The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Sixty Second Theater: Hannibal, The Grinch, The Family Man Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Beautiful Day, Deer Crossing, Rain Rain Go Away Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Radio / Consumer Radio: Campaign
Contract Dispute, Hold Out, Shaving Cream Agency: Downtown Partners / Toronto Client: St. Michael's Majors Category: Consumer Radio / Consumer Radio: Campaign
Sixty Second Theater: Hannibal Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Mr. Camouflage Suit Maker Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Company Computer Guy Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Garage, Gaziger, Everyone Agency: Cliff Freeman and Partners / New York Client: Mike's Hard Lemonade Category: Consumer Radio / Consumer Radio: Campaign
Frank, Phrase, Thong Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Good Times Agency: Ammirati Puris / Toronto Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Single
Pub Agency: Ammirati Puris / Toronto Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Single
Sixty Second Theater: Shrek Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Sixty Second Theater: The Family Man Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Everyone Agency: Cliff Freeman and Partners / New York Client: Mike's Hard Lemonade Category: Consumer Radio / Consumer Radio: Single
Mr. Golf Ball Washer Inventor Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Horsedrawn Carriage Driver Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Male Fur Coat Wearer Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Public Toilet Paper Refiller Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Supermarket Free Sample Guy Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Wedding Band Guitar Player Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Crazy Cal Agency: DeVito/Verdi / New York Client: For Eyes Category: Consumer Radio / Consumer Radio: Single
Sushi Agency: DeVito/Verdi / New York Client: For Eyes Category: Consumer Radio / Consumer Radio: Single
Cow Friend Agency: Nail Commuications / Providence Client: Sublime Juices & Beverages Category: Consumer Radio / Consumer Radio: Single

2002 Advertising Gold Pencil

Cliff Freeman and Partners / New York

Hollywood Video

Sixty Second Theater: Hannibal, The Grinch, The Family Man

Consumer Radio / Consumer Radio: Campaign

02061A

2002 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Beautiful Day, Deer Crossing, Rain Rain Go Away

Consumer Radio / Consumer Radio: Campaign

02062A

2002 Advertising Silver Pencil

Downtown Partners / Toronto

St. Michael's Majors

Contract Dispute, Hold Out, Shaving Cream

Consumer Radio / Consumer Radio: Campaign

02063A

2002 Advertising Gold Pencil

Cliff Freeman and Partners / New York

Hollywood Video

Sixty Second Theater: Hannibal

Consumer Radio / Consumer Radio: Single

02058A

2002 Advertising Silver Pencil

DDB / Chicago

Anheuser-Busch

Mr. Camouflage Suit Maker

Consumer Radio / Consumer Radio: Single

02059A

2002 Advertising Bronze Pencil

DDB / Chicago

Anheuser-Busch

Mr. Company Computer Guy

Consumer Radio / Consumer Radio: Single

02060A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Mike's Hard Lemonade

Garage, Gaziger, Everyone

Consumer Radio / Consumer Radio: Campaign

02455A

2002 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Frank, Phrase, Thong

Consumer Radio / Consumer Radio: Campaign

02456A

2002 Advertising Merit Award

Ammirati Puris / Toronto

Labatt Breweries of Canada

Good Times

Consumer Radio / Consumer Radio: Single

02441A

2002 Advertising Merit Award

Ammirati Puris / Toronto

Labatt Breweries of Canada

Pub

Consumer Radio / Consumer Radio: Single

02442A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Hollywood Video

Sixty Second Theater: Shrek

Consumer Radio / Consumer Radio: Single

02443A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Hollywood Video

Sixty Second Theater: The Family Man

Consumer Radio / Consumer Radio: Single

02444A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Mike's Hard Lemonade

Everyone

Consumer Radio / Consumer Radio: Single

02445A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Golf Ball Washer Inventor

Consumer Radio / Consumer Radio: Single

02446A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Horsedrawn Carriage Driver

Consumer Radio / Consumer Radio: Single

02447A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Male Fur Coat Wearer

Consumer Radio / Consumer Radio: Single

02448A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Public Toilet Paper Refiller

Consumer Radio / Consumer Radio: Single

02449A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Supermarket Free Sample Guy

Consumer Radio / Consumer Radio: Single

02450A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Wedding Band Guitar Player

Consumer Radio / Consumer Radio: Single

02451A

2002 Advertising Merit Award

DeVito/Verdi / New York

For Eyes

Crazy Cal

Consumer Radio / Consumer Radio: Single

02452A

2002 Advertising Merit Award

DeVito/Verdi / New York

For Eyes

Sushi

Consumer Radio / Consumer Radio: Single

02453A

2002 Advertising Merit Award

Nail Commuications / Providence

Sublime Juices & Beverages

Cow Friend

Consumer Radio / Consumer Radio: Single

02454A

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