The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
1, 2, 3
Agency: Heye & Partner / Munich
Client: ELLE Verlag Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Interior, Voodoo Sign, Missed Calls, Intensification, Flight Chart
Agency: Jung von Matt / Hamburg
Client: BMW AG/MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Micky, Luisa, Edna, Ulrich
Agency: Leagas Delaney / Hamburg
Client: Gruner + Jahr AG & Co./stern Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Explore, Blossom, Normal, Okay with That
Agency: Leo Burnett / Chicago
Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Birds, Flowers, Stars
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Badass, Need, Rugby, Mirror, Asteroid
Agency: Modernista! / Boston
Client: Hummer H2 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Chairlift, Polemarks, Gates
Agency: nail / Providence
Client: Atomic Ski USA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Baby, Old Lady, Boy
Agency: NEOGAMA/BBH / São Paulo
Client: Mitsubishi Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dog Poop, Mt. Baker, Bald Eagle
Agency: Nerve / Portland
Client: Leave No Trace Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Horserider, Golfer, Lesbian
Agency: Ogilvy & Mather / Frankfurt
Client: American Express Germany Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lightswitch, Shower, Stove
Agency: Ogilvy & Mather / New York
Client: IBM Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Footpath, Harbour, Office
Agency: Ogilvy & Mather / Singapore
Client: Spade Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Streamlight, Streamlight, Streamlight
Agency: Saatchi & Saatchi / Bangkok
Client: Indosport Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Orange Juice, Water, Champagne
Agency: Springer & Jacoby / Hamburg
Client: Dirk Rossmann GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Part 1, Part 2, Part 3
Agency: Springer & Jacoby / Hamburg
Client: Mercedes-Benz Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Coming Soon, Future Home, Pine Ridge Mall
Agency: Stone Ward / Little Rock
Client: Arkansas Nature Conservancy Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dancers,Weekends/Weekdays, Follow, Gum
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Central Park Loop, Honolulu, Gasparilla
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Downside
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Flavor
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Positive
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Telemarketer
Agency: DDB / New York
Client: Ad Council Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
4000% Mark-up
Agency: Bartle Bogle Hegarty / New York
Client: Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
Live Fast, Die a Senior Citizen
Agency: Bartle Bogle Hegarty / New York
Client: Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
MTV
Agency: Bartle Bogle Hegarty / New York
Client: Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
Ugly Rockstars
Agency: Bartle Bogle Hegarty / New York
Client: Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
Jay Chiat
Agency: TBWA\Chiat\Day / Toronto
Client: TBWA\Chiat\Day Category: Trade / Trade B/W Full Page or Spread: Single
Grand Slam, Surfer, Breakdown
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Television / Consumer Television Over :30 Campaign
Fish, Emperor's New Clothes, Birds
Agency: Fallon / Minneapolis
Client: PBS Category: Consumer Television / Consumer Television Over :30 Campaign
Journey, Digital Crime Fighting, Wind
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Campaign
Talk to Each Other
Agency: Banks Hoggins O'Shea FCB / London
Client: Institute of Practitioners in Advertising Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Trading Cards
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Stick
Agency: M&C Saatchi / Sydney
Client: Sydney Dog's Home Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Advent Calendar
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Amnesty International Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Bruised Ambassadors
Agency: Saatchi & Saatchi New Zealand / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Copier
Agency: Bozell / New York
Client: Art Directors Club Category: Collateral Advertising / Collateral: Self-Promotion
Pat on the Back
Agency: Leo Burnett / Chicago
Client: Leo Burnett/Cannes 2002 Category: Collateral Advertising / Collateral: Self-Promotion
Losers Archive
Agency: Ogilvy & Mather / New Delhi
Client: Losers Category: Collateral Advertising / Collateral: Self-Promotion
Call for Entries
Agency: Matthews|Evans|Albertazzi / San Diego
Client: San Diego Ad Club Category: Collateral Advertising / Collateral: Self-Promotion
Grocery Store
Agency: Palmer Jarvis DDB / Vancouver
Client: Palmer Jarvis DDB Category: Collateral Advertising / Collateral: Self-Promotion
Self Promo
Agency: TBWA / Singapore
Client: Dave and John Category: Collateral Advertising / Collateral: Self-Promotion
Insertion
Agency: WONGDOODY / Seattle
Client: WONGDOODY Category: Collateral Advertising / Collateral: Self-Promotion
Doctor, What Season, Politics, D.C. United, Yogi Berra
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Outdoor / Guerilla Advertising: Campaign
Hi Mom, Cell Phone, Drool
Agency: Deutsch / Los Angeles
Client: California Milk Advisory Board Category: Consumer Television / Consumer Television :20 and Under: Campaign
Prague, Ontario, Minnesota
Agency: Whybin TBWA/Melbourne / South Melbourne
Client: Melbourne International Comedy Festival Category: Consumer Television / Consumer Television :20 and Under: Campaign
Marshall Faulk, Running Stairs, Funny Shoes
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :20 and Under: Campaign
Arsenic, Ammonia, Cyanide
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Linda, Linda 2, Desmonda
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation (JUST ARNOLD!!) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Tetra Pack, Baby's Milk Bottle, Soft Drink Can
Agency: Batey / Singapore
Client: Singapore Red Cross Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Cannons, Treasures, Earth's Surface, Seawater
Agency: Mullen / Wenham
Client: Peabody Essex Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign