The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

The Hire: BMW Films Web Site
Agency: Fallon Minneapolis / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign


The Hire - Powder Keg, Star, The Follow
Agency: Fallon / Minneapolis
Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single


Unavailable Perfume
Agency: Sagmeister / New York
Client: Blue Q Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Foschini Bags
Agency: Jupiter Drawing Room, The / Cape Town
Client: Foschini Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Artifacts
Agency: Reservoir / San Fransico
Client: Reservoir Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Tazo 3 Stack Tins
Agency: Sandstrom Design / Portland
Client: Tazo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Cheryl & Me
Agency: Black Rocket / San Francisco
Client: Lucky Magazine Category: Non-Broadcast / Non-Broadcast: Cinema


Newspaper/Blanket
Agency: Publicis Mojo / Auckland
Client: Auckland City Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Divan Bench
Agency: DM9 DDB Publicidade / São Paulo
Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Blood
Agency: Saatchi & Saatchi / London
Client: Emma Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


School
Agency: Saatchi & Saatchi / London
Client: Toyota GB Category: Consumer Television / Consumer Television :30/:25 Single


Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single


Organized
Agency: Carmichael Lynch / Minneapolis
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single


Breast Exam
Agency: Contacto Marketing & Communications / Coral Gables
Client: American Cancer Society Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising


Home
Agency: Fusebox / New York
Client: Sanctuary for Families Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising


Empty
Agency: D'Arcy Beijing / Beijing
Client: Red Cross Society of China / Beijing Blood Donation Centre Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising


Christmas Wrapping Paper - Christmas Mailer
Agency: Mother / London
Client: Mother Category: Collateral Advertising / Collateral: Self-Promotion


Blank Book
Agency: D'Arcy / Hong Kong
Client: D'Arcy HK Category: Collateral Advertising / Collateral: Self-Promotion


Allied Works Architecture website
Agency: Paris France, Inc. / Portland
Client: Allied Works Architecture Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites


Belief Creates Possibilities
Agency: Kinetic Interactive Pte Ltd / Singapore
Client: Ad Planet Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites


Ensenda - Immediate Delivery Service
Agency: a.k.a. Euro RSCG / San Francisco
Client: Ensenda Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites


Welcome to The Farm
Agency: Kinetic Interactive Pte Ltd / Singapore
Client: The Picture Farm Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites


Fiori website
Agency: Paris France, Inc. / Portland
Client: Fiori, Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites


Made You Look
Agency: Sagmeister / New York
Client: Booth Clibborn Category: Publication Design / Book Jacket Design


Brotherhood book
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Brotherhood Category: Publication Design / Book Jacket Design


Steve Sandoz Memorial Book
Agency: Sandstrom Design / Portland
Client: Sandstrom Design Category: Publication Design / Book Jacket Design


American Photography 17
Agency: 344 Design LLC / Pasadena
Client: Amilus, Inc. Category: Publication Design / Book Jacket Design


Office
Agency: Schumacher Jersild Wessman & Enander / Stockholm
Client: Journal Category: Publication Design / Book Jacket Design


The Show 2001 CD-ROM
Agency: Periscope / Minneapolis
Client: Ad Fed Minneapolis Category: Self-Promotion / Self-Promotion - CD-ROM


Mangos Harmony CD-ROM Game
Agency: Mangos / Malvern
Client: Mangos Category: Self-Promotion / Self-Promotion - CD-ROM


Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign


Janine DiGiovanni/Eddie Adams/George Herman
Agency: Adworks / Washington
Client: Newseum Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign


The Weight Check
Agency: Hakuhodo / Tokyo
Client: Coca-Cola Japan Category: Consumer Television / Consumer Television :20 and Under: Single


Celica Dog
Agency: Saatchi & Saatchi / Torrance
Client: Toyota Motor Sales Category: Consumer Television / Consumer Television :20 and Under: Single


Ronquido
Agency: BBDO Mexico / Mexico City
Client: Bayer de Mexico Category: Consumer Television / Consumer Television :20 and Under: Single


Cigars/Announcements/Labor
Agency: Young & Rubicam / Chicago
Client: Misericordia Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign


Willie/Sherry/Phillip
Agency: Crispin Porter & Bogusky / Miami
Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign


Blues Name/Mad Libs/Value
Agency: Arnika / Richmond
Client: Boys & Girls Club of America Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign


MID-TOKYO MAPS
Agency: Transform / IMG SRC, INC. / Tokyo
Client: Mori Building Co.,Ltd. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Nike Freestyle
Agency: Framfab Denmark / Copenhagen
Client: Nike Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Monster Without a Mouth
Agency: Moonwalk Stockholm/ St. Lukes Sweden / Stockholm
Client: Speedy Tomato Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Schmidtfoto
Agency: n.a.s.a.2.0 Gmbh / Hamburg
Client: Thomas Schmidt Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Volvo Museum
Agency: OgilvyInteractive Singapore / Singapore
Client: Volvo Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Identifying Courage
Agency: Slaughter Hanson / Birmingham
Client: Alabama Vets Category: Brand and Corporate Identity / Booklet/Brochure


White Book
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: White Arkitekter Category: Brand and Corporate Identity / Booklet/Brochure


MAAS Product-Folder 2001
Agency: HEBE. Werbung & Design / Leonberg
Client: MAAS Goldsmith Category: Brand and Corporate Identity / Booklet/Brochure


The Ego Book
Agency: Ogilvy & Mather / Frankfurt
Client: Eckes Chantre Cognac Category: Brand and Corporate Identity / Booklet/Brochure


Conference Room
Agency: Fallon / Minneapolis
Client: United Airlines Category: Trade / Trade Color Full Page or Spread: Single


Filthy? Rich?
Agency: Carmichael Lynch / Minneapolis
Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single


HP Invent-Music Composer
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Banners / Banner - Single


Award:
2002 Interactive Gold Pencil
Agency:
Fallon Minneapolis / Minneapolis
Client:
BMW of North America
Title:
The Hire: BMW Films Web Site
Category:
Integrated Branding Campaign
Annual ID:
02040N

Award:
2002 Advertising Gold Pencil
Agency:
Fallon / Minneapolis
Client:
BMW North America
Title:
The Hire - Powder Keg, Star, The Follow
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02096A

Award:
2002 Design Gold Pencil
Agency:
Sagmeister / New York
Client:
Blue Q
Title:
Unavailable Perfume
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02017D

Award:
2002 Design Silver Pencil
Agency:
Jupiter Drawing Room, The / Cape Town
Client:
Foschini
Title:
Foschini Bags
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02018D

Award:
2002 Design Silver Pencil
Agency:
Reservoir / San Fransico
Client:
Reservoir
Title:
Artifacts
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02019D

Award:
2002 Design Bronze Pencil
Agency:
Sandstrom Design / Portland
Client:
Tazo
Title:
Tazo 3 Stack Tins
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02020D

Award:
2002 Advertising Gold Pencil
Agency:
Black Rocket / San Francisco
Client:
Lucky Magazine
Title:
Cheryl & Me
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
02090A

Award:
2002 Advertising Gold Pencil
Agency:
Publicis Mojo / Auckland
Client:
Auckland City Mission
Title:
Newspaper/Blanket
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02039A

Award:
2002 Advertising Silver Pencil
Agency:
DM9 DDB Publicidade / São Paulo
Client:
MASP São Paulo Museum of Art
Title:
Divan Bench
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02040A

Award:
2002 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / London
Client:
Emma
Title:
Blood
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02041A

Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
Toyota GB
Title:
School
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02072A

Award:
2002 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Nail Gun
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02073A

Award:
2002 Advertising Bronze Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
IKEA
Title:
Organized
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02074A

Award:
2002 Interactive Gold Pencil
Agency:
Contacto Marketing & Communications / Coral Gables
Client:
American Cancer Society
Title:
Breast Exam
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
02063N

Award:
2002 Interactive Silver Pencil
Agency:
Fusebox / New York
Client:
Sanctuary for Families
Title:
Home
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
02064N

Award:
2002 Interactive Silver Pencil
Agency:
D'Arcy Beijing / Beijing
Client:
Red Cross Society of China / Beijing Blood Donation Centre
Title:
Empty
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
02065N

Award:
2002 Advertising Gold Pencil
Agency:
Mother / London
Client:
Mother
Title:
Christmas Wrapping Paper - Christmas Mailer
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02031A

Award:
2002 Advertising Silver Pencil
Agency:
D'Arcy / Hong Kong
Client:
D'Arcy HK
Title:
Blank Book
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02032A

Award:
2002 Interactive Gold Pencil
Agency:
Paris France, Inc. / Portland
Client:
Allied Works Architecture
Title:
Allied Works Architecture website
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
02031N

Award:
2002 Interactive Silver Pencil
Agency:
Kinetic Interactive Pte Ltd / Singapore
Client:
Ad Planet
Title:
Belief Creates Possibilities
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
02032N

Award:
2002 Interactive Silver Pencil
Agency:
a.k.a. Euro RSCG / San Francisco
Client:
Ensenda
Title:
Ensenda - Immediate Delivery Service
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
02033N

Award:
2002 Interactive Bronze Pencil
Agency:
Kinetic Interactive Pte Ltd / Singapore
Client:
The Picture Farm
Title:
Welcome to The Farm
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
02034N

Award:
2002 Interactive Bronze Pencil
Agency:
Paris France, Inc. / Portland
Client:
Fiori, Inc.
Title:
Fiori website
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
02035N

Award:
2002 Design Gold Pencil
Agency:
Sagmeister / New York
Client:
Booth Clibborn
Title:
Made You Look
Category:
Publication Design / Book Jacket Design
Annual ID:
02022D

Award:
2002 Design Silver Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Brotherhood
Title:
Brotherhood book
Category:
Publication Design / Book Jacket Design
Annual ID:
02023D

Award:
2002 Design Silver Pencil
Agency:
Sandstrom Design / Portland
Client:
Sandstrom Design
Title:
Steve Sandoz Memorial Book
Category:
Publication Design / Book Jacket Design
Annual ID:
02024D

Award:
2002 Design Bronze Pencil
Agency:
344 Design LLC / Pasadena
Client:
Amilus, Inc.
Title:
American Photography 17
Category:
Publication Design / Book Jacket Design
Annual ID:
02025D

Award:
2002 Design Bronze Pencil
Agency:
Schumacher Jersild Wessman & Enander / Stockholm
Client:
Journal
Title:
Office
Category:
Publication Design / Book Jacket Design
Annual ID:
02026D

Award:
2002 Interactive Silver Pencil
Agency:
Periscope / Minneapolis
Client:
Ad Fed Minneapolis
Title:
The Show 2001 CD-ROM
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
02054N

Award:
2002 Interactive Bronze Pencil
Agency:
Mangos / Malvern
Client:
Mangos
Title:
Mangos Harmony CD-ROM Game
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
02055N

Award:
2002 Advertising Gold Pencil
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
02052A

Award:
2002 Advertising Silver Pencil
Agency:
Adworks / Washington
Client:
Newseum
Title:
Janine DiGiovanni/Eddie Adams/George Herman
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
02053A

Award:
2002 Advertising Gold Pencil
Agency:
Hakuhodo / Tokyo
Client:
Coca-Cola Japan
Title:
The Weight Check
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02079A

Award:
2002 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Torrance
Client:
Toyota Motor Sales
Title:
Celica Dog
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02080A

Award:
2002 Advertising Bronze Pencil
Agency:
BBDO Mexico / Mexico City
Client:
Bayer de Mexico
Title:
Ronquido
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02081A

Award:
2002 Advertising Gold Pencil
Agency:
Young & Rubicam / Chicago
Client:
Misericordia
Title:
Cigars/Announcements/Labor
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02042A

Award:
2002 Advertising Silver Pencil
Agency:
Crispin Porter & Bogusky / Miami
Client:
Best Buddies
Title:
Willie/Sherry/Phillip
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02043A

Award:
2002 Advertising Bronze Pencil
Agency:
Arnika / Richmond
Client:
Boys & Girls Club of America
Title:
Blues Name/Mad Libs/Value
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02044A

Award:
2002 Interactive Gold Pencil
Agency:
Transform / IMG SRC, INC. / Tokyo
Client:
Mori Building Co.,Ltd.
Title:
MID-TOKYO MAPS
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
02020N

Award:
2002 Interactive Gold Pencil
Agency:
Framfab Denmark / Copenhagen
Client:
Nike Europe
Title:
Nike Freestyle
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
02021N

Award:
2002 Interactive Silver Pencil
Agency:
Moonwalk Stockholm/ St. Lukes Sweden / Stockholm
Client:
Speedy Tomato
Title:
Monster Without a Mouth
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
02022N

Award:
2002 Interactive Silver Pencil
Agency:
n.a.s.a.2.0 Gmbh / Hamburg
Client:
Thomas Schmidt
Title:
Schmidtfoto
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
02023N

Award:
2002 Interactive Bronze Pencil
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Volvo
Title:
Volvo Museum
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
02024N

Award:
2002 Design Gold Pencil
Agency:
Slaughter Hanson / Birmingham
Client:
Alabama Vets
Title:
Identifying Courage
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02004D

Award:
2002 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
White Arkitekter
Title:
White Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02005D

Award:
2002 Design Silver Pencil
Agency:
HEBE. Werbung & Design / Leonberg
Client:
MAAS Goldsmith
Title:
MAAS Product-Folder 2001
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02006D

Award:
2002 Design Bronze Pencil
Agency:
Ogilvy & Mather / Frankfurt
Client:
Eckes Chantre Cognac
Title:
The Ego Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02007D

Award:
2002 Advertising Silver Pencil
Agency:
Fallon / Minneapolis
Client:
United Airlines
Title:
Conference Room
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02023A

Award:
2002 Advertising Bronze Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
American Standard
Title:
Filthy? Rich?
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02024A
