The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Hire - Powder Keg, Star, The Follow
Agency: Fallon / Minneapolis
Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
The Hire: BMW Films Web Site
Agency: Fallon Minneapolis / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign
Openhouse
Agency: POP / New York
Client: Lifetime Television Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Brands Error Page
Agency: OgilvyInteractive / Singapore
Client: Cerebos Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Vibatron
Agency: Young & Laramore / Indianapolis
Client: Monsoon Audio Systems Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
MID-TOKYO MAPS
Agency: Transform / IMG SRC, INC. / Tokyo
Client: Mori Building Co.,Ltd. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Freestyle
Agency: Framfab Denmark / Copenhagen
Client: Nike Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Monster Without a Mouth
Agency: Moonwalk Stockholm/ St. Lukes Sweden / Stockholm
Client: Speedy Tomato Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Schmidtfoto
Agency: n.a.s.a.2.0 Gmbh / Hamburg
Client: Thomas Schmidt Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Volvo Museum
Agency: OgilvyInteractive Singapore / Singapore
Client: Volvo Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The Shell
Agency: TBWA / Singapore
Client: Thule Asia Category: Newspaper / Newspaper 600 Lines or Less: Single
Issue 1
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Ogilvy & Mather Category: Publication Design / Trade Magazine Full Issue
Issue 2
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Ogilvy & Mather Category: Publication Design / Trade Magazine Full Issue
Matchbook
Agency: BBDO / New York
Client: Guinness Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Beetle Hardhat
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Slipped Poster
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Colman's Spray & Cook Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Clearly the Best Place - Fred Car
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Clearly the Best Place - Jane Jetson Microwave
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Folder
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Rome Street Football - SPQR
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Italy Category: Direct Mail / Direct Mail: Single
Call for Entries
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Sixty Weeks
Agency: VCU Adcenter / Richmond
Client: VCU Adcenter Category: Direct Mail / Direct Mail: Single
Breast Exam
Agency: Contacto Marketing & Communications / Coral Gables
Client: American Cancer Society Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Home
Agency: Fusebox / New York
Client: Sanctuary for Families Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Empty
Agency: D'Arcy Beijing / Beijing
Client: Red Cross Society of China / Beijing Blood Donation Centre Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
The A Class. A Good Idea CD-Rom
Agency: SCHOLZ & VOLKMER / Wiesbaden
Client: Mercedes-Benz Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Got used interactive cd
Agency: Archrival / Lincoln
Client: nebraska book company Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Imagination & Realization
Agency: Hakuhodo Inc. / Tokyo
Client: SONY MARKETING (JAPAN) INC. Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
RSVP All-in-One Stationery
Agency: King James RSVP / Cape Town
Client: King James RSVP Category: Brand and Corporate Identity / Corporate Identity
Kidsware
Agency: Grey Worldwide / Mumbai
Client: Premsons Bazaar Category: Brand and Corporate Identity / Corporate Identity
Food Chain Films Corporate Identity
Agency: Sandstrom Design / Portland
Client: Food Chain Films Category: Brand and Corporate Identity / Corporate Identity
Sixty Second Theater: Hannibal
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Mr. Camouflage Suit Maker
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Company Computer Guy
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Williams-Sonoma.com
Agency: Silverlign Group, Inc. / San Jose
Client: Williams-Sonoma Category: E-Commerce / E-Commerce B2C - Web Sites
Gamesmania Web Site
Agency: Organic, Inc. / Bloomfield Hills
Client: Gamesmania Category: E-Commerce / E-Commerce B2C - Web Sites
School
Agency: Saatchi & Saatchi / London
Client: Toyota GB Category: Consumer Television / Consumer Television :30/:25 Single
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Organized
Agency: Carmichael Lynch / Minneapolis
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
thetruth.com
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Website
Agency: Born Magazine / Portland
Client: Born Magazine Category: Non-Profit Organizations / Non-Profit - Web Sites
Marshall Fields Challenge, Tom Lehman Golf Charities
Agency: Periscope / Minneapolis
Client: Marshall Fields Challenge Category: Non-Profit Organizations / Non-Profit - Web Sites
Artists of Brucke
Agency: Second Story / Portland
Client: Museum Of Modern Art Category: Non-Profit Organizations / Non-Profit - Web Sites
Presto
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Pre World Cup
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Cheryl & Me
Agency: Black Rocket / San Francisco
Client: Lucky Magazine Category: Non-Broadcast / Non-Broadcast: Cinema
Hearse Sponsorship
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Dog Walker
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Mia
Agency: BVK / Milwaukee
Client: Shaken Baby Association Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Rainforest, Following Car, Battle
Agency: BMP DDB / London
Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2002 Advertising Gold Pencil
Agency:
Fallon / Minneapolis
Client:
BMW North America
Title:
The Hire - Powder Keg, Star, The Follow
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02096A
Award:
2002 Interactive Gold Pencil
Agency:
Fallon Minneapolis / Minneapolis
Client:
BMW of North America
Title:
The Hire: BMW Films Web Site
Category:
Integrated Branding Campaign
Annual ID:
02040N
Award:
2002 Interactive Silver Pencil
Agency:
POP / New York
Client:
Lifetime Television
Title:
Openhouse
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
02028N
Award:
2002 Interactive Bronze Pencil
Agency:
OgilvyInteractive / Singapore
Client:
Cerebos
Title:
Brands Error Page
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
02029N
Award:
2002 Interactive Bronze Pencil
Agency:
Young & Laramore / Indianapolis
Client:
Monsoon Audio Systems
Title:
Vibatron
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
02030N
Award:
2002 Interactive Gold Pencil
Agency:
Transform / IMG SRC, INC. / Tokyo
Client:
Mori Building Co.,Ltd.
Title:
MID-TOKYO MAPS
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
02020N
Award:
2002 Interactive Gold Pencil
Agency:
Framfab Denmark / Copenhagen
Client:
Nike Europe
Title:
Nike Freestyle
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
02021N
Award:
2002 Interactive Silver Pencil
Agency:
Moonwalk Stockholm/ St. Lukes Sweden / Stockholm
Client:
Speedy Tomato
Title:
Monster Without a Mouth
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
02022N
Award:
2002 Interactive Silver Pencil
Agency:
n.a.s.a.2.0 Gmbh / Hamburg
Client:
Thomas Schmidt
Title:
Schmidtfoto
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
02023N
Award:
2002 Interactive Bronze Pencil
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Volvo
Title:
Volvo Museum
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
02024N
Award:
2002 Advertising Silver Pencil
Agency:
TBWA / Singapore
Client:
Thule Asia
Title:
The Shell
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02007A
Award:
2002 Design Bronze Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Ogilvy & Mather
Title:
Issue 1
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
02027D
Award:
2002 Design Bronze Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Ogilvy & Mather
Title:
Issue 2
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
02028D
Award:
2002 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
Guinness
Title:
Matchbook
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02028A
Award:
2002 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Hardhat
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02029A
Award:
2002 Advertising Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Colman's Spray & Cook
Title:
Slipped Poster
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02030A
Award:
2002 Advertising Gold Pencil
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Fred Car
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02088A
Award:
2002 Advertising Silver Pencil
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Jane Jetson Microwave
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02089A
Award:
2002 Interactive Gold Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
BMW
Title:
Folder
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
02019N
Award:
2002 Design Gold Pencil
Agency:
Wieden + Kennedy / Amsterdam
Client:
Nike Italy
Title:
Rome Street Football - SPQR
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02029D
Award:
2002 Design Silver Pencil
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Call for Entries
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02030D
Award:
2002 Design Bronze Pencil
Agency:
VCU Adcenter / Richmond
Client:
VCU Adcenter
Title:
Sixty Weeks
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02031D
Award:
2002 Interactive Gold Pencil
Agency:
Contacto Marketing & Communications / Coral Gables
Client:
American Cancer Society
Title:
Breast Exam
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
02063N
Award:
2002 Interactive Silver Pencil
Agency:
Fusebox / New York
Client:
Sanctuary for Families
Title:
Home
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
02064N
Award:
2002 Interactive Silver Pencil
Agency:
D'Arcy Beijing / Beijing
Client:
Red Cross Society of China / Beijing Blood Donation Centre
Title:
Empty
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
02065N
Award:
2002 Interactive Gold Pencil
Agency:
SCHOLZ & VOLKMER / Wiesbaden
Client:
Mercedes-Benz
Title:
The A Class. A Good Idea CD-Rom
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
02025N
Award:
2002 Interactive Gold Pencil
Agency:
Archrival / Lincoln
Client:
nebraska book company
Title:
Got used interactive cd
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
02026N
Award:
2002 Interactive Bronze Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
SONY MARKETING (JAPAN) INC.
Title:
Imagination & Realization
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
02027N
Award:
2002 Design Gold Pencil
Agency:
King James RSVP / Cape Town
Client:
King James RSVP
Title:
RSVP All-in-One Stationery
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02008D
Award:
2002 Design Silver Pencil
Agency:
Grey Worldwide / Mumbai
Client:
Premsons Bazaar
Title:
Kidsware
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02009D
Award:
2002 Design Bronze Pencil
Agency:
Sandstrom Design / Portland
Client:
Food Chain Films
Title:
Food Chain Films Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02010D
Award:
2002 Advertising Gold Pencil
Agency:
Cliff Freeman and Partners / New York
Client:
Hollywood Video
Title:
Sixty Second Theater: Hannibal
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02058A
Award:
2002 Advertising Silver Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Camouflage Suit Maker
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02059A
Award:
2002 Advertising Bronze Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Company Computer Guy
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02060A
Award:
2002 Interactive Silver Pencil
Agency:
Silverlign Group, Inc. / San Jose
Client:
Williams-Sonoma
Title:
Williams-Sonoma.com
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
02038N
Award:
2002 Interactive Bronze Pencil
Agency:
Organic, Inc. / Bloomfield Hills
Client:
Gamesmania
Title:
Gamesmania Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
02039N
Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
Toyota GB
Title:
School
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02072A
Award:
2002 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Nail Gun
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02073A
Award:
2002 Advertising Bronze Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
IKEA
Title:
Organized
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02074A
Award:
2002 Interactive Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
thetruth.com
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
02058N
Award:
2002 Interactive Silver Pencil
Agency:
Born Magazine / Portland
Client:
Born Magazine
Title:
Website
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
02059N
Award:
2002 Interactive Silver Pencil
Agency:
Periscope / Minneapolis
Client:
Marshall Fields Challenge
Title:
Marshall Fields Challenge, Tom Lehman Golf Charities
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
02060N
Award:
2002 Interactive Bronze Pencil
Agency:
Second Story / Portland
Client:
Museum Of Modern Art
Title:
Artists of Brucke
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
02061N
Award:
2002 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Tokyo
Client:
Nike Japan
Title:
Presto
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02097A
Award:
2002 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Tokyo
Client:
Nike Japan
Title:
Pre World Cup
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02098A
Award:
2002 Advertising Gold Pencil
Agency:
Black Rocket / San Francisco
Client:
Lucky Magazine
Title:
Cheryl & Me
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
02090A
Award:
2002 Advertising Gold Pencil
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Hearse Sponsorship
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02049A
Award:
2002 Advertising Silver Pencil
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Dog Walker
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02050A
Award:
2002 Advertising Bronze Pencil
Agency:
BVK / Milwaukee
Client:
Shaken Baby Association
Title:
Mia
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02051A
Award:
2002 Advertising Gold Pencil
Agency:
BMP DDB / London
Client:
Guardian Film 4
Title:
Rainforest, Following Car, Battle
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02082A
