The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Collage
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Dots
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Beach
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Jerome Young
Agency: Leagas Delaney / San Francisco
Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Beach Bar Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign


Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign


City Snow, Dots Fence, Treadmill, Collage
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign


Fish, Cow, Pig
Agency: Tandem Company Gausch DDB / Barcelona
Client: Miguel Torres Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign


Smile
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Where There's Iron, There Can Be Rust
Agency: Almap BBDO Comunicacoes / São Paulo
Client: Tintas Coral Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Beetle Shapes - Lemon
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Beetle Shapes - Sidewalk
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Beetle Shapes - Snow Boot
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Driving Around in Squares
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


NYer Culture Issue - Window View
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


NYer Music Issue - Car Lighter
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Cat
Agency: BBDO / Bangkok
Client: Pepsi-Cola Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Sebastian
Agency: BDDP et Fils / Boulogne Billancourt
Client: BMW France Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Earthquake
Agency: Beast / Hong Kong
Client: Samsonite Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Pump
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Your Name Here
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Rich & Famous
Agency: Carmichael Lynch / Minneapolis
Client: Gibson Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Airplane
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Uneventful Life
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


What Color
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars of North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


'Tab'
Agency: Clemenger BBDO / Wellington
Client: South Pacific Tyres Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Bottle
Agency: Crush / Singapore
Client: Cheng Yong Credit Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Cleavage
Agency: Crush / Singapore
Client: Private Shop, The Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Instant Photo
Agency: D'Arcy / Shanghai
Client: Shanghai Toothpaste Company Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Pencils
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Baby
Agency: DM9 DDB Publicidade / São Paulo
Client: Moto Honda da Amazonia Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Figures
Agency: DM9 DDB Publicidade / São Paulo
Client: TAM Airlines Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Piano
Agency: DPZ / São Paulo
Client: Johnson & Johnson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Socks
Agency: DPZ / São Paulo
Client: Timberland Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Old Car
Agency: Foote Cone & Belding / Sandton
Client: SC Johnson/Rally Car Wax Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Freezers
Agency: Forsman & Bodenfors / Göthenburg
Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Seatbelt
Agency: Forsman & Bodenfors / Göthenburg
Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Where Did We Park The Car?
Agency: Forsman & Bodenfors / Göthenburg
Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Float
Agency: Frog Advertising / Singapore
Client: Belluzio Footwear Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Escape
Agency: Frog Advertising / Singapore
Client: Denim Cartel Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Bike Fall
Agency: Giovanni Foote Cone & Belding / São Paulo
Client: Izzo Motors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Climbing
Agency: Giovanni Foote Cone & Belding / São Paulo
Client: Chrysler Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Shelf
Agency: Giovanni Foote Cone & Belding / São Paulo
Client: Chrysler Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Ojo
Agency: Grey Mexico / Mexico City
Client: Glaxo Smithkline Beecham Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Garage
Agency: Grey Worldwide / Johannesburg
Client: Mazda Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Darwin
Agency: GSD&M / Austin
Client: Land Rover North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Oops
Agency: GSD&M / Austin
Client: United Healthcare Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Curious George
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Awake
Agency: Leo Burnett / Chicago
Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Chastity
Agency: Leo Burnett / Chicago
Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Award:
2002 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Collage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02009A

Award:
2002 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Dots
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02010A

Award:
2002 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02011A

Award:
2002 Advertising Bronze Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas
Title:
Jerome Young
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02012A

Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach Bar Pool
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02013A

Award:
2002 Advertising Gold Pencil
Agency:
Lowe Bull Calvert Pace / Johannesburg
Client:
Dulux
Title:
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02014A

Award:
2002 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
City Snow, Dots Fence, Treadmill, Collage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02015A

Award:
2002 Advertising Bronze Pencil
Agency:
Tandem Company Gausch DDB / Barcelona
Client:
Miguel Torres
Title:
Fish, Cow, Pig
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02016A

Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Guinness
Title:
Smile
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02163A

Award:
2002 Advertising Merit Award
Agency:
Almap BBDO Comunicacoes / São Paulo
Client:
Tintas Coral
Title:
Where There's Iron, There Can Be Rust
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02164A

Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes - Lemon
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02165A

Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes - Sidewalk
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02166A

Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes - Snow Boot
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02167A

Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Driving Around in Squares
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02168A

Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
NYer Culture Issue - Window View
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02169A

Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
NYer Music Issue - Car Lighter
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02170A

Award:
2002 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Pepsi-Cola
Title:
Cat
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02171A

Award:
2002 Advertising Merit Award
Agency:
BDDP et Fils / Boulogne Billancourt
Client:
BMW France
Title:
Sebastian
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02172A

Award:
2002 Advertising Merit Award
Agency:
Beast / Hong Kong
Client:
Samsonite
Title:
Earthquake
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02173A

Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Pump
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02174A

Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Your Name Here
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02175A

Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Gibson Guitars
Title:
Rich & Famous
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02176A

Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Airplane
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02177A

Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Uneventful Life
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02178A

Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars of North America
Title:
What Color
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02179A

Award:
2002 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
South Pacific Tyres
Title:
'Tab'
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02180A

Award:
2002 Advertising Merit Award
Agency:
Crush / Singapore
Client:
Cheng Yong Credit
Title:
Bottle
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02181A

Award:
2002 Advertising Merit Award
Agency:
Crush / Singapore
Client:
Private Shop, The
Title:
Cleavage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02182A

Award:
2002 Advertising Merit Award
Agency:
D'Arcy / Shanghai
Client:
Shanghai Toothpaste Company
Title:
Instant Photo
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02183A

Award:
2002 Advertising Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Volkswagen
Title:
Pencils
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02184A

Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Moto Honda da Amazonia
Title:
Baby
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02185A

Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
TAM Airlines
Title:
Figures
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02186A

Award:
2002 Advertising Merit Award
Agency:
DPZ / São Paulo
Client:
Johnson & Johnson
Title:
Piano
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02187A

Award:
2002 Advertising Merit Award
Agency:
DPZ / São Paulo
Client:
Timberland
Title:
Socks
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02188A

Award:
2002 Advertising Merit Award
Agency:
Foote Cone & Belding / Sandton
Client:
SC Johnson/Rally Car Wax
Title:
Old Car
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02189A

Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Volvo Cars Sweden
Title:
Freezers
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02190A

Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Volvo Cars Sweden
Title:
Seatbelt
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02191A

Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Volvo Cars Sweden
Title:
Where Did We Park The Car?
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02192A

Award:
2002 Advertising Merit Award
Agency:
Frog Advertising / Singapore
Client:
Belluzio Footwear
Title:
Float
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02193A

Award:
2002 Advertising Merit Award
Agency:
Frog Advertising / Singapore
Client:
Denim Cartel
Title:
Escape
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02194A

Award:
2002 Advertising Merit Award
Agency:
Giovanni Foote Cone & Belding / São Paulo
Client:
Izzo Motors
Title:
Bike Fall
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02195A

Award:
2002 Advertising Merit Award
Agency:
Giovanni Foote Cone & Belding / São Paulo
Client:
Chrysler Brasil
Title:
Climbing
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02196A

Award:
2002 Advertising Merit Award
Agency:
Giovanni Foote Cone & Belding / São Paulo
Client:
Chrysler Brasil
Title:
Shelf
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02197A

Award:
2002 Advertising Merit Award
Agency:
Grey Mexico / Mexico City
Client:
Glaxo Smithkline Beecham
Title:
Ojo
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02198A

Award:
2002 Advertising Merit Award
Agency:
Grey Worldwide / Johannesburg
Client:
Mazda
Title:
Garage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02199A

Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Darwin
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02200A

Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
United Healthcare
Title:
Oops
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02201A

Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Curious George
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02202A

Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Polaroid
Title:
Awake
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02203A
