The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Copier
Agency: Bozell / New York
Client: Art Directors Club Category: Collateral Advertising / Collateral: Self-Promotion
Pat on the Back
Agency: Leo Burnett / Chicago
Client: Leo Burnett/Cannes 2002 Category: Collateral Advertising / Collateral: Self-Promotion
Losers Archive
Agency: Ogilvy & Mather / New Delhi
Client: Losers Category: Collateral Advertising / Collateral: Self-Promotion
Call for Entries
Agency: Matthews|Evans|Albertazzi / San Diego
Client: San Diego Ad Club Category: Collateral Advertising / Collateral: Self-Promotion
Grocery Store
Agency: Palmer Jarvis DDB / Vancouver
Client: Palmer Jarvis DDB Category: Collateral Advertising / Collateral: Self-Promotion
Self Promo
Agency: TBWA / Singapore
Client: Dave and John Category: Collateral Advertising / Collateral: Self-Promotion
Insertion
Agency: WONGDOODY / Seattle
Client: WONGDOODY Category: Collateral Advertising / Collateral: Self-Promotion
Chauffeur
Agency: Net#work BBDO / Johannesburg
Client: Virgin Atlantic Category: Outdoor / Guerilla Advertising: Single
Door Lock Promotion
Agency: Ogilvy & Mather / Frankfurt
Client: Ford Germany Category: Outdoor / Guerilla Advertising: Single
Incubator
Agency: Saatchi & Saatchi / Auckland
Client: South Auckland Health Foundation Category: Outdoor / Guerilla Advertising: Single
Vending Machine
Agency: Saatchi & Saatchi / London
Client: St Mungo's Category: Outdoor / Guerilla Advertising: Single
Golf Ball
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Gary Player Country Club Category: Outdoor / Guerilla Advertising: Single
Epidermis
Agency: Brand Architecture International / New York
Client: The Economist Category: Outdoor / Outdoor: Single
Oversized Newspaper
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Single
Palm Trees
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Single
Parking How Sad
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Single
Design Technology and Performance, And There is Still Space Left Over for the Luggage
Agency: Duezt Euro RSCG / São Paulo
Client: Citroën Category: Outdoor / Outdoor: Single
See Through
Agency: Holmes & Lee / Toronto
Client: The Weather Network Category: Outdoor / Outdoor: Single
Father's Day
Agency: Lowe Bull Calvert Pace / Cape Town
Client: Durex Category: Outdoor / Outdoor: Single
Smart "Turning Circle"
Agency: Springer & Jacoby / Hamburg
Client: DaimlerChrysler VD Category: Outdoor / Outdoor: Single
Baby
Agency: TBWA\Paris / Boulogne-Billancourt
Client: BIC Razors Category: Outdoor / Outdoor: Single
Arsenic, Ammonia, Cyanide
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Linda, Linda 2, Desmonda
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation (JUST ARNOLD!!) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Tetra Pack, Baby's Milk Bottle, Soft Drink Can
Agency: Batey / Singapore
Client: Singapore Red Cross Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Cannons, Treasures, Earth's Surface, Seawater
Agency: Mullen / Wenham
Client: Peabody Essex Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Letter From Winnie, Plastic Pouch, Milk
Agency: Ogilvy & Mather / Johannesburg
Client: Read Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
White Toilets, Bantu Beer, Jailvan
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Apartheid Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
VW Integrated Branding
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Integrated Branding Campaign / Integrated Branding
Litter
Agency: Colenso BBDO / Auckland
Client: Auckland Regional Council Category: Integrated Branding Campaign / Integrated Branding
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign / Integrated Branding
If
Agency: Leo Burnett / Prague
Client: The Foundation for the Transplantation of Bone Marrow Category: Integrated Branding Campaign / Integrated Branding
IBM Bagatronics
Agency: Ogilvy & Mather / New York
Client: IBM Category: Integrated Branding Campaign / Integrated Branding
Playland Integrated Branding
Agency: Rethink / Vancouver
Client: Playland Category: Integrated Branding Campaign / Integrated Branding
Sky
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Blood
Agency: Bozell / New York
Client: Video World Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Knickers
Agency: Bozell / New York
Client: Woodwind & Brasswind Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
3x3
Agency: DY&R Wunderman / Singapore
Client: Land Rover Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
General Market Table Tent
Agency: The Integer Group / Lakewood
Client: Molson Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hotline
Agency: Leo Burnett / Singapore
Client: McDonald's Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Straightener
Agency: Leo Burnett / Singapore
Client: Pacific Beauty Care Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Suntan
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Teeth
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Trolley
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Kellogg Company Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Offroad on Plate
Agency: Ogilvy & Mather / Frankfurt
Client: Mattel Germany Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Veteran
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Home Shopping (Bedpan)
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Log
Agency: Maclaren McCann / Toronto
Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television :20 and Under: Single
Beans
Agency: Saatchi & Saatchi / Johannesburg
Client: Osram Category: Consumer Television / Consumer Television :20 and Under: Single
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
Art Directors Club
Title:
Copier
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03298A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Leo Burnett/Cannes 2002
Title:
Pat on the Back
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03299A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Losers
Title:
Losers Archive
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03300A
Award:
2003 Advertising Merit Award
Agency:
Matthews|Evans|Albertazzi / San Diego
Client:
San Diego Ad Club
Title:
Call for Entries
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03301A
Award:
2003 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Palmer Jarvis DDB
Title:
Grocery Store
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03302A
Award:
2003 Advertising Merit Award
Agency:
TBWA / Singapore
Client:
Dave and John
Title:
Self Promo
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03304A
Award:
2003 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
WONGDOODY
Title:
Insertion
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03305A
Award:
2003 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Virgin Atlantic
Title:
Chauffeur
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03248A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Ford Germany
Title:
Door Lock Promotion
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03249A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Auckland
Client:
South Auckland Health Foundation
Title:
Incubator
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03250A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
St Mungo's
Title:
Vending Machine
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03251A
Award:
2003 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Gary Player Country Club
Title:
Golf Ball
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03252A
Award:
2003 Advertising Merit Award
Agency:
Brand Architecture International / New York
Client:
The Economist
Title:
Epidermis
Category:
Outdoor / Outdoor: Single
Annual ID:
03232A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Oversized Newspaper
Category:
Outdoor / Outdoor: Single
Annual ID:
03233A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Palm Trees
Category:
Outdoor / Outdoor: Single
Annual ID:
03234A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Parking How Sad
Category:
Outdoor / Outdoor: Single
Annual ID:
03235A
Award:
2003 Advertising Merit Award
Agency:
Duezt Euro RSCG / São Paulo
Client:
Citroën
Title:
Design Technology and Performance, And There is Still Space Left Over for the Luggage
Category:
Outdoor / Outdoor: Single
Annual ID:
03236A
Award:
2003 Advertising Merit Award
Agency:
Holmes & Lee / Toronto
Client:
The Weather Network
Title:
See Through
Category:
Outdoor / Outdoor: Single
Annual ID:
03237A
Award:
2003 Advertising Merit Award
Agency:
Lowe Bull Calvert Pace / Cape Town
Client:
Durex
Title:
Father's Day
Category:
Outdoor / Outdoor: Single
Annual ID:
03238A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
KFC
Title:
Ronald
Category:
Outdoor / Outdoor: Single
Annual ID:
03239A
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Revelation
Category:
Outdoor / Outdoor: Single
Annual ID:
03240A
Award:
2003 Advertising Merit Award
Agency:
Springer & Jacoby / Hamburg
Client:
DaimlerChrysler VD
Title:
Smart "Turning Circle"
Category:
Outdoor / Outdoor: Single
Annual ID:
03241A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
BIC Razors
Title:
Baby
Category:
Outdoor / Outdoor: Single
Annual ID:
03242A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Arsenic, Ammonia, Cyanide
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03341A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation (JUST ARNOLD!!)
Title:
Linda, Linda 2, Desmonda
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03342A
Award:
2003 Advertising Merit Award
Agency:
Batey / Singapore
Client:
Singapore Red Cross Society
Title:
Tetra Pack, Baby's Milk Bottle, Soft Drink Can
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03343A
Award:
2003 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Peabody Essex Museum
Title:
Cannons, Treasures, Earth's Surface, Seawater
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03344A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Johannesburg
Client:
Read
Title:
Letter From Winnie, Plastic Pouch, Milk
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03345A
Award:
2003 Advertising Merit Award
Agency:
TBWA/Gavin/Reddy / Johannesburg
Client:
Apartheid Museum
Title:
White Toilets, Bantu Beer, Jailvan
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03346A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
VW Integrated Branding
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03016G
Award:
2003 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Auckland Regional Council
Title:
Litter
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03017G
Award:
2003 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03018G
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Prague
Client:
The Foundation for the Transplantation of Bone Marrow
Title:
If
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03019G
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
IBM
Title:
IBM Bagatronics
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03020G
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Playland Integrated Branding
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03021G
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Sky
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03286A
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
Video World
Title:
Blood
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03287A
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
Woodwind & Brasswind
Title:
Knickers
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03288A
Award:
2003 Advertising Merit Award
Agency:
DY&R Wunderman / Singapore
Client:
Land Rover
Title:
3x3
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03289A
Award:
2003 Advertising Merit Award
Agency:
The Integer Group / Lakewood
Client:
Molson
Title:
General Market Table Tent
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03290A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
McDonald's
Title:
Hotline
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03291A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
Pacific Beauty Care
Title:
Straightener
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03292A
Award:
2003 Advertising Merit Award
Agency:
Lowe Bull Calvert Pace / Johannesburg
Client:
Dulux
Title:
Suntan
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03293A
Award:
2003 Advertising Merit Award
Agency:
Lowe Bull Calvert Pace / Johannesburg
Client:
Dulux
Title:
Teeth
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03294A
Award:
2003 Advertising Merit Award
Agency:
Michael Conrad & Leo Burnett / Frankfurt
Client:
Kellogg Company
Title:
Trolley
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03295A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Mattel Germany
Title:
Offroad on Plate
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03296A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Veteran
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03297A
Award:
2003 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Home Shopping (Bedpan)
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03451A
Award:
2003 Advertising Merit Award
Agency:
Maclaren McCann / Toronto
Client:
Rogers AT&T Wireless
Title:
Log
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03452A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Osram
Title:
Beans
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03453A
