The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Collage
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Dots
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beach Bar Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Beach
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
City Snow, Dots Fence, Treadmill, Collage
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Jerome Young
Agency: Leagas Delaney / San Francisco
Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Fish, Cow, Pig
Agency: Tandem Company Gausch DDB / Barcelona
Client: Miguel Torres Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
The Outdoors
Agency: Borders Perrin Norrander / Portland
Client: Columbia Sportswear Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Evil Nemesis
Agency: Goodby Silverstein & Partners / San Francisco
Client: Wall Street Journal, The Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Drive In
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Baywatch
Agency: Palmer Jarvis DDB / Vancouver
Client: KVOS TV Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Guest Parking
Agency: Palmer Jarvis DDB / Vancouver
Client: KVOS TV Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Dry Grass
Agency: Saatchi & Saatchi / Bangkok
Client: Procter & Gamble Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Smile
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Where There's Iron, There Can Be Rust
Agency: Almap BBDO Comunicacoes / São Paulo
Client: Tintas Coral Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Lemon
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Sidewalk
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Snow Boot
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Driving Around in Squares
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
NYer Culture Issue - Window View
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
NYer Music Issue - Car Lighter
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cat
Agency: BBDO / Bangkok
Client: Pepsi-Cola Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Sebastian
Agency: BDDP et Fils / Boulogne Billancourt
Client: BMW France Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Earthquake
Agency: Beast / Hong Kong
Client: Samsonite Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Pump
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Your Name Here
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Rich & Famous
Agency: Carmichael Lynch / Minneapolis
Client: Gibson Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Airplane
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Uneventful Life
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
What Color
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars of North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
'Tab'
Agency: Clemenger BBDO / Wellington
Client: South Pacific Tyres Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bottle
Agency: Crush / Singapore
Client: Cheng Yong Credit Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cleavage
Agency: Crush / Singapore
Client: Private Shop, The Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Instant Photo
Agency: D'Arcy / Shanghai
Client: Shanghai Toothpaste Company Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Pencils
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Baby
Agency: DM9 DDB Publicidade / São Paulo
Client: Moto Honda da Amazonia Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Figures
Agency: DM9 DDB Publicidade / São Paulo
Client: TAM Airlines Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Piano
Agency: DPZ / São Paulo
Client: Johnson & Johnson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Socks
Agency: DPZ / São Paulo
Client: Timberland Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Old Car
Agency: Foote Cone & Belding / Sandton
Client: SC Johnson/Rally Car Wax Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Freezers
Agency: Forsman & Bodenfors / Göthenburg
Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Seatbelt
Agency: Forsman & Bodenfors / Göthenburg
Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Where Did We Park The Car?
Agency: Forsman & Bodenfors / Göthenburg
Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Float
Agency: Frog Advertising / Singapore
Client: Belluzio Footwear Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Escape
Agency: Frog Advertising / Singapore
Client: Denim Cartel Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bike Fall
Agency: Giovanni Foote Cone & Belding / São Paulo
Client: Izzo Motors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Climbing
Agency: Giovanni Foote Cone & Belding / São Paulo
Client: Chrysler Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Shelf
Agency: Giovanni Foote Cone & Belding / São Paulo
Client: Chrysler Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Ojo
Agency: Grey Mexico / Mexico City
Client: Glaxo Smithkline Beecham Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Collage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02009A
Award:
2002 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Dots
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02010A
Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach Bar Pool
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02013A
Award:
2002 Advertising Gold Pencil
Agency:
Lowe Bull Calvert Pace / Johannesburg
Client:
Dulux
Title:
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02014A
Award:
2002 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02011A
Award:
2002 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
City Snow, Dots Fence, Treadmill, Collage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02015A
Award:
2002 Advertising Bronze Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas
Title:
Jerome Young
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02012A
Award:
2002 Advertising Bronze Pencil
Agency:
Tandem Company Gausch DDB / Barcelona
Client:
Miguel Torres
Title:
Fish, Cow, Pig
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02016A
Award:
2002 Advertising Merit Award
Agency:
Borders Perrin Norrander / Portland
Client:
Columbia Sportswear
Title:
The Outdoors
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02265A
Award:
2002 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Wall Street Journal, The
Title:
Evil Nemesis
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02266A
Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Travel & Tourism
Title:
Drive In
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02267A
Award:
2002 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
KVOS TV
Title:
Baywatch
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02268A
Award:
2002 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
KVOS TV
Title:
Guest Parking
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02269A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Bangkok
Client:
Procter & Gamble
Title:
Dry Grass
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02270A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Guinness
Title:
Smile
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02163A
Award:
2002 Advertising Merit Award
Agency:
Almap BBDO Comunicacoes / São Paulo
Client:
Tintas Coral
Title:
Where There's Iron, There Can Be Rust
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02164A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes - Lemon
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02165A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes - Sidewalk
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02166A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes - Snow Boot
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02167A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Driving Around in Squares
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02168A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
NYer Culture Issue - Window View
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02169A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
NYer Music Issue - Car Lighter
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02170A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Pepsi-Cola
Title:
Cat
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02171A
Award:
2002 Advertising Merit Award
Agency:
BDDP et Fils / Boulogne Billancourt
Client:
BMW France
Title:
Sebastian
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02172A
Award:
2002 Advertising Merit Award
Agency:
Beast / Hong Kong
Client:
Samsonite
Title:
Earthquake
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02173A
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Pump
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02174A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Your Name Here
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02175A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Gibson Guitars
Title:
Rich & Famous
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02176A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Airplane
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02177A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Uneventful Life
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02178A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars of North America
Title:
What Color
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02179A
Award:
2002 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
South Pacific Tyres
Title:
'Tab'
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02180A
Award:
2002 Advertising Merit Award
Agency:
Crush / Singapore
Client:
Cheng Yong Credit
Title:
Bottle
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02181A
Award:
2002 Advertising Merit Award
Agency:
Crush / Singapore
Client:
Private Shop, The
Title:
Cleavage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02182A
Award:
2002 Advertising Merit Award
Agency:
D'Arcy / Shanghai
Client:
Shanghai Toothpaste Company
Title:
Instant Photo
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02183A
Award:
2002 Advertising Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Volkswagen
Title:
Pencils
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02184A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Moto Honda da Amazonia
Title:
Baby
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02185A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
TAM Airlines
Title:
Figures
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02186A
Award:
2002 Advertising Merit Award
Agency:
DPZ / São Paulo
Client:
Johnson & Johnson
Title:
Piano
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02187A
Award:
2002 Advertising Merit Award
Agency:
DPZ / São Paulo
Client:
Timberland
Title:
Socks
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02188A
Award:
2002 Advertising Merit Award
Agency:
Foote Cone & Belding / Sandton
Client:
SC Johnson/Rally Car Wax
Title:
Old Car
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02189A
Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Volvo Cars Sweden
Title:
Freezers
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02190A
Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Volvo Cars Sweden
Title:
Seatbelt
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02191A
Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Volvo Cars Sweden
Title:
Where Did We Park The Car?
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02192A
Award:
2002 Advertising Merit Award
Agency:
Frog Advertising / Singapore
Client:
Belluzio Footwear
Title:
Float
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02193A
Award:
2002 Advertising Merit Award
Agency:
Frog Advertising / Singapore
Client:
Denim Cartel
Title:
Escape
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02194A
Award:
2002 Advertising Merit Award
Agency:
Giovanni Foote Cone & Belding / São Paulo
Client:
Izzo Motors
Title:
Bike Fall
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02195A
Award:
2002 Advertising Merit Award
Agency:
Giovanni Foote Cone & Belding / São Paulo
Client:
Chrysler Brasil
Title:
Climbing
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02196A
Award:
2002 Advertising Merit Award
Agency:
Giovanni Foote Cone & Belding / São Paulo
Client:
Chrysler Brasil
Title:
Shelf
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02197A
Award:
2002 Advertising Merit Award
Agency:
Grey Mexico / Mexico City
Client:
Glaxo Smithkline Beecham
Title:
Ojo
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02198A
