The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Queen, Churchill, Pope Mobile, Ostrich Egg
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Tock Tick
Agency: Saatchi & Saatchi / Cape Town
Client: Procter & Gamble-Oil of Olay Category: Newspaper / Newspaper Over 600 Lines: Single
The Shell
Agency: TBWA / Singapore
Client: Thule Asia Category: Newspaper / Newspaper 600 Lines or Less: Single
Winter Sale
Agency: BMP DDB / London
Client: Harvey Nichols Category: Newspaper / Newspaper Over 600 Lines: Campaign
Classifieds
Agency: Davidandgoliath / Los Angeles
Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
School Pic
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Single
AllType
Agency: Leo Burnett / São Paulo
Client: Kelloggs Category: Newspaper / Newspaper Over 600 Lines: Campaign
Crossword
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Bic Category: Newspaper / Newspaper Over 600 Lines: Single
Hitchcock
Agency: BBDO / Atlanta
Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Single
Fence
Agency: BBDO/Guerrero Ortega / Makati City
Client: Adidas Philippines Category: Newspaper / Newspaper 600 Lines or Less: Single
Cannibal
Agency: Clarke Goward / Boston
Client: Ragged Mountain Category: Newspaper / Newspaper 600 Lines or Less: Single
Queen Mother
Agency: Crispin Porter & Bogusky / Miami
Client: Fifth Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Single
Sunflowers
Agency: Foote Cone & Belding / Singapore
Client: Shin Chin Distributors Category: Newspaper / Newspaper 600 Lines or Less: Single
New
Agency: Lowe Lintas GGK AG / Zürich
Client: AMAG Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Single
Coin Requital
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Single
Distend
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Single
Peregrinate
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Single
Scott Emulsion - Mother
Agency: Ogilvy & Mather / Singapore
Client: Glaxo Smithkline Category: Newspaper / Newspaper 600 Lines or Less: Single
Keyboard as Tire
Agency: Ogilvy & Mather / Frankfurt
Client: IBM Germany Category: Newspaper / Newspaper 600 Lines or Less: Single
Guest Parking
Agency: Palmer Jarvis DDB / Vancouver
Client: KVOS TV Category: Newspaper / Newspaper 600 Lines or Less: Single
Baywatch
Agency: Palmer Jarvis DDB / Vancouver
Client: KVOS TV Category: Newspaper / Newspaper 600 Lines or Less: Single
Twist
Agency: Saatchi & Saatchi / Johannesburg
Client: Engen Category: Newspaper / Newspaper 600 Lines or Less: Single
Dancers Die
Agency: Sawyer Riley Compton / Atlanta
Client: Atlanta Ballet Category: Newspaper / Newspaper 600 Lines or Less: Single
Swing, Kite, Clothesline
Agency: Ambience D'Arcy / Mumbai
Client: Marico Industries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Fish, Birdcage, Paint, Puppy
Agency: Bozell / New York
Client: Datek Category: Newspaper / Newspaper Over 600 Lines: Campaign
Suicide, Back Seat, Boot
Agency: Contrapunto / Madrid
Client: Smart Category: Newspaper / Newspaper Over 600 Lines: Campaign
Honey, I'm Home; Careful, They're Still Hot; Sorry, I'm Early
Agency: Far East Public Company / Bangkok
Client: Yontrakit Intersales Category: Newspaper / Newspaper Over 600 Lines: Campaign
Wilks, Lourve, Nations Collide
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Bigmart
Agency: Impiric / Singapore
Client: Giant Hypermart Category: Newspaper / Newspaper Over 600 Lines: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Newspaper / Newspaper Over 600 Lines: Campaign
Nike, Apple, Body-shop, Harley Davidson
Agency: Ogilvy & Mather / Mumbai
Client: Bennett Coleman & Co. Category: Newspaper / Newspaper Over 600 Lines: Campaign
Fevicol Sea Face, Dog, Heads
Agency: Ogilvy & Mather / Mumbai
Client: Pidilite Industries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Car Park, FootPrints, Speed Camera, Have You Seen
Agency: Saatchi & Saatchi / London
Client: Toyota Corolla Category: Newspaper / Newspaper Over 600 Lines: Campaign
Equalizer, Afro, Reggae
Agency: Taxi / Toronto
Client: Milestone Category: Newspaper / Newspaper Over 600 Lines: Campaign
Couch, Vase, Window
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Interflora Category: Newspaper / Newspaper Over 600 Lines: Campaign
Stamps Unlimited Campaign
Agency: BBDO / Atlanta
Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Koufax, Clinton, Movies, Queen Mother
Agency: Crispin Porter & Bogusky / Miami
Client: Fifth Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Toenails
Agency: Leo Burnett / New Delhi
Client: Dabur India Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Upgrade your language
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Reliable
Agency: NET#WORK BBDO / Johannesburg
Client: Delta Motor Corporation Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Smile
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
Awe
Agency: Batey / Singapore
Client: Daimler Chrysler Category: Newspaper / Newspaper Over 600 Lines: Single
Shadow Boxer
Agency: BBDO Canada / Toronto
Client: Federal Express Canada Category: Newspaper / Newspaper Over 600 Lines: Single
Bricks
Agency: Berry Bush BBDO / Cape Town
Client: Isuzu Category: Newspaper / Newspaper Over 600 Lines: Single
Dinner
Agency: BMP DDB / London
Client: Guardian Category: Newspaper / Newspaper Over 600 Lines: Single
Newspaper
Agency: Bozell / New York
Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Single
Blue Chip
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Red Ken
Agency: Abbot Mead Vickers.BBDO / London
Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Plate
Agency: DDB / Dallas
Client: McIlhenny Co. Category: Newspaper / Newspaper Over 600 Lines: Single
Weeping Guitar
Agency: Dentsu Young & Rubicam / Singapore
Client: Class 95FM Category: Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Gold Pencil
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Queen, Churchill, Pope Mobile, Ostrich Egg
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02004A
Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / Cape Town
Client:
Procter & Gamble-Oil of Olay
Title:
Tock Tick
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02001A
Award:
2002 Advertising Silver Pencil
Agency:
TBWA / Singapore
Client:
Thule Asia
Title:
The Shell
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02007A
Award:
2002 Advertising Silver Pencil
Agency:
BMP DDB / London
Client:
Harvey Nichols
Title:
Winter Sale
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02005A
Award:
2002 Advertising Silver Pencil
Agency:
Davidandgoliath / Los Angeles
Client:
Mattel
Title:
Classifieds
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02008A
Award:
2002 Advertising Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Sony PlayStation
Title:
School Pic
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02002A
Award:
2002 Advertising Bronze Pencil
Agency:
Leo Burnett / São Paulo
Client:
Kelloggs
Title:
AllType
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02006A
Award:
2002 Advertising Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Bic
Title:
Crossword
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02003A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Stamps Unlimited
Title:
Hitchcock
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02139A
Award:
2002 Advertising Merit Award
Agency:
BBDO/Guerrero Ortega / Makati City
Client:
Adidas Philippines
Title:
Fence
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02140A
Award:
2002 Advertising Merit Award
Agency:
Clarke Goward / Boston
Client:
Ragged Mountain
Title:
Cannibal
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02141A
Award:
2002 Advertising Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Fifth Avenue Stamp Gallery
Title:
Queen Mother
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02142A
Award:
2002 Advertising Merit Award
Agency:
Foote Cone & Belding / Singapore
Client:
Shin Chin Distributors
Title:
Sunflowers
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02143A
Award:
2002 Advertising Merit Award
Agency:
Lowe Lintas GGK AG / Zürich
Client:
AMAG Volkswagen
Title:
New
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02144A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
American Heritage Dictionary
Title:
Coin Requital
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02145A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
American Heritage Dictionary
Title:
Distend
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02146A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
American Heritage Dictionary
Title:
Peregrinate
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02147A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Glaxo Smithkline
Title:
Scott Emulsion - Mother
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02148A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
IBM Germany
Title:
Keyboard as Tire
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02149A
Award:
2002 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
KVOS TV
Title:
Guest Parking
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02150A
Award:
2002 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
KVOS TV
Title:
Baywatch
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02151A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Engen
Title:
Twist
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02152A
Award:
2002 Advertising Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
Atlanta Ballet
Title:
Dancers Die
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02153A
Award:
2002 Advertising Merit Award
Agency:
Ambience D'Arcy / Mumbai
Client:
Marico Industries
Title:
Swing, Kite, Clothesline
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02127A
Award:
2002 Advertising Merit Award
Agency:
Bozell / New York
Client:
Datek
Title:
Fish, Birdcage, Paint, Puppy
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02128A
Award:
2002 Advertising Merit Award
Agency:
Contrapunto / Madrid
Client:
Smart
Title:
Suicide, Back Seat, Boot
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02129A
Award:
2002 Advertising Merit Award
Agency:
Far East Public Company / Bangkok
Client:
Yontrakit Intersales
Title:
Honey, I'm Home; Careful, They're Still Hot; Sorry, I'm Early
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02130A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Wilks, Lourve, Nations Collide
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02131A
Award:
2002 Advertising Merit Award
Agency:
Impiric / Singapore
Client:
Giant Hypermart
Title:
Bigmart
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02132A
Award:
2002 Advertising Merit Award
Agency:
Lowe Bull Calvert Pace / Johannesburg
Client:
Dulux
Title:
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02133A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Bennett Coleman & Co.
Title:
Nike, Apple, Body-shop, Harley Davidson
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02134A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Pidilite Industries
Title:
Fevicol Sea Face, Dog, Heads
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02135A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Toyota Corolla
Title:
Car Park, FootPrints, Speed Camera, Have You Seen
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02136A
Award:
2002 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
Milestone
Title:
Equalizer, Afro, Reggae
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02137A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Interflora
Title:
Couch, Vase, Window
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02138A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Stamps Unlimited
Title:
Stamps Unlimited Campaign
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02154A
Award:
2002 Advertising Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Fifth Avenue Stamp Gallery
Title:
Koufax, Clinton, Movies, Queen Mother
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02155A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / New Delhi
Client:
Dabur India
Title:
Toenails
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02156A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
American Heritage Dictionary
Title:
Upgrade your language
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02157A
Award:
2002 Advertising Merit Award
Agency:
NET#WORK BBDO / Johannesburg
Client:
Delta Motor Corporation
Title:
Reliable
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02158A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Guinness
Title:
Smile
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02099A
Award:
2002 Advertising Merit Award
Agency:
Batey / Singapore
Client:
Daimler Chrysler
Title:
Awe
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02100A
Award:
2002 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Federal Express Canada
Title:
Shadow Boxer
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02101A
Award:
2002 Advertising Merit Award
Agency:
Berry Bush BBDO / Cape Town
Client:
Isuzu
Title:
Bricks
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02102A
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Guardian
Title:
Dinner
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02103A
Award:
2002 Advertising Merit Award
Agency:
Bozell / New York
Client:
The New York Times
Title:
Newspaper
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02104A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Blue Chip
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02105A
Award:
2002 Advertising Merit Award
Agency:
Abbot Mead Vickers.BBDO / London
Client:
The Economist
Title:
Red Ken
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02106A
Award:
2002 Advertising Merit Award
Agency:
DDB / Dallas
Client:
McIlhenny Co.
Title:
Plate
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02107A
Award:
2002 Advertising Merit Award
Agency:
Dentsu Young & Rubicam / Singapore
Client:
Class 95FM
Title:
Weeping Guitar
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02108A
