The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Hire - Powder Keg, Star, The Follow Agency: Fallon / Minneapolis Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
The Hire: BMW Films Web Site Agency: Fallon Minneapolis / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign
Openhouse Agency: POP / New York Client: Lifetime Television Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Brands Error Page Agency: OgilvyInteractive / Singapore Client: Cerebos Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Vibatron Agency: Young & Laramore / Indianapolis Client: Monsoon Audio Systems Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Williams-Sonoma.com Agency: Silverlign Group, Inc. / San Jose Client: Williams-Sonoma Category: E-Commerce / E-Commerce B2C - Web Sites
Gamesmania Web Site Agency: Organic, Inc. / Bloomfield Hills Client: Gamesmania Category: E-Commerce / E-Commerce B2C - Web Sites
Business Class Agency: AlmapBBDO / São Paulo Client: Iberia Category: Beyond the Banner
Vodafone Agency: Wieden+Kennedy / Amsterdam Client: Vodafone Ltd. UK Category: Beyond the Banner
Orbit Mini Games Agency: POP / New York Client: Cartoon Network Category: Beyond the Banner
AD Game Agency: Herraiz Soto & Co. / Madrid Client: Mahou Beer Category: Beyond the Banner
Future Z Micro Site Agency: TBWA\Chiat\Day / Los Angeles Client: Nissan Category: Beyond the Banner
HP Invent Banner Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Banners / Banner - Campaign
I can't see anything: now I can see it all Agency: Herraiz Soto & Co. / Madrid Client: Planeta 2010 Category: Banners / Banner - Campaign
Microprojector Campaign Agency: Foote Cone Belding - San Francisco / San Francisco Client: Compaq Computer Corp. Category: Banners / Banner - Campaign
Cayenne Banner Campaign Agency: Carmichael Lynch / Minneapolis Client: Porsche Category: Banners / Banner - Campaign
The Weight Check Agency: Hakuhodo / Tokyo Client: Coca-Cola Japan Category: Consumer Television / Consumer Television :20 and Under: Single
Celica Dog Agency: Saatchi & Saatchi / Torrance Client: Toyota Motor Sales Category: Consumer Television / Consumer Television :20 and Under: Single
Ronquido Agency: BBDO Mexico / Mexico City Client: Bayer de Mexico Category: Consumer Television / Consumer Television :20 and Under: Single
Absolut Director Agency: Submarine & TBWA\Chiat\Day / New York Client: Absolut Vodka Category: Brand Gaming / Brand Gaming - Banners
The Shooting Gallery Agency: Kinetic Interactive Pte Ltd / Singapore Client: The Shooting Gallery Category: Brand Gaming / Brand Gaming - Banners
Issue 1 Agency: Ogilvy & Mather/Brand Integration Group / New York Client: Ogilvy & Mather Category: Publication Design / Trade Magazine Full Issue
Issue 2 Agency: Ogilvy & Mather/Brand Integration Group / New York Client: Ogilvy & Mather Category: Publication Design / Trade Magazine Full Issue
Cheryl & Me Agency: Black Rocket / San Francisco Client: Lucky Magazine Category: Non-Broadcast / Non-Broadcast: Cinema
Rainforest, Following Car, Battle Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
What Are You?, Capture, Fanta Beam Agency: Hakuhodo / Tokyo Client: Coca-Cola Category: Consumer Television / Consumer Television :20 and Under: Campaign
Fist fight/Cliff/London Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Worm/Police/Speed Limit Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Campaign
Delicate/Exotic/Very Personal/Permanent/Waterproof Agency: J. Walter Thompson / Barcelona Client: Coty Astor S.A. Category: Collateral Advertising / Collateral Posters: Campaign
Lance Armstrong, Palm Trees, Sand, Skiers Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Campaign
Archipelago Pennies Poster Campaign Agency: Duffy Design / Minneapolis Client: Archipelago Category: Package Design / Commercial Product Packaging
Hatch Adult Swim Posters Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Package Design / Commercial Product Packaging
Skinny Latte+ Agency: Leo Burnett / Singapore Client: Ya Kum Coffee Stall Category: Package Design / Commercial Product Packaging
Allied Works Architecture website Agency: Paris France, Inc. / Portland Client: Allied Works Architecture Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Belief Creates Possibilities Agency: Kinetic Interactive Pte Ltd / Singapore Client: Ad Planet Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Ensenda - Immediate Delivery Service Agency: a.k.a. Euro RSCG / San Francisco Client: Ensenda Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Welcome to The Farm Agency: Kinetic Interactive Pte Ltd / Singapore Client: The Picture Farm Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Fiori website Agency: Paris France, Inc. / Portland Client: Fiori, Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Sun Educational Services Interactive Business Card Agency: Leopard / Boulder Client: Sun Educational Services Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Tag, Tailgating, Shade Runner Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Blackmail, Nearly There, Treat Agency: Lowe / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Campaign
Husband & Wife/Father & Son/Fellow Workers Agency: Dentsu / Tokyo Client: Otsuka Pharmaceutical Category: Consumer Television / Consumer Television Over :30 Campaign
The Shell Agency: TBWA / Singapore Client: Thule Asia Category: Newspaper / Newspaper 600 Lines or Less: Single
Classifieds Agency: Davidandgoliath / Los Angeles Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Conference Room Agency: Fallon / Minneapolis Client: United Airlines Category: Trade / Trade Color Full Page or Spread: Single
Filthy? Rich? Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Kill Your Speed Agency: Abbott Mead Vickers.BBDO / London Client: DETR Category: Public Service/Political / Public Service/Political Radio: Single
Imagination/Whale Agency: Dentsu / Tokyo Client: Japan Ad Council Category: Public Service/Political / Public Service/Political Radio: Single
You Never Know Agency: Ogilvy / London Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Radio: Single
Local Knowledge Agency: Forsman & Bodenfors / Göthenburg Client: Göteborgs Posten Category: Outdoor / Outdoor: Campaign

2002 Advertising Gold Pencil

Fallon / Minneapolis

BMW North America

The Hire - Powder Keg, Star, The Follow

Exceptional Innovation in Marketing / Innovative Marketing: Single

02096A

2002 Interactive Gold Pencil

Fallon Minneapolis / Minneapolis

BMW of North America

The Hire: BMW Films Web Site

Integrated Branding Campaign

02040N

2002 Interactive Silver Pencil

POP / New York

Lifetime Television

Openhouse

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

02028N

2002 Interactive Bronze Pencil

OgilvyInteractive / Singapore

Cerebos

Brands Error Page

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

02029N

2002 Interactive Bronze Pencil

Young & Laramore / Indianapolis

Monsoon Audio Systems

Vibatron

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

02030N

2002 Interactive Silver Pencil

Silverlign Group, Inc. / San Jose

Williams-Sonoma

Williams-Sonoma.com

E-Commerce / E-Commerce B2C - Web Sites

02038N

2002 Interactive Bronze Pencil

Organic, Inc. / Bloomfield Hills

Gamesmania

Gamesmania Web Site

E-Commerce / E-Commerce B2C - Web Sites

02039N

2002 Interactive Gold Pencil

AlmapBBDO / São Paulo

Iberia

Business Class

Beyond the Banner

02010N

2002 Interactive Gold Pencil

Wieden+Kennedy / Amsterdam

Vodafone Ltd. UK

Vodafone

Beyond the Banner

02011N

2002 Interactive Silver Pencil

POP / New York

Cartoon Network

Orbit Mini Games

Beyond the Banner

02012N

2002 Interactive Bronze Pencil

Herraiz Soto & Co. / Madrid

Mahou Beer

AD Game

Beyond the Banner

02013N

2002 Interactive Bronze Pencil

TBWA\Chiat\Day / Los Angeles

Nissan

Future Z Micro Site

Beyond the Banner

02014N

2002 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

HP Invent Banner Campaign

Banners / Banner - Campaign

02006N

2002 Interactive Silver Pencil

Herraiz Soto & Co. / Madrid

Planeta 2010

I can't see anything: now I can see it all

Banners / Banner - Campaign

02007N

2002 Interactive Bronze Pencil

Foote Cone Belding - San Francisco / San Francisco

Compaq Computer Corp.

Microprojector Campaign

Banners / Banner - Campaign

02008N

2002 Interactive Bronze Pencil

Carmichael Lynch / Minneapolis

Porsche

Cayenne Banner Campaign

Banners / Banner - Campaign

02009N

2002 Advertising Gold Pencil

Hakuhodo / Tokyo

Coca-Cola Japan

The Weight Check

Consumer Television / Consumer Television :20 and Under: Single

02079A

2002 Advertising Silver Pencil

Saatchi & Saatchi / Torrance

Toyota Motor Sales

Celica Dog

Consumer Television / Consumer Television :20 and Under: Single

02080A

2002 Advertising Bronze Pencil

BBDO Mexico / Mexico City

Bayer de Mexico

Ronquido

Consumer Television / Consumer Television :20 and Under: Single

02081A

2002 Interactive Bronze Pencil

Submarine & TBWA\Chiat\Day / New York

Absolut Vodka

Absolut Director

Brand Gaming / Brand Gaming - Banners

02046N

2002 Interactive Bronze Pencil

Kinetic Interactive Pte Ltd / Singapore

The Shooting Gallery

The Shooting Gallery

Brand Gaming / Brand Gaming - Banners

02047N

2002 Design Bronze Pencil

Ogilvy & Mather/Brand Integration Group / New York

Ogilvy & Mather

Issue 1

Publication Design / Trade Magazine Full Issue

02027D

2002 Design Bronze Pencil

Ogilvy & Mather/Brand Integration Group / New York

Ogilvy & Mather

Issue 2

Publication Design / Trade Magazine Full Issue

02028D

2002 Advertising Gold Pencil

Black Rocket / San Francisco

Lucky Magazine

Cheryl & Me

Non-Broadcast / Non-Broadcast: Cinema

02090A

2002 Advertising Gold Pencil

BMP DDB / London

Guardian Film 4

Rainforest, Following Car, Battle

Consumer Television / Consumer Television :20 and Under: Campaign

02082A

2002 Advertising Silver Pencil

Hakuhodo / Tokyo

Coca-Cola

What Are You?, Capture, Fanta Beam

Consumer Television / Consumer Television :20 and Under: Campaign

02083A

2002 Advertising Bronze Pencil

BMP DDB / London

Guardian Film 4

Fist fight/Cliff/London

Consumer Television / Consumer Television :20 and Under: Campaign

02084A

2002 Advertising Gold Pencil

Ogilvy & Mather / Kuala Lumpur

Mattel Southeast Asia

Worm/Police/Speed Limit

Collateral Advertising / Collateral Posters: Campaign

02036A

2002 Advertising Silver Pencil

J. Walter Thompson / Barcelona

Coty Astor S.A.

Delicate/Exotic/Very Personal/Permanent/Waterproof

Collateral Advertising / Collateral Posters: Campaign

02037A

2002 Advertising Bronze Pencil

Fallon / Minneapolis

Sports Illustrated

Lance Armstrong, Palm Trees, Sand, Skiers

Collateral Advertising / Collateral Posters: Campaign

02038A

2002 Design Gold Pencil

Duffy Design / Minneapolis

Archipelago

Archipelago Pennies Poster Campaign

Package Design / Commercial Product Packaging

02011D

2002 Design Silver Pencil

Cartoon Network / Atlanta

Cartoon Network

Hatch Adult Swim Posters

Package Design / Commercial Product Packaging

02012D

2002 Design Bronze Pencil

Leo Burnett / Singapore

Ya Kum Coffee Stall

Skinny Latte+

Package Design / Commercial Product Packaging

02013D

2002 Interactive Gold Pencil

Paris France, Inc. / Portland

Allied Works Architecture

Allied Works Architecture website

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02031N

2002 Interactive Silver Pencil

Kinetic Interactive Pte Ltd / Singapore

Ad Planet

Belief Creates Possibilities

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02032N

2002 Interactive Silver Pencil

a.k.a. Euro RSCG / San Francisco

Ensenda

Ensenda - Immediate Delivery Service

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02033N

2002 Interactive Bronze Pencil

Kinetic Interactive Pte Ltd / Singapore

The Picture Farm

Welcome to The Farm

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02034N

2002 Interactive Bronze Pencil

Paris France, Inc. / Portland

Fiori, Inc.

Fiori website

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02035N

2002 Interactive Bronze Pencil

Leopard / Boulder

Sun Educational Services

Sun Educational Services Interactive Business Card

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

02036N

2002 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Tag, Tailgating, Shade Runner

Consumer Television / Consumer Television Over :30 Campaign

02069A

2002 Advertising Silver Pencil

Lowe / London

Interbrew UK

Blackmail, Nearly There, Treat

Consumer Television / Consumer Television Over :30 Campaign

02070A

2002 Advertising Bronze Pencil

Dentsu / Tokyo

Otsuka Pharmaceutical

Husband & Wife/Father & Son/Fellow Workers

Consumer Television / Consumer Television Over :30 Campaign

02071A

2002 Advertising Silver Pencil

TBWA / Singapore

Thule Asia

The Shell

Newspaper / Newspaper 600 Lines or Less: Single

02007A

2002 Advertising Silver Pencil

Davidandgoliath / Los Angeles

Mattel

Classifieds

Newspaper / Newspaper 600 Lines or Less: Campaign

02008A

2002 Advertising Silver Pencil

Fallon / Minneapolis

United Airlines

Conference Room

Trade / Trade Color Full Page or Spread: Single

02023A

2002 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

American Standard

Filthy? Rich?

Trade / Trade Color Full Page or Spread: Single

02024A

2002 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

DETR

Kill Your Speed

Public Service/Political / Public Service/Political Radio: Single

02054A

2002 Advertising Silver Pencil

Dentsu / Tokyo

Japan Ad Council

Imagination/Whale

Public Service/Political / Public Service/Political Radio: Single

02055A

2002 Advertising Bronze Pencil

Ogilvy / London

COI/Child Protection

You Never Know

Public Service/Political / Public Service/Political Radio: Single

02056A

2002 Advertising Silver Pencil

Forsman & Bodenfors / Göthenburg

Göteborgs Posten

Local Knowledge

Outdoor / Outdoor: Campaign

02019A

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