The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
Logo
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
The Seal, Adam and Eve, The Rooster, Joan of Arc, The 3 Little Pigs
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Campaign
Corkscrew
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
Coaster, Corkscrew, Revelation
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Jump Through the Window
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Sip Not Guzzle
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow
Agency: The Martin Agency / Richmond
Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Riverdance
Agency: Fallon / Minneapolis
Client: Finnegans Category: Newspaper / Newspaper 600 Lines or Less: Single
Mid Life Crisis, Tattoo, Wild
Agency: Mullen / Wenham
Client: Vespa Naples Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Key
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
Hand, Growth Chart, Crayon
Agency: Arnold Worldwide / Boston
Client: The Hartford Category: Newspaper / Newspaper Over 600 Lines: Campaign
Burka, Camouflage, Playing Card, Guggenheim, Confederate Flag
Agency: Bozell / New York
Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Campaign
Jump Through the Window, Mess with Perfection, Master the Asphalt
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
What Else Does, Die Slowly, I Know We Get Used
Agency: Leo Burnett / Lisbon
Client: Ferin Bookstore Category: Newspaper / Newspaper Over 600 Lines: Campaign
Somewhere, Wrinkle, Cell Phone
Agency: Mullen / Wenham
Client: Eddie Bauer Category: Newspaper / Newspaper Over 600 Lines: Campaign
StripMall, Chinatown, Night Signs
Agency: Palmer Jarvis DDB / Vancouver
Client: SuperPages Category: Newspaper / Newspaper Over 600 Lines: Campaign
Gas Truck, Gas Station, Godown
Agency: Saatchi & Saatchi / Guang Zhou
Client: Natural Touch Food Category: Newspaper / Newspaper Over 600 Lines: Campaign
Finest Luxury, Logo, Key
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Campaign
Coaster
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
5 Senses
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Blackened
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Wife
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Pens
Agency: Clarity Coverdale Fury / Minneapolis
Client: Midway Bank Category: Newspaper / Newspaper 600 Lines or Less: Single
Lawyers
Agency: Hill Holliday / Boston
Client: Dunkin' Donuts Category: Newspaper / Newspaper 600 Lines or Less: Single
Seats
Agency: Ogilvy / Guatemala
Client: Prensa Libre Category: Newspaper / Newspaper 600 Lines or Less: Single
Stadium
Agency: Ogilvy / Guatemala
Client: Prensa Libre Category: Newspaper / Newspaper 600 Lines or Less: Single
Revelation
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
911
Agency: Saatchi & Saatchi / Johannesburg
Client: Lea + Perrins Category: Newspaper / Newspaper 600 Lines or Less: Single
SWF, Eclectic Style, Food, Holiday
Agency: MATCH / Atlanta
Client: Commune Restaurant Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Wall, Washing Machine, Other Item
Agency: Saatchi & Saatchi / Johannesburg
Client: Guinness Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Sucks, Racy, People
Agency: Taxi / Toronto
Client: MINI Canada Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Speed Cop, Speed Bump, Speed Fine
Agency: TBWA\Chiat\Day / Toronto
Client: Infiniti Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Hearing Things, Southpaw, Stuck
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Fridge
Agency: Ambience D'Arcy / Mumbai
Client: Sil Red Chilli Sauce Category: Newspaper / Newspaper Over 600 Lines: Single
Drum
Agency: Austin Kelley / Atlanta
Client: Atlanta Pro Percussion Category: Newspaper / Newspaper Over 600 Lines: Single
Chair
Agency: Austin Kelley / Atlanta
Client: Retromodern Category: Newspaper / Newspaper Over 600 Lines: Single
ESP
Agency: BMP DDB / London
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Fishnets
Agency: Bozell / New York
Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Single
Burn the Maps
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Put Away the Middle Finger
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Paint the Stadium Blue
Agency: Dentsu / Tokyo
Client: Japan Football Association Category: Newspaper / Newspaper Over 600 Lines: Single
Windows
Agency: Fallon / New York
Client: Timberland Category: Newspaper / Newspaper Over 600 Lines: Single
Features
Agency: Grabarz & Partner Werbeagentur / Hamburg
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Bull
Agency: HarrisonHuman Bates / Sandton
Client: Harley-Davidson Category: Newspaper / Newspaper Over 600 Lines: Single
Edna
Agency: Leagas Delaney / Hamburg
Client: Gruner + Jahr AG & Co./Stern Category: Newspaper / Newspaper Over 600 Lines: Single
How to Create a Newspaper Ad by Lee Clow
Agency: The Martin Agency / Richmond
Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
How to Create a Newspaper Ad by Luke Sullivan
Agency: The Martin Agency / Richmond
Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
Nobody Reads Long Copy Anymore
Agency: The Martin Agency / Richmond
Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03005A
Award:
2003 Advertising Gold Pencil
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Logo
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03001A
Award:
2003 Advertising Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
The Seal, Adam and Eve, The Rooster, Joan of Arc, The 3 Little Pigs
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03006A
Award:
2003 Advertising Silver Pencil
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Corkscrew
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03008A
Award:
2003 Advertising Silver Pencil
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Coaster, Corkscrew, Revelation
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03010A
Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Jump Through the Window
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03002A
Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Sip Not Guzzle
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03003A
Award:
2003 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
Newspaper Association of America
Title:
How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03007A
Award:
2003 Advertising Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
Finnegans
Title:
Riverdance
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03009A
Award:
2003 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Vespa Naples
Title:
Mid Life Crisis, Tattoo, Wild
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03011A
Award:
2003 Advertising Bronze Pencil
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Key
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03004A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
The Hartford
Title:
Hand, Growth Chart, Crayon
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03117A
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
The New York Times
Title:
Burka, Camouflage, Playing Card, Guggenheim, Confederate Flag
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03118A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Jump Through the Window, Mess with Perfection, Master the Asphalt
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03119A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Lisbon
Client:
Ferin Bookstore
Title:
What Else Does, Die Slowly, I Know We Get Used
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03120A
Award:
2003 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Eddie Bauer
Title:
Somewhere, Wrinkle, Cell Phone
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03121A
Award:
2003 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
SuperPages
Title:
StripMall, Chinatown, Night Signs
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03122A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Guang Zhou
Client:
Natural Touch Food
Title:
Gas Truck, Gas Station, Godown
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03123A
Award:
2003 Advertising Merit Award
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Finest Luxury, Logo, Key
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03124A
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Coaster
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03008AB
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Capitol Distributing
Title:
5 Senses
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03125A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Capitol Distributing
Title:
Blackened
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03126A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Capitol Distributing
Title:
Wife
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03127A
Award:
2003 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
Midway Bank
Title:
Pens
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03128A
Award:
2003 Advertising Merit Award
Agency:
Hill Holliday / Boston
Client:
Dunkin' Donuts
Title:
Lawyers
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03129A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy / Guatemala
Client:
Prensa Libre
Title:
Seats
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03130A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy / Guatemala
Client:
Prensa Libre
Title:
Stadium
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03131A
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Revelation
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03132A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Lea + Perrins
Title:
911
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03133A
Award:
2003 Advertising Merit Award
Agency:
MATCH / Atlanta
Client:
Commune Restaurant
Title:
SWF, Eclectic Style, Food, Holiday
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03135A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Guinness
Title:
Wall, Washing Machine, Other Item
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03136A
Award:
2003 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
MINI Canada
Title:
Sucks, Racy, People
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03137A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Toronto
Client:
Infiniti
Title:
Speed Cop, Speed Bump, Speed Fine
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03138A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Hearing Things, Southpaw, Stuck
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03139A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03140A
Award:
2003 Advertising Merit Award
Agency:
Ambience D'Arcy / Mumbai
Client:
Sil Red Chilli Sauce
Title:
Fridge
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03098A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Atlanta Pro Percussion
Title:
Drum
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03099A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Retromodern
Title:
Chair
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03100A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
ESP
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03101A
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
The New York Times
Title:
Fishnets
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03102A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Burn the Maps
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03103A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Put Away the Middle Finger
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03104A
Award:
2003 Advertising Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Football Association
Title:
Paint the Stadium Blue
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03105A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Timberland
Title:
Windows
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03106A
Award:
2003 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur / Hamburg
Client:
Volkswagen
Title:
Features
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03107A
Award:
2003 Advertising Merit Award
Agency:
HarrisonHuman Bates / Sandton
Client:
Harley-Davidson
Title:
Bull
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03108A
Award:
2003 Advertising Merit Award
Agency:
Leagas Delaney / Hamburg
Client:
Gruner + Jahr AG & Co./Stern
Title:
Edna
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03109A
Award:
2003 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Newspaper Association of America
Title:
How to Create a Newspaper Ad by Lee Clow
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03110A
Award:
2003 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Newspaper Association of America
Title:
How to Create a Newspaper Ad by Luke Sullivan
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03111A
Award:
2003 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Newspaper Association of America
Title:
Nobody Reads Long Copy Anymore
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03112A
