The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Wedding Day, Restaurant, Hardboard Agency: Grabarz & Partner Werbeagentur / Hamburg Client: Volkswagen Category: Consumer Radio / Consumer Radio: Campaign
Beautiful Mind, Men In Black 2, Lord of the Rings Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Churchill, Armstrong, Luther Agency: Saatchi & Saatchi / Cape Town Client: Metropolitan Life Category: Consumer Radio / Consumer Radio: Campaign
Business Talk Agency: Richards Group, The / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Single
Santa Agency: TBWA Hunt Lascaris / Johannesburg Client: City Lodge Category: Consumer Radio / Consumer Radio: Single
Mr. All You Can Eat Buffet Inventor Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. All You Can Eat Buffet Inventor, Mr. Giant Inflatable Pink Gorilla Maker, Mr. Used Car Lot Auto Salesman Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Mr. Handlebar Moustache Wearer, Mr. Beach Metal Detector Guy, Mr. Tiny Thong Bikini Wearer Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Movies, Walk the Dog, Camping Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Brad, Charles, Double Double Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries Category: Consumer Radio / Consumer Radio: Campaign
Masticator, Condiment, Thespian Agency: King James Advertising / Cape Town Client: Cape Argus Newspaper Category: Consumer Radio / Consumer Radio: Campaign
Anthrax, Gaza Strip, Hunger Strike Agency: M&C Saatchi / Sydney Client: ABC Radio Category: Consumer Radio / Consumer Radio: Campaign
GPS, Sirens, Smile Agency: Palmer Jarvis DDB / Vancouver Client: Insurance Corporation of British Columbia Category: Consumer Radio / Consumer Radio: Campaign
Happy Days, Mary Tyler Moore, Brady Bunch Agency: Rethink / Vancouver Client: TV Land Category: Consumer Radio / Consumer Radio: Campaign
Mr. Fancy Coffee Shop Coffee Pourer Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Giant Inflatable Pink Gorilla Maker Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Camping Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Dinner Date Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Mall Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Rich Guy Agency: GSD&M / Austin Client: 7-Eleven Category: Consumer Radio / Consumer Radio: Single
Nope Agency: GSD&M / Austin Client: Southwest Airlines Category: Consumer Radio / Consumer Radio: Single
Anthrax Agency: M&C Saatchi / Sydney Client: ABC Radio Category: Consumer Radio / Consumer Radio: Single
Scream Agency: Rethink / Vancouver Client: Playland Category: Consumer Radio / Consumer Radio: Single
Breathe easy Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW VALVETRONIC Category: Consumer Radio / Consumer Radio: Single
Pets Agency: Richards Group, The / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Single

2003 Advertising Gold Pencil

Grabarz & Partner Werbeagentur / Hamburg

Volkswagen

Wedding Day, Restaurant, Hardboard

Consumer Radio / Consumer Radio: Campaign

03008R

2003 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Hollywood Video

Beautiful Mind, Men In Black 2, Lord of the Rings

Consumer Radio / Consumer Radio: Campaign

03009R

2003 Advertising Bronze Pencil

Saatchi & Saatchi / Cape Town

Metropolitan Life

Churchill, Armstrong, Luther

Consumer Radio / Consumer Radio: Campaign

03010R

2003 Advertising Gold Pencil

Richards Group, The / Dallas

Motel 6

Business Talk

Consumer Radio / Consumer Radio: Single

03005R

2003 Advertising Silver Pencil

TBWA Hunt Lascaris / Johannesburg

City Lodge

Santa

Consumer Radio / Consumer Radio: Single

03006R

2003 Advertising Bronze Pencil

DDB / Chicago

Anheuser-Busch

Mr. All You Can Eat Buffet Inventor

Consumer Radio / Consumer Radio: Single

03007R

2003 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. All You Can Eat Buffet Inventor, Mr. Giant Inflatable Pink Gorilla Maker, Mr. Used Car Lot Auto Salesman

Consumer Radio / Consumer Radio: Campaign

03026R

2003 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Handlebar Moustache Wearer, Mr. Beach Metal Detector Guy, Mr. Tiny Thong Bikini Wearer

Consumer Radio / Consumer Radio: Campaign

03027R

2003 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Movies, Walk the Dog, Camping

Consumer Radio / Consumer Radio: Campaign

03028R

2003 Advertising Merit Award

Downtown Partners DDB / Toronto

Labatt Breweries

Brad, Charles, Double Double

Consumer Radio / Consumer Radio: Campaign

03029R

2003 Advertising Merit Award

King James Advertising / Cape Town

Cape Argus Newspaper

Masticator, Condiment, Thespian

Consumer Radio / Consumer Radio: Campaign

03030R

2003 Advertising Merit Award

M&C Saatchi / Sydney

ABC Radio

Anthrax, Gaza Strip, Hunger Strike

Consumer Radio / Consumer Radio: Campaign

03031R

2003 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Insurance Corporation of British Columbia

GPS, Sirens, Smile

Consumer Radio / Consumer Radio: Campaign

03032R

2003 Advertising Merit Award

Rethink / Vancouver

TV Land

Happy Days, Mary Tyler Moore, Brady Bunch

Consumer Radio / Consumer Radio: Campaign

03033R

2003 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Fancy Coffee Shop Coffee Pourer

Consumer Radio / Consumer Radio: Single

03015R

2003 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Giant Inflatable Pink Gorilla Maker

Consumer Radio / Consumer Radio: Single

03016R

2003 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Camping

Consumer Radio / Consumer Radio: Single

03017R

2003 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Dinner Date

Consumer Radio / Consumer Radio: Single

03018R

2003 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Mall

Consumer Radio / Consumer Radio: Single

03019R

2003 Advertising Merit Award

GSD&M / Austin

7-Eleven

Rich Guy

Consumer Radio / Consumer Radio: Single

03020R

2003 Advertising Merit Award

GSD&M / Austin

Southwest Airlines

Nope

Consumer Radio / Consumer Radio: Single

03021R

2003 Advertising Merit Award

M&C Saatchi / Sydney

ABC Radio

Anthrax

Consumer Radio / Consumer Radio: Single

03022R

2003 Advertising Merit Award

Rethink / Vancouver

Playland

Scream

Consumer Radio / Consumer Radio: Single

03023R

2003 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

BMW VALVETRONIC

Breathe easy

Consumer Radio / Consumer Radio: Single

03024R

2003 Advertising Merit Award

Richards Group, The / Dallas

Motel 6

Pets

Consumer Radio / Consumer Radio: Single

03025R

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