The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Bubble Boy
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Devil's Island
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Before
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Chain Reaction
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Line Up
Agency: Cartoon Network On-Air / Atlanta
Client: Cartoon Network Category: Consumer Television / Consumer Television Over :30 Single
Lamp
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Hide and Seek
Agency: Delaney Lund Knox Warren / London
Client: Vauxhall Motors Category: Consumer Television / Consumer Television Over :30 Single
Ulterior Emotions
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Single
GOALPOSTS
Agency: Fallon / London
Client: Umbro Category: Consumer Television / Consumer Television Over :30 Single
An Imperfect World
Agency: The Farm / Madrid
Client: Fotoprix Category: Consumer Television / Consumer Television Over :30 Single
Reincarnation
Agency: Merkley Newman Harty Partners / New York
Client: Mercedes-Benz USA Category: Consumer Television / Consumer Television Over :30 Single
Digital Crime Fighting
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Sheet Metal
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Saturn Category: Consumer Television / Consumer Television Over :30 Single
This is America
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Television / Consumer Television Over :30 Single
Desert Island
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / Consumer Television Over :30 Single
Baby
Agency: la comunidad / Miami Beach
Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Grim Reaper
Agency: McCann-Erickson / London
Client: Greene King Category: Consumer Television / Consumer Television Over :30 Single
Extravaganza
Agency: Nerve / Portland
Client: Thomason Autogroup Category: Consumer Television / Consumer Television Over :30 Single
Morphing Michael
Agency: TBWA / London
Client: Five Category: Consumer Television / Consumer Television Over :30 Single
Coach
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television Over :30 Single
Move
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Angry Chicken
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Streaker
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Puddles
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Europe Category: Consumer Television / Consumer Television Over :30 Single
Wild Horses
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Bubble Boy
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03073A
Award:
2003 Advertising Silver Pencil
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Devil's Island
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03074A
Award:
2003 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Before
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03075A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Chain Reaction
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03383A
Award:
2003 Advertising Merit Award
Agency:
Cartoon Network On-Air / Atlanta
Client:
Cartoon Network
Title:
Line Up
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03384A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Lamp
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03385A
Award:
2003 Advertising Merit Award
Agency:
Delaney Lund Knox Warren / London
Client:
Vauxhall Motors
Title:
Hide and Seek
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03386A
Award:
2003 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries
Title:
Ulterior Emotions
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03387A
Award:
2003 Advertising Merit Award
Agency:
Fallon / London
Client:
Umbro
Title:
GOALPOSTS
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03388A
Award:
2003 Advertising Merit Award
Agency:
The Farm / Madrid
Client:
Fotoprix
Title:
An Imperfect World
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03389A
Award:
2003 Advertising Merit Award
Agency:
Merkley Newman Harty Partners / New York
Client:
Mercedes-Benz USA
Title:
Reincarnation
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03390A
Award:
2003 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Digital Crime Fighting
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03391A
Award:
2003 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Sheet Metal
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03392A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
This is America
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03393A
Award:
2003 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Desert Island
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03394A
Award:
2003 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Baby
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03395A
Award:
2003 Advertising Merit Award
Agency:
McCann-Erickson / London
Client:
Greene King
Title:
Grim Reaper
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03396A
Award:
2003 Advertising Merit Award
Agency:
Nerve / Portland
Client:
Thomason Autogroup
Title:
Extravaganza
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03397A
Award:
2003 Advertising Merit Award
Agency:
TBWA / London
Client:
Five
Title:
Morphing Michael
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03398A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Coach
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03399A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Move
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03400A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Angry Chicken
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03401A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Streaker
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03402A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Europe
Title:
Puddles
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03403A