The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Hire: BMW Films Web Site Agency: Fallon Minneapolis / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign
The Hire - Powder Keg, Star, The Follow Agency: Fallon / Minneapolis Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Unavailable Perfume Agency: Sagmeister / New York Client: Blue Q Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Foschini Bags Agency: Jupiter Drawing Room, The / Cape Town Client: Foschini Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Artifacts Agency: Reservoir / San Fransico Client: Reservoir Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Tazo 3 Stack Tins Agency: Sandstrom Design / Portland Client: Tazo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Cheryl & Me Agency: Black Rocket / San Francisco Client: Lucky Magazine Category: Non-Broadcast / Non-Broadcast: Cinema
Newspaper/Blanket Agency: Publicis Mojo / Auckland Client: Auckland City Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Divan Bench Agency: DM9 DDB Publicidade / São Paulo Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Blood Agency: Saatchi & Saatchi / London Client: Emma Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
School Agency: Saatchi & Saatchi / London Client: Toyota GB Category: Consumer Television / Consumer Television :30/:25 Single
Nail Gun Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Organized Agency: Carmichael Lynch / Minneapolis Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Breast Exam Agency: Contacto Marketing & Communications / Coral Gables Client: American Cancer Society Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Home Agency: Fusebox / New York Client: Sanctuary for Families Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Empty Agency: D'Arcy Beijing / Beijing Client: Red Cross Society of China / Beijing Blood Donation Centre Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Christmas Wrapping Paper - Christmas Mailer Agency: Mother / London Client: Mother Category: Collateral Advertising / Collateral: Self-Promotion
Blank Book Agency: D'Arcy / Hong Kong Client: D'Arcy HK Category: Collateral Advertising / Collateral: Self-Promotion
Allied Works Architecture website Agency: Paris France, Inc. / Portland Client: Allied Works Architecture Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Belief Creates Possibilities Agency: Kinetic Interactive Pte Ltd / Singapore Client: Ad Planet Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Ensenda - Immediate Delivery Service Agency: a.k.a. Euro RSCG / San Francisco Client: Ensenda Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Welcome to The Farm Agency: Kinetic Interactive Pte Ltd / Singapore Client: The Picture Farm Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Fiori website Agency: Paris France, Inc. / Portland Client: Fiori, Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Made You Look Agency: Sagmeister / New York Client: Booth Clibborn Category: Publication Design / Book Jacket Design
Brotherhood book Agency: Ogilvy & Mather/Brand Integration Group / New York Client: Brotherhood Category: Publication Design / Book Jacket Design
Steve Sandoz Memorial Book Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Publication Design / Book Jacket Design
American Photography 17 Agency: 344 Design LLC / Pasadena Client: Amilus, Inc. Category: Publication Design / Book Jacket Design
Office Agency: Schumacher Jersild Wessman & Enander / Stockholm Client: Journal Category: Publication Design / Book Jacket Design
The Show 2001 CD-ROM Agency: Periscope / Minneapolis Client: Ad Fed Minneapolis Category: Self-Promotion / Self-Promotion - CD-ROM
Mangos Harmony CD-ROM Game Agency: Mangos / Malvern Client: Mangos Category: Self-Promotion / Self-Promotion - CD-ROM
Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Janine DiGiovanni/Eddie Adams/George Herman Agency: Adworks / Washington Client: Newseum Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
The Weight Check Agency: Hakuhodo / Tokyo Client: Coca-Cola Japan Category: Consumer Television / Consumer Television :20 and Under: Single
Celica Dog Agency: Saatchi & Saatchi / Torrance Client: Toyota Motor Sales Category: Consumer Television / Consumer Television :20 and Under: Single
Ronquido Agency: BBDO Mexico / Mexico City Client: Bayer de Mexico Category: Consumer Television / Consumer Television :20 and Under: Single
Cigars/Announcements/Labor Agency: Young & Rubicam / Chicago Client: Misericordia Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Willie/Sherry/Phillip Agency: Crispin Porter & Bogusky / Miami Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Blues Name/Mad Libs/Value Agency: Arnika / Richmond Client: Boys & Girls Club of America Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
MID-TOKYO MAPS Agency: Transform / IMG SRC, INC. / Tokyo Client: Mori Building Co.,Ltd. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Freestyle Agency: Framfab Denmark / Copenhagen Client: Nike Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Monster Without a Mouth Agency: Moonwalk Stockholm/ St. Lukes Sweden / Stockholm Client: Speedy Tomato Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Schmidtfoto Agency: n.a.s.a.2.0 Gmbh / Hamburg Client: Thomas Schmidt Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Volvo Museum Agency: OgilvyInteractive Singapore / Singapore Client: Volvo Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Identifying Courage Agency: Slaughter Hanson / Birmingham Client: Alabama Vets Category: Brand and Corporate Identity / Booklet/Brochure
White Book Agency: Happy Forsman & Bodenfors / Göthenburg Client: White Arkitekter Category: Brand and Corporate Identity / Booklet/Brochure
MAAS Product-Folder 2001 Agency: HEBE. Werbung & Design / Leonberg Client: MAAS Goldsmith Category: Brand and Corporate Identity / Booklet/Brochure
The Ego Book Agency: Ogilvy & Mather / Frankfurt Client: Eckes Chantre Cognac Category: Brand and Corporate Identity / Booklet/Brochure
Conference Room Agency: Fallon / Minneapolis Client: United Airlines Category: Trade / Trade Color Full Page or Spread: Single
Filthy? Rich? Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
HP Invent-Music Composer Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Banners / Banner - Single

2002 Interactive Gold Pencil

Fallon Minneapolis / Minneapolis

BMW of North America

The Hire: BMW Films Web Site

Integrated Branding Campaign

02040N

2002 Advertising Gold Pencil

Fallon / Minneapolis

BMW North America

The Hire - Powder Keg, Star, The Follow

Exceptional Innovation in Marketing / Innovative Marketing: Single

02096A

2002 Design Gold Pencil

Sagmeister / New York

Blue Q

Unavailable Perfume

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02017D

2002 Design Silver Pencil

Jupiter Drawing Room, The / Cape Town

Foschini

Foschini Bags

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02018D

2002 Design Silver Pencil

Reservoir / San Fransico

Reservoir

Artifacts

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02019D

2002 Design Bronze Pencil

Sandstrom Design / Portland

Tazo

Tazo 3 Stack Tins

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02020D

2002 Advertising Gold Pencil

Black Rocket / San Francisco

Lucky Magazine

Cheryl & Me

Non-Broadcast / Non-Broadcast: Cinema

02090A

2002 Advertising Gold Pencil

Publicis Mojo / Auckland

Auckland City Mission

Newspaper/Blanket

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02039A

2002 Advertising Silver Pencil

DM9 DDB Publicidade / São Paulo

MASP São Paulo Museum of Art

Divan Bench

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02040A

2002 Advertising Bronze Pencil

Saatchi & Saatchi / London

Emma

Blood

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02041A

2002 Advertising Gold Pencil

Saatchi & Saatchi / London

Toyota GB

School

Consumer Television / Consumer Television :30/:25 Single

02072A

2002 Advertising Silver Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports

Nail Gun

Consumer Television / Consumer Television :30/:25 Single

02073A

2002 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

IKEA

Organized

Consumer Television / Consumer Television :30/:25 Single

02074A

2002 Interactive Gold Pencil

Contacto Marketing & Communications / Coral Gables

American Cancer Society

Breast Exam

Non-Profit Organizations / Non-Profit - Other Digital Advertising

02063N

2002 Interactive Silver Pencil

Fusebox / New York

Sanctuary for Families

Home

Non-Profit Organizations / Non-Profit - Other Digital Advertising

02064N

2002 Interactive Silver Pencil

D'Arcy Beijing / Beijing

Red Cross Society of China / Beijing Blood Donation Centre

Empty

Non-Profit Organizations / Non-Profit - Other Digital Advertising

02065N

2002 Advertising Gold Pencil

Mother / London

Mother

Christmas Wrapping Paper - Christmas Mailer

Collateral Advertising / Collateral: Self-Promotion

02031A

2002 Advertising Silver Pencil

D'Arcy / Hong Kong

D'Arcy HK

Blank Book

Collateral Advertising / Collateral: Self-Promotion

02032A

2002 Interactive Gold Pencil

Paris France, Inc. / Portland

Allied Works Architecture

Allied Works Architecture website

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02031N

2002 Interactive Silver Pencil

Kinetic Interactive Pte Ltd / Singapore

Ad Planet

Belief Creates Possibilities

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02032N

2002 Interactive Silver Pencil

a.k.a. Euro RSCG / San Francisco

Ensenda

Ensenda - Immediate Delivery Service

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02033N

2002 Interactive Bronze Pencil

Kinetic Interactive Pte Ltd / Singapore

The Picture Farm

Welcome to The Farm

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02034N

2002 Interactive Bronze Pencil

Paris France, Inc. / Portland

Fiori, Inc.

Fiori website

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02035N

2002 Design Gold Pencil

Sagmeister / New York

Booth Clibborn

Made You Look

Publication Design / Book Jacket Design

02022D

2002 Design Silver Pencil

Ogilvy & Mather/Brand Integration Group / New York

Brotherhood

Brotherhood book

Publication Design / Book Jacket Design

02023D

2002 Design Silver Pencil

Sandstrom Design / Portland

Sandstrom Design

Steve Sandoz Memorial Book

Publication Design / Book Jacket Design

02024D

2002 Design Bronze Pencil

344 Design LLC / Pasadena

Amilus, Inc.

American Photography 17

Publication Design / Book Jacket Design

02025D

2002 Design Bronze Pencil

Schumacher Jersild Wessman & Enander / Stockholm

Journal

Office

Publication Design / Book Jacket Design

02026D

2002 Interactive Silver Pencil

Periscope / Minneapolis

Ad Fed Minneapolis

The Show 2001 CD-ROM

Self-Promotion / Self-Promotion - CD-ROM

02054N

2002 Interactive Bronze Pencil

Mangos / Malvern

Mangos

Mangos Harmony CD-ROM Game

Self-Promotion / Self-Promotion - CD-ROM

02055N

2002 Advertising Gold Pencil

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

02052A

2002 Advertising Silver Pencil

Adworks / Washington

Newseum

Janine DiGiovanni/Eddie Adams/George Herman

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

02053A

2002 Advertising Gold Pencil

Hakuhodo / Tokyo

Coca-Cola Japan

The Weight Check

Consumer Television / Consumer Television :20 and Under: Single

02079A

2002 Advertising Silver Pencil

Saatchi & Saatchi / Torrance

Toyota Motor Sales

Celica Dog

Consumer Television / Consumer Television :20 and Under: Single

02080A

2002 Advertising Bronze Pencil

BBDO Mexico / Mexico City

Bayer de Mexico

Ronquido

Consumer Television / Consumer Television :20 and Under: Single

02081A

2002 Advertising Gold Pencil

Young & Rubicam / Chicago

Misericordia

Cigars/Announcements/Labor

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02042A

2002 Advertising Silver Pencil

Crispin Porter & Bogusky / Miami

Best Buddies

Willie/Sherry/Phillip

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02043A

2002 Advertising Bronze Pencil

Arnika / Richmond

Boys & Girls Club of America

Blues Name/Mad Libs/Value

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02044A

2002 Interactive Gold Pencil

Transform / IMG SRC, INC. / Tokyo

Mori Building Co.,Ltd.

MID-TOKYO MAPS

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

02020N

2002 Interactive Gold Pencil

Framfab Denmark / Copenhagen

Nike Europe

Nike Freestyle

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

02021N

2002 Interactive Silver Pencil

Moonwalk Stockholm/ St. Lukes Sweden / Stockholm

Speedy Tomato

Monster Without a Mouth

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

02022N

2002 Interactive Silver Pencil

n.a.s.a.2.0 Gmbh / Hamburg

Thomas Schmidt

Schmidtfoto

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

02023N

2002 Interactive Bronze Pencil

OgilvyInteractive Singapore / Singapore

Volvo

Volvo Museum

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

02024N

2002 Design Gold Pencil

Slaughter Hanson / Birmingham

Alabama Vets

Identifying Courage

Brand and Corporate Identity / Booklet/Brochure

02004D

2002 Design Gold Pencil

Happy Forsman & Bodenfors / Göthenburg

White Arkitekter

White Book

Brand and Corporate Identity / Booklet/Brochure

02005D

2002 Design Silver Pencil

HEBE. Werbung & Design / Leonberg

MAAS Goldsmith

MAAS Product-Folder 2001

Brand and Corporate Identity / Booklet/Brochure

02006D

2002 Design Bronze Pencil

Ogilvy & Mather / Frankfurt

Eckes Chantre Cognac

The Ego Book

Brand and Corporate Identity / Booklet/Brochure

02007D

2002 Advertising Silver Pencil

Fallon / Minneapolis

United Airlines

Conference Room

Trade / Trade Color Full Page or Spread: Single

02023A

2002 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

American Standard

Filthy? Rich?

Trade / Trade Color Full Page or Spread: Single

02024A

2002 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

HP Invent-Music Composer

Banners / Banner - Single

02001N

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