The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Agency

Client

Title

Category

Annual ID

Hockey Agency: Taxi / Toronto Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Dog Poo Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
AntiFreeze Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Birthmark/Loaded Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Birthday Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Consumer Television / Consumer Television :30/:25 Single
Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Broken Thumb Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Photos Agency: Fallon / Minneapolis Client: BMW of North America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Detail Stickers Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Abridged Book of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Travel Guide Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Two Things at Once Agency: Abbott Mead Vickers.BBDO / London Client: COI/DTLR Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
911 Agency: Arnold Worldwide / Toronto Client: Canadian Psychiatric Research Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Read this standing on one leg Agency: Saatchi & Saatchi / Bangalore Client: Terry Fox Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Starving Agency: GSD&M / Austin Client: Peace Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Iron, Nose Hair, Dumpster Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Noah, Casanova, Gossip Agency: Wieden+Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Birthmark Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Campaign
Home Shopping (Bedpan), Cooking, Kids Show Agency: Ground Zero / Los Angeles Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign
Bubble Boy, Squares, Chain Reaction Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Porno, Smells Like Britney, Baby Agency: la comunidad / Miami Beach Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Oversized Trashcan, Oversized Newspaper, Oversized Telephone Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Palm Trees, Parking How Sad, Callouts Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Explore, Blossom, Normal, Okay with That Agency: Leo Burnett / Chicago Client: Kraft - Altoids Sours Category: Outdoor / Outdoor: Campaign
Double Vision Agency: Saatchi & Saatchi / Cape Town Client: Guinness UDV Category: Outdoor / Guerilla Advertising: Single
Player 1/2 Agency: Scholz & Friends / Hamburg Client: Video World Category: Outdoor / Guerilla Advertising: Single
Mask, Speaker, Sculpture Agency: Lowe / London Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Rain, Cop, Daredevil Agency: Ogilvy & Mather / Mexico City Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Forest, Upside Down, Sky Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel) Agency: TBWA\Paris / Boulogne-Billancourt Client: Nissan Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Happy Ending Agency: Hill Holliday / San Francisco Client: Mill Valley Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema
Barber Shop Agency: la comunidad / Miami Beach Client: MTV Category: Non-Broadcast / Non-Broadcast: Cinema
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
The Seal, Adam and Eve, The Rooster, Joan of Arc, The 3 Little Pigs Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Campaign
How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow Agency: The Martin Agency / Richmond Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Colleagues, Woman, Joseph Agency: GeneratorBates / Auckland Client: Amnesty International Category: Public Service/Political / Public Service/Political Television: Single
Baby Invasion, Box of Poison, Low Rider Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Coaster, Corkscrew, Revelation Agency: Rethink / Vancouver Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Mid Life Crisis, Tattoo, Wild Agency: Mullen / Wenham Client: Vespa Naples Category: Newspaper / Newspaper 600 Lines or Less: Campaign
What would you do - PM, What would you do - RJR, What would you do - PM #2 Agency: Clarity Coverdale Fury / Minneapolis Client: Target Market Category: Public Service/Political / Public Service/Political Radio: Single
Downside, Flavor, Positive Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Richter, Racing, Laugh Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Campaign
Exit Sign, Frustration, Elevator Agency: Fallon / New York Client: Timberland Category: Trade / Trade Color Full Page or Spread: Campaign
Apple, Heineken, Benetton, The Economist Agency: Cathedral The Creative Center / Madrid Client: The Design House Category: Trade / Trade Color Full Page or Spread: Campaign
How to Know... Agency: Ogilvy & Mather / Chicago Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Picture Missing Agency: Ogilvy & Mather / Chicago Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Nine Elms Lane, Pear Tree Street, Beech Street Agency: FBA / Manchester Client: Trees for London Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Computer, Hockey, Net Agency: Taxi / Toronto Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

2003 Advertising Silver Pencil

Taxi / Toronto

Covenant House

Hockey

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03059A

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Dog Poo

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03060A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Squares

Consumer Television / Consumer Television :30/:25 Single

03078A

2003 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports Net

AntiFreeze

Consumer Television / Consumer Television :30/:25 Single

03079A

2003 Advertising Silver Pencil

DDB / Chicago

Anheuser-Busch

Birthmark/Loaded

Consumer Television / Consumer Television :30/:25 Single

03080A

2003 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

Birthday

Consumer Television / Consumer Television :30/:25 Single

03081A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Squares

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03046A

2003 Advertising Gold Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Broken Thumb

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03047A

2003 Advertising Silver Pencil

Fallon / Minneapolis

BMW of North America

Photos

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03048A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Detail Stickers

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03024A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Abridged Book of Motoring

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03025A

2003 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Travel Guide

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03026A

2003 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

COI/DTLR

Two Things at Once

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03001R

2003 Advertising Silver Pencil

Arnold Worldwide / Toronto

Canadian Psychiatric Research Foundation

911

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03002R

2003 Advertising Silver Pencil

Saatchi & Saatchi / Bangalore

Terry Fox Foundation

Read this standing on one leg

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03064A

2003 Advertising Bronze Pencil

GSD&M / Austin

Peace Council

Starving

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03065A

2003 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports Net

Iron, Nose Hair, Dumpster

Consumer Television / Consumer Television :30/:25 Campaign

03082A

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Miller Brewing Company

Noah, Casanova, Gossip

Consumer Television / Consumer Television :30/:25 Campaign

03083A

2003 Advertising Bronze Pencil

DDB / Chicago

Anheuser-Busch

Birthmark

Consumer Television / Consumer Television :30/:25 Campaign

03084A

2003 Advertising Silver Pencil

Ground Zero / Los Angeles

ESPN Mohr Sports

Home Shopping (Bedpan), Cooking, Kids Show

Consumer Television / Consumer Television :20 and Under: Campaign

03088A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Bubble Boy, Squares, Chain Reaction

Consumer Television / Consumer Television Varying Lengths: Campaign

03089A

2003 Advertising Silver Pencil

Wieden+Kennedy / New York

ESPN

Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis

Consumer Television / Consumer Television Varying Lengths: Campaign

03090A

2003 Advertising Bronze Pencil

la comunidad / Miami Beach

MTV

Porno, Smells Like Britney, Baby

Consumer Television / Consumer Television Varying Lengths: Campaign

03091A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Oversized Trashcan, Oversized Newspaper, Oversized Telephone

Outdoor / Outdoor: Campaign

03031A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Palm Trees, Parking How Sad, Callouts

Outdoor / Outdoor: Campaign

03032A

2003 Advertising Bronze Pencil

Leo Burnett / Chicago

Kraft - Altoids Sours

Explore, Blossom, Normal, Okay with That

Outdoor / Outdoor: Campaign

03033A

2003 Advertising Gold Pencil

Saatchi & Saatchi / Cape Town

Guinness UDV

Double Vision

Outdoor / Guerilla Advertising: Single

03034A

2003 Advertising Bronze Pencil

Scholz & Friends / Hamburg

Video World

Player 1/2

Outdoor / Guerilla Advertising: Single

03035A

2003 Advertising Gold Pencil

Lowe / London

Interbrew UK

Mask, Speaker, Sculpture

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03020A

2003 Advertising Silver Pencil

Ogilvy & Mather / Mexico City

Hot Wheels

Rain, Cop, Daredevil

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03021A

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Forest, Upside Down, Sky

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03022A

2003 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Nissan

Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel)

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03023A

2003 Advertising Gold Pencil

Hill Holliday / San Francisco

Mill Valley Film Festival

Happy Ending

Non-Broadcast / Non-Broadcast: Cinema

03095A

2003 Advertising Silver Pencil

la comunidad / Miami Beach

MTV

Barber Shop

Non-Broadcast / Non-Broadcast: Cinema

03096A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks

Newspaper / Newspaper Over 600 Lines: Campaign

03005A

2003 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

The Seal, Adam and Eve, The Rooster, Joan of Arc, The 3 Little Pigs

Newspaper / Newspaper Over 600 Lines: Campaign

03006A

2003 Advertising Bronze Pencil

The Martin Agency / Richmond

Newspaper Association of America

How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow

Newspaper / Newspaper Over 600 Lines: Campaign

03007A

2003 Advertising Silver Pencil

GeneratorBates / Auckland

Amnesty International

Colleagues, Woman, Joseph

Public Service/Political / Public Service/Political Television: Single

03071A

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Baby Invasion, Box of Poison, Low Rider

Public Service/Political / Public Service/Political Television: Single

03072A

2003 Advertising Silver Pencil

Rethink / Vancouver

Playland

Coaster, Corkscrew, Revelation

Newspaper / Newspaper 600 Lines or Less: Campaign

03010A

2003 Advertising Bronze Pencil

Mullen / Wenham

Vespa Naples

Mid Life Crisis, Tattoo, Wild

Newspaper / Newspaper 600 Lines or Less: Campaign

03011A

2003 Advertising Silver Pencil

Clarity Coverdale Fury / Minneapolis

Target Market

What would you do - PM, What would you do - RJR, What would you do - PM #2

Public Service/Political / Public Service/Political Radio: Single

03003R

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Downside, Flavor, Positive

Public Service/Political / Public Service/Political Radio: Single

03004R

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

BELL

Richter, Racing, Laugh

Trade / Trade Color Full Page or Spread: Campaign

03043A

2003 Advertising Silver Pencil

Fallon / New York

Timberland

Exit Sign, Frustration, Elevator

Trade / Trade Color Full Page or Spread: Campaign

03044A

2003 Advertising Bronze Pencil

Cathedral The Creative Center / Madrid

The Design House

Apple, Heineken, Benetton, The Economist

Trade / Trade Color Full Page or Spread: Campaign

03045A

2003 Advertising Silver Pencil

Ogilvy & Mather / Chicago

Ibid

How to Know...

Trade / Trade B/W Full Page or Spread: Single

03012A

2003 Advertising Silver Pencil

Ogilvy & Mather / Chicago

Ibid

Picture Missing

Trade / Trade B/W Full Page or Spread: Single

03013A

2003 Advertising Gold Pencil

FBA / Manchester

Trees for London

Nine Elms Lane, Pear Tree Street, Beech Street

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03061A

2003 Advertising Silver Pencil

Taxi / Toronto

Covenant House

Computer, Hockey, Net

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03062A

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