The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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- Trade Color Full Page or Spread: Single
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Award
Agency
Client
Title
Category
Annual ID

Conference Room
Agency: Fallon / Minneapolis
Client: United Airlines Category: Trade / Trade Color Full Page or Spread: Single


Filthy? Rich?
Agency: Carmichael Lynch / Minneapolis
Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single


Cecilia, Marco, Antoni
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Campaign


Bannister, Serpentine, Sink
Agency: Ogilvy & Mather / Frankfurt
Client: Mattel Category: Trade / Trade Color Full Page or Spread: Campaign


Harvey, Dave, Matti, Melissa, John
Agency: Black Rocket / San Francisco
Client: MTV International Category: Trade / Trade Color Full Page or Spread: Campaign


Toronto Film Festival - Ticket Booth
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Trade / Trade B/W Full Page or Spread: Single


Hammock
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: Velux America Category: Trade / Trade B/W Full Page or Spread: Single


Committed To Excellence
Agency: Publicis & Hal Riney / San Francisco
Client: Publicis & Hal Riney Category: Trade / Trade B/W Full Page or Spread: Single


Allergy Suffers
Agency: BBDO / Atlanta
Client: Georgia World Congress Center Category: Trade / Trade Color Full Page or Spread: Single


Silicone
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Trade / Trade Color Full Page or Spread: Single


Pity
Agency: Carmichael Lynch / Minneapolis
Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single


Water Droplets
Agency: Carmichael Lynch / Minneapolis
Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single


Work Police
Agency: Cramer-Krasselt / Chicago
Client: Hyatt Category: Trade / Trade Color Full Page or Spread: Single


Anti War
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single


Bush/Kennedy
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single


God Bless
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single


Guiliani
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single


Pakistan
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single


Invader
Agency: Ogilvy & Mather / Frankfurt
Client: IBM Germany Category: Trade / Trade Color Full Page or Spread: Single


Suicide Hotline
Agency: Palmer Jarvis DDB / Vancouver
Client: Docusystems Category: Trade / Trade Color Full Page or Spread: Single


Beat up magazine
Agency: Rethink / Vancouver
Client: Maclean's Category: Trade / Trade Color Full Page or Spread: Single


Antoni
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single


Cecilia
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single


Marco
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single


Cards
Agency: Saatchi & Saatchi / Singapore
Client: Changi Cargo Category: Trade / Trade Color Full Page or Spread: Single


Books
Agency: Taxi / Toronto
Client: Association of Universities and Colleges of Canada Category: Trade / Trade Color Full Page or Spread: Single


Ask Bob - Earl
Agency: VitroRobertson / San Diego
Client: Taylor Guitars Category: Trade / Trade Color Full Page or Spread: Single


Ask Bob - Nancy
Agency: VitroRobertson / San Diego
Client: Taylor Guitars Category: Trade / Trade Color Full Page or Spread: Single


Ask Bob - Paul
Agency: VitroRobertson / San Diego
Client: Taylor Guitars Category: Trade / Trade Color Full Page or Spread: Single


Cigarette, Billboard, Grocery Store
Agency: Robaire and Hogshead / Los Angeles
Client: Michael Ruppert Studios Category: Trade / Trade Color Full Page or Spread: Campaign


Trade
Agency: Carmichael Lynch / Minneapolis
Client: American Standard Category: Trade / Trade Color Full Page or Spread: Campaign


Bus Driver
Agency: Fallon / Minneapolis
Client: International Category: Trade / Trade Color Full Page or Spread: Campaign


Hanging Skates
Agency: Fallon / Minneapolis
Client: The Hockey School Category: Trade / Trade Color Full Page or Spread: Campaign


Dr. Ho/Greenspan/Hillary
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign


FISCHER AMERICA 18 unexpected years.
Agency: Fischer America / São Paulo
Client: Fischer America Category: Trade / Trade Color Full Page or Spread: Campaign


Brain Surgery/Nuclear Reactor/Human Cloning
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: Velux America Category: Trade / Trade Color Full Page or Spread: Campaign


Helmut, Distance, Rear
Agency: Merkley Newman Harty / New York
Client: BMW Motorcycles Category: Trade / Trade Color Full Page or Spread: Campaign


Business Rules
Agency: Mullen / Wenham
Client: Fortune Magazine Category: Trade / Trade Color Full Page or Spread: Campaign


Schematic, Slide Rule, 1969, Frankenstein
Agency: Mullen / Wenham
Client: Genuity Category: Trade / Trade Color Full Page or Spread: Campaign


Collating/Kicking the Copier/Suicide Hotline
Agency: Palmer Jarvis DDB / Vancouver
Client: Docusystems Category: Trade / Trade Color Full Page or Spread: Campaign


Bubbles/Castle/Cards
Agency: Saatchi & Saatchi / Singapore
Client: CAAS Category: Trade / Trade Color Full Page or Spread: Campaign


Hack/Merit/Seen It
Agency: Taxi / Toronto
Client: Marketing Awards+ Category: Trade / Trade Color Full Page or Spread: Campaign


Magazines
Agency: Young & Rubicam / São Paulo
Client: About Category: Trade / Trade Color Full Page or Spread: Campaign


Award:
2002 Advertising Silver Pencil
Agency:
Fallon / Minneapolis
Client:
United Airlines
Title:
Conference Room
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02023A

Award:
2002 Advertising Bronze Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
American Standard
Title:
Filthy? Rich?
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02024A

Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Campaign Brief Asia
Title:
Cecilia, Marco, Antoni
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02025A

Award:
2002 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Frankfurt
Client:
Mattel
Title:
Bannister, Serpentine, Sink
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02026A

Award:
2002 Advertising Bronze Pencil
Agency:
Black Rocket / San Francisco
Client:
MTV International
Title:
Harvey, Dave, Matti, Melissa, John
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02027A

Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Toronto Film Festival - Ticket Booth
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
02299A

Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Velux America
Title:
Hammock
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
02300A

Award:
2002 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Publicis & Hal Riney
Title:
Committed To Excellence
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
02301A

Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Georgia World Congress Center
Title:
Allergy Suffers
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02302A

Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Silicone
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02303A

Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
American Standard
Title:
Pity
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02304A

Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
American Standard
Title:
Water Droplets
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02305A

Award:
2002 Advertising Merit Award
Agency:
Cramer-Krasselt / Chicago
Client:
Hyatt
Title:
Work Police
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02306A

Award:
2002 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Anti War
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02307A

Award:
2002 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Bush/Kennedy
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02308A

Award:
2002 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
God Bless
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02309A

Award:
2002 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Guiliani
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02310A

Award:
2002 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Pakistan
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02311A

Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
IBM Germany
Title:
Invader
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02312A

Award:
2002 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Docusystems
Title:
Suicide Hotline
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02313A

Award:
2002 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Maclean's
Title:
Beat up magazine
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02314A

Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Campaign Brief Asia
Title:
Antoni
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02315A

Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Campaign Brief Asia
Title:
Cecilia
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02316A

Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Campaign Brief Asia
Title:
Marco
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02317A

Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Changi Cargo
Title:
Cards
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02318A

Award:
2002 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
Association of Universities and Colleges of Canada
Title:
Books
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02319A

Award:
2002 Advertising Merit Award
Agency:
VitroRobertson / San Diego
Client:
Taylor Guitars
Title:
Ask Bob - Earl
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02320A

Award:
2002 Advertising Merit Award
Agency:
VitroRobertson / San Diego
Client:
Taylor Guitars
Title:
Ask Bob - Nancy
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02321A

Award:
2002 Advertising Merit Award
Agency:
VitroRobertson / San Diego
Client:
Taylor Guitars
Title:
Ask Bob - Paul
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02322A

Award:
2002 Advertising Merit Award
Agency:
Robaire and Hogshead / Los Angeles
Client:
Michael Ruppert Studios
Title:
Cigarette, Billboard, Grocery Store
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02323A

Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
American Standard
Title:
Trade
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02324A

Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
International
Title:
Bus Driver
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02325A

Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
The Hockey School
Title:
Hanging Skates
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02326A

Award:
2002 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Dr. Ho/Greenspan/Hillary
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02327A

Award:
2002 Advertising Merit Award
Agency:
Fischer America / São Paulo
Client:
Fischer America
Title:
FISCHER AMERICA 18 unexpected years.
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02328A

Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Velux America
Title:
Brain Surgery/Nuclear Reactor/Human Cloning
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02329A

Award:
2002 Advertising Merit Award
Agency:
Merkley Newman Harty / New York
Client:
BMW Motorcycles
Title:
Helmut, Distance, Rear
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02330A

Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Fortune Magazine
Title:
Business Rules
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02331A

Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Genuity
Title:
Schematic, Slide Rule, 1969, Frankenstein
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02332A

Award:
2002 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Docusystems
Title:
Collating/Kicking the Copier/Suicide Hotline
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02333A

Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
CAAS
Title:
Bubbles/Castle/Cards
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02334A

Award:
2002 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
Marketing Awards+
Title:
Hack/Merit/Seen It
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02335A
