The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Sistine Chapel Agency: Arnold Worldwide / Boston Client: Royal Caribbean Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cut Grass Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Drum Agency: Austin Kelley / Atlanta Client: Atlanta Pro Percussion Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Chair Agency: Austin Kelley / Atlanta Client: Retromodern Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lamp Agency: Austin Kelley / Atlanta Client: Retromodern Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cumulus Agency: BDDP et Fils / Boulogne Client: BMW Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
ESP Agency: BMP DDB / London Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lamppost Agency: BMP DDB / London Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Trolley Agency: BMP DDB / London Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cruise Ship Agency: Bubba's Deli / Atlanta Client: tibornemeth.com Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Horse Agency: Bubba's Deli / Atlanta Client: tibornemeth.com Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lewis & Clark Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Moonroof Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
The Road is Eternal Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Conviction Agency: Carmichael Lynch / Minneapolis Client: Porsche Cars North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Mass Market Agency: Carmichael Lynch / Minneapolis Client: Porsche Cars North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Walk Away Agency: Carmichael Lynch / Minneapolis Client: Porsche Cars North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Christ Agency: CraveroLanis Euro RSCG / Buenos Aires Client: Peugeot Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Paytoll Agency: CraveroLanis Euro RSCG / Buenos Aires Client: Peugeot Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Postcard Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Rio "Sticker" Agency: David and Goliath / Los Angeles Client: Kia Motors America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Awe Agency: Fallon / New York Client: Sports Illustrated Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Loyalty Agency: Fallon / New York Client: Sports Illustrated Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Airport Security Agency: Fallon / New York Client: Time Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Ants Agency: FCB / Singapore Client: Chin Hin Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Secret Agency: GSD&M / Austin Client: Air Force Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lexus Agency: GSD&M / Austin Client: Land Rover of North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Street Signs Agency: J. Walter Thompson / Hong Kong Client: Nike Hong Kong Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lie Detector Test Agency: Jupiter Drawing Room (South Africa), The / Johannesburg Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Glass Agency: la comunidad / Miami Beach Client: Aiwa Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Blossom Agency: Leo Burnett / Chicago Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Explore Agency: Leo Burnett / Chicago Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Normal Agency: Leo Burnett / Chicago Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Okay with That Agency: Leo Burnett / Chicago Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Mask Agency: Lowe / London Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Speaker Agency: Lowe / London Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Toboggan Agency: Martin|Williams / Minneapolis Client: L.L. Bean Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Birds Agency: McKinney & Silver / Raleigh Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Flowers Agency: McKinney & Silver / Raleigh Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Somewhere Agency: Mullen / Wenham Client: Eddie Bauer Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Leave No Answer Unquestioned Agency: Ogilvy & Mather / Hong Kong Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Daredevil Agency: Ogilvy & Mather / Mexico City Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Rain Agency: Ogilvy & Mather / Mexico City Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Shoes Agency: Saatchi & Saatchi / Singapore Client: Blush Lingerie Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bump Agency: Saatchi & Saatchi / Singapore Client: Toyota Motor Asia Pacific Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
The Long Copy Ad Agency: Scholz & Friends / Berlin Client: Messerfabrik Victorinox Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Stamps Agency: Tandem DDB / Madrid Client: V.A.E.S.A./Volkswagen Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Baby Agency: TBWA\Paris / Boulogne-Billancourt Client: BIC Razors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Best New Artist Agency: vitrorobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Hall of Fame Agency: vitrorobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single

2003 Advertising Merit Award

Arnold Worldwide / Boston

Royal Caribbean

Sistine Chapel

Consumer Magazine / Magazine Color Full Page or Spread: Single

03141A

2003 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Cut Grass

Consumer Magazine / Magazine Color Full Page or Spread: Single

03142A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Atlanta Pro Percussion

Drum

Consumer Magazine / Magazine Color Full Page or Spread: Single

03143A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Retromodern

Chair

Consumer Magazine / Magazine Color Full Page or Spread: Single

03144A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Retromodern

Lamp

Consumer Magazine / Magazine Color Full Page or Spread: Single

03145A

2003 Advertising Merit Award

BDDP et Fils / Boulogne

BMW

Cumulus

Consumer Magazine / Magazine Color Full Page or Spread: Single

03146A

2003 Advertising Merit Award

BMP DDB / London

Volkswagen

ESP

Consumer Magazine / Magazine Color Full Page or Spread: Single

03147A

2003 Advertising Merit Award

BMP DDB / London

Volkswagen

Lamppost

Consumer Magazine / Magazine Color Full Page or Spread: Single

03148A

2003 Advertising Merit Award

BMP DDB / London

Volkswagen

Trolley

Consumer Magazine / Magazine Color Full Page or Spread: Single

03149A

2003 Advertising Merit Award

Bubba's Deli / Atlanta

tibornemeth.com

Cruise Ship

Consumer Magazine / Magazine Color Full Page or Spread: Single

03150A

2003 Advertising Merit Award

Bubba's Deli / Atlanta

tibornemeth.com

Horse

Consumer Magazine / Magazine Color Full Page or Spread: Single

03151A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Lewis & Clark

Consumer Magazine / Magazine Color Full Page or Spread: Single

03153A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Moonroof

Consumer Magazine / Magazine Color Full Page or Spread: Single

03154A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

The Road is Eternal

Consumer Magazine / Magazine Color Full Page or Spread: Single

03155A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Porsche Cars North America

Conviction

Consumer Magazine / Magazine Color Full Page or Spread: Single

03156A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Porsche Cars North America

Mass Market

Consumer Magazine / Magazine Color Full Page or Spread: Single

03157A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Porsche Cars North America

Walk Away

Consumer Magazine / Magazine Color Full Page or Spread: Single

03158A

2003 Advertising Merit Award

CraveroLanis Euro RSCG / Buenos Aires

Peugeot

Christ

Consumer Magazine / Magazine Color Full Page or Spread: Single

03159A

2003 Advertising Merit Award

CraveroLanis Euro RSCG / Buenos Aires

Peugeot

Paytoll

Consumer Magazine / Magazine Color Full Page or Spread: Single

03160A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Postcard

Consumer Magazine / Magazine Color Full Page or Spread: Single

03161A

2003 Advertising Merit Award

David and Goliath / Los Angeles

Kia Motors America

Rio "Sticker"

Consumer Magazine / Magazine Color Full Page or Spread: Single

03162A

2003 Advertising Merit Award

Fallon / New York

Sports Illustrated

Awe

Consumer Magazine / Magazine Color Full Page or Spread: Single

03163A

2003 Advertising Merit Award

Fallon / New York

Sports Illustrated

Loyalty

Consumer Magazine / Magazine Color Full Page or Spread: Single

03164A

2003 Advertising Merit Award

Fallon / New York

Time

Airport Security

Consumer Magazine / Magazine Color Full Page or Spread: Single

03165A

2003 Advertising Merit Award

FCB / Singapore

Chin Hin

Ants

Consumer Magazine / Magazine Color Full Page or Spread: Single

03166A

2003 Advertising Merit Award

GSD&M / Austin

Air Force

Secret

Consumer Magazine / Magazine Color Full Page or Spread: Single

03167A

2003 Advertising Merit Award

GSD&M / Austin

Land Rover of North America

Lexus

Consumer Magazine / Magazine Color Full Page or Spread: Single

03168A

2003 Advertising Merit Award

J. Walter Thompson / Hong Kong

Nike Hong Kong

Street Signs

Consumer Magazine / Magazine Color Full Page or Spread: Single

03169A

2003 Advertising Merit Award

Jupiter Drawing Room (South Africa), The / Johannesburg

Nike

Lie Detector Test

Consumer Magazine / Magazine Color Full Page or Spread: Single

03170A

2003 Advertising Merit Award

la comunidad / Miami Beach

Aiwa

Glass

Consumer Magazine / Magazine Color Full Page or Spread: Single

03171A

2003 Advertising Merit Award

Leo Burnett / Chicago

Kraft-Altoids Sours

Blossom

Consumer Magazine / Magazine Color Full Page or Spread: Single

03172A

2003 Advertising Merit Award

Leo Burnett / Chicago

Kraft-Altoids Sours

Explore

Consumer Magazine / Magazine Color Full Page or Spread: Single

03173A

2003 Advertising Merit Award

Leo Burnett / Chicago

Kraft-Altoids Sours

Normal

Consumer Magazine / Magazine Color Full Page or Spread: Single

03174A

2003 Advertising Merit Award

Leo Burnett / Chicago

Kraft-Altoids Sours

Okay with That

Consumer Magazine / Magazine Color Full Page or Spread: Single

03175A

2003 Advertising Merit Award

Lowe / London

Interbrew UK

Mask

Consumer Magazine / Magazine Color Full Page or Spread: Single

03176A

2003 Advertising Merit Award

Lowe / London

Interbrew UK

Speaker

Consumer Magazine / Magazine Color Full Page or Spread: Single

03177A

2003 Advertising Merit Award

Martin|Williams / Minneapolis

L.L. Bean

Toboggan

Consumer Magazine / Magazine Color Full Page or Spread: Single

03178A

2003 Advertising Merit Award

McKinney & Silver / Raleigh

Audi of America

Birds

Consumer Magazine / Magazine Color Full Page or Spread: Single

03179A

2003 Advertising Merit Award

McKinney & Silver / Raleigh

Audi of America

Flowers

Consumer Magazine / Magazine Color Full Page or Spread: Single

03180A

2003 Advertising Merit Award

Mullen / Wenham

Eddie Bauer

Somewhere

Consumer Magazine / Magazine Color Full Page or Spread: Single

03181A

2003 Advertising Merit Award

Ogilvy & Mather / Hong Kong

The Economist

Leave No Answer Unquestioned

Consumer Magazine / Magazine Color Full Page or Spread: Single

03182A

2003 Advertising Merit Award

Ogilvy & Mather / Mexico City

Hot Wheels

Daredevil

Consumer Magazine / Magazine Color Full Page or Spread: Single

03183A

2003 Advertising Merit Award

Ogilvy & Mather / Mexico City

Hot Wheels

Rain

Consumer Magazine / Magazine Color Full Page or Spread: Single

03184A

2003 Advertising Merit Award

Saatchi & Saatchi / Singapore

Blush Lingerie

Shoes

Consumer Magazine / Magazine Color Full Page or Spread: Single

03185A

2003 Advertising Merit Award

Saatchi & Saatchi / Singapore

Toyota Motor Asia Pacific

Bump

Consumer Magazine / Magazine Color Full Page or Spread: Single

03187A

2003 Advertising Merit Award

Scholz & Friends / Berlin

Messerfabrik Victorinox

The Long Copy Ad

Consumer Magazine / Magazine Color Full Page or Spread: Single

03188A

2003 Advertising Merit Award

Tandem DDB / Madrid

V.A.E.S.A./Volkswagen Golf

Stamps

Consumer Magazine / Magazine Color Full Page or Spread: Single

03189A

2003 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

BIC Razors

Baby

Consumer Magazine / Magazine Color Full Page or Spread: Single

03190A

2003 Advertising Merit Award

vitrorobertson / San Diego

Taylor Guitars

Best New Artist

Consumer Magazine / Magazine Color Full Page or Spread: Single

03191A

2003 Advertising Merit Award

vitrorobertson / San Diego

Taylor Guitars

Hall of Fame

Consumer Magazine / Magazine Color Full Page or Spread: Single

03192A

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