The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Hire - Powder Keg, Star, The Follow
Agency: Fallon / Minneapolis
Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
The Hire: BMW Films Web Site
Agency: Fallon Minneapolis / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign
Collage
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Dots
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beach
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Jerome Young
Agency: Leagas Delaney / San Francisco
Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beach Bar Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
City Snow, Dots Fence, Treadmill, Collage
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fish, Cow, Pig
Agency: Tandem Company Gausch DDB / Barcelona
Client: Miguel Torres Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Tag, Tailgating, Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Blackmail, Nearly There, Treat
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Campaign
Husband & Wife/Father & Son/Fellow Workers
Agency: Dentsu / Tokyo
Client: Otsuka Pharmaceutical Category: Consumer Television / Consumer Television Over :30 Campaign
Queen, Churchill, Pope Mobile, Ostrich Egg
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Winter Sale
Agency: BMP DDB / London
Client: Harvey Nichols Category: Newspaper / Newspaper Over 600 Lines: Campaign
AllType
Agency: Leo Burnett / São Paulo
Client: Kelloggs Category: Newspaper / Newspaper Over 600 Lines: Campaign
Sixty Second Theater: Hannibal
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Mr. Camouflage Suit Maker
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Company Computer Guy
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Serie
Agency: Agulla & Baccetti / Buenos Aires
Client: HSBC La Buenos Aires Insurance Category: Consumer Television / Consumer Television Over :30 Single
Odyssey
Agency: Bartle Bogle Hegarty / London
Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Twist
Agency: Bartle Bogle Hegarty / London
Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Yawn
Agency: Agulla & Baccetti / Buenos Aires
Client: Telecom Category: Consumer Television / Consumer Television Over :30 Single
Classifieds
Agency: Davidandgoliath / Los Angeles
Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Presto
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Pre World Cup
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
csaimages.com
Agency: Charles S. Anderson Design / Minneapolis
Client: CSA Images Category: E-Commerce / E-Commerce B2B - Web Sites
Jellies: Living Art CD-ROM Press Kit
Agency: ad2, Inc. / Santa Monica
Client: Monterey Bay Aquarium Category: Non-Profit Organizations / Non-Profit - CD-ROM
Josip
Agency: TBWA / Berlin
Client: Behinderten-Sportverband Berlin Category: International Foreign Language Commercial / Foreign Language Cinema
Identifying Courage
Agency: Slaughter Hanson / Birmingham
Client: Alabama Vets Category: Brand and Corporate Identity / Booklet/Brochure
White Book
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: White Arkitekter Category: Brand and Corporate Identity / Booklet/Brochure
MAAS Product-Folder 2001
Agency: HEBE. Werbung & Design / Leonberg
Client: MAAS Goldsmith Category: Brand and Corporate Identity / Booklet/Brochure
The Ego Book
Agency: Ogilvy & Mather / Frankfurt
Client: Eckes Chantre Cognac Category: Brand and Corporate Identity / Booklet/Brochure
Helder, Henrique, Teresa
Agency: BBDO Portugal / Lisbon
Client: Portuguese Road Safety Category: Public Service/Political / Public Service/Political Radio: Campaign
The Show 2001 CD-ROM
Agency: Periscope / Minneapolis
Client: Ad Fed Minneapolis Category: Self-Promotion / Self-Promotion - CD-ROM
Mangos Harmony CD-ROM Game
Agency: Mangos / Malvern
Client: Mangos Category: Self-Promotion / Self-Promotion - CD-ROM
God SMS
Agency: OgilvyInteractive Singapore / Singapore
Client: Love Singapore Group of Churches Category: Wireless
Gandhi
Agency: RMG David / Mumbai
Client: Essar Category: Non-Broadcast / Non-Broadcast: Out-of-Home
Bar
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
Police
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Single
Box
Agency: BBDO / Bangkok
Client: Federal Express Category: Collateral Advertising / Collateral Posters: Single
Sun Educational Services Interactive Business Card
Agency: Leopard / Boulder
Client: Sun Educational Services Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Matchbook
Agency: BBDO / New York
Client: Guinness Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2002 Advertising Gold Pencil
Agency:
Fallon / Minneapolis
Client:
BMW North America
Title:
The Hire - Powder Keg, Star, The Follow
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02096A
Award:
2002 Interactive Gold Pencil
Agency:
Fallon Minneapolis / Minneapolis
Client:
BMW of North America
Title:
The Hire: BMW Films Web Site
Category:
Integrated Branding Campaign
Annual ID:
02040N
Award:
2002 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Collage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02009A
Award:
2002 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Dots
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02010A
Award:
2002 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02011A
Award:
2002 Advertising Bronze Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas
Title:
Jerome Young
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02012A
Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach Bar Pool
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02013A
Award:
2002 Advertising Gold Pencil
Agency:
Lowe Bull Calvert Pace / Johannesburg
Client:
Dulux
Title:
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02014A
Award:
2002 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
City Snow, Dots Fence, Treadmill, Collage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02015A
Award:
2002 Advertising Bronze Pencil
Agency:
Tandem Company Gausch DDB / Barcelona
Client:
Miguel Torres
Title:
Fish, Cow, Pig
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02016A
Award:
2002 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Tag, Tailgating, Shade Runner
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02069A
Award:
2002 Advertising Silver Pencil
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Blackmail, Nearly There, Treat
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02070A
Award:
2002 Advertising Bronze Pencil
Agency:
Dentsu / Tokyo
Client:
Otsuka Pharmaceutical
Title:
Husband & Wife/Father & Son/Fellow Workers
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02071A
Award:
2002 Advertising Gold Pencil
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Queen, Churchill, Pope Mobile, Ostrich Egg
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02004A
Award:
2002 Advertising Silver Pencil
Agency:
BMP DDB / London
Client:
Harvey Nichols
Title:
Winter Sale
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02005A
Award:
2002 Advertising Bronze Pencil
Agency:
Leo Burnett / São Paulo
Client:
Kelloggs
Title:
AllType
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02006A
Award:
2002 Advertising Gold Pencil
Agency:
Cliff Freeman and Partners / New York
Client:
Hollywood Video
Title:
Sixty Second Theater: Hannibal
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02058A
Award:
2002 Advertising Silver Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Camouflage Suit Maker
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02059A
Award:
2002 Advertising Bronze Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Company Computer Guy
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02060A
Award:
2002 Advertising Gold Pencil
Agency:
Agulla & Baccetti / Buenos Aires
Client:
HSBC La Buenos Aires Insurance
Title:
Serie
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02064A
Award:
2002 Advertising Gold Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi Strauss
Title:
Odyssey
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02065A
Award:
2002 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Shade Runner
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02066A
Award:
2002 Advertising Silver Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi Strauss
Title:
Twist
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02067A
Award:
2002 Advertising Bronze Pencil
Agency:
Agulla & Baccetti / Buenos Aires
Client:
Telecom
Title:
Yawn
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02068A
Award:
2002 Advertising Silver Pencil
Agency:
Davidandgoliath / Los Angeles
Client:
Mattel
Title:
Classifieds
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02008A
Award:
2002 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Tokyo
Client:
Nike Japan
Title:
Presto
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02097A
Award:
2002 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Tokyo
Client:
Nike Japan
Title:
Pre World Cup
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02098A
Award:
2002 Interactive Bronze Pencil
Agency:
Charles S. Anderson Design / Minneapolis
Client:
CSA Images
Title:
csaimages.com
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
02037N
Award:
2002 Interactive Bronze Pencil
Agency:
ad2, Inc. / Santa Monica
Client:
Monterey Bay Aquarium
Title:
Jellies: Living Art CD-ROM Press Kit
Category:
Non-Profit Organizations / Non-Profit - CD-ROM
Annual ID:
02062N
Award:
2002 Advertising Silver Pencil
Agency:
TBWA / Berlin
Client:
Behinderten-Sportverband Berlin
Title:
Josip
Category:
International Foreign Language Commercial / Foreign Language Cinema
Annual ID:
02095A
Award:
2002 Interactive Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Iberia
Title:
Business Class
Category:
Beyond the Banner
Annual ID:
02010N
Award:
2002 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Vodafone Ltd. UK
Title:
Vodafone
Category:
Beyond the Banner
Annual ID:
02011N
Award:
2002 Interactive Silver Pencil
Agency:
POP / New York
Client:
Cartoon Network
Title:
Orbit Mini Games
Category:
Beyond the Banner
Annual ID:
02012N
Award:
2002 Interactive Bronze Pencil
Agency:
Herraiz Soto & Co. / Madrid
Client:
Mahou Beer
Title:
AD Game
Category:
Beyond the Banner
Annual ID:
02013N
Award:
2002 Interactive Bronze Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Nissan
Title:
Future Z Micro Site
Category:
Beyond the Banner
Annual ID:
02014N
Award:
2002 Design Gold Pencil
Agency:
Slaughter Hanson / Birmingham
Client:
Alabama Vets
Title:
Identifying Courage
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02004D
Award:
2002 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
White Arkitekter
Title:
White Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02005D
Award:
2002 Design Silver Pencil
Agency:
HEBE. Werbung & Design / Leonberg
Client:
MAAS Goldsmith
Title:
MAAS Product-Folder 2001
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02006D
Award:
2002 Design Bronze Pencil
Agency:
Ogilvy & Mather / Frankfurt
Client:
Eckes Chantre Cognac
Title:
The Ego Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02007D
Award:
2002 Advertising Gold Pencil
Agency:
BBDO Portugal / Lisbon
Client:
Portuguese Road Safety
Title:
Helder, Henrique, Teresa
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
02057A
Award:
2002 Interactive Silver Pencil
Agency:
Periscope / Minneapolis
Client:
Ad Fed Minneapolis
Title:
The Show 2001 CD-ROM
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
02054N
Award:
2002 Interactive Bronze Pencil
Agency:
Mangos / Malvern
Client:
Mangos
Title:
Mangos Harmony CD-ROM Game
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
02055N
Award:
2002 Interactive Silver Pencil
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Love Singapore Group of Churches
Title:
God SMS
Category:
Wireless
Annual ID:
02048N
Award:
2002 Interactive Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
Lee Jeans
Title:
Be Like Buddy Lee PDA
Category:
Wireless
Annual ID:
02049N
Award:
2002 Advertising Silver Pencil
Agency:
RMG David / Mumbai
Client:
Essar
Title:
Gandhi
Category:
Non-Broadcast / Non-Broadcast: Out-of-Home
Annual ID:
02091A
Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Bar
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02033A
Award:
2002 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Police
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02034A
Award:
2002 Advertising Bronze Pencil
Agency:
BBDO / Bangkok
Client:
Federal Express
Title:
Box
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02035A
Award:
2002 Interactive Bronze Pencil
Agency:
Leopard / Boulder
Client:
Sun Educational Services
Title:
Sun Educational Services Interactive Business Card
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
02036N
Award:
2002 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
Guinness
Title:
Matchbook
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02028A
