The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Mask, Speaker, Sculpture
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Rain, Cop, Daredevil
Agency: Ogilvy & Mather / Mexico City
Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Forest, Upside Down, Sky
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel)
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Car Car Car
Agency: Springer & Jacoby / Hamburg
Client: Mercedes-Benz Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Staple Slalom
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Piano
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beach
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Mountains
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Stars
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Detail Stickers
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Abridged Book of Motoring
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Travel Guide
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Sistine Chapel, Louvre, Ireland
Agency: Arnold Worldwide / Boston
Client: Royal Caribbean Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Shape, $109.09, Drive Thru, Kung Pao Chicken
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Standing, Hugging, Lying
Agency: Bartle Bogle Hegarty Asia Pacific / Singapore
Client: Levi Strauss Asia Pacific Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bocas Lunch, Kuna Indians, Hut & Dock
Agency: BBDO / Atlanta
Client: Panama Tourism Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
The Shoes, The Hair, The Wire, .The Spaghetti
Agency: BDDP et Fils / Boulogne
Client: BMW Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Petits Pois, Cob, Muffin
Agency: BMP DDB / London
Client: Lurpak Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Breathing is Automatic, .Lewis & Clark, The Road is Eternal
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Christ, Motorcycle, Paytoll
Agency: CraveroLanis Euro RSCG / Buenos Aires
Client: Peugeot Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Chest, Chair, Lamp
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Starburst, Balloon, Button
Agency: David and Goliath / Los Angeles
Client: Kia Motors America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Toothbrush, Dirty Water, Toilet, Toothpaste
Agency: DDB / Sydney
Client: Wrigleys Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fury, Awe, Loyalty
Agency: Fallon / New York
Client: Sports Illustrated Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
1, 2, 3
Agency: Heye & Partner / Munich
Client: ELLE Verlag Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Interior, Voodoo Sign, Missed Calls, Intensification, Flight Chart
Agency: Jung von Matt / Hamburg
Client: BMW AG/MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Micky, Luisa, Edna, Ulrich
Agency: Leagas Delaney / Hamburg
Client: Gruner + Jahr AG & Co./stern Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Explore, Blossom, Normal, Okay with That
Agency: Leo Burnett / Chicago
Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Birds, Flowers, Stars
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Badass, Need, Rugby, Mirror, Asteroid
Agency: Modernista! / Boston
Client: Hummer H2 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Chairlift, Polemarks, Gates
Agency: nail / Providence
Client: Atomic Ski USA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Baby, Old Lady, Boy
Agency: NEOGAMA/BBH / São Paulo
Client: Mitsubishi Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dog Poop, Mt. Baker, Bald Eagle
Agency: Nerve / Portland
Client: Leave No Trace Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Horserider, Golfer, Lesbian
Agency: Ogilvy & Mather / Frankfurt
Client: American Express Germany Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lightswitch, Shower, Stove
Agency: Ogilvy & Mather / New York
Client: IBM Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Footpath, Harbour, Office
Agency: Ogilvy & Mather / Singapore
Client: Spade Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Streamlight, Streamlight, Streamlight
Agency: Saatchi & Saatchi / Bangkok
Client: Indosport Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Orange Juice, Water, Champagne
Agency: Springer & Jacoby / Hamburg
Client: Dirk Rossmann GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Part 1, Part 2, Part 3
Agency: Springer & Jacoby / Hamburg
Client: Mercedes-Benz Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Coming Soon, Future Home, Pine Ridge Mall
Agency: Stone Ward / Little Rock
Client: Arkansas Nature Conservancy Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dancers,Weekends/Weekdays, Follow, Gum
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Central Park Loop, Honolulu, Gasparilla
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Sistine Chapel
Agency: Arnold Worldwide / Boston
Client: Royal Caribbean Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cut Grass
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Drum
Agency: Austin Kelley / Atlanta
Client: Atlanta Pro Percussion Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Chair
Agency: Austin Kelley / Atlanta
Client: Retromodern Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lamp
Agency: Austin Kelley / Atlanta
Client: Retromodern Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cumulus
Agency: BDDP et Fils / Boulogne
Client: BMW Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
03027A
Award:
2003 Advertising Gold Pencil
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Mask, Speaker, Sculpture
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03020A
Award:
2003 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Mexico City
Client:
Hot Wheels
Title:
Rain, Cop, Daredevil
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03021A
Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Forest, Upside Down, Sky
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03022A
Award:
2003 Advertising Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel)
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03023A
Award:
2003 Advertising Bronze Pencil
Agency:
Springer & Jacoby / Hamburg
Client:
Mercedes-Benz
Title:
Car Car Car
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
03014A
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Staple Slalom
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03015A
Award:
2003 Advertising Gold Pencil
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Piano
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03016A
Award:
2003 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beach
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03017A
Award:
2003 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Mountains
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03018A
Award:
2003 Advertising Bronze Pencil
Agency:
McKinney & Silver / Raleigh
Client:
Audi of America
Title:
Stars
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03019A
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Detail Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
03024A
Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Abridged Book of Motoring
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
03025A
Award:
2003 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Travel Guide
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
03026A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Royal Caribbean
Title:
Sistine Chapel, Louvre, Ireland
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03199A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Shape, $109.09, Drive Thru, Kung Pao Chicken
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03200A
Award:
2003 Advertising Merit Award
Agency:
Bartle Bogle Hegarty Asia Pacific / Singapore
Client:
Levi Strauss Asia Pacific
Title:
Standing, Hugging, Lying
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03201A
Award:
2003 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Panama Tourism
Title:
Bocas Lunch, Kuna Indians, Hut & Dock
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03202A
Award:
2003 Advertising Merit Award
Agency:
BDDP et Fils / Boulogne
Client:
BMW
Title:
The Shoes, The Hair, The Wire, .The Spaghetti
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03203A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Lurpak
Title:
Petits Pois, Cob, Muffin
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03204A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Breathing is Automatic, .Lewis & Clark, The Road is Eternal
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03205A
Award:
2003 Advertising Merit Award
Agency:
CraveroLanis Euro RSCG / Buenos Aires
Client:
Peugeot
Title:
Christ, Motorcycle, Paytoll
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03206A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Chest, Chair, Lamp
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03207A
Award:
2003 Advertising Merit Award
Agency:
David and Goliath / Los Angeles
Client:
Kia Motors America
Title:
Starburst, Balloon, Button
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03208A
Award:
2003 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Wrigleys
Title:
Toothbrush, Dirty Water, Toilet, Toothpaste
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03209A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Sports Illustrated
Title:
Fury, Awe, Loyalty
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03210A
Award:
2003 Advertising Merit Award
Agency:
Heye & Partner / Munich
Client:
ELLE Verlag
Title:
1, 2, 3
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03212A
Award:
2003 Advertising Merit Award
Agency:
Jung von Matt / Hamburg
Client:
BMW AG/MINI
Title:
Interior, Voodoo Sign, Missed Calls, Intensification, Flight Chart
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03213A
Award:
2003 Advertising Merit Award
Agency:
Leagas Delaney / Hamburg
Client:
Gruner + Jahr AG & Co./stern
Title:
Micky, Luisa, Edna, Ulrich
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03214A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft-Altoids Sours
Title:
Explore, Blossom, Normal, Okay with That
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03215A
Award:
2003 Advertising Merit Award
Agency:
McKinney & Silver / Raleigh
Client:
Audi of America
Title:
Birds, Flowers, Stars
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03216A
Award:
2003 Advertising Merit Award
Agency:
Modernista! / Boston
Client:
Hummer H2
Title:
Badass, Need, Rugby, Mirror, Asteroid
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03217A
Award:
2003 Advertising Merit Award
Agency:
nail / Providence
Client:
Atomic Ski USA
Title:
Chairlift, Polemarks, Gates
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03218A
Award:
2003 Advertising Merit Award
Agency:
NEOGAMA/BBH / São Paulo
Client:
Mitsubishi
Title:
Baby, Old Lady, Boy
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03219A
Award:
2003 Advertising Merit Award
Agency:
Nerve / Portland
Client:
Leave No Trace
Title:
Dog Poop, Mt. Baker, Bald Eagle
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03220A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
American Express Germany
Title:
Horserider, Golfer, Lesbian
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03221A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
IBM
Title:
Lightswitch, Shower, Stove
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03222A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Spade Magazine
Title:
Footpath, Harbour, Office
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03223A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Bangkok
Client:
Indosport
Title:
Streamlight, Streamlight, Streamlight
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03224A
Award:
2003 Advertising Merit Award
Agency:
Springer & Jacoby / Hamburg
Client:
Dirk Rossmann GmbH
Title:
Orange Juice, Water, Champagne
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03225A
Award:
2003 Advertising Merit Award
Agency:
Springer & Jacoby / Hamburg
Client:
Mercedes-Benz
Title:
Part 1, Part 2, Part 3
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03226A
Award:
2003 Advertising Merit Award
Agency:
Stone Ward / Little Rock
Client:
Arkansas Nature Conservancy
Title:
Coming Soon, Future Home, Pine Ridge Mall
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03227A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Dancers,Weekends/Weekdays, Follow, Gum
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03228A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Central Park Loop, Honolulu, Gasparilla
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03229A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Royal Caribbean
Title:
Sistine Chapel
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03141A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Cut Grass
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03142A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Atlanta Pro Percussion
Title:
Drum
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03143A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Retromodern
Title:
Chair
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03144A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Retromodern
Title:
Lamp
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03145A
Award:
2003 Advertising Merit Award
Agency:
BDDP et Fils / Boulogne
Client:
BMW
Title:
Cumulus
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03146A
