The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Tock Tick
Agency: Saatchi & Saatchi / Cape Town
Client: Procter & Gamble-Oil of Olay Category: Newspaper / Newspaper Over 600 Lines: Single
School Pic
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Single
Crossword
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Bic Category: Newspaper / Newspaper Over 600 Lines: Single
Smile
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
Awe
Agency: Batey / Singapore
Client: Daimler Chrysler Category: Newspaper / Newspaper Over 600 Lines: Single
Shadow Boxer
Agency: BBDO Canada / Toronto
Client: Federal Express Canada Category: Newspaper / Newspaper Over 600 Lines: Single
Bricks
Agency: Berry Bush BBDO / Cape Town
Client: Isuzu Category: Newspaper / Newspaper Over 600 Lines: Single
Dinner
Agency: BMP DDB / London
Client: Guardian Category: Newspaper / Newspaper Over 600 Lines: Single
Newspaper
Agency: Bozell / New York
Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Single
Blue Chip
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Red Ken
Agency: Abbot Mead Vickers.BBDO / London
Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Plate
Agency: DDB / Dallas
Client: McIlhenny Co. Category: Newspaper / Newspaper Over 600 Lines: Single
Weeping Guitar
Agency: Dentsu Young & Rubicam / Singapore
Client: Class 95FM Category: Newspaper / Newspaper Over 600 Lines: Single
Feels Like a Million
Agency: Fallon / Minneapolis
Client: BMW RAN LAST YEAR - DO NOT INCLUDE IN THE ONE SHOW V. 24 Category: Newspaper / Newspaper Over 600 Lines: Single
Poem
Agency: Fallon / Minneapolis
Client: United Airlines Category: Newspaper / Newspaper Over 600 Lines: Single
Nations Collide
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Ostrich Egg
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Pope Mobile
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Queen
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Wilks
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Harrison
Agency: La Comunidad / Buenos Aires
Client: Rolling Stone Category: Newspaper / Newspaper Over 600 Lines: Single
Stocking
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Guinness Anchor Berhad Category: Newspaper / Newspaper Over 600 Lines: Single
Bogey@5
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Newspaper / Newspaper Over 600 Lines: Single
Pit Stop
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Newspaper / Newspaper Over 600 Lines: Single
Tennis
Agency: Ogilvy / Bangkok
Client: Red Bull Beverage Category: Newspaper / Newspaper Over 600 Lines: Single
Tree Trunk
Agency: Saatchi & Saatchi / Johannesburg
Client: Procter & Gamble-Oil of Olay Category: Newspaper / Newspaper Over 600 Lines: Single
Pre - Newspaper
Agency: Saatchi & Saatchi / Torrance
Client: Oregon Sports Hall of Fame Category: Newspaper / Newspaper Over 600 Lines: Single
Bandits
Agency: TBWA/Capsula / São Paulo
Client: Wendler Category: Newspaper / Newspaper Over 600 Lines: Single
Price Tags
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Colman's Spray & Cook Category: Newspaper / Newspaper Over 600 Lines: Single
Thumb
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / Cape Town
Client:
Procter & Gamble-Oil of Olay
Title:
Tock Tick
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02001A
Award:
2002 Advertising Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Sony PlayStation
Title:
School Pic
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02002A
Award:
2002 Advertising Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Bic
Title:
Crossword
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02003A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Guinness
Title:
Smile
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02099A
Award:
2002 Advertising Merit Award
Agency:
Batey / Singapore
Client:
Daimler Chrysler
Title:
Awe
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02100A
Award:
2002 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Federal Express Canada
Title:
Shadow Boxer
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02101A
Award:
2002 Advertising Merit Award
Agency:
Berry Bush BBDO / Cape Town
Client:
Isuzu
Title:
Bricks
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02102A
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Guardian
Title:
Dinner
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02103A
Award:
2002 Advertising Merit Award
Agency:
Bozell / New York
Client:
The New York Times
Title:
Newspaper
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02104A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Blue Chip
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02105A
Award:
2002 Advertising Merit Award
Agency:
Abbot Mead Vickers.BBDO / London
Client:
The Economist
Title:
Red Ken
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02106A
Award:
2002 Advertising Merit Award
Agency:
DDB / Dallas
Client:
McIlhenny Co.
Title:
Plate
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02107A
Award:
2002 Advertising Merit Award
Agency:
Dentsu Young & Rubicam / Singapore
Client:
Class 95FM
Title:
Weeping Guitar
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02108A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
BMW RAN LAST YEAR - DO NOT INCLUDE IN THE ONE SHOW V. 24
Title:
Feels Like a Million
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02109A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
United Airlines
Title:
Poem
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02110A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Nations Collide
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02111A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Ostrich Egg
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02112A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Pope Mobile
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02113A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Queen
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02114A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Wilks
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02115A
Award:
2002 Advertising Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Rolling Stone
Title:
Harrison
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02116A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Guinness Anchor Berhad
Title:
Stocking
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02117A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Bogey@5
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02118A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Pit Stop
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02119A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy / Bangkok
Client:
Red Bull Beverage
Title:
Tennis
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02120A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Procter & Gamble-Oil of Olay
Title:
Tree Trunk
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02122A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Torrance
Client:
Oregon Sports Hall of Fame
Title:
Pre - Newspaper
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02123A
Award:
2002 Advertising Merit Award
Agency:
TBWA/Capsula / São Paulo
Client:
Wendler
Title:
Bandits
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02124A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Colman's Spray & Cook
Title:
Price Tags
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02125A