The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Cecilia, Marco, Antoni Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Campaign
Bannister, Serpentine, Sink Agency: Ogilvy & Mather / Frankfurt Client: Mattel Category: Trade / Trade Color Full Page or Spread: Campaign
Harvey, Dave, Matti, Melissa, John Agency: Black Rocket / San Francisco Client: MTV International Category: Trade / Trade Color Full Page or Spread: Campaign
Cigarette, Billboard, Grocery Store Agency: Robaire and Hogshead / Los Angeles Client: Michael Ruppert Studios Category: Trade / Trade Color Full Page or Spread: Campaign
Trade Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Trade / Trade Color Full Page or Spread: Campaign
Bus Driver Agency: Fallon / Minneapolis Client: International Category: Trade / Trade Color Full Page or Spread: Campaign
Hanging Skates Agency: Fallon / Minneapolis Client: The Hockey School Category: Trade / Trade Color Full Page or Spread: Campaign
Dr. Ho/Greenspan/Hillary Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
FISCHER AMERICA 18 unexpected years. Agency: Fischer America / São Paulo Client: Fischer America Category: Trade / Trade Color Full Page or Spread: Campaign
Brain Surgery/Nuclear Reactor/Human Cloning Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Velux America Category: Trade / Trade Color Full Page or Spread: Campaign
Helmut, Distance, Rear Agency: Merkley Newman Harty / New York Client: BMW Motorcycles Category: Trade / Trade Color Full Page or Spread: Campaign
Business Rules Agency: Mullen / Wenham Client: Fortune Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Schematic, Slide Rule, 1969, Frankenstein Agency: Mullen / Wenham Client: Genuity Category: Trade / Trade Color Full Page or Spread: Campaign
Collating/Kicking the Copier/Suicide Hotline Agency: Palmer Jarvis DDB / Vancouver Client: Docusystems Category: Trade / Trade Color Full Page or Spread: Campaign
Bubbles/Castle/Cards Agency: Saatchi & Saatchi / Singapore Client: CAAS Category: Trade / Trade Color Full Page or Spread: Campaign
Hack/Merit/Seen It Agency: Taxi / Toronto Client: Marketing Awards+ Category: Trade / Trade Color Full Page or Spread: Campaign
Magazines Agency: Young & Rubicam / São Paulo Client: About Category: Trade / Trade Color Full Page or Spread: Campaign

2002 Advertising Gold Pencil

Saatchi & Saatchi / Hong Kong

Campaign Brief Asia

Cecilia, Marco, Antoni

Trade / Trade Color Full Page or Spread: Campaign

02025A

2002 Advertising Silver Pencil

Ogilvy & Mather / Frankfurt

Mattel

Bannister, Serpentine, Sink

Trade / Trade Color Full Page or Spread: Campaign

02026A

2002 Advertising Bronze Pencil

Black Rocket / San Francisco

MTV International

Harvey, Dave, Matti, Melissa, John

Trade / Trade Color Full Page or Spread: Campaign

02027A

2002 Advertising Merit Award

Robaire and Hogshead / Los Angeles

Michael Ruppert Studios

Cigarette, Billboard, Grocery Store

Trade / Trade Color Full Page or Spread: Campaign

02323A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

American Standard

Trade

Trade / Trade Color Full Page or Spread: Campaign

02324A

2002 Advertising Merit Award

Fallon / Minneapolis

International

Bus Driver

Trade / Trade Color Full Page or Spread: Campaign

02325A

2002 Advertising Merit Award

Fallon / Minneapolis

The Hockey School

Hanging Skates

Trade / Trade Color Full Page or Spread: Campaign

02326A

2002 Advertising Merit Award

Fallon / New York

Time

Dr. Ho/Greenspan/Hillary

Trade / Trade Color Full Page or Spread: Campaign

02327A

2002 Advertising Merit Award

Fischer America / São Paulo

Fischer America

FISCHER AMERICA 18 unexpected years.

Trade / Trade Color Full Page or Spread: Campaign

02328A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Velux America

Brain Surgery/Nuclear Reactor/Human Cloning

Trade / Trade Color Full Page or Spread: Campaign

02329A

2002 Advertising Merit Award

Merkley Newman Harty / New York

BMW Motorcycles

Helmut, Distance, Rear

Trade / Trade Color Full Page or Spread: Campaign

02330A

2002 Advertising Merit Award

Mullen / Wenham

Fortune Magazine

Business Rules

Trade / Trade Color Full Page or Spread: Campaign

02331A

2002 Advertising Merit Award

Mullen / Wenham

Genuity

Schematic, Slide Rule, 1969, Frankenstein

Trade / Trade Color Full Page or Spread: Campaign

02332A

2002 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Docusystems

Collating/Kicking the Copier/Suicide Hotline

Trade / Trade Color Full Page or Spread: Campaign

02333A

2002 Advertising Merit Award

Saatchi & Saatchi / Singapore

CAAS

Bubbles/Castle/Cards

Trade / Trade Color Full Page or Spread: Campaign

02334A

2002 Advertising Merit Award

Taxi / Toronto

Marketing Awards+

Hack/Merit/Seen It

Trade / Trade Color Full Page or Spread: Campaign

02335A

2002 Advertising Merit Award

Young & Rubicam / São Paulo

About

Magazines

Trade / Trade Color Full Page or Spread: Campaign

02336A

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