The One Show
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!
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Award
Agency
Client
Title
Category
Annual ID
Collage
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Dots
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beach
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Jerome Young
Agency: Leagas Delaney / San Francisco
Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beach Bar Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
City Snow, Dots Fence, Treadmill, Collage
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fish, Cow, Pig
Agency: Tandem Company Gausch DDB / Barcelona
Client: Miguel Torres Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
The Outdoors
Agency: Borders Perrin Norrander / Portland
Client: Columbia Sportswear Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Evil Nemesis
Agency: Goodby Silverstein & Partners / San Francisco
Client: Wall Street Journal, The Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Drive In
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Baywatch
Agency: Palmer Jarvis DDB / Vancouver
Client: KVOS TV Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Guest Parking
Agency: Palmer Jarvis DDB / Vancouver
Client: KVOS TV Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Dry Grass
Agency: Saatchi & Saatchi / Bangkok
Client: Procter & Gamble Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Smile
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Where There's Iron, There Can Be Rust
Agency: Almap BBDO Comunicacoes / São Paulo
Client: Tintas Coral Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Lemon
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Sidewalk
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Snow Boot
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Driving Around in Squares
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
NYer Culture Issue - Window View
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
NYer Music Issue - Car Lighter
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cat
Agency: BBDO / Bangkok
Client: Pepsi-Cola Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Sebastian
Agency: BDDP et Fils / Boulogne Billancourt
Client: BMW France Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Earthquake
Agency: Beast / Hong Kong
Client: Samsonite Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Pump
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Your Name Here
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Rich & Famous
Agency: Carmichael Lynch / Minneapolis
Client: Gibson Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Airplane
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Uneventful Life
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
What Color
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars of North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
'Tab'
Agency: Clemenger BBDO / Wellington
Client: South Pacific Tyres Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bottle
Agency: Crush / Singapore
Client: Cheng Yong Credit Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cleavage
Agency: Crush / Singapore
Client: Private Shop, The Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Instant Photo
Agency: D'Arcy / Shanghai
Client: Shanghai Toothpaste Company Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Pencils
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Baby
Agency: DM9 DDB Publicidade / São Paulo
Client: Moto Honda da Amazonia Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Figures
Agency: DM9 DDB Publicidade / São Paulo
Client: TAM Airlines Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Piano
Agency: DPZ / São Paulo
Client: Johnson & Johnson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Socks
Agency: DPZ / São Paulo
Client: Timberland Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Old Car
Agency: Foote Cone & Belding / Sandton
Client: SC Johnson/Rally Car Wax Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Freezers
Agency: Forsman & Bodenfors / Göthenburg
Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Seatbelt
Agency: Forsman & Bodenfors / Göthenburg
Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Where Did We Park The Car?
Agency: Forsman & Bodenfors / Göthenburg
Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Float
Agency: Frog Advertising / Singapore
Client: Belluzio Footwear Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Escape
Agency: Frog Advertising / Singapore
Client: Denim Cartel Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bike Fall
Agency: Giovanni Foote Cone & Belding / São Paulo
Client: Izzo Motors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Climbing
Agency: Giovanni Foote Cone & Belding / São Paulo
Client: Chrysler Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Shelf
Agency: Giovanni Foote Cone & Belding / São Paulo
Client: Chrysler Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Ojo
Agency: Grey Mexico / Mexico City
Client: Glaxo Smithkline Beecham Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Collage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02009A
Award:
2002 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Dots
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02010A
Award:
2002 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02011A
Award:
2002 Advertising Bronze Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas
Title:
Jerome Young
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02012A
Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach Bar Pool
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02013A
Award:
2002 Advertising Gold Pencil
Agency:
Lowe Bull Calvert Pace / Johannesburg
Client:
Dulux
Title:
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02014A
Award:
2002 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
City Snow, Dots Fence, Treadmill, Collage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02015A
Award:
2002 Advertising Bronze Pencil
Agency:
Tandem Company Gausch DDB / Barcelona
Client:
Miguel Torres
Title:
Fish, Cow, Pig
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02016A
Award:
2002 Advertising Merit Award
Agency:
Borders Perrin Norrander / Portland
Client:
Columbia Sportswear
Title:
The Outdoors
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02265A
Award:
2002 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Wall Street Journal, The
Title:
Evil Nemesis
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02266A
Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Travel & Tourism
Title:
Drive In
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02267A
Award:
2002 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
KVOS TV
Title:
Baywatch
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02268A
Award:
2002 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
KVOS TV
Title:
Guest Parking
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02269A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Bangkok
Client:
Procter & Gamble
Title:
Dry Grass
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02270A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Guinness
Title:
Smile
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02163A
Award:
2002 Advertising Merit Award
Agency:
Almap BBDO Comunicacoes / São Paulo
Client:
Tintas Coral
Title:
Where There's Iron, There Can Be Rust
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02164A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes - Lemon
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02165A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes - Sidewalk
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02166A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes - Snow Boot
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02167A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Driving Around in Squares
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02168A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
NYer Culture Issue - Window View
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02169A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
NYer Music Issue - Car Lighter
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02170A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Pepsi-Cola
Title:
Cat
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02171A
Award:
2002 Advertising Merit Award
Agency:
BDDP et Fils / Boulogne Billancourt
Client:
BMW France
Title:
Sebastian
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02172A
Award:
2002 Advertising Merit Award
Agency:
Beast / Hong Kong
Client:
Samsonite
Title:
Earthquake
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02173A
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Pump
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02174A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Your Name Here
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02175A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Gibson Guitars
Title:
Rich & Famous
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02176A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Airplane
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02177A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Uneventful Life
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02178A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars of North America
Title:
What Color
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02179A
Award:
2002 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
South Pacific Tyres
Title:
'Tab'
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02180A
Award:
2002 Advertising Merit Award
Agency:
Crush / Singapore
Client:
Cheng Yong Credit
Title:
Bottle
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02181A
Award:
2002 Advertising Merit Award
Agency:
Crush / Singapore
Client:
Private Shop, The
Title:
Cleavage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02182A
Award:
2002 Advertising Merit Award
Agency:
D'Arcy / Shanghai
Client:
Shanghai Toothpaste Company
Title:
Instant Photo
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02183A
Award:
2002 Advertising Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Volkswagen
Title:
Pencils
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02184A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Moto Honda da Amazonia
Title:
Baby
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02185A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
TAM Airlines
Title:
Figures
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02186A
Award:
2002 Advertising Merit Award
Agency:
DPZ / São Paulo
Client:
Johnson & Johnson
Title:
Piano
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02187A
Award:
2002 Advertising Merit Award
Agency:
DPZ / São Paulo
Client:
Timberland
Title:
Socks
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02188A
Award:
2002 Advertising Merit Award
Agency:
Foote Cone & Belding / Sandton
Client:
SC Johnson/Rally Car Wax
Title:
Old Car
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02189A
Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Volvo Cars Sweden
Title:
Freezers
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02190A
Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Volvo Cars Sweden
Title:
Seatbelt
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02191A
Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Volvo Cars Sweden
Title:
Where Did We Park The Car?
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02192A
Award:
2002 Advertising Merit Award
Agency:
Frog Advertising / Singapore
Client:
Belluzio Footwear
Title:
Float
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02193A
Award:
2002 Advertising Merit Award
Agency:
Frog Advertising / Singapore
Client:
Denim Cartel
Title:
Escape
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02194A
Award:
2002 Advertising Merit Award
Agency:
Giovanni Foote Cone & Belding / São Paulo
Client:
Izzo Motors
Title:
Bike Fall
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02195A
Award:
2002 Advertising Merit Award
Agency:
Giovanni Foote Cone & Belding / São Paulo
Client:
Chrysler Brasil
Title:
Climbing
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02196A
Award:
2002 Advertising Merit Award
Agency:
Giovanni Foote Cone & Belding / São Paulo
Client:
Chrysler Brasil
Title:
Shelf
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02197A
Award:
2002 Advertising Merit Award
Agency:
Grey Mexico / Mexico City
Client:
Glaxo Smithkline Beecham
Title:
Ojo
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02198A
