The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Helder, Henrique, Teresa Agency: BBDO Portugal / Lisbon Client: Portuguese Road Safety Category: Public Service/Political / Public Service/Political Radio: Campaign
Street Kids Agency: Ogilvy & Mather / Frankfurt Client: Verein Fur Arbeits und Erziehungshilfe Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Cigars/Announcements/Labor Agency: Young & Rubicam / Chicago Client: Misericordia Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Willie/Sherry/Phillip Agency: Crispin Porter & Bogusky / Miami Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Blues Name/Mad Libs/Value Agency: Arnika / Richmond Client: Boys & Girls Club of America Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Kill Your Speed Agency: Abbott Mead Vickers.BBDO / London Client: DETR Category: Public Service/Political / Public Service/Political Radio: Single
Imagination/Whale Agency: Dentsu / Tokyo Client: Japan Ad Council Category: Public Service/Political / Public Service/Political Radio: Single
You Never Know Agency: Ogilvy / London Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Radio: Single
Blank Sheet Agency: Taxi / Toronto Client: ABC Canada Literacy Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy Agency: Ogilvy & Mather / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
White Agency: Young & Rubicam / Miami Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Hearse Sponsorship Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Dog Walker Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Mia Agency: BVK / Milwaukee Client: Shaken Baby Association Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Newspaper/Blanket Agency: Publicis Mojo / Auckland Client: Auckland City Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Divan Bench Agency: DM9 DDB Publicidade / São Paulo Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Blood Agency: Saatchi & Saatchi / London Client: Emma Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Janine DiGiovanni/Eddie Adams/George Herman Agency: Adworks / Washington Client: Newseum Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Careful Campaign Agency: Arnold Worldwide / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Skating, Turkey, Theatre Agency: BBDO / New York Client: Office of the Mayor Category: Public Service/Political / Public Service/Political Radio: Campaign
Same As Me Agency: Saatchi & Saatchi / Sydney Client: Pedestrian Council Category: Public Service/Political / Public Service/Political Radio: Campaign
Colin Powell Agency: DDB / Singapore Client: Volvo Cars East Asia Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Price Agency: Martin|Williams / Minneapolis Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Auto Trader Wrecks Agency: Clemenger BBDO / Wellington Client: Land Transport Safety Authority Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Crab Agency: Leo Burnett / Kuala Lumpur Client: Malaysian Nature Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Sharks of the World Agency: Leo Burnett / Singapore Client: Ocean Environment Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Changi Prison Agency: Ogilvy & Mather / Singapore Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Open Here+ Agency: Saatchi & Saatchi / Sydney Client: Pedestrian Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Bears Agency: Saatchi & Saatchi / Singapore Client: Acres Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Product Recall - Please note this spot first aired nationwide on April Fools Day Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Faces Agency: DM9 DDB Publicidade / São Paulo Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Radio: Single
Hey White Fella Agency: M&C Saatchi / London Client: Kick Racism Out of Football Category: Public Service/Political / Public Service/Political Radio: Single
Tourists Agency: BBDO / New York Client: Citizens Against Terrorism Category: Public Service/Political / Public Service/Political Radio: Single
Desert Agency: Suburban / Larchmont Client: Companion Animal Placement Category: Public Service/Political / Public Service/Political Radio: Single
The Colonel Agency: Cole & Weber/Red Cell / Seattle Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Radio: Single
Death Penalty Agency: Saatchi & Saatchi / Milan Client: MTV Category: Public Service/Political / Public Service/Political Radio: Single
Cam Agency: ZiG / Toronto Client: Breast Cancer Society Category: Public Service/Political / Public Service/Political Radio: Single
Lump Agency: BBDO / Atlanta Client: Georgia Breast Cancer Coalition Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Boy Agency: Leo Burnett / São Paulo Client: Ação da Cidadania Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cut Agency: Martin|Williams / Minneapolis Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Flaws Agency: Martin|Williams / Minneapolis Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Price Agency: Martin|Williams / Minneapolis Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy Agency: Ogilvy & Mather / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Changi Prison - Grandparents Agency: Ogilvy & Mather / Singapore Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
God - I Am Here Agency: Ogilvy & Mather / Singapore Client: Churches of the Love Singapore Movement Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Chin Agency: Saatchi & Saatchi / Wellington Client: Women's Refuge Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Eye Agency: Saatchi & Saatchi / Wellington Client: Women's Refuge Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Woman Abuse - Elevator Agency: Sonnenberg Murphy Leo Burnett / Johannesburg Client: Salvation Army Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Alcoholic Agency: Young & Rubicam / Miami Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single

2002 Advertising Gold Pencil

BBDO Portugal / Lisbon

Portuguese Road Safety

Helder, Henrique, Teresa

Public Service/Political / Public Service/Political Radio: Campaign

02057A

2002 Advertising Silver Pencil

Ogilvy & Mather / Frankfurt

Verein Fur Arbeits und Erziehungshilfe

Street Kids

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

02048A

2002 Advertising Gold Pencil

Young & Rubicam / Chicago

Misericordia

Cigars/Announcements/Labor

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02042A

2002 Advertising Silver Pencil

Crispin Porter & Bogusky / Miami

Best Buddies

Willie/Sherry/Phillip

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02043A

2002 Advertising Bronze Pencil

Arnika / Richmond

Boys & Girls Club of America

Blues Name/Mad Libs/Value

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02044A

2002 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

DETR

Kill Your Speed

Public Service/Political / Public Service/Political Radio: Single

02054A

2002 Advertising Silver Pencil

Dentsu / Tokyo

Japan Ad Council

Imagination/Whale

Public Service/Political / Public Service/Political Radio: Single

02055A

2002 Advertising Bronze Pencil

Ogilvy / London

COI/Child Protection

You Never Know

Public Service/Political / Public Service/Political Radio: Single

02056A

2002 Advertising Silver Pencil

Taxi / Toronto

ABC Canada Literacy Foundation

Blank Sheet

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02045A

2002 Advertising Silver Pencil

Ogilvy & Mather / Mumbai

Cancer Patients Aid Association

Cowboy

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02046A

2002 Advertising Bronze Pencil

Young & Rubicam / Miami

Amnesty International

White

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02047A

2002 Advertising Gold Pencil

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Hearse Sponsorship

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02049A

2002 Advertising Silver Pencil

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Dog Walker

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02050A

2002 Advertising Bronze Pencil

BVK / Milwaukee

Shaken Baby Association

Mia

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02051A

2002 Advertising Gold Pencil

Publicis Mojo / Auckland

Auckland City Mission

Newspaper/Blanket

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02039A

2002 Advertising Silver Pencil

DM9 DDB Publicidade / São Paulo

MASP São Paulo Museum of Art

Divan Bench

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02040A

2002 Advertising Bronze Pencil

Saatchi & Saatchi / London

Emma

Blood

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02041A

2002 Advertising Gold Pencil

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

02052A

2002 Advertising Silver Pencil

Adworks / Washington

Newseum

Janine DiGiovanni/Eddie Adams/George Herman

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

02053A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Massachusetts Department of Public Health

Careful Campaign

Public Service/Political / Public Service/Political Radio: Campaign

02438A

2002 Advertising Merit Award

BBDO / New York

Office of the Mayor

Skating, Turkey, Theatre

Public Service/Political / Public Service/Political Radio: Campaign

02439A

2002 Advertising Merit Award

Saatchi & Saatchi / Sydney

Pedestrian Council

Same As Me

Public Service/Political / Public Service/Political Radio: Campaign

02440A

2002 Advertising Merit Award

DDB / Singapore

Volvo Cars East Asia

Colin Powell

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

02425A

2002 Advertising Merit Award

Martin|Williams / Minneapolis

Amnesty International

Price

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

02426A

2002 Advertising Merit Award

Clemenger BBDO / Wellington

Land Transport Safety Authority

Auto Trader Wrecks

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02405A

2002 Advertising Merit Award

Leo Burnett / Kuala Lumpur

Malaysian Nature Society

Crab

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02406A

2002 Advertising Merit Award

Leo Burnett / Singapore

Ocean Environment

Sharks of the World

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02407A

2002 Advertising Merit Award

Ogilvy & Mather / Singapore

Changi Museum

Changi Prison

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02408A

2002 Advertising Merit Award

Saatchi & Saatchi / Sydney

Pedestrian Council

Open Here+

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02409A

2002 Advertising Merit Award

Saatchi & Saatchi / Singapore

Acres

Bears

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02410A

2002 Advertising Merit Award

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Product Recall - Please note this spot first aired nationwide on April Fools Day

Public Service/Political / Public Service/Political Radio: Single

02430A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

MASP São Paulo Museum of Art

Faces

Public Service/Political / Public Service/Political Radio: Single

02431A

2002 Advertising Merit Award

M&C Saatchi / London

Kick Racism Out of Football

Hey White Fella

Public Service/Political / Public Service/Political Radio: Single

02432A

2002 Advertising Merit Award

BBDO / New York

Citizens Against Terrorism

Tourists

Public Service/Political / Public Service/Political Radio: Single

02433A

2002 Advertising Merit Award

Suburban / Larchmont

Companion Animal Placement

Desert

Public Service/Political / Public Service/Political Radio: Single

02434A

2002 Advertising Merit Award

Cole & Weber/Red Cell / Seattle

American Civil Liberties Union

The Colonel

Public Service/Political / Public Service/Political Radio: Single

02435A

2002 Advertising Merit Award

Saatchi & Saatchi / Milan

MTV

Death Penalty

Public Service/Political / Public Service/Political Radio: Single

02436A

2002 Advertising Merit Award

ZiG / Toronto

Breast Cancer Society

Cam

Public Service/Political / Public Service/Political Radio: Single

02437A

2002 Advertising Merit Award

BBDO / Atlanta

Georgia Breast Cancer Coalition

Lump

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02411A

2002 Advertising Merit Award

Leo Burnett / São Paulo

Ação da Cidadania

Boy

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02412A

2002 Advertising Merit Award

Martin|Williams / Minneapolis

Amnesty International

Cut

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02413A

2002 Advertising Merit Award

Martin|Williams / Minneapolis

Amnesty International

Flaws

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02414A

2002 Advertising Merit Award

Martin|Williams / Minneapolis

Amnesty International

Price

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02415A

2002 Advertising Merit Award

Ogilvy & Mather / Mumbai

Cancer Patients Aid Association

Cowboy

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02416A

2002 Advertising Merit Award

Ogilvy & Mather / Singapore

Changi Museum

Changi Prison - Grandparents

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02417A

2002 Advertising Merit Award

Ogilvy & Mather / Singapore

Churches of the Love Singapore Movement

God - I Am Here

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02418A

2002 Advertising Merit Award

Saatchi & Saatchi / Wellington

Women's Refuge

Chin

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02419A

2002 Advertising Merit Award

Saatchi & Saatchi / Wellington

Women's Refuge

Eye

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02420A

2002 Advertising Merit Award

Sonnenberg Murphy Leo Burnett / Johannesburg

Salvation Army

Woman Abuse - Elevator

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02421A

2002 Advertising Merit Award

Young & Rubicam / Miami

Amnesty International

Alcoholic

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02422A

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