The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Corkscrew Agency: Rethink / Vancouver Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
Riverdance Agency: Fallon / Minneapolis Client: Finnegans Category: Newspaper / Newspaper 600 Lines or Less: Single
Coaster, Corkscrew, Revelation Agency: Rethink / Vancouver Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Mid Life Crisis, Tattoo, Wild Agency: Mullen / Wenham Client: Vespa Naples Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Logo Agency: Team One Advertising / El Segundo Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
Jump Through the Window Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Sip Not Guzzle Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Key Agency: Team One Advertising / El Segundo Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
The Seal, Adam and Eve, The Rooster, Joan of Arc, The 3 Little Pigs Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Campaign
How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow Agency: The Martin Agency / Richmond Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Coaster Agency: Rethink / Vancouver Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
5 Senses Agency: Austin Kelley / Atlanta Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Blackened Agency: Austin Kelley / Atlanta Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Wife Agency: Austin Kelley / Atlanta Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Pens Agency: Clarity Coverdale Fury / Minneapolis Client: Midway Bank Category: Newspaper / Newspaper 600 Lines or Less: Single
Lawyers Agency: Hill Holliday / Boston Client: Dunkin' Donuts Category: Newspaper / Newspaper 600 Lines or Less: Single
Seats Agency: Ogilvy / Guatemala Client: Prensa Libre Category: Newspaper / Newspaper 600 Lines or Less: Single
Stadium Agency: Ogilvy / Guatemala Client: Prensa Libre Category: Newspaper / Newspaper 600 Lines or Less: Single
Revelation Agency: Rethink / Vancouver Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
911 Agency: Saatchi & Saatchi / Johannesburg Client: Lea + Perrins Category: Newspaper / Newspaper 600 Lines or Less: Single
SWF, Eclectic Style, Food, Holiday Agency: MATCH / Atlanta Client: Commune Restaurant Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Wall, Washing Machine, Other Item Agency: Saatchi & Saatchi / Johannesburg Client: Guinness Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Sucks, Racy, People Agency: Taxi / Toronto Client: MINI Canada Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Speed Cop, Speed Bump, Speed Fine Agency: TBWA\Chiat\Day / Toronto Client: Infiniti Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Hearing Things, Southpaw, Stuck Agency: Wieden+Kennedy / Portland Client: Nike Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Suddenly Singles, Seeing Doubles, Bandit, Timmy Agency: Wieden+Kennedy / Portland Client: Nike Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Fridge Agency: Ambience D'Arcy / Mumbai Client: Sil Red Chilli Sauce Category: Newspaper / Newspaper Over 600 Lines: Single
Drum Agency: Austin Kelley / Atlanta Client: Atlanta Pro Percussion Category: Newspaper / Newspaper Over 600 Lines: Single
Chair Agency: Austin Kelley / Atlanta Client: Retromodern Category: Newspaper / Newspaper Over 600 Lines: Single
ESP Agency: BMP DDB / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Fishnets Agency: Bozell / New York Client: New York Times, The Category: Newspaper / Newspaper Over 600 Lines: Single
Burn the Maps Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Put Away the Middle Finger Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Paint the Stadium Blue Agency: Dentsu / Tokyo Client: Japan Football Association Category: Newspaper / Newspaper Over 600 Lines: Single
Windows Agency: Fallon / New York Client: Timberland Category: Newspaper / Newspaper Over 600 Lines: Single
Features Agency: Grabarz & Partner Werbeagentur / Hamburg Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Bull Agency: HarrisonHuman Bates / Sandton Client: Harley-Davidson Category: Newspaper / Newspaper Over 600 Lines: Single
Edna Agency: Leagas Delaney / Hamburg Client: Gruner + Jahr AG & Co./Stern Category: Newspaper / Newspaper Over 600 Lines: Single
How to Create a Newspaper Ad by Lee Clow Agency: The Martin Agency / Richmond Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
How to Create a Newspaper Ad by Luke Sullivan Agency: The Martin Agency / Richmond Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
Nobody Reads Long Copy Anymore Agency: The Martin Agency / Richmond Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
Sales & Repair Agency: McCann-Erickson / Hoeilaart Client: Opel Berckmans Category: Newspaper / Newspaper Over 600 Lines: Single
Wrestlers Agency: Mother / London Client: Observer Sport Monthly Category: Newspaper / Newspaper Over 600 Lines: Single
Breathe Easy Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW VALVETRONIC Category: Newspaper / Newspaper Over 600 Lines: Single
Labor Day Agency: TBWA Santiago Mangada Puno / Makati City Client: adidas Philippines Category: Newspaper / Newspaper Over 600 Lines: Single
Hand, Growth Chart, Crayon Agency: Arnold Worldwide / Boston Client: The Hartford Category: Newspaper / Newspaper Over 600 Lines: Campaign
Burka, Camouflage, Playing Card, Guggenheim, Confederate Flag Agency: Bozell / New York Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Campaign
Jump Through the Window, Mess with Perfection, Master the Asphalt Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
What Else Does, Die Slowly, I Know We Get Used Agency: Leo Burnett / Lisbon Client: Ferin Bookstore Category: Newspaper / Newspaper Over 600 Lines: Campaign

2003 Advertising Silver Pencil

Rethink / Vancouver

Playland

Corkscrew

Newspaper / Newspaper 600 Lines or Less: Single

03008A

2003 Advertising Bronze Pencil

Fallon / Minneapolis

Finnegans

Riverdance

Newspaper / Newspaper 600 Lines or Less: Single

03009A

2003 Advertising Silver Pencil

Rethink / Vancouver

Playland

Coaster, Corkscrew, Revelation

Newspaper / Newspaper 600 Lines or Less: Campaign

03010A

2003 Advertising Bronze Pencil

Mullen / Wenham

Vespa Naples

Mid Life Crisis, Tattoo, Wild

Newspaper / Newspaper 600 Lines or Less: Campaign

03011A

2003 Advertising Gold Pencil

Team One Advertising / El Segundo

Lexus

Logo

Newspaper / Newspaper Over 600 Lines: Single

03001A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Jump Through the Window

Newspaper / Newspaper Over 600 Lines: Single

03002A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Sip Not Guzzle

Newspaper / Newspaper Over 600 Lines: Single

03003A

2003 Advertising Bronze Pencil

Team One Advertising / El Segundo

Lexus

Key

Newspaper / Newspaper Over 600 Lines: Single

03004A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks

Newspaper / Newspaper Over 600 Lines: Campaign

03005A

2003 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

The Seal, Adam and Eve, The Rooster, Joan of Arc, The 3 Little Pigs

Newspaper / Newspaper Over 600 Lines: Campaign

03006A

2003 Advertising Bronze Pencil

The Martin Agency / Richmond

Newspaper Association of America

How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow

Newspaper / Newspaper Over 600 Lines: Campaign

03007A

2003 Advertising Merit Award

Rethink / Vancouver

Playland

Coaster

Newspaper / Newspaper 600 Lines or Less: Single

03008AB

2003 Advertising Merit Award

Austin Kelley / Atlanta

Capitol Distributing

5 Senses

Newspaper / Newspaper 600 Lines or Less: Single

03125A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Capitol Distributing

Blackened

Newspaper / Newspaper 600 Lines or Less: Single

03126A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Capitol Distributing

Wife

Newspaper / Newspaper 600 Lines or Less: Single

03127A

2003 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

Midway Bank

Pens

Newspaper / Newspaper 600 Lines or Less: Single

03128A

2003 Advertising Merit Award

Hill Holliday / Boston

Dunkin' Donuts

Lawyers

Newspaper / Newspaper 600 Lines or Less: Single

03129A

2003 Advertising Merit Award

Ogilvy / Guatemala

Prensa Libre

Seats

Newspaper / Newspaper 600 Lines or Less: Single

03130A

2003 Advertising Merit Award

Ogilvy / Guatemala

Prensa Libre

Stadium

Newspaper / Newspaper 600 Lines or Less: Single

03131A

2003 Advertising Merit Award

Rethink / Vancouver

Playland

Revelation

Newspaper / Newspaper 600 Lines or Less: Single

03132A

2003 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Lea + Perrins

911

Newspaper / Newspaper 600 Lines or Less: Single

03133A

2003 Advertising Merit Award

MATCH / Atlanta

Commune Restaurant

SWF, Eclectic Style, Food, Holiday

Newspaper / Newspaper 600 Lines or Less: Campaign

03135A

2003 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Guinness

Wall, Washing Machine, Other Item

Newspaper / Newspaper 600 Lines or Less: Campaign

03136A

2003 Advertising Merit Award

Taxi / Toronto

MINI Canada

Sucks, Racy, People

Newspaper / Newspaper 600 Lines or Less: Campaign

03137A

2003 Advertising Merit Award

TBWA\Chiat\Day / Toronto

Infiniti

Speed Cop, Speed Bump, Speed Fine

Newspaper / Newspaper 600 Lines or Less: Campaign

03138A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Hearing Things, Southpaw, Stuck

Newspaper / Newspaper 600 Lines or Less: Campaign

03139A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Suddenly Singles, Seeing Doubles, Bandit, Timmy

Newspaper / Newspaper 600 Lines or Less: Campaign

03140A

2003 Advertising Merit Award

Ambience D'Arcy / Mumbai

Sil Red Chilli Sauce

Fridge

Newspaper / Newspaper Over 600 Lines: Single

03098A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Atlanta Pro Percussion

Drum

Newspaper / Newspaper Over 600 Lines: Single

03099A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Retromodern

Chair

Newspaper / Newspaper Over 600 Lines: Single

03100A

2003 Advertising Merit Award

BMP DDB / London

Volkswagen

ESP

Newspaper / Newspaper Over 600 Lines: Single

03101A

2003 Advertising Merit Award

Bozell / New York

New York Times, The

Fishnets

Newspaper / Newspaper Over 600 Lines: Single

03102A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Burn the Maps

Newspaper / Newspaper Over 600 Lines: Single

03103A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Put Away the Middle Finger

Newspaper / Newspaper Over 600 Lines: Single

03104A

2003 Advertising Merit Award

Dentsu / Tokyo

Japan Football Association

Paint the Stadium Blue

Newspaper / Newspaper Over 600 Lines: Single

03105A

2003 Advertising Merit Award

Fallon / New York

Timberland

Windows

Newspaper / Newspaper Over 600 Lines: Single

03106A

2003 Advertising Merit Award

Grabarz & Partner Werbeagentur / Hamburg

Volkswagen

Features

Newspaper / Newspaper Over 600 Lines: Single

03107A

2003 Advertising Merit Award

HarrisonHuman Bates / Sandton

Harley-Davidson

Bull

Newspaper / Newspaper Over 600 Lines: Single

03108A

2003 Advertising Merit Award

Leagas Delaney / Hamburg

Gruner + Jahr AG & Co./Stern

Edna

Newspaper / Newspaper Over 600 Lines: Single

03109A

2003 Advertising Merit Award

The Martin Agency / Richmond

Newspaper Association of America

How to Create a Newspaper Ad by Lee Clow

Newspaper / Newspaper Over 600 Lines: Single

03110A

2003 Advertising Merit Award

The Martin Agency / Richmond

Newspaper Association of America

How to Create a Newspaper Ad by Luke Sullivan

Newspaper / Newspaper Over 600 Lines: Single

03111A

2003 Advertising Merit Award

The Martin Agency / Richmond

Newspaper Association of America

Nobody Reads Long Copy Anymore

Newspaper / Newspaper Over 600 Lines: Single

03112A

2003 Advertising Merit Award

McCann-Erickson / Hoeilaart

Opel Berckmans

Sales & Repair

Newspaper / Newspaper Over 600 Lines: Single

03113A

2003 Advertising Merit Award

Mother / London

Observer Sport Monthly

Wrestlers

Newspaper / Newspaper Over 600 Lines: Single

03114A

2003 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

BMW VALVETRONIC

Breathe Easy

Newspaper / Newspaper Over 600 Lines: Single

03115A

2003 Advertising Merit Award

TBWA Santiago Mangada Puno / Makati City

adidas Philippines

Labor Day

Newspaper / Newspaper Over 600 Lines: Single

03116A

2003 Advertising Merit Award

Arnold Worldwide / Boston

The Hartford

Hand, Growth Chart, Crayon

Newspaper / Newspaper Over 600 Lines: Campaign

03117A

2003 Advertising Merit Award

Bozell / New York

The New York Times

Burka, Camouflage, Playing Card, Guggenheim, Confederate Flag

Newspaper / Newspaper Over 600 Lines: Campaign

03118A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Jump Through the Window, Mess with Perfection, Master the Asphalt

Newspaper / Newspaper Over 600 Lines: Campaign

03119A

2003 Advertising Merit Award

Leo Burnett / Lisbon

Ferin Bookstore

What Else Does, Die Slowly, I Know We Get Used

Newspaper / Newspaper Over 600 Lines: Campaign

03120A

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