The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Christmas Wrapping Paper - Christmas Mailer
Agency: Mother / London
Client: Mother Category: Collateral Advertising / Collateral: Self-Promotion
Blank Book
Agency: D'Arcy / Hong Kong
Client: D'Arcy HK Category: Collateral Advertising / Collateral: Self-Promotion
Clearly the Best Place - Fred Car
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Clearly the Best Place - Jane Jetson Microwave
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Identifying Courage
Agency: Slaughter Hanson / Birmingham
Client: Alabama Vets Category: Brand and Corporate Identity / Booklet/Brochure
White Book
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: White Arkitekter Category: Brand and Corporate Identity / Booklet/Brochure
MAAS Product-Folder 2001
Agency: HEBE. Werbung & Design / Leonberg
Client: MAAS Goldsmith Category: Brand and Corporate Identity / Booklet/Brochure
The Ego Book
Agency: Ogilvy & Mather / Frankfurt
Client: Eckes Chantre Cognac Category: Brand and Corporate Identity / Booklet/Brochure
Worm/Police/Speed Limit
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Campaign
Delicate/Exotic/Very Personal/Permanent/Waterproof
Agency: J. Walter Thompson / Barcelona
Client: Coty Astor S.A. Category: Collateral Advertising / Collateral Posters: Campaign
Lance Armstrong, Palm Trees, Sand, Skiers
Agency: Fallon / Minneapolis
Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Campaign
Bar
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
Police
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Single
Box
Agency: BBDO / Bangkok
Client: Federal Express Category: Collateral Advertising / Collateral Posters: Single
Helder, Henrique, Teresa
Agency: BBDO Portugal / Lisbon
Client: Portuguese Road Safety Category: Public Service/Political / Public Service/Political Radio: Campaign
Presto
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Pre World Cup
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Archipelago Pennies Poster Campaign
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Package Design / Commercial Product Packaging
Hatch Adult Swim Posters
Agency: Cartoon Network / Atlanta
Client: Cartoon Network Category: Package Design / Commercial Product Packaging
Skinny Latte+
Agency: Leo Burnett / Singapore
Client: Ya Kum Coffee Stall Category: Package Design / Commercial Product Packaging
Tag, Tailgating, Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Blackmail, Nearly There, Treat
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Campaign
Husband & Wife/Father & Son/Fellow Workers
Agency: Dentsu / Tokyo
Client: Otsuka Pharmaceutical Category: Consumer Television / Consumer Television Over :30 Campaign
Street Kids
Agency: Ogilvy & Mather / Frankfurt
Client: Verein Fur Arbeits und Erziehungshilfe Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
The A Class. A Good Idea CD-Rom
Agency: SCHOLZ & VOLKMER / Wiesbaden
Client: Mercedes-Benz Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Got used interactive cd
Agency: Archrival / Lincoln
Client: nebraska book company Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Imagination & Realization
Agency: Hakuhodo Inc. / Tokyo
Client: SONY MARKETING (JAPAN) INC. Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Breast Exam
Agency: Contacto Marketing & Communications / Coral Gables
Client: American Cancer Society Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Home
Agency: Fusebox / New York
Client: Sanctuary for Families Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Empty
Agency: D'Arcy Beijing / Beijing
Client: Red Cross Society of China / Beijing Blood Donation Centre Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Sampoerna Annual Report 2000
Agency: Epigram / Singapore
Client: Sampoerna Category: Brand and Corporate Identity Design / Annual Report
2000 Annual Report
Agency: Cahan & Associates / San Francisco
Client: Linear Technology Category: Brand and Corporate Identity Design / Annual Report
Maxygen 2000 Annual Report
Agency: Cahan & Associates / San Francisco
Client: Maxygen Category: Brand and Corporate Identity Design / Annual Report
Openhouse
Agency: POP / New York
Client: Lifetime Television Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Brands Error Page
Agency: OgilvyInteractive / Singapore
Client: Cerebos Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Vibatron
Agency: Young & Laramore / Indianapolis
Client: Monsoon Audio Systems Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
The Weight Check
Agency: Hakuhodo / Tokyo
Client: Coca-Cola Japan Category: Consumer Television / Consumer Television :20 and Under: Single
Celica Dog
Agency: Saatchi & Saatchi / Torrance
Client: Toyota Motor Sales Category: Consumer Television / Consumer Television :20 and Under: Single
Ronquido
Agency: BBDO Mexico / Mexico City
Client: Bayer de Mexico Category: Consumer Television / Consumer Television :20 and Under: Single
Queen, Churchill, Pope Mobile, Ostrich Egg
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Winter Sale
Agency: BMP DDB / London
Client: Harvey Nichols Category: Newspaper / Newspaper Over 600 Lines: Campaign
AllType
Agency: Leo Burnett / São Paulo
Client: Kelloggs Category: Newspaper / Newspaper Over 600 Lines: Campaign
http://www.lobo.cx
Agency: Lobo Filmes / São Paulo
Client: Lobo Filmes Category: Self-Promotion / Self-Promotion - Web Sites
Website Ralf Wengenmayr
Agency: SCHOLZ & VOLKMER / Wiesbaden
Client: Ralf Wengenmayr, music for film & advertising Category: Self-Promotion / Self-Promotion - Web Sites
Platinum Design Website
Agency: Platinum Design, Inc. / New York
Client: Platinum Design, Inc. Category: Self-Promotion / Self-Promotion - Web Sites
Award:
2002 Advertising Gold Pencil
Agency:
Mother / London
Client:
Mother
Title:
Christmas Wrapping Paper - Christmas Mailer
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02031A
Award:
2002 Advertising Silver Pencil
Agency:
D'Arcy / Hong Kong
Client:
D'Arcy HK
Title:
Blank Book
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02032A
Award:
2002 Advertising Gold Pencil
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Fred Car
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02088A
Award:
2002 Advertising Silver Pencil
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Jane Jetson Microwave
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02089A
Award:
2002 Design Gold Pencil
Agency:
Slaughter Hanson / Birmingham
Client:
Alabama Vets
Title:
Identifying Courage
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02004D
Award:
2002 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
White Arkitekter
Title:
White Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02005D
Award:
2002 Design Silver Pencil
Agency:
HEBE. Werbung & Design / Leonberg
Client:
MAAS Goldsmith
Title:
MAAS Product-Folder 2001
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02006D
Award:
2002 Design Bronze Pencil
Agency:
Ogilvy & Mather / Frankfurt
Client:
Eckes Chantre Cognac
Title:
The Ego Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02007D
Award:
2002 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Worm/Police/Speed Limit
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02036A
Award:
2002 Advertising Silver Pencil
Agency:
J. Walter Thompson / Barcelona
Client:
Coty Astor S.A.
Title:
Delicate/Exotic/Very Personal/Permanent/Waterproof
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02037A
Award:
2002 Advertising Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
Sports Illustrated
Title:
Lance Armstrong, Palm Trees, Sand, Skiers
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02038A
Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Bar
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02033A
Award:
2002 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Police
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02034A
Award:
2002 Advertising Bronze Pencil
Agency:
BBDO / Bangkok
Client:
Federal Express
Title:
Box
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02035A
Award:
2002 Advertising Gold Pencil
Agency:
BBDO Portugal / Lisbon
Client:
Portuguese Road Safety
Title:
Helder, Henrique, Teresa
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
02057A
Award:
2002 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Tokyo
Client:
Nike Japan
Title:
Presto
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02097A
Award:
2002 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Tokyo
Client:
Nike Japan
Title:
Pre World Cup
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02098A
Award:
2002 Interactive Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Iberia
Title:
Business Class
Category:
Beyond the Banner
Annual ID:
02010N
Award:
2002 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Vodafone Ltd. UK
Title:
Vodafone
Category:
Beyond the Banner
Annual ID:
02011N
Award:
2002 Interactive Silver Pencil
Agency:
POP / New York
Client:
Cartoon Network
Title:
Orbit Mini Games
Category:
Beyond the Banner
Annual ID:
02012N
Award:
2002 Interactive Bronze Pencil
Agency:
Herraiz Soto & Co. / Madrid
Client:
Mahou Beer
Title:
AD Game
Category:
Beyond the Banner
Annual ID:
02013N
Award:
2002 Interactive Bronze Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Nissan
Title:
Future Z Micro Site
Category:
Beyond the Banner
Annual ID:
02014N
Award:
2002 Design Gold Pencil
Agency:
Duffy Design / Minneapolis
Client:
Archipelago
Title:
Archipelago Pennies Poster Campaign
Category:
Package Design / Commercial Product Packaging
Annual ID:
02011D
Award:
2002 Design Silver Pencil
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Hatch Adult Swim Posters
Category:
Package Design / Commercial Product Packaging
Annual ID:
02012D
Award:
2002 Design Bronze Pencil
Agency:
Leo Burnett / Singapore
Client:
Ya Kum Coffee Stall
Title:
Skinny Latte+
Category:
Package Design / Commercial Product Packaging
Annual ID:
02013D
Award:
2002 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Tag, Tailgating, Shade Runner
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02069A
Award:
2002 Advertising Silver Pencil
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Blackmail, Nearly There, Treat
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02070A
Award:
2002 Advertising Bronze Pencil
Agency:
Dentsu / Tokyo
Client:
Otsuka Pharmaceutical
Title:
Husband & Wife/Father & Son/Fellow Workers
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02071A
Award:
2002 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Frankfurt
Client:
Verein Fur Arbeits und Erziehungshilfe
Title:
Street Kids
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
02048A
Award:
2002 Interactive Gold Pencil
Agency:
SCHOLZ & VOLKMER / Wiesbaden
Client:
Mercedes-Benz
Title:
The A Class. A Good Idea CD-Rom
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
02025N
Award:
2002 Interactive Gold Pencil
Agency:
Archrival / Lincoln
Client:
nebraska book company
Title:
Got used interactive cd
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
02026N
Award:
2002 Interactive Bronze Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
SONY MARKETING (JAPAN) INC.
Title:
Imagination & Realization
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
02027N
Award:
2002 Interactive Gold Pencil
Agency:
Contacto Marketing & Communications / Coral Gables
Client:
American Cancer Society
Title:
Breast Exam
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
02063N
Award:
2002 Interactive Silver Pencil
Agency:
Fusebox / New York
Client:
Sanctuary for Families
Title:
Home
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
02064N
Award:
2002 Interactive Silver Pencil
Agency:
D'Arcy Beijing / Beijing
Client:
Red Cross Society of China / Beijing Blood Donation Centre
Title:
Empty
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
02065N
Award:
2002 Design Silver Pencil
Agency:
Epigram / Singapore
Client:
Sampoerna
Title:
Sampoerna Annual Report 2000
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
02001D
Award:
2002 Design Silver Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Linear Technology
Title:
2000 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
02002D
Award:
2002 Design Gold Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Maxygen
Title:
Maxygen 2000 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
02003D
Award:
2002 Interactive Silver Pencil
Agency:
POP / New York
Client:
Lifetime Television
Title:
Openhouse
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
02028N
Award:
2002 Interactive Bronze Pencil
Agency:
OgilvyInteractive / Singapore
Client:
Cerebos
Title:
Brands Error Page
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
02029N
Award:
2002 Interactive Bronze Pencil
Agency:
Young & Laramore / Indianapolis
Client:
Monsoon Audio Systems
Title:
Vibatron
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
02030N
Award:
2002 Advertising Gold Pencil
Agency:
Hakuhodo / Tokyo
Client:
Coca-Cola Japan
Title:
The Weight Check
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02079A
Award:
2002 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Torrance
Client:
Toyota Motor Sales
Title:
Celica Dog
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02080A
Award:
2002 Advertising Bronze Pencil
Agency:
BBDO Mexico / Mexico City
Client:
Bayer de Mexico
Title:
Ronquido
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02081A
Award:
2002 Advertising Gold Pencil
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Queen, Churchill, Pope Mobile, Ostrich Egg
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02004A
Award:
2002 Advertising Silver Pencil
Agency:
BMP DDB / London
Client:
Harvey Nichols
Title:
Winter Sale
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02005A
Award:
2002 Advertising Bronze Pencil
Agency:
Leo Burnett / São Paulo
Client:
Kelloggs
Title:
AllType
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02006A
Award:
2002 Interactive Gold Pencil
Agency:
Lobo Filmes / São Paulo
Client:
Lobo Filmes
Title:
http://www.lobo.cx
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02050N
Award:
2002 Interactive Gold Pencil
Agency:
SCHOLZ & VOLKMER / Wiesbaden
Client:
Ralf Wengenmayr, music for film & advertising
Title:
Website Ralf Wengenmayr
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02051N
Award:
2002 Interactive Bronze Pencil
Agency:
Platinum Design, Inc. / New York
Client:
Platinum Design, Inc.
Title:
Platinum Design Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02052N
