The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Iron, Nose Hair, Dumpster Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Noah, Casanova, Gossip Agency: Wieden+Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Birthmark Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Campaign
Match Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Single
Wall Agency: Saatchi & Saatchi / Johannesburg Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
For Rent Agency: Young & Rubicam / Chicago Client: The Apartment People Category: Collateral Advertising / Collateral Posters: Single
Oversized Trashcan, Oversized Newspaper, Oversized Telephone Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Palm Trees, Parking How Sad, Callouts Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Explore, Blossom, Normal, Okay with That Agency: Leo Burnett / Chicago Client: Kraft - Altoids Sours Category: Outdoor / Outdoor: Campaign
Car Car Car Agency: Springer & Jacoby / Hamburg Client: Mercedes-Benz Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Staple Slalom Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Piano Agency: Lowe / London Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beach Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Mountains Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Stars Agency: McKinney & Silver / Raleigh Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Nine Elms Lane, Pear Tree Street, Beech Street Agency: FBA / Manchester Client: Trees for London Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Computer, Hockey, Net Agency: Taxi / Toronto Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Opening Hours, We don't have it, Big Brother, Siberia, Pray Agency: Leo Burnett / Prague Client: Museum of Communism Prague Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Take Your Children to Work Day Agency: Lowe / New York Client: LOWE Category: Collateral Advertising / Collateral: Self-Promotion
Phuc Agency: WONGDOODY / Seattle Client: WONGDOODY Category: Collateral Advertising / Collateral: Self-Promotion
Laundromat Agency: Palmer Jarvis DDB / Vancouver Client: Palmer Jarvis DDB Category: Collateral Advertising / Collateral: Self-Promotion
Mask, Speaker, Sculpture Agency: Lowe / London Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Rain, Cop, Daredevil Agency: Ogilvy & Mather / Mexico City Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Forest, Upside Down, Sky Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel) Agency: TBWA\Paris / Boulogne-Billancourt Client: Nissan Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
AntiFreeze Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Birthmark/Loaded Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Birthday Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Consumer Television / Consumer Television :30/:25 Single
Logo Agency: Team One Advertising / El Segundo Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
Jump Through the Window Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Sip Not Guzzle Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Key Agency: Team One Advertising / El Segundo Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
Bruised Mannequins Agency: Saatchi & Saatchi New Zealand / Wellington Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
David's Diary Agency: Batey / Singapore Client: Ministry of Home Affairs Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Two Things at Once Agency: Abbott Mead Vickers.BBDO / London Client: COI/DTLR Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
911 Agency: Arnold Worldwide / Toronto Client: Canadian Psychiatric Research Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Match, Boxing Glove, Bee Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Campaign
Mechanic, Henna, Nail Polish Agency: BBDO / Singapore Client: Kentucky Fried Chicken Management Category: Collateral Advertising / Collateral Posters: Campaign
Shrinkage, Dog, Stethescope Agency: Third Eye, The / ATLANTA Client: Players Billiards Bar/Guinness Category: Collateral Advertising / Collateral Posters: Campaign
Brain Agency: DM9 DDB / São Paulo Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Hockey Agency: Taxi / Toronto Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Dog Poo Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Read this standing on one leg Agency: Saatchi & Saatchi / Bangalore Client: Terry Fox Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Starving Agency: GSD&M / Austin Client: Peace Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Socially Acceptable Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Racing Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Broken Thumb Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Trade / Trade Color Full Page or Spread: Single
Hippopotamus Agency: TBWA\Paris / Boulogne-Billancourt Client: Nissan Category: Trade / Trade Color Full Page or Spread: Single
Corkscrew Agency: Rethink / Vancouver Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single

2003 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports Net

Iron, Nose Hair, Dumpster

Consumer Television / Consumer Television :30/:25 Campaign

03082A

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Miller Brewing Company

Noah, Casanova, Gossip

Consumer Television / Consumer Television :30/:25 Campaign

03083A

2003 Advertising Bronze Pencil

DDB / Chicago

Anheuser-Busch

Birthmark

Consumer Television / Consumer Television :30/:25 Campaign

03084A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Match

Collateral Advertising / Collateral Posters: Single

03052A

2003 Advertising Silver Pencil

Saatchi & Saatchi / Johannesburg

Guinness

Wall

Collateral Advertising / Collateral Posters: Single

03053A

2003 Advertising Bronze Pencil

Young & Rubicam / Chicago

The Apartment People

For Rent

Collateral Advertising / Collateral Posters: Single

03054A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Oversized Trashcan, Oversized Newspaper, Oversized Telephone

Outdoor / Outdoor: Campaign

03031A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Palm Trees, Parking How Sad, Callouts

Outdoor / Outdoor: Campaign

03032A

2003 Advertising Bronze Pencil

Leo Burnett / Chicago

Kraft - Altoids Sours

Explore, Blossom, Normal, Okay with That

Outdoor / Outdoor: Campaign

03033A

2003 Advertising Bronze Pencil

Springer & Jacoby / Hamburg

Mercedes-Benz

Car Car Car

Consumer Magazine / Magazine B/W Full Page or Spread: Single

03014A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Staple Slalom

Consumer Magazine / Magazine Color Full Page or Spread: Single

03015A

2003 Advertising Gold Pencil

Lowe / London

Interbrew UK

Piano

Consumer Magazine / Magazine Color Full Page or Spread: Single

03016A

2003 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Beach

Consumer Magazine / Magazine Color Full Page or Spread: Single

03017A

2003 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Mountains

Consumer Magazine / Magazine Color Full Page or Spread: Single

03018A

2003 Advertising Bronze Pencil

McKinney & Silver / Raleigh

Audi of America

Stars

Consumer Magazine / Magazine Color Full Page or Spread: Single

03019A

2003 Advertising Gold Pencil

FBA / Manchester

Trees for London

Nine Elms Lane, Pear Tree Street, Beech Street

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03061A

2003 Advertising Silver Pencil

Taxi / Toronto

Covenant House

Computer, Hockey, Net

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03062A

2003 Advertising Bronze Pencil

Leo Burnett / Prague

Museum of Communism Prague

Opening Hours, We don't have it, Big Brother, Siberia, Pray

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03063A

2003 Advertising Silver Pencil

Lowe / New York

LOWE

Take Your Children to Work Day

Collateral Advertising / Collateral: Self-Promotion

03049A

2003 Advertising Silver Pencil

WONGDOODY / Seattle

WONGDOODY

Phuc

Collateral Advertising / Collateral: Self-Promotion

03050A

2003 Advertising Bronze Pencil

Palmer Jarvis DDB / Vancouver

Palmer Jarvis DDB

Laundromat

Collateral Advertising / Collateral: Self-Promotion

03051A

2003 Advertising Gold Pencil

Lowe / London

Interbrew UK

Mask, Speaker, Sculpture

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03020A

2003 Advertising Silver Pencil

Ogilvy & Mather / Mexico City

Hot Wheels

Rain, Cop, Daredevil

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03021A

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Forest, Upside Down, Sky

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03022A

2003 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Nissan

Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel)

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03023A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Squares

Consumer Television / Consumer Television :30/:25 Single

03078A

2003 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports Net

AntiFreeze

Consumer Television / Consumer Television :30/:25 Single

03079A

2003 Advertising Silver Pencil

DDB / Chicago

Anheuser-Busch

Birthmark/Loaded

Consumer Television / Consumer Television :30/:25 Single

03080A

2003 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

Birthday

Consumer Television / Consumer Television :30/:25 Single

03081A

2003 Advertising Gold Pencil

Team One Advertising / El Segundo

Lexus

Logo

Newspaper / Newspaper Over 600 Lines: Single

03001A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Jump Through the Window

Newspaper / Newspaper Over 600 Lines: Single

03002A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Sip Not Guzzle

Newspaper / Newspaper Over 600 Lines: Single

03003A

2003 Advertising Bronze Pencil

Team One Advertising / El Segundo

Lexus

Key

Newspaper / Newspaper Over 600 Lines: Single

03004A

2003 Advertising Silver Pencil

Saatchi & Saatchi New Zealand / Wellington

Women's Refuge

Bruised Mannequins

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

03066A

2003 Advertising Bronze Pencil

Batey / Singapore

Ministry of Home Affairs

David's Diary

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

03067A

2003 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

COI/DTLR

Two Things at Once

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03001R

2003 Advertising Silver Pencil

Arnold Worldwide / Toronto

Canadian Psychiatric Research Foundation

911

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03002R

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Match, Boxing Glove, Bee

Collateral Advertising / Collateral Posters: Campaign

03055A

2003 Advertising Silver Pencil

BBDO / Singapore

Kentucky Fried Chicken Management

Mechanic, Henna, Nail Polish

Collateral Advertising / Collateral Posters: Campaign

03056A

2003 Advertising Bronze Pencil

Third Eye, The / ATLANTA

Players Billiards Bar/Guinness

Shrinkage, Dog, Stethescope

Collateral Advertising / Collateral Posters: Campaign

03057A

2003 Advertising Gold Pencil

DM9 DDB / São Paulo

MASP Museum of Art of São Paulo

Brain

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03058A

2003 Advertising Silver Pencil

Taxi / Toronto

Covenant House

Hockey

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03059A

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Dog Poo

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03060A

2003 Advertising Silver Pencil

Saatchi & Saatchi / Bangalore

Terry Fox Foundation

Read this standing on one leg

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03064A

2003 Advertising Bronze Pencil

GSD&M / Austin

Peace Council

Starving

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03065A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

BELL

Socially Acceptable

Trade / Trade Color Full Page or Spread: Single

03039A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

BELL

Racing

Trade / Trade Color Full Page or Spread: Single

03040A

2003 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Broken Thumb

Trade / Trade Color Full Page or Spread: Single

03041A

2003 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Nissan

Hippopotamus

Trade / Trade Color Full Page or Spread: Single

03042A

2003 Advertising Silver Pencil

Rethink / Vancouver

Playland

Corkscrew

Newspaper / Newspaper 600 Lines or Less: Single

03008A

Follow Us