The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Serie Agency: Agulla & Baccetti / Buenos Aires Client: HSBC La Buenos Aires Insurance Category: Consumer Television / Consumer Television Over :30 Single
Odyssey Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Shade Runner Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Twist Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Yawn Agency: Agulla & Baccetti / Buenos Aires Client: Telecom Category: Consumer Television / Consumer Television Over :30 Single
Clearly the Best Place - Fred Car Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Clearly the Best Place - Jane Jetson Microwave Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
School Agency: Saatchi & Saatchi / London Client: Toyota GB Category: Consumer Television / Consumer Television :30/:25 Single
Nail Gun Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Organized Agency: Carmichael Lynch / Minneapolis Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Coronation, Moonwalk, Boxing Agency: Concept Farm, The / New York Client: International Division of the History Channel Category: Consumer Television / Consumer Television :30/:25 Campaign
Polecat, Gobble Gobble, Treats for Santa Agency: Wieden+Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Boat/Leaf Blower/Nail Gun Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Subtitles, Orchestra, Photograph Agency: Miles Calcraft Briginshaw Duffy / London Client: Aristoc Category: Consumer Television / Consumer Television :30/:25 Campaign
Tag, Tailgating, Shade Runner Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Blackmail, Nearly There, Treat Agency: Lowe / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Campaign
Husband & Wife/Father & Son/Fellow Workers Agency: Dentsu / Tokyo Client: Otsuka Pharmaceutical Category: Consumer Television / Consumer Television Over :30 Campaign
The Weight Check Agency: Hakuhodo / Tokyo Client: Coca-Cola Japan Category: Consumer Television / Consumer Television :20 and Under: Single
Celica Dog Agency: Saatchi & Saatchi / Torrance Client: Toyota Motor Sales Category: Consumer Television / Consumer Television :20 and Under: Single
Ronquido Agency: BBDO Mexico / Mexico City Client: Bayer de Mexico Category: Consumer Television / Consumer Television :20 and Under: Single
Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Look at Me, Yawn, Father and Son Agency: Agulla & Baccetti / Buenos Aires Client: Telecom Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Leonard, Gavin, Eric Agency: Forsman & Bodenfors / Göthenburg Client: Comviq Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Rainforest, Following Car, Battle Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
What Are You?, Capture, Fanta Beam Agency: Hakuhodo / Tokyo Client: Coca-Cola Category: Consumer Television / Consumer Television :20 and Under: Campaign
Fist fight/Cliff/London Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Plasticine Agency: Abbott Mead Vickers.BBDO / London Client: Dulux Category: Consumer Television / Consumer Television Over :30 Single
Dreamer Agency: Abbott Mead Vickers.BBDO / London Client: Guinness Category: Consumer Television / Consumer Television Over :30 Single
Status Agency: Result DDB / Amstelveen Client: Pon's Automobielhandel B.V. Category: Consumer Television / Consumer Television Over :30 Single
Clearly the Best Place - Aquaman Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Over :30 Single
The Magma Agency: Euro RSCG Corporate / Levallois Client: Airbus Category: Consumer Television / Consumer Television Over :30 Single
College Tuition Agency: Fallon / Minneapolis Client: Citibank Category: Consumer Television / Consumer Television Over :30 Single
Big Bird Agency: Fallon / Minneapolis Client: PBS Category: Consumer Television / Consumer Television Over :30 Single
Nice & Tidy Agency: Forsman & Bodenfors / Göthenburg Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Sofa Agency: Lowe / London Client: Reebok Category: Consumer Television / Consumer Television Over :30 Single
Orbit Agency: GSD&M / Austin Client: Land Rover North America Category: Consumer Television / Consumer Television Over :30 Single
Pitch From Above Agency: Pearson Miller / New York Client: Rainbow Media/IFC Category: Consumer Television / Consumer Television Over :30 Single
Adolf Agency: Leo Burnett / Oslo Client: Puls.no Category: Consumer Television / Consumer Television Over :30 Single
Doctor Agency: Lowe / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Square Agency: McCann-Erickson Manchester / Cheshire Client: Durex Category: Consumer Television / Consumer Television Over :30 Single
Gum Agency: Ogilvy & Mather / Buenos Aires Client: Skin Less Skin Category: Consumer Television / Consumer Television Over :30 Single
The Test kitchen Agency: Stenstrom & Co Advertising / Stockholm Client: Kungsornen Category: Consumer Television / Consumer Television Over :30 Single
Falling Stars Agency: TBWA\Chiat\Day / Los Angeles Client: XM Satellite Radio Category: Consumer Television / Consumer Television Over :30 Single
Crazy Legs Agency: TBWA\Chiat\Day / San Francisco Client: Levi's Category: Consumer Television / Consumer Television Over :30 Single
Freestyle Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Clearly the Best Place - Aquaman Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Divac Agency: Publicis & Hal Riney / San Francisco Client: Sacramento Kings Category: Consumer Television / Consumer Television Under $50,000 Budget
TASTE TEST Agency: Saatchi & Saatchi / Johannesburg Client: Eukanuba Category: Consumer Television / Consumer Television Under $50,000 Budget
Surgeon Agency: Abbott Mead Vickers.BBDO / London Client: Kaliber Category: Consumer Television / Consumer Television :30/:25 Single
Aqueduct Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single

2002 Advertising Gold Pencil

Agulla & Baccetti / Buenos Aires

HSBC La Buenos Aires Insurance

Serie

Consumer Television / Consumer Television Over :30 Single

02064A

2002 Advertising Gold Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Odyssey

Consumer Television / Consumer Television Over :30 Single

02065A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Shade Runner

Consumer Television / Consumer Television Over :30 Single

02066A

2002 Advertising Silver Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Twist

Consumer Television / Consumer Television Over :30 Single

02067A

2002 Advertising Bronze Pencil

Agulla & Baccetti / Buenos Aires

Telecom

Yawn

Consumer Television / Consumer Television Over :30 Single

02068A

2002 Advertising Gold Pencil

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place - Fred Car

Consumer Television / Consumer Television Under $50,000 Budget

02088A

2002 Advertising Silver Pencil

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place - Jane Jetson Microwave

Consumer Television / Consumer Television Under $50,000 Budget

02089A

2002 Advertising Gold Pencil

Saatchi & Saatchi / London

Toyota GB

School

Consumer Television / Consumer Television :30/:25 Single

02072A

2002 Advertising Silver Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports

Nail Gun

Consumer Television / Consumer Television :30/:25 Single

02073A

2002 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

IKEA

Organized

Consumer Television / Consumer Television :30/:25 Single

02074A

2002 Advertising Gold Pencil

Concept Farm, The / New York

International Division of the History Channel

Coronation, Moonwalk, Boxing

Consumer Television / Consumer Television :30/:25 Campaign

02075A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Miller High Life

Polecat, Gobble Gobble, Treats for Santa

Consumer Television / Consumer Television :30/:25 Campaign

02076A

2002 Advertising Silver Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports

Boat/Leaf Blower/Nail Gun

Consumer Television / Consumer Television :30/:25 Campaign

02077A

2002 Advertising Bronze Pencil

Miles Calcraft Briginshaw Duffy / London

Aristoc

Subtitles, Orchestra, Photograph

Consumer Television / Consumer Television :30/:25 Campaign

02078A

2002 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Tag, Tailgating, Shade Runner

Consumer Television / Consumer Television Over :30 Campaign

02069A

2002 Advertising Silver Pencil

Lowe / London

Interbrew UK

Blackmail, Nearly There, Treat

Consumer Television / Consumer Television Over :30 Campaign

02070A

2002 Advertising Bronze Pencil

Dentsu / Tokyo

Otsuka Pharmaceutical

Husband & Wife/Father & Son/Fellow Workers

Consumer Television / Consumer Television Over :30 Campaign

02071A

2002 Advertising Gold Pencil

Hakuhodo / Tokyo

Coca-Cola Japan

The Weight Check

Consumer Television / Consumer Television :20 and Under: Single

02079A

2002 Advertising Silver Pencil

Saatchi & Saatchi / Torrance

Toyota Motor Sales

Celica Dog

Consumer Television / Consumer Television :20 and Under: Single

02080A

2002 Advertising Bronze Pencil

BBDO Mexico / Mexico City

Bayer de Mexico

Ronquido

Consumer Television / Consumer Television :20 and Under: Single

02081A

2002 Advertising Gold Pencil

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave

Consumer Television / Consumer Television Varying Lengths: Campaign

02085A

2002 Advertising Silver Pencil

Agulla & Baccetti / Buenos Aires

Telecom

Look at Me, Yawn, Father and Son

Consumer Television / Consumer Television Varying Lengths: Campaign

02086A

2002 Advertising Bronze Pencil

Forsman & Bodenfors / Göthenburg

Comviq

Leonard, Gavin, Eric

Consumer Television / Consumer Television Varying Lengths: Campaign

02087A

2002 Advertising Gold Pencil

BMP DDB / London

Guardian Film 4

Rainforest, Following Car, Battle

Consumer Television / Consumer Television :20 and Under: Campaign

02082A

2002 Advertising Silver Pencil

Hakuhodo / Tokyo

Coca-Cola

What Are You?, Capture, Fanta Beam

Consumer Television / Consumer Television :20 and Under: Campaign

02083A

2002 Advertising Bronze Pencil

BMP DDB / London

Guardian Film 4

Fist fight/Cliff/London

Consumer Television / Consumer Television :20 and Under: Campaign

02084A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Dulux

Plasticine

Consumer Television / Consumer Television Over :30 Single

02457A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Guinness

Dreamer

Consumer Television / Consumer Television Over :30 Single

02458A

2002 Advertising Merit Award

Result DDB / Amstelveen

Pon's Automobielhandel B.V.

Status

Consumer Television / Consumer Television Over :30 Single

02459A

2002 Advertising Merit Award

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place - Aquaman

Consumer Television / Consumer Television Over :30 Single

02460A

2002 Advertising Merit Award

Euro RSCG Corporate / Levallois

Airbus

The Magma

Consumer Television / Consumer Television Over :30 Single

02461A

2002 Advertising Merit Award

Fallon / Minneapolis

Citibank

College Tuition

Consumer Television / Consumer Television Over :30 Single

02462A

2002 Advertising Merit Award

Fallon / Minneapolis

PBS

Big Bird

Consumer Television / Consumer Television Over :30 Single

02463A

2002 Advertising Merit Award

Forsman & Bodenfors / Göthenburg

IKEA

Nice & Tidy

Consumer Television / Consumer Television Over :30 Single

02464A

2002 Advertising Merit Award

Lowe / London

Reebok

Sofa

Consumer Television / Consumer Television Over :30 Single

02465A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Orbit

Consumer Television / Consumer Television Over :30 Single

02466A

2002 Advertising Merit Award

Pearson Miller / New York

Rainbow Media/IFC

Pitch From Above

Consumer Television / Consumer Television Over :30 Single

02467A

2002 Advertising Merit Award

Leo Burnett / Oslo

Puls.no

Adolf

Consumer Television / Consumer Television Over :30 Single

02468A

2002 Advertising Merit Award

Lowe / London

Interbrew UK

Doctor

Consumer Television / Consumer Television Over :30 Single

02469A

2002 Advertising Merit Award

McCann-Erickson Manchester / Cheshire

Durex

Square

Consumer Television / Consumer Television Over :30 Single

02470A

2002 Advertising Merit Award

Ogilvy & Mather / Buenos Aires

Skin Less Skin

Gum

Consumer Television / Consumer Television Over :30 Single

02471A

2002 Advertising Merit Award

Stenstrom & Co Advertising / Stockholm

Kungsornen

The Test kitchen

Consumer Television / Consumer Television Over :30 Single

02472A

2002 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

XM Satellite Radio

Falling Stars

Consumer Television / Consumer Television Over :30 Single

02473A

2002 Advertising Merit Award

TBWA\Chiat\Day / San Francisco

Levi's

Crazy Legs

Consumer Television / Consumer Television Over :30 Single

02474A

2002 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Freestyle

Consumer Television / Consumer Television Over :30 Single

02475A

2002 Advertising Merit Award

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place - Aquaman

Consumer Television / Consumer Television Under $50,000 Budget

02538A

2002 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Sacramento Kings

Divac

Consumer Television / Consumer Television Under $50,000 Budget

02539A

2002 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Eukanuba

TASTE TEST

Consumer Television / Consumer Television Under $50,000 Budget

02540A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Kaliber

Surgeon

Consumer Television / Consumer Television :30/:25 Single

02477A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Aqueduct

Consumer Television / Consumer Television :30/:25 Single

02478A

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