The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Take Your Children to Work Day Agency: Lowe / New York Client: LOWE Category: Collateral Advertising / Collateral: Self-Promotion
Phuc Agency: WONGDOODY / Seattle Client: WONGDOODY Category: Collateral Advertising / Collateral: Self-Promotion
Laundromat Agency: Palmer Jarvis DDB / Vancouver Client: Palmer Jarvis DDB Category: Collateral Advertising / Collateral: Self-Promotion
Match Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Single
Wall Agency: Saatchi & Saatchi / Johannesburg Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
For Rent Agency: Young & Rubicam / Chicago Client: The Apartment People Category: Collateral Advertising / Collateral Posters: Single
Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Broken Thumb Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Photos Agency: Fallon / Minneapolis Client: BMW of North America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Match, Boxing Glove, Bee Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Campaign
Mechanic, Henna, Nail Polish Agency: BBDO / Singapore Client: Kentucky Fried Chicken Management Category: Collateral Advertising / Collateral Posters: Campaign
Shrinkage, Dog, Stethescope Agency: Third Eye, The / ATLANTA Client: Players Billiards Bar/Guinness Category: Collateral Advertising / Collateral Posters: Campaign
Copier Agency: Bozell / New York Client: Art Directors Club Category: Collateral Advertising / Collateral: Self-Promotion
Pat on the Back Agency: Leo Burnett / Chicago Client: Leo Burnett/Cannes 2002 Category: Collateral Advertising / Collateral: Self-Promotion
Losers Archive Agency: Ogilvy & Mather / New Delhi Client: Losers Category: Collateral Advertising / Collateral: Self-Promotion
Call for Entries Agency: Matthews|Evans|Albertazzi / San Diego Client: San Diego Ad Club Category: Collateral Advertising / Collateral: Self-Promotion
Grocery Store Agency: Palmer Jarvis DDB / Vancouver Client: Palmer Jarvis DDB Category: Collateral Advertising / Collateral: Self-Promotion
Self Promo Agency: TBWA / Singapore Client: Dave and John Category: Collateral Advertising / Collateral: Self-Promotion
Insertion Agency: WONGDOODY / Seattle Client: WONGDOODY Category: Collateral Advertising / Collateral: Self-Promotion
Sistine Chapel Agency: Arnold Worldwide / Boston Client: Royal Caribbean Category: Collateral Advertising / Collateral Posters: Single
Chair Agency: Austin Kelley / Atlanta Client: Retromodern Category: Collateral Advertising / Collateral Posters: Single
Lamp Agency: Austin Kelley / Atlanta Client: Retromodern Category: Collateral Advertising / Collateral Posters: Single
Henna Agency: BBDO / Singapore Client: Kentucky Fried Chicken Management Category: Collateral Advertising / Collateral Posters: Single
Mechanic Agency: BBDO / Singapore Client: Kentucky Fried Chicken Management Category: Collateral Advertising / Collateral Posters: Single
Unconscious Agency: Gianfagna Jones / Litchfield Client: Green Bull Category: Collateral Advertising / Collateral Posters: Single
Secret Agency: GSD&M / Austin Client: Air Force Category: Collateral Advertising / Collateral Posters: Single
Filing Status Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Richard McCoy Financial Services Category: Collateral Advertising / Collateral Posters: Single
Sign Here Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Richard McCoy Financial Services Category: Collateral Advertising / Collateral Posters: Single
Slide Agency: McKinney & Silver / Raleigh Client: Audi of America Category: Collateral Advertising / Collateral Posters: Single
Crossroad Agency: Ogilvy & Mather / Johannesburg Client: Audi SA Category: Collateral Advertising / Collateral Posters: Single
Topless Agency: Ogilvy & Mather / Singapore Client: Gaelic Inns Category: Collateral Advertising / Collateral Posters: Single
Thief Agency: Saatchi & Saatchi / Bangkok Client: Suvimol Category: Collateral Advertising / Collateral Posters: Single
Pool Table Agency: Saatchi & Saatchi / Johannesburg Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
911 Agency: Saatchi & Saatchi / Johannesburg Client: Lea + Perrins Category: Collateral Advertising / Collateral Posters: Single
Pictures Agency: Tom Dick & Harry / Chicago Client: Crain's Chicago Business Category: Collateral Advertising / Collateral Posters: Single
Sky Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Blood Agency: Bozell / New York Client: Video World Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Knickers Agency: Bozell / New York Client: Woodwind & Brasswind Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
3x3 Agency: DY&R Wunderman / Singapore Client: Land Rover Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
General Market Table Tent Agency: The Integer Group / Lakewood Client: Molson Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hotline Agency: Leo Burnett / Singapore Client: McDonald's Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Straightener Agency: Leo Burnett / Singapore Client: Pacific Beauty Care Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Suntan Agency: Lowe Bull Calvert Pace / Johannesburg Client: Dulux Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Teeth Agency: Lowe Bull Calvert Pace / Johannesburg Client: Dulux Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Trolley Agency: Michael Conrad & Leo Burnett / Frankfurt Client: Kellogg Company Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Offroad on Plate Agency: Ogilvy & Mather / Frankfurt Client: Mattel Germany Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Veteran Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Post Its, Glasses, Bookmarkers Agency: Bozell / New York Client: Art Directors Club Category: Collateral Advertising / Collateral Posters: Campaign
Lie Detector Test, Enquiry, Interrogation Agency: Jupiter Drawing Room (South Africa), The / Johannesburg Client: Nike Category: Collateral Advertising / Collateral Posters: Campaign
Kilimanjaro, Warrior, Lightning Agency: Jupiter Drawing Room (South Africa), The / Johannesburg Client: AFGEM Category: Collateral Advertising / Collateral Posters: Campaign

2003 Advertising Silver Pencil

Lowe / New York

LOWE

Take Your Children to Work Day

Collateral Advertising / Collateral: Self-Promotion

03049A

2003 Advertising Silver Pencil

WONGDOODY / Seattle

WONGDOODY

Phuc

Collateral Advertising / Collateral: Self-Promotion

03050A

2003 Advertising Bronze Pencil

Palmer Jarvis DDB / Vancouver

Palmer Jarvis DDB

Laundromat

Collateral Advertising / Collateral: Self-Promotion

03051A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Match

Collateral Advertising / Collateral Posters: Single

03052A

2003 Advertising Silver Pencil

Saatchi & Saatchi / Johannesburg

Guinness

Wall

Collateral Advertising / Collateral Posters: Single

03053A

2003 Advertising Bronze Pencil

Young & Rubicam / Chicago

The Apartment People

For Rent

Collateral Advertising / Collateral Posters: Single

03054A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Squares

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03046A

2003 Advertising Gold Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Broken Thumb

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03047A

2003 Advertising Silver Pencil

Fallon / Minneapolis

BMW of North America

Photos

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03048A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Match, Boxing Glove, Bee

Collateral Advertising / Collateral Posters: Campaign

03055A

2003 Advertising Silver Pencil

BBDO / Singapore

Kentucky Fried Chicken Management

Mechanic, Henna, Nail Polish

Collateral Advertising / Collateral Posters: Campaign

03056A

2003 Advertising Bronze Pencil

Third Eye, The / ATLANTA

Players Billiards Bar/Guinness

Shrinkage, Dog, Stethescope

Collateral Advertising / Collateral Posters: Campaign

03057A

2003 Advertising Merit Award

Bozell / New York

Art Directors Club

Copier

Collateral Advertising / Collateral: Self-Promotion

03298A

2003 Advertising Merit Award

Leo Burnett / Chicago

Leo Burnett/Cannes 2002

Pat on the Back

Collateral Advertising / Collateral: Self-Promotion

03299A

2003 Advertising Merit Award

Ogilvy & Mather / New Delhi

Losers

Losers Archive

Collateral Advertising / Collateral: Self-Promotion

03300A

2003 Advertising Merit Award

Matthews|Evans|Albertazzi / San Diego

San Diego Ad Club

Call for Entries

Collateral Advertising / Collateral: Self-Promotion

03301A

2003 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Palmer Jarvis DDB

Grocery Store

Collateral Advertising / Collateral: Self-Promotion

03302A

2003 Advertising Merit Award

TBWA / Singapore

Dave and John

Self Promo

Collateral Advertising / Collateral: Self-Promotion

03304A

2003 Advertising Merit Award

WONGDOODY / Seattle

WONGDOODY

Insertion

Collateral Advertising / Collateral: Self-Promotion

03305A

2003 Advertising Merit Award

Arnold Worldwide / Boston

Royal Caribbean

Sistine Chapel

Collateral Advertising / Collateral Posters: Single

03306A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Retromodern

Chair

Collateral Advertising / Collateral Posters: Single

03307A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Retromodern

Lamp

Collateral Advertising / Collateral Posters: Single

03308A

2003 Advertising Merit Award

BBDO / Singapore

Kentucky Fried Chicken Management

Henna

Collateral Advertising / Collateral Posters: Single

03309A

2003 Advertising Merit Award

BBDO / Singapore

Kentucky Fried Chicken Management

Mechanic

Collateral Advertising / Collateral Posters: Single

03310A

2003 Advertising Merit Award

Gianfagna Jones / Litchfield

Green Bull

Unconscious

Collateral Advertising / Collateral Posters: Single

03311A

2003 Advertising Merit Award

GSD&M / Austin

Air Force

Secret

Collateral Advertising / Collateral Posters: Single

03312A

2003 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Richard McCoy Financial Services

Filing Status

Collateral Advertising / Collateral Posters: Single

03313A

2003 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Richard McCoy Financial Services

Sign Here

Collateral Advertising / Collateral Posters: Single

03314A

2003 Advertising Merit Award

McKinney & Silver / Raleigh

Audi of America

Slide

Collateral Advertising / Collateral Posters: Single

03315A

2003 Advertising Merit Award

Ogilvy & Mather / Johannesburg

Audi SA

Crossroad

Collateral Advertising / Collateral Posters: Single

03316A

2003 Advertising Merit Award

Ogilvy & Mather / Singapore

Gaelic Inns

Topless

Collateral Advertising / Collateral Posters: Single

03317A

2003 Advertising Merit Award

Saatchi & Saatchi / Bangkok

Suvimol

Thief

Collateral Advertising / Collateral Posters: Single

03318A

2003 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Guinness

Pool Table

Collateral Advertising / Collateral Posters: Single

03319A

2003 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Lea + Perrins

911

Collateral Advertising / Collateral Posters: Single

03320A

2003 Advertising Merit Award

Tom Dick & Harry / Chicago

Crain's Chicago Business

Pictures

Collateral Advertising / Collateral Posters: Single

03321A

2003 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Sky

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03286A

2003 Advertising Merit Award

Bozell / New York

Video World

Blood

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03287A

2003 Advertising Merit Award

Bozell / New York

Woodwind & Brasswind

Knickers

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03288A

2003 Advertising Merit Award

DY&R Wunderman / Singapore

Land Rover

3x3

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03289A

2003 Advertising Merit Award

The Integer Group / Lakewood

Molson

General Market Table Tent

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03290A

2003 Advertising Merit Award

Leo Burnett / Singapore

McDonald's

Hotline

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03291A

2003 Advertising Merit Award

Leo Burnett / Singapore

Pacific Beauty Care

Straightener

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03292A

2003 Advertising Merit Award

Lowe Bull Calvert Pace / Johannesburg

Dulux

Suntan

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03293A

2003 Advertising Merit Award

Lowe Bull Calvert Pace / Johannesburg

Dulux

Teeth

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03294A

2003 Advertising Merit Award

Michael Conrad & Leo Burnett / Frankfurt

Kellogg Company

Trolley

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03295A

2003 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Mattel Germany

Offroad on Plate

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03296A

2003 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Veteran

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03297A

2003 Advertising Merit Award

Bozell / New York

Art Directors Club

Post Its, Glasses, Bookmarkers

Collateral Advertising / Collateral Posters: Campaign

03322A

2003 Advertising Merit Award

Jupiter Drawing Room (South Africa), The / Johannesburg

Nike

Lie Detector Test, Enquiry, Interrogation

Collateral Advertising / Collateral Posters: Campaign

03323A

2003 Advertising Merit Award

Jupiter Drawing Room (South Africa), The / Johannesburg

AFGEM

Kilimanjaro, Warrior, Lightning

Collateral Advertising / Collateral Posters: Campaign

03324A

Follow Us