The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
On Hold Messaging
Agency: BusinessVoice / Toledo
Client: Toledo Towing Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Island Event
Agency: Crispin Porter + Bogusky / Miami
Client: Fine Living Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Track
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nike Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greatest Auto Dealer Commercial of All Time
Agency: Nerve / Portland
Client: Thomason Autogroup Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Vending Machine
Agency: Saatchi & Saatchi / London
Client: St Mungo's Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Taken UFO Photo
Agency: SCI FI Channel / New York
Client: SCI FI Channel Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
If you can read this...
Agency: Young & Rubicam / Chicago
Client: NASCAR Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
SWF, Eclectic Style, Food, Holiday
Agency: MATCH / Atlanta
Client: Commune Restaurant Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Wall, Washing Machine, Other Item
Agency: Saatchi & Saatchi / Johannesburg
Client: Guinness Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Sucks, Racy, People
Agency: Taxi / Toronto
Client: MINI Canada Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Speed Cop, Speed Bump, Speed Fine
Agency: TBWA\Chiat\Day / Toronto
Client: Infiniti Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Hearing Things, Southpaw, Stuck
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Germs
Agency: BMP DDB / London
Client: Food Standards Agency Category: Trade / Trade Color Full Page or Spread: Single
Cruise Ship
Agency: Bubba's Deli / Atlanta
Client: tibornemeth.com Category: Trade / Trade Color Full Page or Spread: Single
Horse
Agency: Bubba's Deli / Atlanta
Client: tibornemeth.com Category: Trade / Trade Color Full Page or Spread: Single
School Photo
Agency: Colenso BBDO / Auckland
Client: Julian Wolkenstein Photography Category: Trade / Trade Color Full Page or Spread: Single
Frustrations
Agency: Fallon / New York
Client: Timberland Category: Trade / Trade Color Full Page or Spread: Single
Play
Agency: Fallon / New York
Client: Timberland Category: Trade / Trade Color Full Page or Spread: Single
Airport Security
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Gun/Peace Sign
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Sources
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
The Camouflage Ad
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Trade / Trade Color Full Page or Spread: Single
Elephant
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Trade / Trade Color Full Page or Spread: Single
Rebirth
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Trade / Trade Color Full Page or Spread: Single
Supermarket
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Trade / Trade Color Full Page or Spread: Single
Veteran
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Trade / Trade Color Full Page or Spread: Single
Arsenic, Ammonia, Cyanide
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Linda, Linda 2, Desmonda
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation (JUST ARNOLD!!) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Tetra Pack, Baby's Milk Bottle, Soft Drink Can
Agency: Batey / Singapore
Client: Singapore Red Cross Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Cannons, Treasures, Earth's Surface, Seawater
Agency: Mullen / Wenham
Client: Peabody Essex Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Letter From Winnie, Plastic Pouch, Milk
Agency: Ogilvy & Mather / Johannesburg
Client: Read Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
White Toilets, Bantu Beer, Jailvan
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Apartheid Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Epidermis
Agency: Brand Architecture International / New York
Client: The Economist Category: Outdoor / Outdoor: Single
Oversized Newspaper
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Single
Palm Trees
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Single
Parking How Sad
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Single
Design Technology and Performance, And There is Still Space Left Over for the Luggage
Agency: Duezt Euro RSCG / São Paulo
Client: Citroën Category: Outdoor / Outdoor: Single
See Through
Agency: Holmes & Lee / Toronto
Client: The Weather Network Category: Outdoor / Outdoor: Single
Father's Day
Agency: Lowe Bull Calvert Pace / Cape Town
Client: Durex Category: Outdoor / Outdoor: Single
Smart "Turning Circle"
Agency: Springer & Jacoby / Hamburg
Client: DaimlerChrysler VD Category: Outdoor / Outdoor: Single
Baby
Agency: TBWA\Paris / Boulogne-Billancourt
Client: BIC Razors Category: Outdoor / Outdoor: Single
Mr. All You Can Eat Buffet Inventor, Mr. Giant Inflatable Pink Gorilla Maker, Mr. Used Car Lot Auto Salesman
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Mr. Handlebar Moustache Wearer, Mr. Beach Metal Detector Guy, Mr. Tiny Thong Bikini Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Movies, Walk the Dog, Camping
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Brad, Charles, Double Double
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries Category: Consumer Radio / Consumer Radio: Campaign
Masticator, Condiment, Thespian
Agency: King James Advertising / Cape Town
Client: Cape Argus Newspaper Category: Consumer Radio / Consumer Radio: Campaign
Anthrax, Gaza Strip, Hunger Strike
Agency: M&C Saatchi / Sydney
Client: ABC Radio Category: Consumer Radio / Consumer Radio: Campaign
Award:
2003 Advertising Merit Award
Agency:
BusinessVoice / Toledo
Client:
Toledo Towing
Title:
On Hold Messaging
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03009G
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Fine Living
Title:
Island Event
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03010G
Award:
2003 Advertising Merit Award
Agency:
Jupiter Drawing Room (South Africa), The / Johannesburg
Client:
Nike
Title:
Track
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03011G
Award:
2003 Advertising Merit Award
Agency:
Nerve / Portland
Client:
Thomason Autogroup
Title:
Greatest Auto Dealer Commercial of All Time
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03012G
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
St Mungo's
Title:
Vending Machine
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03013G
Award:
2003 Advertising Merit Award
Agency:
SCI FI Channel / New York
Client:
SCI FI Channel
Title:
Taken UFO Photo
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03014G
Award:
2003 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
NASCAR
Title:
If you can read this...
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03015G
Award:
2003 Advertising Merit Award
Agency:
MATCH / Atlanta
Client:
Commune Restaurant
Title:
SWF, Eclectic Style, Food, Holiday
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03135A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Guinness
Title:
Wall, Washing Machine, Other Item
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03136A
Award:
2003 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
MINI Canada
Title:
Sucks, Racy, People
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03137A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Toronto
Client:
Infiniti
Title:
Speed Cop, Speed Bump, Speed Fine
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03138A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Hearing Things, Southpaw, Stuck
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03139A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03140A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Food Standards Agency
Title:
Germs
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03261A
Award:
2003 Advertising Merit Award
Agency:
Bubba's Deli / Atlanta
Client:
tibornemeth.com
Title:
Cruise Ship
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03262A
Award:
2003 Advertising Merit Award
Agency:
Bubba's Deli / Atlanta
Client:
tibornemeth.com
Title:
Horse
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03263A
Award:
2003 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Julian Wolkenstein Photography
Title:
School Photo
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03264A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Timberland
Title:
Frustrations
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03265A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Timberland
Title:
Play
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03266A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Airport Security
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03267A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Gun/Peace Sign
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03268A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Sources
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03269A
Award:
2003 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG, DCVD
Title:
The Camouflage Ad
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03270A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
Elephant
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03271A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Rebirth
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03272A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Supermarket
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03273A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Veteran
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03274A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Arsenic, Ammonia, Cyanide
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03341A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation (JUST ARNOLD!!)
Title:
Linda, Linda 2, Desmonda
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03342A
Award:
2003 Advertising Merit Award
Agency:
Batey / Singapore
Client:
Singapore Red Cross Society
Title:
Tetra Pack, Baby's Milk Bottle, Soft Drink Can
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03343A
Award:
2003 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Peabody Essex Museum
Title:
Cannons, Treasures, Earth's Surface, Seawater
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03344A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Johannesburg
Client:
Read
Title:
Letter From Winnie, Plastic Pouch, Milk
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03345A
Award:
2003 Advertising Merit Award
Agency:
TBWA/Gavin/Reddy / Johannesburg
Client:
Apartheid Museum
Title:
White Toilets, Bantu Beer, Jailvan
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03346A
Award:
2003 Advertising Merit Award
Agency:
Brand Architecture International / New York
Client:
The Economist
Title:
Epidermis
Category:
Outdoor / Outdoor: Single
Annual ID:
03232A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Oversized Newspaper
Category:
Outdoor / Outdoor: Single
Annual ID:
03233A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Palm Trees
Category:
Outdoor / Outdoor: Single
Annual ID:
03234A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Parking How Sad
Category:
Outdoor / Outdoor: Single
Annual ID:
03235A
Award:
2003 Advertising Merit Award
Agency:
Duezt Euro RSCG / São Paulo
Client:
Citroën
Title:
Design Technology and Performance, And There is Still Space Left Over for the Luggage
Category:
Outdoor / Outdoor: Single
Annual ID:
03236A
Award:
2003 Advertising Merit Award
Agency:
Holmes & Lee / Toronto
Client:
The Weather Network
Title:
See Through
Category:
Outdoor / Outdoor: Single
Annual ID:
03237A
Award:
2003 Advertising Merit Award
Agency:
Lowe Bull Calvert Pace / Cape Town
Client:
Durex
Title:
Father's Day
Category:
Outdoor / Outdoor: Single
Annual ID:
03238A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
KFC
Title:
Ronald
Category:
Outdoor / Outdoor: Single
Annual ID:
03239A
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Revelation
Category:
Outdoor / Outdoor: Single
Annual ID:
03240A
Award:
2003 Advertising Merit Award
Agency:
Springer & Jacoby / Hamburg
Client:
DaimlerChrysler VD
Title:
Smart "Turning Circle"
Category:
Outdoor / Outdoor: Single
Annual ID:
03241A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
BIC Razors
Title:
Baby
Category:
Outdoor / Outdoor: Single
Annual ID:
03242A
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. All You Can Eat Buffet Inventor, Mr. Giant Inflatable Pink Gorilla Maker, Mr. Used Car Lot Auto Salesman
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03026R
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Handlebar Moustache Wearer, Mr. Beach Metal Detector Guy, Mr. Tiny Thong Bikini Wearer
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03027R
Award:
2003 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Movies, Walk the Dog, Camping
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03028R
Award:
2003 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries
Title:
Brad, Charles, Double Double
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03029R
Award:
2003 Advertising Merit Award
Agency:
King James Advertising / Cape Town
Client:
Cape Argus Newspaper
Title:
Masticator, Condiment, Thespian
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03030R
Award:
2003 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
ABC Radio
Title:
Anthrax, Gaza Strip, Hunger Strike
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03031R
