The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Mask, Speaker, Sculpture Agency: Lowe / London Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Rain, Cop, Daredevil Agency: Ogilvy & Mather / Mexico City Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Forest, Upside Down, Sky Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel) Agency: TBWA\Paris / Boulogne-Billancourt Client: Nissan Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Car Car Car Agency: Springer & Jacoby / Hamburg Client: Mercedes-Benz Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Detail Stickers Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Abridged Book of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Travel Guide Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Staple Slalom Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Piano Agency: Lowe / London Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beach Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Mountains Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Stars Agency: McKinney & Silver / Raleigh Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Suddenly Singles, Seeing Doubles, Bandit, Timmy Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Sistine Chapel, Louvre, Ireland Agency: Arnold Worldwide / Boston Client: Royal Caribbean Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Shape, $109.09, Drive Thru, Kung Pao Chicken Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Standing, Hugging, Lying Agency: Bartle Bogle Hegarty Asia Pacific / Singapore Client: Levi Strauss Asia Pacific Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bocas Lunch, Kuna Indians, Hut & Dock Agency: BBDO / Atlanta Client: Panama Tourism Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
The Shoes, The Hair, The Wire, .The Spaghetti Agency: BDDP et Fils / Boulogne Client: BMW Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Petits Pois, Cob, Muffin Agency: BMP DDB / London Client: Lurpak Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Breathing is Automatic, .Lewis & Clark, The Road is Eternal Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Christ, Motorcycle, Paytoll Agency: CraveroLanis Euro RSCG / Buenos Aires Client: Peugeot Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Chest, Chair, Lamp Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Starburst, Balloon, Button Agency: David and Goliath / Los Angeles Client: Kia Motors America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Toothbrush, Dirty Water, Toilet, Toothpaste Agency: DDB / Sydney Client: Wrigleys Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fury, Awe, Loyalty Agency: Fallon / New York Client: Sports Illustrated Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
1, 2, 3 Agency: Heye & Partner / Munich Client: ELLE Verlag Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Interior, Voodoo Sign, Missed Calls, Intensification, Flight Chart Agency: Jung von Matt / Hamburg Client: BMW AG/MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Micky, Luisa, Edna, Ulrich Agency: Leagas Delaney / Hamburg Client: Gruner + Jahr AG & Co./stern Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Explore, Blossom, Normal, Okay with That Agency: Leo Burnett / Chicago Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Birds, Flowers, Stars Agency: McKinney & Silver / Raleigh Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Badass, Need, Rugby, Mirror, Asteroid Agency: Modernista! / Boston Client: Hummer H2 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Chairlift, Polemarks, Gates Agency: nail / Providence Client: Atomic Ski USA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Baby, Old Lady, Boy Agency: NEOGAMA/BBH / São Paulo Client: Mitsubishi Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dog Poop, Mt. Baker, Bald Eagle Agency: Nerve / Portland Client: Leave No Trace Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Horserider, Golfer, Lesbian Agency: Ogilvy & Mather / Frankfurt Client: American Express Germany Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lightswitch, Shower, Stove Agency: Ogilvy & Mather / New York Client: IBM Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Footpath, Harbour, Office Agency: Ogilvy & Mather / Singapore Client: Spade Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Streamlight, Streamlight, Streamlight Agency: Saatchi & Saatchi / Bangkok Client: Indosport Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Orange Juice, Water, Champagne Agency: Springer & Jacoby / Hamburg Client: Dirk Rossmann GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Part 1, Part 2, Part 3 Agency: Springer & Jacoby / Hamburg Client: Mercedes-Benz Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Coming Soon, Future Home, Pine Ridge Mall Agency: Stone Ward / Little Rock Client: Arkansas Nature Conservancy Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dancers,Weekends/Weekdays, Follow, Gum Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Central Park Loop, Honolulu, Gasparilla Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Cornering Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Bull Agency: HarrisonHuman Bates / Sandton Client: Harley-Davidson Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Sistine Chapel Agency: Arnold Worldwide / Boston Client: Royal Caribbean Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cut Grass Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Drum Agency: Austin Kelley / Atlanta Client: Atlanta Pro Percussion Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Chair Agency: Austin Kelley / Atlanta Client: Retromodern Category: Consumer Magazine / Magazine Color Full Page or Spread: Single

2003 Advertising Gold Pencil

Lowe / London

Interbrew UK

Mask, Speaker, Sculpture

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03020A

2003 Advertising Silver Pencil

Ogilvy & Mather / Mexico City

Hot Wheels

Rain, Cop, Daredevil

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03021A

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Forest, Upside Down, Sky

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03022A

2003 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Nissan

Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel)

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03023A

2003 Advertising Bronze Pencil

Springer & Jacoby / Hamburg

Mercedes-Benz

Car Car Car

Consumer Magazine / Magazine B/W Full Page or Spread: Single

03014A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Detail Stickers

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03024A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Abridged Book of Motoring

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03025A

2003 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Travel Guide

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03026A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Staple Slalom

Consumer Magazine / Magazine Color Full Page or Spread: Single

03015A

2003 Advertising Gold Pencil

Lowe / London

Interbrew UK

Piano

Consumer Magazine / Magazine Color Full Page or Spread: Single

03016A

2003 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Beach

Consumer Magazine / Magazine Color Full Page or Spread: Single

03017A

2003 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Mountains

Consumer Magazine / Magazine Color Full Page or Spread: Single

03018A

2003 Advertising Bronze Pencil

McKinney & Silver / Raleigh

Audi of America

Stars

Consumer Magazine / Magazine Color Full Page or Spread: Single

03019A

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Suddenly Singles, Seeing Doubles, Bandit, Timmy

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

03027A

2003 Advertising Merit Award

Arnold Worldwide / Boston

Royal Caribbean

Sistine Chapel, Louvre, Ireland

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03199A

2003 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Shape, $109.09, Drive Thru, Kung Pao Chicken

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03200A

2003 Advertising Merit Award

Bartle Bogle Hegarty Asia Pacific / Singapore

Levi Strauss Asia Pacific

Standing, Hugging, Lying

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03201A

2003 Advertising Merit Award

BBDO / Atlanta

Panama Tourism

Bocas Lunch, Kuna Indians, Hut & Dock

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03202A

2003 Advertising Merit Award

BDDP et Fils / Boulogne

BMW

The Shoes, The Hair, The Wire, .The Spaghetti

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03203A

2003 Advertising Merit Award

BMP DDB / London

Lurpak

Petits Pois, Cob, Muffin

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03204A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Breathing is Automatic, .Lewis & Clark, The Road is Eternal

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03205A

2003 Advertising Merit Award

CraveroLanis Euro RSCG / Buenos Aires

Peugeot

Christ, Motorcycle, Paytoll

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03206A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Chest, Chair, Lamp

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03207A

2003 Advertising Merit Award

David and Goliath / Los Angeles

Kia Motors America

Starburst, Balloon, Button

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03208A

2003 Advertising Merit Award

DDB / Sydney

Wrigleys

Toothbrush, Dirty Water, Toilet, Toothpaste

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03209A

2003 Advertising Merit Award

Fallon / New York

Sports Illustrated

Fury, Awe, Loyalty

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03210A

2003 Advertising Merit Award

Heye & Partner / Munich

ELLE Verlag

1, 2, 3

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03212A

2003 Advertising Merit Award

Jung von Matt / Hamburg

BMW AG/MINI

Interior, Voodoo Sign, Missed Calls, Intensification, Flight Chart

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03213A

2003 Advertising Merit Award

Leagas Delaney / Hamburg

Gruner + Jahr AG & Co./stern

Micky, Luisa, Edna, Ulrich

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03214A

2003 Advertising Merit Award

Leo Burnett / Chicago

Kraft-Altoids Sours

Explore, Blossom, Normal, Okay with That

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03215A

2003 Advertising Merit Award

McKinney & Silver / Raleigh

Audi of America

Birds, Flowers, Stars

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03216A

2003 Advertising Merit Award

Modernista! / Boston

Hummer H2

Badass, Need, Rugby, Mirror, Asteroid

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03217A

2003 Advertising Merit Award

nail / Providence

Atomic Ski USA

Chairlift, Polemarks, Gates

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03218A

2003 Advertising Merit Award

NEOGAMA/BBH / São Paulo

Mitsubishi

Baby, Old Lady, Boy

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03219A

2003 Advertising Merit Award

Nerve / Portland

Leave No Trace

Dog Poop, Mt. Baker, Bald Eagle

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03220A

2003 Advertising Merit Award

Ogilvy & Mather / Frankfurt

American Express Germany

Horserider, Golfer, Lesbian

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03221A

2003 Advertising Merit Award

Ogilvy & Mather / New York

IBM

Lightswitch, Shower, Stove

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03222A

2003 Advertising Merit Award

Ogilvy & Mather / Singapore

Spade Magazine

Footpath, Harbour, Office

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03223A

2003 Advertising Merit Award

Saatchi & Saatchi / Bangkok

Indosport

Streamlight, Streamlight, Streamlight

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03224A

2003 Advertising Merit Award

Springer & Jacoby / Hamburg

Dirk Rossmann GmbH

Orange Juice, Water, Champagne

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03225A

2003 Advertising Merit Award

Springer & Jacoby / Hamburg

Mercedes-Benz

Part 1, Part 2, Part 3

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03226A

2003 Advertising Merit Award

Stone Ward / Little Rock

Arkansas Nature Conservancy

Coming Soon, Future Home, Pine Ridge Mall

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03227A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Dancers,Weekends/Weekdays, Follow, Gum

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03228A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Central Park Loop, Honolulu, Gasparilla

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03229A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Cornering

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03230A

2003 Advertising Merit Award

HarrisonHuman Bates / Sandton

Harley-Davidson

Bull

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03231A

2003 Advertising Merit Award

Arnold Worldwide / Boston

Royal Caribbean

Sistine Chapel

Consumer Magazine / Magazine Color Full Page or Spread: Single

03141A

2003 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Cut Grass

Consumer Magazine / Magazine Color Full Page or Spread: Single

03142A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Atlanta Pro Percussion

Drum

Consumer Magazine / Magazine Color Full Page or Spread: Single

03143A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Retromodern

Chair

Consumer Magazine / Magazine Color Full Page or Spread: Single

03144A

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