The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Cheryl & Me Agency: Black Rocket / San Francisco Client: Lucky Magazine Category: Non-Broadcast / Non-Broadcast: Cinema
csaimages.com Agency: Charles S. Anderson Design / Minneapolis Client: CSA Images Category: E-Commerce / E-Commerce B2B - Web Sites
thetruth.com Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Website Agency: Born Magazine / Portland Client: Born Magazine Category: Non-Profit Organizations / Non-Profit - Web Sites
Marshall Fields Challenge, Tom Lehman Golf Charities Agency: Periscope / Minneapolis Client: Marshall Fields Challenge Category: Non-Profit Organizations / Non-Profit - Web Sites
Artists of Brucke Agency: Second Story / Portland Client: Museum Of Modern Art Category: Non-Profit Organizations / Non-Profit - Web Sites
digitango cd rom Agency: PeñaBrand/Butler Shine & Stern / Sausalito Client: Digitango Category: Promotional Advertising / Promotional Advertising - CD-ROM
Domino Agency: D'Arcy / Hong Kong Client: Philips Lighting Category: International Foreign Language Commercial / Foreign Language Television
Jean-Paul Agency: BDDP et Fils / Boulogne Billancourt Client: Le Cidem Category: International Foreign Language Commercial / Foreign Language Television
The Baby Agency: CLM/BBDO / Issy des Moulineaux Client: Midas Category: International Foreign Language Commercial / Foreign Language Television
Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Janine DiGiovanni/Eddie Adams/George Herman Agency: Adworks / Washington Client: Newseum Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Breast Exam Agency: Contacto Marketing & Communications / Coral Gables Client: American Cancer Society Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Home Agency: Fusebox / New York Client: Sanctuary for Families Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Empty Agency: D'Arcy Beijing / Beijing Client: Red Cross Society of China / Beijing Blood Donation Centre Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Collage Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Dots Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beach Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Jerome Young Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bar Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
Police Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Single
Box Agency: BBDO / Bangkok Client: Federal Express Category: Collateral Advertising / Collateral Posters: Single
Presto Agency: Wieden+Kennedy / Tokyo Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Pre World Cup Agency: Wieden+Kennedy / Tokyo Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Sun Educational Services Interactive Business Card Agency: Leopard / Boulder Client: Sun Educational Services Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
God SMS Agency: OgilvyInteractive Singapore / Singapore Client: Love Singapore Group of Churches Category: Wireless
Be Like Buddy Lee PDA Agency: Fallon / Minneapolis Client: Lee Jeans Category: Wireless
vw.com/autoshow Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Nintendo GameCube Agency: Blast Radius Inc. / Vancouver Client: Nintendo of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Website Detroit 2002 Agency: SCHOLZ & VOLKMER / Wiesbaden Client: Mercedes-Benz Category: Promotional Advertising / Promotional Advertising - Web Sites
Openhouse Agency: POP / New York Client: Lifetime Television Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Brands Error Page Agency: OgilvyInteractive / Singapore Client: Cerebos Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Vibatron Agency: Young & Laramore / Indianapolis Client: Monsoon Audio Systems Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Queen, Churchill, Pope Mobile, Ostrich Egg Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Winter Sale Agency: BMP DDB / London Client: Harvey Nichols Category: Newspaper / Newspaper Over 600 Lines: Campaign
AllType Agency: Leo Burnett / São Paulo Client: Kelloggs Category: Newspaper / Newspaper Over 600 Lines: Campaign
Absolut Director Agency: Submarine & TBWA\Chiat\Day / New York Client: Absolut Vodka Category: Brand Gaming / Brand Gaming - Banners
The Shooting Gallery Agency: Kinetic Interactive Pte Ltd / Singapore Client: The Shooting Gallery Category: Brand Gaming / Brand Gaming - Banners
Sixty Second Theater: Hannibal Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Mr. Camouflage Suit Maker Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Company Computer Guy Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Jellies: Living Art CD-ROM Press Kit Agency: ad2, Inc. / Santa Monica Client: Monterey Bay Aquarium Category: Non-Profit Organizations / Non-Profit - CD-ROM
Serie Agency: Agulla & Baccetti / Buenos Aires Client: HSBC La Buenos Aires Insurance Category: Consumer Television / Consumer Television Over :30 Single
Odyssey Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Shade Runner Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Twist Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Yawn Agency: Agulla & Baccetti / Buenos Aires Client: Telecom Category: Consumer Television / Consumer Television Over :30 Single
Clearly the Best Place - Fred Car Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Clearly the Best Place - Jane Jetson Microwave Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Matchbook Agency: BBDO / New York Client: Guinness Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign

2002 Advertising Gold Pencil

Black Rocket / San Francisco

Lucky Magazine

Cheryl & Me

Non-Broadcast / Non-Broadcast: Cinema

02090A

2002 Interactive Bronze Pencil

Charles S. Anderson Design / Minneapolis

CSA Images

csaimages.com

E-Commerce / E-Commerce B2B - Web Sites

02037N

2002 Interactive Gold Pencil

Arnold Worldwide / Boston

American Legacy Foundation

thetruth.com

Non-Profit Organizations / Non-Profit - Web Sites

02058N

2002 Interactive Silver Pencil

Born Magazine / Portland

Born Magazine

Website

Non-Profit Organizations / Non-Profit - Web Sites

02059N

2002 Interactive Silver Pencil

Periscope / Minneapolis

Marshall Fields Challenge

Marshall Fields Challenge, Tom Lehman Golf Charities

Non-Profit Organizations / Non-Profit - Web Sites

02060N

2002 Interactive Bronze Pencil

Second Story / Portland

Museum Of Modern Art

Artists of Brucke

Non-Profit Organizations / Non-Profit - Web Sites

02061N

2002 Interactive Silver Pencil

PeñaBrand/Butler Shine & Stern / Sausalito

Digitango

digitango cd rom

Promotional Advertising / Promotional Advertising - CD-ROM

02018N

2002 Advertising Gold Pencil

D'Arcy / Hong Kong

Philips Lighting

Domino

International Foreign Language Commercial / Foreign Language Television

02092A

2002 Advertising Silver Pencil

BDDP et Fils / Boulogne Billancourt

Le Cidem

Jean-Paul

International Foreign Language Commercial / Foreign Language Television

02093A

2002 Advertising Bronze Pencil

CLM/BBDO / Issy des Moulineaux

Midas

The Baby

International Foreign Language Commercial / Foreign Language Television

02094A

2002 Advertising Gold Pencil

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

02052A

2002 Advertising Silver Pencil

Adworks / Washington

Newseum

Janine DiGiovanni/Eddie Adams/George Herman

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

02053A

2002 Interactive Gold Pencil

Contacto Marketing & Communications / Coral Gables

American Cancer Society

Breast Exam

Non-Profit Organizations / Non-Profit - Other Digital Advertising

02063N

2002 Interactive Silver Pencil

Fusebox / New York

Sanctuary for Families

Home

Non-Profit Organizations / Non-Profit - Other Digital Advertising

02064N

2002 Interactive Silver Pencil

D'Arcy Beijing / Beijing

Red Cross Society of China / Beijing Blood Donation Centre

Empty

Non-Profit Organizations / Non-Profit - Other Digital Advertising

02065N

2002 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Collage

Consumer Magazine / Magazine Color Full Page or Spread: Single

02009A

2002 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Dots

Consumer Magazine / Magazine Color Full Page or Spread: Single

02010A

2002 Advertising Silver Pencil

Saatchi & Saatchi / London

Club 18-30

Beach

Consumer Magazine / Magazine Color Full Page or Spread: Single

02011A

2002 Advertising Bronze Pencil

Leagas Delaney / San Francisco

Adidas

Jerome Young

Consumer Magazine / Magazine Color Full Page or Spread: Single

02012A

2002 Advertising Gold Pencil

Saatchi & Saatchi / London

Club 18-30

Bar

Collateral Advertising / Collateral Posters: Single

02033A

2002 Advertising Silver Pencil

Ogilvy & Mather / Kuala Lumpur

Mattel Southeast Asia

Police

Collateral Advertising / Collateral Posters: Single

02034A

2002 Advertising Bronze Pencil

BBDO / Bangkok

Federal Express

Box

Collateral Advertising / Collateral Posters: Single

02035A

2002 Advertising Silver Pencil

Wieden+Kennedy / Tokyo

Nike Japan

Presto

Exceptional Innovation in Marketing / Innovative Marketing: Single

02097A

2002 Advertising Bronze Pencil

Wieden+Kennedy / Tokyo

Nike Japan

Pre World Cup

Exceptional Innovation in Marketing / Innovative Marketing: Single

02098A

2002 Interactive Bronze Pencil

Leopard / Boulder

Sun Educational Services

Sun Educational Services Interactive Business Card

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

02036N

2002 Interactive Silver Pencil

OgilvyInteractive Singapore / Singapore

Love Singapore Group of Churches

God SMS

Wireless

02048N

2002 Interactive Bronze Pencil

Fallon / Minneapolis

Lee Jeans

Be Like Buddy Lee PDA

Wireless

02049N

2002 Interactive Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

vw.com/autoshow

Promotional Advertising / Promotional Advertising - Web Sites

02015N

2002 Interactive Silver Pencil

Blast Radius Inc. / Vancouver

Nintendo of America

Nintendo GameCube

Promotional Advertising / Promotional Advertising - Web Sites

02016N

2002 Interactive Bronze Pencil

SCHOLZ & VOLKMER / Wiesbaden

Mercedes-Benz

Website Detroit 2002

Promotional Advertising / Promotional Advertising - Web Sites

02017N

2002 Interactive Silver Pencil

POP / New York

Lifetime Television

Openhouse

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

02028N

2002 Interactive Bronze Pencil

OgilvyInteractive / Singapore

Cerebos

Brands Error Page

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

02029N

2002 Interactive Bronze Pencil

Young & Laramore / Indianapolis

Monsoon Audio Systems

Vibatron

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

02030N

2002 Advertising Gold Pencil

GSD&M / Austin

Land Rover North America

Queen, Churchill, Pope Mobile, Ostrich Egg

Newspaper / Newspaper Over 600 Lines: Campaign

02004A

2002 Advertising Silver Pencil

BMP DDB / London

Harvey Nichols

Winter Sale

Newspaper / Newspaper Over 600 Lines: Campaign

02005A

2002 Advertising Bronze Pencil

Leo Burnett / São Paulo

Kelloggs

AllType

Newspaper / Newspaper Over 600 Lines: Campaign

02006A

2002 Interactive Bronze Pencil

Submarine & TBWA\Chiat\Day / New York

Absolut Vodka

Absolut Director

Brand Gaming / Brand Gaming - Banners

02046N

2002 Interactive Bronze Pencil

Kinetic Interactive Pte Ltd / Singapore

The Shooting Gallery

The Shooting Gallery

Brand Gaming / Brand Gaming - Banners

02047N

2002 Advertising Gold Pencil

Cliff Freeman and Partners / New York

Hollywood Video

Sixty Second Theater: Hannibal

Consumer Radio / Consumer Radio: Single

02058A

2002 Advertising Silver Pencil

DDB / Chicago

Anheuser-Busch

Mr. Camouflage Suit Maker

Consumer Radio / Consumer Radio: Single

02059A

2002 Advertising Bronze Pencil

DDB / Chicago

Anheuser-Busch

Mr. Company Computer Guy

Consumer Radio / Consumer Radio: Single

02060A

2002 Interactive Bronze Pencil

ad2, Inc. / Santa Monica

Monterey Bay Aquarium

Jellies: Living Art CD-ROM Press Kit

Non-Profit Organizations / Non-Profit - CD-ROM

02062N

2002 Advertising Gold Pencil

Agulla & Baccetti / Buenos Aires

HSBC La Buenos Aires Insurance

Serie

Consumer Television / Consumer Television Over :30 Single

02064A

2002 Advertising Gold Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Odyssey

Consumer Television / Consumer Television Over :30 Single

02065A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Shade Runner

Consumer Television / Consumer Television Over :30 Single

02066A

2002 Advertising Silver Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Twist

Consumer Television / Consumer Television Over :30 Single

02067A

2002 Advertising Bronze Pencil

Agulla & Baccetti / Buenos Aires

Telecom

Yawn

Consumer Television / Consumer Television Over :30 Single

02068A

2002 Advertising Gold Pencil

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place - Fred Car

Consumer Television / Consumer Television Under $50,000 Budget

02088A

2002 Advertising Silver Pencil

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place - Jane Jetson Microwave

Consumer Television / Consumer Television Under $50,000 Budget

02089A

2002 Advertising Gold Pencil

BBDO / New York

Guinness

Matchbook

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02028A

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