The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike Freestyle Agency: Framfab Denmark / Copenhagen Client: Nike Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
vw.com/autoshow Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Breast Exam Agency: Contacto Marketing & Communications / Coral Gables Client: American Cancer Society Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
HP Invent Banner Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Banners / Banner - Campaign
Christmas Wrapping Paper - Christmas Mailer Agency: Mother / London Client: Mother Category: Collateral Advertising / Collateral: Self-Promotion
Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Newspaper/Blanket Agency: Publicis Mojo / Auckland Client: Auckland City Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Rome Street Football - SPQR Agency: Wieden + Kennedy / Amsterdam Client: Nike Italy Category: Direct Mail / Direct Mail: Single
RSVP All-in-One Stationery Agency: King James RSVP / Cape Town Client: King James RSVP Category: Brand and Corporate Identity / Corporate Identity
Serie Agency: Agulla & Baccetti / Buenos Aires Client: HSBC La Buenos Aires Insurance Category: Consumer Television / Consumer Television Over :30 Single
Odyssey Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Kill Your Speed Agency: Abbott Mead Vickers.BBDO / London Client: DETR Category: Public Service/Political / Public Service/Political Radio: Single

2002 Interactive Gold Pencil

Framfab Denmark / Copenhagen

Nike Europe

Nike Freestyle

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

02021N

2002 Interactive Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

vw.com/autoshow

Promotional Advertising / Promotional Advertising - Web Sites

02015N

2002 Interactive Gold Pencil

Contacto Marketing & Communications / Coral Gables

American Cancer Society

Breast Exam

Non-Profit Organizations / Non-Profit - Other Digital Advertising

02063N

2002 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

HP Invent Banner Campaign

Banners / Banner - Campaign

02006N

2002 Advertising Gold Pencil

Mother / London

Mother

Christmas Wrapping Paper - Christmas Mailer

Collateral Advertising / Collateral: Self-Promotion

02031A

2002 Advertising Gold Pencil

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave

Consumer Television / Consumer Television Varying Lengths: Campaign

02085A

2002 Advertising Gold Pencil

Publicis Mojo / Auckland

Auckland City Mission

Newspaper/Blanket

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02039A

2002 Design Gold Pencil

Wieden + Kennedy / Amsterdam

Nike Italy

Rome Street Football - SPQR

Direct Mail / Direct Mail: Single

02029D

2002 Design Gold Pencil

King James RSVP / Cape Town

King James RSVP

RSVP All-in-One Stationery

Brand and Corporate Identity / Corporate Identity

02008D

2002 Advertising Gold Pencil

Agulla & Baccetti / Buenos Aires

HSBC La Buenos Aires Insurance

Serie

Consumer Television / Consumer Television Over :30 Single

02064A

2002 Advertising Gold Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Odyssey

Consumer Television / Consumer Television Over :30 Single

02065A

2002 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

DETR

Kill Your Speed

Public Service/Political / Public Service/Political Radio: Single

02054A

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