The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
Advertising
- All
- Advertising
- Design
- Interactive
Award
-
Award
Silver Pencil
- All
- Best of Show Pencil
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
What would you do - PM, What would you do - RJR, What would you do - PM #2
Agency: Clarity Coverdale Fury / Minneapolis
Client: Target Market Category: Public Service/Political / Public Service/Political Radio: Single
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Colleagues, Woman, Joseph
Agency: GeneratorBates / Auckland
Client: Amnesty International Category: Public Service/Political / Public Service/Political Television: Single
Coaster, Corkscrew, Revelation
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Racing
Agency: Crispin Porter + Bogusky / Miami
Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Broken Thumb
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Trade / Trade Color Full Page or Spread: Single
Computer, Hockey, Net
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Beautiful Mind, Men In Black 2, Lord of the Rings
Agency: Cliff Freeman & Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Fingers
Agency: GSD&M / Austin
Client: 7-Eleven Category: Consumer Television / Consumer Television :20 and Under: Single
How to Know...
Agency: Ogilvy & Mather / Chicago
Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Picture Missing
Agency: Ogilvy & Mather / Chicago
Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Communal Urinal, Stonestorm, Doormat, Ashtray
Agency: Jung von Matt / Hamburg
Client: IGFM - International Foundation of Human Rights Category: Outdoor / Guerilla Advertising: Campaign
Noah, Casanova, Gossip
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Bruised Mannequins
Agency: Saatchi & Saatchi New Zealand / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Mechanic, Henna, Nail Polish
Agency: BBDO / Singapore
Client: Kentucky Fried Chicken Management Category: Collateral Advertising / Collateral Posters: Campaign
Without Sports
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Integrated Branding Campaign / Integrated Branding
Abridged Book of Motoring
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Rain, Cop, Daredevil
Agency: Ogilvy & Mather / Mexico City
Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Forest, Upside Down, Sky
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Torture Device
Agency: Crispin Porter + Bogusky / Miami
Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Take Your Children to Work Day
Agency: Lowe / New York
Client: LOWE Category: Collateral Advertising / Collateral: Self-Promotion
Phuc
Agency: WONGDOODY / Seattle
Client: WONGDOODY Category: Collateral Advertising / Collateral: Self-Promotion
Beach
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Mountains
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
The Seal, Adam and Eve, The Rooster, Joan of Arc, The 3 Little Pigs
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Campaign
Jump Through the Window
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Sip Not Guzzle
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Barber Shop
Agency: la comunidad / Miami Beach
Client: MTV Category: Non-Broadcast / Non-Broadcast: Cinema
Exit Sign, Frustration, Elevator
Agency: Fallon / New York
Client: Timberland Category: Trade / Trade Color Full Page or Spread: Campaign
Photos
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Trunk Monkey
Agency: R/west / Portland
Client: Suburban Category: Consumer Television / Consumer Television Under $50,000 Budget
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
911
Agency: Arnold Worldwide / Toronto
Client: Canadian Psychiatric Research Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Home Shopping (Bedpan), Cooking, Kids Show
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign
Rucker Park, Roswell Rayguns, Funkship
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Read this standing on one leg
Agency: Saatchi & Saatchi / Bangalore
Client: Terry Fox Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Hockey
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Wall
Agency: Saatchi & Saatchi / Johannesburg
Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
Devil's Island
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Corkscrew
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
Birthmark/Loaded
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Palm Trees, Parking How Sad, Callouts
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Campaign
Santa
Agency: TBWA Hunt Lascaris / Johannesburg
Client: City Lodge Category: Consumer Radio / Consumer Radio: Single