

Volkswagen

Pencils

Consumer Magazine / Magazine Color Full Page or Spread: Single

02184A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

Moto Honda da Amazonia

Baby

Consumer Magazine / Magazine Color Full Page or Spread: Single

02185A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

TAM Airlines

Figures

Consumer Magazine / Magazine Color Full Page or Spread: Single

02186A

2002 Advertising Merit Award

DPZ / São Paulo

Johnson & Johnson

Piano

Consumer Magazine / Magazine Color Full Page or Spread: Single

02187A

2002 Advertising Merit Award

DPZ / São Paulo

Timberland

Socks

Consumer Magazine / Magazine Color Full Page or Spread: Single

02188A

2002 Advertising Merit Award

Foote Cone & Belding / Sandton

SC Johnson/Rally Car Wax

Old Car

Consumer Magazine / Magazine Color Full Page or Spread: Single

02189A

2002 Advertising Merit Award

Forsman & Bodenfors / Göthenburg

Volvo Cars Sweden

Freezers

Consumer Magazine / Magazine Color Full Page or Spread: Single

02190A

2002 Advertising Merit Award

Forsman & Bodenfors / Göthenburg

Volvo Cars Sweden

Seatbelt

Consumer Magazine / Magazine Color Full Page or Spread: Single

02191A

2002 Advertising Merit Award

Forsman & Bodenfors / Göthenburg

Volvo Cars Sweden

Where Did We Park The Car?

Consumer Magazine / Magazine Color Full Page or Spread: Single

02192A

2002 Advertising Merit Award

Frog Advertising / Singapore

Belluzio Footwear

Float

Consumer Magazine / Magazine Color Full Page or Spread: Single

02193A

2002 Advertising Merit Award

Frog Advertising / Singapore

Denim Cartel

Escape

Consumer Magazine / Magazine Color Full Page or Spread: Single

02194A

2002 Advertising Merit Award

Giovanni Foote Cone & Belding / São Paulo

Izzo Motors

Bike Fall

Consumer Magazine / Magazine Color Full Page or Spread: Single

02195A

2002 Advertising Merit Award

Giovanni Foote Cone & Belding / São Paulo

Chrysler Brasil

Climbing

Consumer Magazine / Magazine Color Full Page or Spread: Single

02196A

2002 Advertising Merit Award

Giovanni Foote Cone & Belding / São Paulo

Chrysler Brasil

Shelf

Consumer Magazine / Magazine Color Full Page or Spread: Single

02197A

2002 Advertising Merit Award

Grey Mexico / Mexico City

Glaxo Smithkline Beecham

Ojo

Consumer Magazine / Magazine Color Full Page or Spread: Single

02198A

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