The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Corkscrew Agency: Rethink / Vancouver Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
Riverdance Agency: Fallon / Minneapolis Client: Finnegans Category: Newspaper / Newspaper 600 Lines or Less: Single
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
The Seal, Adam and Eve, The Rooster, Joan of Arc, The 3 Little Pigs Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Campaign
How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow Agency: The Martin Agency / Richmond Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Coaster, Corkscrew, Revelation Agency: Rethink / Vancouver Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Mid Life Crisis, Tattoo, Wild Agency: Mullen / Wenham Client: Vespa Naples Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Logo Agency: Team One Advertising / El Segundo Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
Jump Through the Window Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Sip Not Guzzle Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Key Agency: Team One Advertising / El Segundo Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
Coaster Agency: Rethink / Vancouver Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
5 Senses Agency: Austin Kelley / Atlanta Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Blackened Agency: Austin Kelley / Atlanta Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Wife Agency: Austin Kelley / Atlanta Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Pens Agency: Clarity Coverdale Fury / Minneapolis Client: Midway Bank Category: Newspaper / Newspaper 600 Lines or Less: Single
Lawyers Agency: Hill Holliday / Boston Client: Dunkin' Donuts Category: Newspaper / Newspaper 600 Lines or Less: Single
Seats Agency: Ogilvy / Guatemala Client: Prensa Libre Category: Newspaper / Newspaper 600 Lines or Less: Single
Stadium Agency: Ogilvy / Guatemala Client: Prensa Libre Category: Newspaper / Newspaper 600 Lines or Less: Single
Revelation Agency: Rethink / Vancouver Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
911 Agency: Saatchi & Saatchi / Johannesburg Client: Lea + Perrins Category: Newspaper / Newspaper 600 Lines or Less: Single
Hand, Growth Chart, Crayon Agency: Arnold Worldwide / Boston Client: The Hartford Category: Newspaper / Newspaper Over 600 Lines: Campaign
Burka, Camouflage, Playing Card, Guggenheim, Confederate Flag Agency: Bozell / New York Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Campaign
Jump Through the Window, Mess with Perfection, Master the Asphalt Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
What Else Does, Die Slowly, I Know We Get Used Agency: Leo Burnett / Lisbon Client: Ferin Bookstore Category: Newspaper / Newspaper Over 600 Lines: Campaign
Somewhere, Wrinkle, Cell Phone Agency: Mullen / Wenham Client: Eddie Bauer Category: Newspaper / Newspaper Over 600 Lines: Campaign
StripMall, Chinatown, Night Signs Agency: Palmer Jarvis DDB / Vancouver Client: SuperPages Category: Newspaper / Newspaper Over 600 Lines: Campaign
Gas Truck, Gas Station, Godown Agency: Saatchi & Saatchi / Guang Zhou Client: Natural Touch Food Category: Newspaper / Newspaper Over 600 Lines: Campaign
Finest Luxury, Logo, Key Agency: Team One Advertising / El Segundo Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Campaign
SWF, Eclectic Style, Food, Holiday Agency: MATCH / Atlanta Client: Commune Restaurant Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Wall, Washing Machine, Other Item Agency: Saatchi & Saatchi / Johannesburg Client: Guinness Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Sucks, Racy, People Agency: Taxi / Toronto Client: MINI Canada Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Speed Cop, Speed Bump, Speed Fine Agency: TBWA\Chiat\Day / Toronto Client: Infiniti Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Hearing Things, Southpaw, Stuck Agency: Wieden+Kennedy / Portland Client: Nike Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Suddenly Singles, Seeing Doubles, Bandit, Timmy Agency: Wieden+Kennedy / Portland Client: Nike Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Fridge Agency: Ambience D'Arcy / Mumbai Client: Sil Red Chilli Sauce Category: Newspaper / Newspaper Over 600 Lines: Single
Drum Agency: Austin Kelley / Atlanta Client: Atlanta Pro Percussion Category: Newspaper / Newspaper Over 600 Lines: Single
Chair Agency: Austin Kelley / Atlanta Client: Retromodern Category: Newspaper / Newspaper Over 600 Lines: Single
ESP Agency: BMP DDB / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Fishnets Agency: Bozell / New York Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Single
Burn the Maps Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Put Away the Middle Finger Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Paint the Stadium Blue Agency: Dentsu / Tokyo Client: Japan Football Association Category: Newspaper / Newspaper Over 600 Lines: Single
Windows Agency: Fallon / New York Client: Timberland Category: Newspaper / Newspaper Over 600 Lines: Single
Features Agency: Grabarz & Partner Werbeagentur / Hamburg Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Bull Agency: HarrisonHuman Bates / Sandton Client: Harley-Davidson Category: Newspaper / Newspaper Over 600 Lines: Single
Edna Agency: Leagas Delaney / Hamburg Client: Gruner + Jahr AG & Co./Stern Category: Newspaper / Newspaper Over 600 Lines: Single
How to Create a Newspaper Ad by Lee Clow Agency: The Martin Agency / Richmond Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
How to Create a Newspaper Ad by Luke Sullivan Agency: The Martin Agency / Richmond Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
Nobody Reads Long Copy Anymore Agency: The Martin Agency / Richmond Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single

2003 Advertising Silver Pencil

Rethink / Vancouver

Playland

Corkscrew

Newspaper / Newspaper 600 Lines or Less: Single

03008A

2003 Advertising Bronze Pencil

Fallon / Minneapolis

Finnegans

Riverdance

Newspaper / Newspaper 600 Lines or Less: Single

03009A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks

Newspaper / Newspaper Over 600 Lines: Campaign

03005A

2003 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

The Seal, Adam and Eve, The Rooster, Joan of Arc, The 3 Little Pigs

Newspaper / Newspaper Over 600 Lines: Campaign

03006A

2003 Advertising Bronze Pencil

The Martin Agency / Richmond

Newspaper Association of America

How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow

Newspaper / Newspaper Over 600 Lines: Campaign

03007A

2003 Advertising Silver Pencil

Rethink / Vancouver

Playland

Coaster, Corkscrew, Revelation

Newspaper / Newspaper 600 Lines or Less: Campaign

03010A

2003 Advertising Bronze Pencil

Mullen / Wenham

Vespa Naples

Mid Life Crisis, Tattoo, Wild

Newspaper / Newspaper 600 Lines or Less: Campaign

03011A

2003 Advertising Gold Pencil

Team One Advertising / El Segundo

Lexus

Logo

Newspaper / Newspaper Over 600 Lines: Single

03001A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Jump Through the Window

Newspaper / Newspaper Over 600 Lines: Single

03002A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Sip Not Guzzle

Newspaper / Newspaper Over 600 Lines: Single

03003A

2003 Advertising Bronze Pencil

Team One Advertising / El Segundo

Lexus

Key

Newspaper / Newspaper Over 600 Lines: Single

03004A

2003 Advertising Merit Award

Rethink / Vancouver

Playland

Coaster

Newspaper / Newspaper 600 Lines or Less: Single

03008AB

2003 Advertising Merit Award

Austin Kelley / Atlanta

Capitol Distributing

5 Senses

Newspaper / Newspaper 600 Lines or Less: Single

03125A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Capitol Distributing

Blackened

Newspaper / Newspaper 600 Lines or Less: Single

03126A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Capitol Distributing

Wife

Newspaper / Newspaper 600 Lines or Less: Single

03127A

2003 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

Midway Bank

Pens

Newspaper / Newspaper 600 Lines or Less: Single

03128A

2003 Advertising Merit Award

Hill Holliday / Boston

Dunkin' Donuts

Lawyers

Newspaper / Newspaper 600 Lines or Less: Single

03129A

2003 Advertising Merit Award

Ogilvy / Guatemala

Prensa Libre

Seats

Newspaper / Newspaper 600 Lines or Less: Single

03130A

2003 Advertising Merit Award

Ogilvy / Guatemala

Prensa Libre

Stadium

Newspaper / Newspaper 600 Lines or Less: Single

03131A

2003 Advertising Merit Award

Rethink / Vancouver

Playland

Revelation

Newspaper / Newspaper 600 Lines or Less: Single

03132A

2003 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Lea + Perrins

911

Newspaper / Newspaper 600 Lines or Less: Single

03133A

2003 Advertising Merit Award

Arnold Worldwide / Boston

The Hartford

Hand, Growth Chart, Crayon

Newspaper / Newspaper Over 600 Lines: Campaign

03117A

2003 Advertising Merit Award

Bozell / New York

The New York Times

Burka, Camouflage, Playing Card, Guggenheim, Confederate Flag

Newspaper / Newspaper Over 600 Lines: Campaign

03118A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Jump Through the Window, Mess with Perfection, Master the Asphalt

Newspaper / Newspaper Over 600 Lines: Campaign

03119A

2003 Advertising Merit Award

Leo Burnett / Lisbon

Ferin Bookstore

What Else Does, Die Slowly, I Know We Get Used

Newspaper / Newspaper Over 600 Lines: Campaign

03120A

2003 Advertising Merit Award

Mullen / Wenham

Eddie Bauer

Somewhere, Wrinkle, Cell Phone

Newspaper / Newspaper Over 600 Lines: Campaign

03121A

2003 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

SuperPages

StripMall, Chinatown, Night Signs

Newspaper / Newspaper Over 600 Lines: Campaign

03122A

2003 Advertising Merit Award

Saatchi & Saatchi / Guang Zhou

Natural Touch Food

Gas Truck, Gas Station, Godown

Newspaper / Newspaper Over 600 Lines: Campaign

03123A

2003 Advertising Merit Award

Team One Advertising / El Segundo

Lexus

Finest Luxury, Logo, Key

Newspaper / Newspaper Over 600 Lines: Campaign

03124A

2003 Advertising Merit Award

MATCH / Atlanta

Commune Restaurant

SWF, Eclectic Style, Food, Holiday

Newspaper / Newspaper 600 Lines or Less: Campaign

03135A

2003 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Guinness

Wall, Washing Machine, Other Item

Newspaper / Newspaper 600 Lines or Less: Campaign

03136A

2003 Advertising Merit Award

Taxi / Toronto

MINI Canada

Sucks, Racy, People

Newspaper / Newspaper 600 Lines or Less: Campaign

03137A

2003 Advertising Merit Award

TBWA\Chiat\Day / Toronto

Infiniti

Speed Cop, Speed Bump, Speed Fine

Newspaper / Newspaper 600 Lines or Less: Campaign

03138A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Hearing Things, Southpaw, Stuck

Newspaper / Newspaper 600 Lines or Less: Campaign

03139A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Suddenly Singles, Seeing Doubles, Bandit, Timmy

Newspaper / Newspaper 600 Lines or Less: Campaign

03140A

2003 Advertising Merit Award

Ambience D'Arcy / Mumbai

Sil Red Chilli Sauce

Fridge

Newspaper / Newspaper Over 600 Lines: Single

03098A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Atlanta Pro Percussion

Drum

Newspaper / Newspaper Over 600 Lines: Single

03099A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Retromodern

Chair

Newspaper / Newspaper Over 600 Lines: Single

03100A

2003 Advertising Merit Award

BMP DDB / London

Volkswagen

ESP

Newspaper / Newspaper Over 600 Lines: Single

03101A

2003 Advertising Merit Award

Bozell / New York

The New York Times

Fishnets

Newspaper / Newspaper Over 600 Lines: Single

03102A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Burn the Maps

Newspaper / Newspaper Over 600 Lines: Single

03103A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Put Away the Middle Finger

Newspaper / Newspaper Over 600 Lines: Single

03104A

2003 Advertising Merit Award

Dentsu / Tokyo

Japan Football Association

Paint the Stadium Blue

Newspaper / Newspaper Over 600 Lines: Single

03105A

2003 Advertising Merit Award

Fallon / New York

Timberland

Windows

Newspaper / Newspaper Over 600 Lines: Single

03106A

2003 Advertising Merit Award

Grabarz & Partner Werbeagentur / Hamburg

Volkswagen

Features

Newspaper / Newspaper Over 600 Lines: Single

03107A

2003 Advertising Merit Award

HarrisonHuman Bates / Sandton

Harley-Davidson

Bull

Newspaper / Newspaper Over 600 Lines: Single

03108A

2003 Advertising Merit Award

Leagas Delaney / Hamburg

Gruner + Jahr AG & Co./Stern

Edna

Newspaper / Newspaper Over 600 Lines: Single

03109A

2003 Advertising Merit Award

The Martin Agency / Richmond

Newspaper Association of America

How to Create a Newspaper Ad by Lee Clow

Newspaper / Newspaper Over 600 Lines: Single

03110A

2003 Advertising Merit Award

The Martin Agency / Richmond

Newspaper Association of America

How to Create a Newspaper Ad by Luke Sullivan

Newspaper / Newspaper Over 600 Lines: Single

03111A

2003 Advertising Merit Award

The Martin Agency / Richmond

Newspaper Association of America

Nobody Reads Long Copy Anymore

Newspaper / Newspaper Over 600 Lines: Single

03112A

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