The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Shelfball/Travis Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Fingers Agency: GSD&M / Austin Client: 7-Eleven Category: Consumer Television / Consumer Television :20 and Under: Single
Lightbox Agency: Wieden+Kennedy / Amsterdam Client: Nike - Footlocker Category: Consumer Television / Consumer Television :20 and Under: Single
Iron, Nose Hair, Dumpster Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Noah, Casanova, Gossip Agency: Wieden+Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Birthmark Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Campaign
Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
AntiFreeze Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Birthmark/Loaded Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Birthday Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Consumer Television / Consumer Television :30/:25 Single
Home Shopping (Bedpan), Cooking, Kids Show Agency: Ground Zero / Los Angeles Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign
Taser Agency: Colby & Partners / Santa Monica Client: California Map & Travel Category: Consumer Television / Consumer Television Under $50,000 Budget
Trunk Monkey Agency: R/west / Portland Client: Suburban Category: Consumer Television / Consumer Television Under $50,000 Budget
Pull! Agency: Wexley School for Girls / Seattle Client: Diadora Category: Consumer Television / Consumer Television Under $50,000 Budget
Bubble Boy Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Devil's Island Agency: Lowe / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Before Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Rucker Park, Roswell Rayguns, Funkship Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Ulterior Emotions, Corporate Message, Motivational Speaker Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Campaign
Bubble Boy, Squares, Chain Reaction Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Porno, Smells Like Britney, Baby Agency: la comunidad / Miami Beach Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Home Shopping (Bedpan) Agency: Ground Zero / Los Angeles Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Log Agency: Maclaren McCann / Toronto Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television :20 and Under: Single
Beans Agency: Saatchi & Saatchi / Johannesburg Client: Osram Category: Consumer Television / Consumer Television :20 and Under: Single
Chowda Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Shelfball/Boss Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Getting Warmer, Cowboy Hat, Bands Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Campaign
Admission, Confession, Hurry Agency: BMP DDB / London Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Campaign
Talk Show, Academy, Scorecard Agency: BURRIS / Greensboro Client: Golf Pride (a Division of Eaton Corporation) Category: Consumer Television / Consumer Television :30/:25 Campaign
Whisper, Track, Lullaby Agency: Cliff Freeman & Partners / New York Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Sip Not Guzzle, Burn the Maps, Middle Finger Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Consumer Television :30/:25 Campaign
Corn, Close, Ladies Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Consumer Television / Consumer Television :30/:25 Campaign
Red Eye, Copier Room, Sauna Agency: GSD&M / Austin Client: Dial Category: Consumer Television / Consumer Television :30/:25 Campaign
Dive, Surprise, Subway Agency: Hill Holliday / Boston Client: Dunkin' Donuts Category: Consumer Television / Consumer Television :30/:25 Campaign
Universal Business Adaptor, Elixer, Reality Detector Agency: Ogilvy & Mather / New York Client: IBM Category: Consumer Television / Consumer Television :30/:25 Campaign
Rude Awakening, Role Reversal, Gone Agency: Ogilvy & Mather / Chicago Client: Sears Roebuck and Co. Category: Consumer Television / Consumer Television :30/:25 Campaign
Morpharay, Devastator, Inflato Glove Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Jaywalking, Newspaper, Gum Agency: Venables, Bell & Partners / Santa Monica Client: HBO Home Video-OZ Category: Consumer Television / Consumer Television :30/:25 Campaign
Lance, Recruit, Wave Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Wave, Orca, Roddick Agency: Wieden+Kennedy / Portland Client: Powerade Category: Consumer Television / Consumer Television :30/:25 Campaign
When Kids Attack Agency: Lowe / London Client: Nestlé UK Category: Consumer Television / Consumer Television :30/:25 Single
Hurry Agency: BMP DDB / London Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Single
Office Agency: Clemmow Hornby Inge / London Client: Typhoo Category: Consumer Television / Consumer Television :30/:25 Single
Hail Agency: Cliff Freeman & Partners / New York Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Wind Agency: Cliff Freeman & Partners / New York Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Kitchen Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Living Room Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
This is America Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Consumer Television :30/:25 Single
Birthmark/Dinner's Ready Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single

2003 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

Shelfball/Travis

Consumer Television / Consumer Television :20 and Under: Single

03085A

2003 Advertising Silver Pencil

GSD&M / Austin

7-Eleven

Fingers

Consumer Television / Consumer Television :20 and Under: Single

03086A

2003 Advertising Bronze Pencil

Wieden+Kennedy / Amsterdam

Nike - Footlocker

Lightbox

Consumer Television / Consumer Television :20 and Under: Single

03087A

2003 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports Net

Iron, Nose Hair, Dumpster

Consumer Television / Consumer Television :30/:25 Campaign

03082A

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Miller Brewing Company

Noah, Casanova, Gossip

Consumer Television / Consumer Television :30/:25 Campaign

03083A

2003 Advertising Bronze Pencil

DDB / Chicago

Anheuser-Busch

Birthmark

Consumer Television / Consumer Television :30/:25 Campaign

03084A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Squares

Consumer Television / Consumer Television :30/:25 Single

03078A

2003 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports Net

AntiFreeze

Consumer Television / Consumer Television :30/:25 Single

03079A

2003 Advertising Silver Pencil

DDB / Chicago

Anheuser-Busch

Birthmark/Loaded

Consumer Television / Consumer Television :30/:25 Single

03080A

2003 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

Birthday

Consumer Television / Consumer Television :30/:25 Single

03081A

2003 Advertising Silver Pencil

Ground Zero / Los Angeles

ESPN Mohr Sports

Home Shopping (Bedpan), Cooking, Kids Show

Consumer Television / Consumer Television :20 and Under: Campaign

03088A

2003 Advertising Gold Pencil

Colby & Partners / Santa Monica

California Map & Travel

Taser

Consumer Television / Consumer Television Under $50,000 Budget

03092A

2003 Advertising Silver Pencil

R/west / Portland

Suburban

Trunk Monkey

Consumer Television / Consumer Television Under $50,000 Budget

03093A

2003 Advertising Bronze Pencil

Wexley School for Girls / Seattle

Diadora

Pull!

Consumer Television / Consumer Television Under $50,000 Budget

03094A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Bubble Boy

Consumer Television / Consumer Television Over :30 Single

03073A

2003 Advertising Silver Pencil

Lowe / London

Interbrew UK

Devil's Island

Consumer Television / Consumer Television Over :30 Single

03074A

2003 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Before

Consumer Television / Consumer Television Over :30 Single

03075A

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Rucker Park, Roswell Rayguns, Funkship

Consumer Television / Consumer Television Over :30 Campaign

03076A

2003 Advertising Bronze Pencil

Downtown Partners DDB / Toronto

Labatt Breweries

Ulterior Emotions, Corporate Message, Motivational Speaker

Consumer Television / Consumer Television Over :30 Campaign

03077A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Bubble Boy, Squares, Chain Reaction

Consumer Television / Consumer Television Varying Lengths: Campaign

03089A

2003 Advertising Silver Pencil

Wieden+Kennedy / New York

ESPN

Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis

Consumer Television / Consumer Television Varying Lengths: Campaign

03090A

2003 Advertising Bronze Pencil

la comunidad / Miami Beach

MTV

Porno, Smells Like Britney, Baby

Consumer Television / Consumer Television Varying Lengths: Campaign

03091A

2003 Advertising Merit Award

Ground Zero / Los Angeles

ESPN Mohr Sports

Home Shopping (Bedpan)

Consumer Television / Consumer Television :20 and Under: Single

03451A

2003 Advertising Merit Award

Maclaren McCann / Toronto

Rogers AT&T Wireless

Log

Consumer Television / Consumer Television :20 and Under: Single

03452A

2003 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Osram

Beans

Consumer Television / Consumer Television :20 and Under: Single

03453A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Chowda

Consumer Television / Consumer Television :20 and Under: Single

03454A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Shelfball/Boss

Consumer Television / Consumer Television :20 and Under: Single

03455A

2003 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Getting Warmer, Cowboy Hat, Bands

Consumer Television / Consumer Television :30/:25 Campaign

03437A

2003 Advertising Merit Award

BMP DDB / London

Volkswagen

Admission, Confession, Hurry

Consumer Television / Consumer Television :30/:25 Campaign

03438A

2003 Advertising Merit Award

BURRIS / Greensboro

Golf Pride (a Division of Eaton Corporation)

Talk Show, Academy, Scorecard

Consumer Television / Consumer Television :30/:25 Campaign

03439A

2003 Advertising Merit Award

Cliff Freeman & Partners / New York

Fox Sports Net

Whisper, Track, Lullaby

Consumer Television / Consumer Television :30/:25 Campaign

03440A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Sip Not Guzzle, Burn the Maps, Middle Finger

Consumer Television / Consumer Television :30/:25 Campaign

03441A

2003 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Saturn

Corn, Close, Ladies

Consumer Television / Consumer Television :30/:25 Campaign

03442A

2003 Advertising Merit Award

GSD&M / Austin

Dial

Red Eye, Copier Room, Sauna

Consumer Television / Consumer Television :30/:25 Campaign

03443A

2003 Advertising Merit Award

Hill Holliday / Boston

Dunkin' Donuts

Dive, Surprise, Subway

Consumer Television / Consumer Television :30/:25 Campaign

03444A

2003 Advertising Merit Award

Ogilvy & Mather / New York

IBM

Universal Business Adaptor, Elixer, Reality Detector

Consumer Television / Consumer Television :30/:25 Campaign

03445A

2003 Advertising Merit Award

Ogilvy & Mather / Chicago

Sears Roebuck and Co.

Rude Awakening, Role Reversal, Gone

Consumer Television / Consumer Television :30/:25 Campaign

03446A

2003 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Morpharay, Devastator, Inflato Glove

Consumer Television / Consumer Television :30/:25 Campaign

03447A

2003 Advertising Merit Award

Venables, Bell & Partners / Santa Monica

HBO Home Video-OZ

Jaywalking, Newspaper, Gum

Consumer Television / Consumer Television :30/:25 Campaign

03448A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Lance, Recruit, Wave

Consumer Television / Consumer Television :30/:25 Campaign

03449A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Powerade

Wave, Orca, Roddick

Consumer Television / Consumer Television :30/:25 Campaign

03450A

2003 Advertising Merit Award

Lowe / London

Nestlé UK

When Kids Attack

Consumer Television / Consumer Television :30/:25 Single

03097A

2003 Advertising Merit Award

BMP DDB / London

Volkswagen

Hurry

Consumer Television / Consumer Television :30/:25 Single

03407A

2003 Advertising Merit Award

Clemmow Hornby Inge / London

Typhoo

Office

Consumer Television / Consumer Television :30/:25 Single

03408A

2003 Advertising Merit Award

Cliff Freeman & Partners / New York

Fox Sports Net

Hail

Consumer Television / Consumer Television :30/:25 Single

03409A

2003 Advertising Merit Award

Cliff Freeman & Partners / New York

Fox Sports Net

Wind

Consumer Television / Consumer Television :30/:25 Single

03410A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Kitchen

Consumer Television / Consumer Television :30/:25 Single

03411A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Living Room

Consumer Television / Consumer Television :30/:25 Single

03412A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

This is America

Consumer Television / Consumer Television :30/:25 Single

03413A

2003 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Birthmark/Dinner's Ready

Consumer Television / Consumer Television :30/:25 Single

03414A

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