The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Oversized Trashcan, Oversized Newspaper, Oversized Telephone Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Palm Trees, Parking How Sad, Callouts Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Explore, Blossom, Normal, Okay with That Agency: Leo Burnett / Chicago Client: Kraft - Altoids Sours Category: Outdoor / Outdoor: Campaign
Piercing Agency: Leo Burnett / Oslo Client: Oslo Piercing Studio Category: Outdoor / Guerilla Advertising: Campaign
Communal Urinal, Stonestorm, Doormat, Ashtray Agency: Jung von Matt / Hamburg Client: IGFM - International Foundation of Human Rights Category: Outdoor / Guerilla Advertising: Campaign
Wrong Faith, Wrong Colour, Wrong Opinion Agency: Michael Conrad & Leo Burnett / Frankfurt Client: Amnesty International Category: Outdoor / Guerilla Advertising: Campaign
Rusted Agency: Saatchi & Saatchi / Copenhagen Client: Scandinavian Motor Company Category: Outdoor / Outdoor: Single
Coaster Agency: Rethink / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
All of the Above Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Outdoor / Outdoor: Single
Double Vision Agency: Saatchi & Saatchi / Cape Town Client: Guinness UDV Category: Outdoor / Guerilla Advertising: Single
Player 1/2 Agency: Scholz & Friends / Hamburg Client: Video World Category: Outdoor / Guerilla Advertising: Single
Graffiti, Dodecahedron, Blue Plaque, Pros and Cons, Take a Closer Look Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Campaign
Jump Through the Window, Mess with Perfection, Master the Asphalt, Park Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Mouse, Exit Sign, Interior Decorators Agency: Fallon / New York Client: Timberland Category: Outdoor / Outdoor: Campaign
Coaster, Corkscrew, Revelation Agency: Rethink / Vancouver Client: Playland Category: Outdoor / Outdoor: Campaign
Doctor, What Season, Politics, D.C. United, Yogi Berra Agency: Wieden+Kennedy / New York Client: ESPN Category: Outdoor / Guerilla Advertising: Campaign
Epidermis Agency: Brand Architecture International / New York Client: The Economist Category: Outdoor / Outdoor: Single
Oversized Newspaper Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Palm Trees Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Parking How Sad Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Design Technology and Performance, And There is Still Space Left Over for the Luggage Agency: Duezt Euro RSCG / São Paulo Client: Citroën Category: Outdoor / Outdoor: Single
See Through Agency: Holmes & Lee / Toronto Client: The Weather Network Category: Outdoor / Outdoor: Single
Father's Day Agency: Lowe Bull Calvert Pace / Cape Town Client: Durex Category: Outdoor / Outdoor: Single
Ronald Agency: Ogilvy & Mather / Singapore Client: KFC Category: Outdoor / Outdoor: Single
Revelation Agency: Rethink / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
Smart "Turning Circle" Agency: Springer & Jacoby / Hamburg Client: DaimlerChrysler VD Category: Outdoor / Outdoor: Single
Baby Agency: TBWA\Paris / Boulogne-Billancourt Client: BIC Razors Category: Outdoor / Outdoor: Single
Chauffeur Agency: Net#work BBDO / Johannesburg Client: Virgin Atlantic Category: Outdoor / Guerilla Advertising: Single
Door Lock Promotion Agency: Ogilvy & Mather / Frankfurt Client: Ford Germany Category: Outdoor / Guerilla Advertising: Single
Incubator Agency: Saatchi & Saatchi / Auckland Client: South Auckland Health Foundation Category: Outdoor / Guerilla Advertising: Single
Vending Machine Agency: Saatchi & Saatchi / London Client: St Mungo's Category: Outdoor / Guerilla Advertising: Single
Golf Ball Agency: TBWA Hunt Lascaris / Johannesburg Client: Gary Player Country Club Category: Outdoor / Guerilla Advertising: Single

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Oversized Trashcan, Oversized Newspaper, Oversized Telephone

Outdoor / Outdoor: Campaign

03031A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Palm Trees, Parking How Sad, Callouts

Outdoor / Outdoor: Campaign

03032A

2003 Advertising Bronze Pencil

Leo Burnett / Chicago

Kraft - Altoids Sours

Explore, Blossom, Normal, Okay with That

Outdoor / Outdoor: Campaign

03033A

2003 Advertising Gold Pencil

Leo Burnett / Oslo

Oslo Piercing Studio

Piercing

Outdoor / Guerilla Advertising: Campaign

03036A

2003 Advertising Silver Pencil

Jung von Matt / Hamburg

IGFM - International Foundation of Human Rights

Communal Urinal, Stonestorm, Doormat, Ashtray

Outdoor / Guerilla Advertising: Campaign

03037A

2003 Advertising Bronze Pencil

Michael Conrad & Leo Burnett / Frankfurt

Amnesty International

Wrong Faith, Wrong Colour, Wrong Opinion

Outdoor / Guerilla Advertising: Campaign

03038A

2003 Advertising Gold Pencil

Saatchi & Saatchi / Copenhagen

Scandinavian Motor Company

Rusted

Outdoor / Outdoor: Single

03028A

2003 Advertising Silver Pencil

Rethink / Vancouver

Playland

Coaster

Outdoor / Outdoor: Single

03029A

2003 Advertising Bronze Pencil

Borders Perrin Norrander / Portland

Columbia Sportswear

All of the Above

Outdoor / Outdoor: Single

03030A

2003 Advertising Gold Pencil

Saatchi & Saatchi / Cape Town

Guinness UDV

Double Vision

Outdoor / Guerilla Advertising: Single

03034A

2003 Advertising Bronze Pencil

Scholz & Friends / Hamburg

Video World

Player 1/2

Outdoor / Guerilla Advertising: Single

03035A

2003 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Graffiti, Dodecahedron, Blue Plaque, Pros and Cons, Take a Closer Look

Outdoor / Outdoor: Campaign

03243A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Jump Through the Window, Mess with Perfection, Master the Asphalt, Park

Outdoor / Outdoor: Campaign

03244A

2003 Advertising Merit Award

Fallon / New York

Timberland

Mouse, Exit Sign, Interior Decorators

Outdoor / Outdoor: Campaign

03246A

2003 Advertising Merit Award

Rethink / Vancouver

Playland

Coaster, Corkscrew, Revelation

Outdoor / Outdoor: Campaign

03247A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Doctor, What Season, Politics, D.C. United, Yogi Berra

Outdoor / Guerilla Advertising: Campaign

03253A

2003 Advertising Merit Award

Brand Architecture International / New York

The Economist

Epidermis

Outdoor / Outdoor: Single

03232A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Oversized Newspaper

Outdoor / Outdoor: Single

03233A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Palm Trees

Outdoor / Outdoor: Single

03234A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Parking How Sad

Outdoor / Outdoor: Single

03235A

2003 Advertising Merit Award

Duezt Euro RSCG / São Paulo

Citroën

Design Technology and Performance, And There is Still Space Left Over for the Luggage

Outdoor / Outdoor: Single

03236A

2003 Advertising Merit Award

Holmes & Lee / Toronto

The Weather Network

See Through

Outdoor / Outdoor: Single

03237A

2003 Advertising Merit Award

Lowe Bull Calvert Pace / Cape Town

Durex

Father's Day

Outdoor / Outdoor: Single

03238A

2003 Advertising Merit Award

Ogilvy & Mather / Singapore

KFC

Ronald

Outdoor / Outdoor: Single

03239A

2003 Advertising Merit Award

Rethink / Vancouver

Playland

Revelation

Outdoor / Outdoor: Single

03240A

2003 Advertising Merit Award

Springer & Jacoby / Hamburg

DaimlerChrysler VD

Smart "Turning Circle"

Outdoor / Outdoor: Single

03241A

2003 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

BIC Razors

Baby

Outdoor / Outdoor: Single

03242A

2003 Advertising Merit Award

Net#work BBDO / Johannesburg

Virgin Atlantic

Chauffeur

Outdoor / Guerilla Advertising: Single

03248A

2003 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Ford Germany

Door Lock Promotion

Outdoor / Guerilla Advertising: Single

03249A

2003 Advertising Merit Award

Saatchi & Saatchi / Auckland

South Auckland Health Foundation

Incubator

Outdoor / Guerilla Advertising: Single

03250A

2003 Advertising Merit Award

Saatchi & Saatchi / London

St Mungo's

Vending Machine

Outdoor / Guerilla Advertising: Single

03251A

2003 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Gary Player Country Club

Golf Ball

Outdoor / Guerilla Advertising: Single

03252A

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