The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Shell Agency: TBWA / Singapore Client: Thule Asia Category: Newspaper / Newspaper 600 Lines or Less: Single
Queen, Churchill, Pope Mobile, Ostrich Egg Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Winter Sale Agency: BMP DDB / London Client: Harvey Nichols Category: Newspaper / Newspaper Over 600 Lines: Campaign
AllType Agency: Leo Burnett / São Paulo Client: Kelloggs Category: Newspaper / Newspaper Over 600 Lines: Campaign
Tock Tick Agency: Saatchi & Saatchi / Cape Town Client: Procter & Gamble-Oil of Olay Category: Newspaper / Newspaper Over 600 Lines: Single
School Pic Agency: TBWA Hunt Lascaris / Johannesburg Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Single
Crossword Agency: TBWA Hunt Lascaris / Johannesburg Client: Bic Category: Newspaper / Newspaper Over 600 Lines: Single
Classifieds Agency: Davidandgoliath / Los Angeles Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Hitchcock Agency: BBDO / Atlanta Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Single
Fence Agency: BBDO/Guerrero Ortega / Makati City Client: Adidas Philippines Category: Newspaper / Newspaper 600 Lines or Less: Single
Cannibal Agency: Clarke Goward / Boston Client: Ragged Mountain Category: Newspaper / Newspaper 600 Lines or Less: Single
Queen Mother Agency: Crispin Porter & Bogusky / Miami Client: Fifth Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Single
Sunflowers Agency: Foote Cone & Belding / Singapore Client: Shin Chin Distributors Category: Newspaper / Newspaper 600 Lines or Less: Single
New Agency: Lowe Lintas GGK AG / Zürich Client: AMAG Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Single
Coin Requital Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Single
Distend Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Single
Peregrinate Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Single
Scott Emulsion - Mother Agency: Ogilvy & Mather / Singapore Client: Glaxo Smithkline Category: Newspaper / Newspaper 600 Lines or Less: Single
Keyboard as Tire Agency: Ogilvy & Mather / Frankfurt Client: IBM Germany Category: Newspaper / Newspaper 600 Lines or Less: Single
Guest Parking Agency: Palmer Jarvis DDB / Vancouver Client: KVOS TV Category: Newspaper / Newspaper 600 Lines or Less: Single
Baywatch Agency: Palmer Jarvis DDB / Vancouver Client: KVOS TV Category: Newspaper / Newspaper 600 Lines or Less: Single
Twist Agency: Saatchi & Saatchi / Johannesburg Client: Engen Category: Newspaper / Newspaper 600 Lines or Less: Single
Dancers Die Agency: Sawyer Riley Compton / Atlanta Client: Atlanta Ballet Category: Newspaper / Newspaper 600 Lines or Less: Single
Swing, Kite, Clothesline Agency: Ambience D'Arcy / Mumbai Client: Marico Industries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Fish, Birdcage, Paint, Puppy Agency: Bozell / New York Client: Datek Category: Newspaper / Newspaper Over 600 Lines: Campaign
Suicide, Back Seat, Boot Agency: Contrapunto / Madrid Client: Smart Category: Newspaper / Newspaper Over 600 Lines: Campaign
Honey, I'm Home; Careful, They're Still Hot; Sorry, I'm Early Agency: Far East Public Company / Bangkok Client: Yontrakit Intersales Category: Newspaper / Newspaper Over 600 Lines: Campaign
Wilks, Lourve, Nations Collide Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Bigmart Agency: Impiric / Singapore Client: Giant Hypermart Category: Newspaper / Newspaper Over 600 Lines: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn Agency: Lowe Bull Calvert Pace / Johannesburg Client: Dulux Category: Newspaper / Newspaper Over 600 Lines: Campaign
Nike, Apple, Body-shop, Harley Davidson Agency: Ogilvy & Mather / Mumbai Client: Bennett Coleman & Co. Category: Newspaper / Newspaper Over 600 Lines: Campaign
Fevicol Sea Face, Dog, Heads Agency: Ogilvy & Mather / Mumbai Client: Pidilite Industries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Car Park, FootPrints, Speed Camera, Have You Seen Agency: Saatchi & Saatchi / London Client: Toyota Corolla Category: Newspaper / Newspaper Over 600 Lines: Campaign
Equalizer, Afro, Reggae Agency: Taxi / Toronto Client: Milestone Category: Newspaper / Newspaper Over 600 Lines: Campaign
Couch, Vase, Window Agency: TBWA Hunt Lascaris / Johannesburg Client: Interflora Category: Newspaper / Newspaper Over 600 Lines: Campaign
Smile Agency: Abbott Mead Vickers.BBDO / London Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
Awe Agency: Batey / Singapore Client: Daimler Chrysler Category: Newspaper / Newspaper Over 600 Lines: Single
Shadow Boxer Agency: BBDO Canada / Toronto Client: Federal Express Canada Category: Newspaper / Newspaper Over 600 Lines: Single
Bricks Agency: Berry Bush BBDO / Cape Town Client: Isuzu Category: Newspaper / Newspaper Over 600 Lines: Single
Dinner Agency: BMP DDB / London Client: Guardian Category: Newspaper / Newspaper Over 600 Lines: Single
Newspaper Agency: Bozell / New York Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Single
Blue Chip Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Red Ken Agency: Abbot Mead Vickers.BBDO / London Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Plate Agency: DDB / Dallas Client: McIlhenny Co. Category: Newspaper / Newspaper Over 600 Lines: Single
Weeping Guitar Agency: Dentsu Young & Rubicam / Singapore Client: Class 95FM Category: Newspaper / Newspaper Over 600 Lines: Single
Feels Like a Million Agency: Fallon / Minneapolis Client: BMW RAN LAST YEAR - DO NOT INCLUDE IN THE ONE SHOW V. 24 Category: Newspaper / Newspaper Over 600 Lines: Single
Poem Agency: Fallon / Minneapolis Client: United Airlines Category: Newspaper / Newspaper Over 600 Lines: Single
Nations Collide Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Ostrich Egg Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Pope Mobile Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single

2002 Advertising Silver Pencil

TBWA / Singapore

Thule Asia

The Shell

Newspaper / Newspaper 600 Lines or Less: Single

02007A

2002 Advertising Gold Pencil

GSD&M / Austin

Land Rover North America

Queen, Churchill, Pope Mobile, Ostrich Egg

Newspaper / Newspaper Over 600 Lines: Campaign

02004A

2002 Advertising Silver Pencil

BMP DDB / London

Harvey Nichols

Winter Sale

Newspaper / Newspaper Over 600 Lines: Campaign

02005A

2002 Advertising Bronze Pencil

Leo Burnett / São Paulo

Kelloggs

AllType

Newspaper / Newspaper Over 600 Lines: Campaign

02006A

2002 Advertising Gold Pencil

Saatchi & Saatchi / Cape Town

Procter & Gamble-Oil of Olay

Tock Tick

Newspaper / Newspaper Over 600 Lines: Single

02001A

2002 Advertising Silver Pencil

TBWA Hunt Lascaris / Johannesburg

Sony PlayStation

School Pic

Newspaper / Newspaper Over 600 Lines: Single

02002A

2002 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Bic

Crossword

Newspaper / Newspaper Over 600 Lines: Single

02003A

2002 Advertising Silver Pencil

Davidandgoliath / Los Angeles

Mattel

Classifieds

Newspaper / Newspaper 600 Lines or Less: Campaign

02008A

2002 Advertising Merit Award

BBDO / Atlanta

Stamps Unlimited

Hitchcock

Newspaper / Newspaper 600 Lines or Less: Single

02139A

2002 Advertising Merit Award

BBDO/Guerrero Ortega / Makati City

Adidas Philippines

Fence

Newspaper / Newspaper 600 Lines or Less: Single

02140A

2002 Advertising Merit Award

Clarke Goward / Boston

Ragged Mountain

Cannibal

Newspaper / Newspaper 600 Lines or Less: Single

02141A

2002 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Fifth Avenue Stamp Gallery

Queen Mother

Newspaper / Newspaper 600 Lines or Less: Single

02142A

2002 Advertising Merit Award

Foote Cone & Belding / Singapore

Shin Chin Distributors

Sunflowers

Newspaper / Newspaper 600 Lines or Less: Single

02143A

2002 Advertising Merit Award

Lowe Lintas GGK AG / Zürich

AMAG Volkswagen

New

Newspaper / Newspaper 600 Lines or Less: Single

02144A

2002 Advertising Merit Award

Mullen / Wenham

American Heritage Dictionary

Coin Requital

Newspaper / Newspaper 600 Lines or Less: Single

02145A

2002 Advertising Merit Award

Mullen / Wenham

American Heritage Dictionary

Distend

Newspaper / Newspaper 600 Lines or Less: Single

02146A

2002 Advertising Merit Award

Mullen / Wenham

American Heritage Dictionary

Peregrinate

Newspaper / Newspaper 600 Lines or Less: Single

02147A

2002 Advertising Merit Award

Ogilvy & Mather / Singapore

Glaxo Smithkline

Scott Emulsion - Mother

Newspaper / Newspaper 600 Lines or Less: Single

02148A

2002 Advertising Merit Award

Ogilvy & Mather / Frankfurt

IBM Germany

Keyboard as Tire

Newspaper / Newspaper 600 Lines or Less: Single

02149A

2002 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

KVOS TV

Guest Parking

Newspaper / Newspaper 600 Lines or Less: Single

02150A

2002 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

KVOS TV

Baywatch

Newspaper / Newspaper 600 Lines or Less: Single

02151A

2002 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Engen

Twist

Newspaper / Newspaper 600 Lines or Less: Single

02152A

2002 Advertising Merit Award

Sawyer Riley Compton / Atlanta

Atlanta Ballet

Dancers Die

Newspaper / Newspaper 600 Lines or Less: Single

02153A

2002 Advertising Merit Award

Ambience D'Arcy / Mumbai

Marico Industries

Swing, Kite, Clothesline

Newspaper / Newspaper Over 600 Lines: Campaign

02127A

2002 Advertising Merit Award

Bozell / New York

Datek

Fish, Birdcage, Paint, Puppy

Newspaper / Newspaper Over 600 Lines: Campaign

02128A

2002 Advertising Merit Award

Contrapunto / Madrid

Smart

Suicide, Back Seat, Boot

Newspaper / Newspaper Over 600 Lines: Campaign

02129A

2002 Advertising Merit Award

Far East Public Company / Bangkok

Yontrakit Intersales

Honey, I'm Home; Careful, They're Still Hot; Sorry, I'm Early

Newspaper / Newspaper Over 600 Lines: Campaign

02130A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Wilks, Lourve, Nations Collide

Newspaper / Newspaper Over 600 Lines: Campaign

02131A

2002 Advertising Merit Award

Impiric / Singapore

Giant Hypermart

Bigmart

Newspaper / Newspaper Over 600 Lines: Campaign

02132A

2002 Advertising Merit Award

Lowe Bull Calvert Pace / Johannesburg

Dulux

Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn

Newspaper / Newspaper Over 600 Lines: Campaign

02133A

2002 Advertising Merit Award

Ogilvy & Mather / Mumbai

Bennett Coleman & Co.

Nike, Apple, Body-shop, Harley Davidson

Newspaper / Newspaper Over 600 Lines: Campaign

02134A

2002 Advertising Merit Award

Ogilvy & Mather / Mumbai

Pidilite Industries

Fevicol Sea Face, Dog, Heads

Newspaper / Newspaper Over 600 Lines: Campaign

02135A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Toyota Corolla

Car Park, FootPrints, Speed Camera, Have You Seen

Newspaper / Newspaper Over 600 Lines: Campaign

02136A

2002 Advertising Merit Award

Taxi / Toronto

Milestone

Equalizer, Afro, Reggae

Newspaper / Newspaper Over 600 Lines: Campaign

02137A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Interflora

Couch, Vase, Window

Newspaper / Newspaper Over 600 Lines: Campaign

02138A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Guinness

Smile

Newspaper / Newspaper Over 600 Lines: Single

02099A

2002 Advertising Merit Award

Batey / Singapore

Daimler Chrysler

Awe

Newspaper / Newspaper Over 600 Lines: Single

02100A

2002 Advertising Merit Award

BBDO Canada / Toronto

Federal Express Canada

Shadow Boxer

Newspaper / Newspaper Over 600 Lines: Single

02101A

2002 Advertising Merit Award

Berry Bush BBDO / Cape Town

Isuzu

Bricks

Newspaper / Newspaper Over 600 Lines: Single

02102A

2002 Advertising Merit Award

BMP DDB / London

Guardian

Dinner

Newspaper / Newspaper Over 600 Lines: Single

02103A

2002 Advertising Merit Award

Bozell / New York

The New York Times

Newspaper

Newspaper / Newspaper Over 600 Lines: Single

02104A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Blue Chip

Newspaper / Newspaper Over 600 Lines: Single

02105A

2002 Advertising Merit Award

Abbot Mead Vickers.BBDO / London

The Economist

Red Ken

Newspaper / Newspaper Over 600 Lines: Single

02106A

2002 Advertising Merit Award

DDB / Dallas

McIlhenny Co.

Plate

Newspaper / Newspaper Over 600 Lines: Single

02107A

2002 Advertising Merit Award

Dentsu Young & Rubicam / Singapore

Class 95FM

Weeping Guitar

Newspaper / Newspaper Over 600 Lines: Single

02108A

2002 Advertising Merit Award

Fallon / Minneapolis

BMW RAN LAST YEAR - DO NOT INCLUDE IN THE ONE SHOW V. 24

Feels Like a Million

Newspaper / Newspaper Over 600 Lines: Single

02109A

2002 Advertising Merit Award

Fallon / Minneapolis

United Airlines

Poem

Newspaper / Newspaper Over 600 Lines: Single

02110A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Nations Collide

Newspaper / Newspaper Over 600 Lines: Single

02111A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Ostrich Egg

Newspaper / Newspaper Over 600 Lines: Single

02112A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Pope Mobile

Newspaper / Newspaper Over 600 Lines: Single

02113A

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