The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Agency

Client

Title

Category

Annual ID

Grand Slam, Surfer, Breakdown Agency: BMP DDB / London Client: Volkswagen Category: Consumer Television / Consumer Television Over :30 Campaign
Fish, Emperor's New Clothes, Birds Agency: Fallon / Minneapolis Client: PBS Category: Consumer Television / Consumer Television Over :30 Campaign
Journey, Digital Crime Fighting, Wind Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Campaign
Credits Agency: Concept Farm, The / New York Client: Latino Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema
Need a Post Facility Agency: Fagan Reggio del Bravo / Rome Client: Face, The Category: Non-Broadcast / Non-Broadcast: Cinema
Porno Agency: la comunidad / Miami Beach Client: MTV Category: Non-Broadcast / Non-Broadcast: Cinema
Getting Warmer, Cowboy Hat, Bands Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Campaign
Admission, Confession, Hurry Agency: BMP DDB / London Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Campaign
Talk Show, Academy, Scorecard Agency: BURRIS / Greensboro Client: Golf Pride (a Division of Eaton Corporation) Category: Consumer Television / Consumer Television :30/:25 Campaign
Whisper, Track, Lullaby Agency: Cliff Freeman & Partners / New York Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Sip Not Guzzle, Burn the Maps, Middle Finger Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Consumer Television :30/:25 Campaign
Corn, Close, Ladies Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Consumer Television / Consumer Television :30/:25 Campaign
Red Eye, Copier Room, Sauna Agency: GSD&M / Austin Client: Dial Category: Consumer Television / Consumer Television :30/:25 Campaign
Dive, Surprise, Subway Agency: Hill Holliday / Boston Client: Dunkin' Donuts Category: Consumer Television / Consumer Television :30/:25 Campaign
Universal Business Adaptor, Elixer, Reality Detector Agency: Ogilvy & Mather / New York Client: IBM Category: Consumer Television / Consumer Television :30/:25 Campaign
Rude Awakening, Role Reversal, Gone Agency: Ogilvy & Mather / Chicago Client: Sears Roebuck and Co. Category: Consumer Television / Consumer Television :30/:25 Campaign
Morpharay, Devastator, Inflato Glove Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Jaywalking, Newspaper, Gum Agency: Venables, Bell & Partners / Santa Monica Client: HBO Home Video-OZ Category: Consumer Television / Consumer Television :30/:25 Campaign
Lance, Recruit, Wave Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Wave, Orca, Roddick Agency: Wieden+Kennedy / Portland Client: Powerade Category: Consumer Television / Consumer Television :30/:25 Campaign
It's Me Agency: Maclaren McCann / Toronto Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television Under $50,000 Budget
Sistine Chapel, Louvre, Ireland Agency: Arnold Worldwide / Boston Client: Royal Caribbean Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Shape, $109.09, Drive Thru, Kung Pao Chicken Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Standing, Hugging, Lying Agency: Bartle Bogle Hegarty Asia Pacific / Singapore Client: Levi Strauss Asia Pacific Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bocas Lunch, Kuna Indians, Hut & Dock Agency: BBDO / Atlanta Client: Panama Tourism Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
The Shoes, The Hair, The Wire, .The Spaghetti Agency: BDDP et Fils / Boulogne Client: BMW Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Petits Pois, Cob, Muffin Agency: BMP DDB / London Client: Lurpak Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Breathing is Automatic, .Lewis & Clark, The Road is Eternal Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Christ, Motorcycle, Paytoll Agency: CraveroLanis Euro RSCG / Buenos Aires Client: Peugeot Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Chest, Chair, Lamp Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Starburst, Balloon, Button Agency: David and Goliath / Los Angeles Client: Kia Motors America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Toothbrush, Dirty Water, Toilet, Toothpaste Agency: DDB / Sydney Client: Wrigleys Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fury, Awe, Loyalty Agency: Fallon / New York Client: Sports Illustrated Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
1, 2, 3 Agency: Heye & Partner / Munich Client: ELLE Verlag Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Interior, Voodoo Sign, Missed Calls, Intensification, Flight Chart Agency: Jung von Matt / Hamburg Client: BMW AG/MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Micky, Luisa, Edna, Ulrich Agency: Leagas Delaney / Hamburg Client: Gruner + Jahr AG & Co./stern Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Explore, Blossom, Normal, Okay with That Agency: Leo Burnett / Chicago Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Birds, Flowers, Stars Agency: McKinney & Silver / Raleigh Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Badass, Need, Rugby, Mirror, Asteroid Agency: Modernista! / Boston Client: Hummer H2 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Chairlift, Polemarks, Gates Agency: nail / Providence Client: Atomic Ski USA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Baby, Old Lady, Boy Agency: NEOGAMA/BBH / São Paulo Client: Mitsubishi Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dog Poop, Mt. Baker, Bald Eagle Agency: Nerve / Portland Client: Leave No Trace Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Horserider, Golfer, Lesbian Agency: Ogilvy & Mather / Frankfurt Client: American Express Germany Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lightswitch, Shower, Stove Agency: Ogilvy & Mather / New York Client: IBM Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Footpath, Harbour, Office Agency: Ogilvy & Mather / Singapore Client: Spade Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Streamlight, Streamlight, Streamlight Agency: Saatchi & Saatchi / Bangkok Client: Indosport Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Orange Juice, Water, Champagne Agency: Springer & Jacoby / Hamburg Client: Dirk Rossmann GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Part 1, Part 2, Part 3 Agency: Springer & Jacoby / Hamburg Client: Mercedes-Benz Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Coming Soon, Future Home, Pine Ridge Mall Agency: Stone Ward / Little Rock Client: Arkansas Nature Conservancy Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dancers,Weekends/Weekdays, Follow, Gum Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign

2003 Advertising Merit Award

BMP DDB / London

Volkswagen

Grand Slam, Surfer, Breakdown

Consumer Television / Consumer Television Over :30 Campaign

03404A

2003 Advertising Merit Award

Fallon / Minneapolis

PBS

Fish, Emperor's New Clothes, Birds

Consumer Television / Consumer Television Over :30 Campaign

03405A

2003 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

Journey, Digital Crime Fighting, Wind

Consumer Television / Consumer Television Over :30 Campaign

03406A

2003 Advertising Merit Award

Concept Farm, The / New York

Latino Film Festival

Credits

Non-Broadcast / Non-Broadcast: Cinema

03464A

2003 Advertising Merit Award

Fagan Reggio del Bravo / Rome

Face, The

Need a Post Facility

Non-Broadcast / Non-Broadcast: Cinema

03465A

2003 Advertising Merit Award

la comunidad / Miami Beach

MTV

Porno

Non-Broadcast / Non-Broadcast: Cinema

03466A

2003 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Getting Warmer, Cowboy Hat, Bands

Consumer Television / Consumer Television :30/:25 Campaign

03437A

2003 Advertising Merit Award

BMP DDB / London

Volkswagen

Admission, Confession, Hurry

Consumer Television / Consumer Television :30/:25 Campaign

03438A

2003 Advertising Merit Award

BURRIS / Greensboro

Golf Pride (a Division of Eaton Corporation)

Talk Show, Academy, Scorecard

Consumer Television / Consumer Television :30/:25 Campaign

03439A

2003 Advertising Merit Award

Cliff Freeman & Partners / New York

Fox Sports Net

Whisper, Track, Lullaby

Consumer Television / Consumer Television :30/:25 Campaign

03440A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Sip Not Guzzle, Burn the Maps, Middle Finger

Consumer Television / Consumer Television :30/:25 Campaign

03441A

2003 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Saturn

Corn, Close, Ladies

Consumer Television / Consumer Television :30/:25 Campaign

03442A

2003 Advertising Merit Award

GSD&M / Austin

Dial

Red Eye, Copier Room, Sauna

Consumer Television / Consumer Television :30/:25 Campaign

03443A

2003 Advertising Merit Award

Hill Holliday / Boston

Dunkin' Donuts

Dive, Surprise, Subway

Consumer Television / Consumer Television :30/:25 Campaign

03444A

2003 Advertising Merit Award

Ogilvy & Mather / New York

IBM

Universal Business Adaptor, Elixer, Reality Detector

Consumer Television / Consumer Television :30/:25 Campaign

03445A

2003 Advertising Merit Award

Ogilvy & Mather / Chicago

Sears Roebuck and Co.

Rude Awakening, Role Reversal, Gone

Consumer Television / Consumer Television :30/:25 Campaign

03446A

2003 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Morpharay, Devastator, Inflato Glove

Consumer Television / Consumer Television :30/:25 Campaign

03447A

2003 Advertising Merit Award

Venables, Bell & Partners / Santa Monica

HBO Home Video-OZ

Jaywalking, Newspaper, Gum

Consumer Television / Consumer Television :30/:25 Campaign

03448A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Lance, Recruit, Wave

Consumer Television / Consumer Television :30/:25 Campaign

03449A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Powerade

Wave, Orca, Roddick

Consumer Television / Consumer Television :30/:25 Campaign

03450A

2003 Advertising Merit Award

Maclaren McCann / Toronto

Rogers AT&T Wireless

It's Me

Consumer Television / Consumer Television Under $50,000 Budget

03463A

2003 Advertising Merit Award

Arnold Worldwide / Boston

Royal Caribbean

Sistine Chapel, Louvre, Ireland

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03199A

2003 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Shape, $109.09, Drive Thru, Kung Pao Chicken

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03200A

2003 Advertising Merit Award

Bartle Bogle Hegarty Asia Pacific / Singapore

Levi Strauss Asia Pacific

Standing, Hugging, Lying

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03201A

2003 Advertising Merit Award

BBDO / Atlanta

Panama Tourism

Bocas Lunch, Kuna Indians, Hut & Dock

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03202A

2003 Advertising Merit Award

BDDP et Fils / Boulogne

BMW

The Shoes, The Hair, The Wire, .The Spaghetti

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03203A

2003 Advertising Merit Award

BMP DDB / London

Lurpak

Petits Pois, Cob, Muffin

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03204A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Breathing is Automatic, .Lewis & Clark, The Road is Eternal

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03205A

2003 Advertising Merit Award

CraveroLanis Euro RSCG / Buenos Aires

Peugeot

Christ, Motorcycle, Paytoll

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03206A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Chest, Chair, Lamp

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03207A

2003 Advertising Merit Award

David and Goliath / Los Angeles

Kia Motors America

Starburst, Balloon, Button

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03208A

2003 Advertising Merit Award

DDB / Sydney

Wrigleys

Toothbrush, Dirty Water, Toilet, Toothpaste

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03209A

2003 Advertising Merit Award

Fallon / New York

Sports Illustrated

Fury, Awe, Loyalty

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03210A

2003 Advertising Merit Award

Heye & Partner / Munich

ELLE Verlag

1, 2, 3

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03212A

2003 Advertising Merit Award

Jung von Matt / Hamburg

BMW AG/MINI

Interior, Voodoo Sign, Missed Calls, Intensification, Flight Chart

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03213A

2003 Advertising Merit Award

Leagas Delaney / Hamburg

Gruner + Jahr AG & Co./stern

Micky, Luisa, Edna, Ulrich

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03214A

2003 Advertising Merit Award

Leo Burnett / Chicago

Kraft-Altoids Sours

Explore, Blossom, Normal, Okay with That

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03215A

2003 Advertising Merit Award

McKinney & Silver / Raleigh

Audi of America

Birds, Flowers, Stars

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03216A

2003 Advertising Merit Award

Modernista! / Boston

Hummer H2

Badass, Need, Rugby, Mirror, Asteroid

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03217A

2003 Advertising Merit Award

nail / Providence

Atomic Ski USA

Chairlift, Polemarks, Gates

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03218A

2003 Advertising Merit Award

NEOGAMA/BBH / São Paulo

Mitsubishi

Baby, Old Lady, Boy

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03219A

2003 Advertising Merit Award

Nerve / Portland

Leave No Trace

Dog Poop, Mt. Baker, Bald Eagle

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03220A

2003 Advertising Merit Award

Ogilvy & Mather / Frankfurt

American Express Germany

Horserider, Golfer, Lesbian

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03221A

2003 Advertising Merit Award

Ogilvy & Mather / New York

IBM

Lightswitch, Shower, Stove

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03222A

2003 Advertising Merit Award

Ogilvy & Mather / Singapore

Spade Magazine

Footpath, Harbour, Office

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03223A

2003 Advertising Merit Award

Saatchi & Saatchi / Bangkok

Indosport

Streamlight, Streamlight, Streamlight

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03224A

2003 Advertising Merit Award

Springer & Jacoby / Hamburg

Dirk Rossmann GmbH

Orange Juice, Water, Champagne

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03225A

2003 Advertising Merit Award

Springer & Jacoby / Hamburg

Mercedes-Benz

Part 1, Part 2, Part 3

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03226A

2003 Advertising Merit Award

Stone Ward / Little Rock

Arkansas Nature Conservancy

Coming Soon, Future Home, Pine Ridge Mall

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03227A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Dancers,Weekends/Weekdays, Follow, Gum

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03228A

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