The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding Campaign / Integrated Branding
Detail Stickers
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Abridged Book of Motoring
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Travel Guide
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Nine Elms Lane, Pear Tree Street, Beech Street
Agency: FBA / Manchester
Client: Trees for London Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Computer, Hockey, Net
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Opening Hours, We don't have it, Big Brother, Siberia, Pray
Agency: Leo Burnett / Prague
Client: Museum of Communism Prague Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Taser
Agency: Colby & Partners / Santa Monica
Client: California Map & Travel Category: Consumer Television / Consumer Television Under $50,000 Budget
Trunk Monkey
Agency: R/west / Portland
Client: Suburban Category: Consumer Television / Consumer Television Under $50,000 Budget
Pull!
Agency: Wexley School for Girls / Seattle
Client: Diadora Category: Consumer Television / Consumer Television Under $50,000 Budget
Bubble Boy, Squares, Chain Reaction
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Porno, Smells Like Britney, Baby
Agency: la comunidad / Miami Beach
Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Two Things at Once
Agency: Abbott Mead Vickers.BBDO / London
Client: COI/DTLR Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
911
Agency: Arnold Worldwide / Toronto
Client: Canadian Psychiatric Research Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Brain
Agency: DM9 DDB / São Paulo
Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Hockey
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Dog Poo
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Colleagues, Woman, Joseph
Agency: GeneratorBates / Auckland
Client: Amnesty International Category: Public Service/Political / Public Service/Political Television: Single
Baby Invasion, Box of Poison, Low Rider
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Corkscrew
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
Riverdance
Agency: Fallon / Minneapolis
Client: Finnegans Category: Newspaper / Newspaper 600 Lines or Less: Single
Take Your Children to Work Day
Agency: Lowe / New York
Client: LOWE Category: Collateral Advertising / Collateral: Self-Promotion
Phuc
Agency: WONGDOODY / Seattle
Client: WONGDOODY Category: Collateral Advertising / Collateral: Self-Promotion
Laundromat
Agency: Palmer Jarvis DDB / Vancouver
Client: Palmer Jarvis DDB Category: Collateral Advertising / Collateral: Self-Promotion
What would you do - PM, What would you do - RJR, What would you do - PM #2
Agency: Clarity Coverdale Fury / Minneapolis
Client: Target Market Category: Public Service/Political / Public Service/Political Radio: Single
Downside, Flavor, Positive
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Car Car Car
Agency: Springer & Jacoby / Hamburg
Client: Mercedes-Benz Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Iron, Nose Hair, Dumpster
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Noah, Casanova, Gossip
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Birthmark
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Campaign
How to Know...
Agency: Ogilvy & Mather / Chicago
Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Picture Missing
Agency: Ogilvy & Mather / Chicago
Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Wedding Day, Restaurant, Hardboard
Agency: Grabarz & Partner Werbeagentur / Hamburg
Client: Volkswagen Category: Consumer Radio / Consumer Radio: Campaign
Beautiful Mind, Men In Black 2, Lord of the Rings
Agency: Cliff Freeman & Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Churchill, Armstrong, Luther
Agency: Saatchi & Saatchi / Cape Town
Client: Metropolitan Life Category: Consumer Radio / Consumer Radio: Campaign
Without Sports
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Integrated Branding Campaign / Integrated Branding
Curiously Sour
Agency: Leo Burnett / Chicago
Client: Kraft - Altoids Sours Category: Integrated Branding Campaign / Integrated Branding
Match, Boxing Glove, Bee
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Collateral Advertising / Collateral Posters: Campaign
Mechanic, Henna, Nail Polish
Agency: BBDO / Singapore
Client: Kentucky Fried Chicken Management Category: Collateral Advertising / Collateral Posters: Campaign
Shrinkage, Dog, Stethescope
Agency: Third Eye, The / ATLANTA
Client: Players Billiards Bar/Guinness Category: Collateral Advertising / Collateral Posters: Campaign
Read this standing on one leg
Agency: Saatchi & Saatchi / Bangalore
Client: Terry Fox Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Starving
Agency: GSD&M / Austin
Client: Peace Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Bubble Boy
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Devil's Island
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Before
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Richter, Racing, Laugh
Agency: Crispin Porter + Bogusky / Miami
Client: BELL Category: Trade / Trade Color Full Page or Spread: Campaign
Exit Sign, Frustration, Elevator
Agency: Fallon / New York
Client: Timberland Category: Trade / Trade Color Full Page or Spread: Campaign
Apple, Heineken, Benetton, The Economist
Agency: Cathedral The Creative Center / Madrid
Client: The Design House Category: Trade / Trade Color Full Page or Spread: Campaign
Business Talk
Agency: Richards Group, The / Dallas
Client: Motel 6 Category: Consumer Radio / Consumer Radio: Single
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03006G
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Detail Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
03024A
Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Abridged Book of Motoring
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
03025A
Award:
2003 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Travel Guide
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
03026A
Award:
2003 Advertising Gold Pencil
Agency:
FBA / Manchester
Client:
Trees for London
Title:
Nine Elms Lane, Pear Tree Street, Beech Street
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03061A
Award:
2003 Advertising Silver Pencil
Agency:
Taxi / Toronto
Client:
Covenant House
Title:
Computer, Hockey, Net
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03062A
Award:
2003 Advertising Bronze Pencil
Agency:
Leo Burnett / Prague
Client:
Museum of Communism Prague
Title:
Opening Hours, We don't have it, Big Brother, Siberia, Pray
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03063A
Award:
2003 Advertising Gold Pencil
Agency:
Colby & Partners / Santa Monica
Client:
California Map & Travel
Title:
Taser
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
03092A
Award:
2003 Advertising Silver Pencil
Agency:
R/west / Portland
Client:
Suburban
Title:
Trunk Monkey
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
03093A
Award:
2003 Advertising Bronze Pencil
Agency:
Wexley School for Girls / Seattle
Client:
Diadora
Title:
Pull!
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
03094A
Award:
2003 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Bubble Boy, Squares, Chain Reaction
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03089A
Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03090A
Award:
2003 Advertising Bronze Pencil
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Porno, Smells Like Britney, Baby
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03091A
Award:
2003 Advertising Gold Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
COI/DTLR
Title:
Two Things at Once
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03001R
Award:
2003 Advertising Silver Pencil
Agency:
Arnold Worldwide / Toronto
Client:
Canadian Psychiatric Research Foundation
Title:
911
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03002R
Award:
2003 Advertising Gold Pencil
Agency:
DM9 DDB / São Paulo
Client:
MASP Museum of Art of São Paulo
Title:
Brain
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03058A
Award:
2003 Advertising Silver Pencil
Agency:
Taxi / Toronto
Client:
Covenant House
Title:
Hockey
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03059A
Award:
2003 Advertising Bronze Pencil
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Dog Poo
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03060A
Award:
2003 Advertising Silver Pencil
Agency:
GeneratorBates / Auckland
Client:
Amnesty International
Title:
Colleagues, Woman, Joseph
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
03071A
Award:
2003 Advertising Bronze Pencil
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Baby Invasion, Box of Poison, Low Rider
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
03072A
Award:
2003 Advertising Silver Pencil
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Corkscrew
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03008A
Award:
2003 Advertising Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
Finnegans
Title:
Riverdance
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03009A
Award:
2003 Advertising Silver Pencil
Agency:
Lowe / New York
Client:
LOWE
Title:
Take Your Children to Work Day
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03049A
Award:
2003 Advertising Silver Pencil
Agency:
WONGDOODY / Seattle
Client:
WONGDOODY
Title:
Phuc
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03050A
Award:
2003 Advertising Bronze Pencil
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Palmer Jarvis DDB
Title:
Laundromat
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03051A
Award:
2003 Advertising Silver Pencil
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
Target Market
Title:
What would you do - PM, What would you do - RJR, What would you do - PM #2
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
03003R
Award:
2003 Advertising Bronze Pencil
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Downside, Flavor, Positive
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
03004R
Award:
2003 Advertising Bronze Pencil
Agency:
Springer & Jacoby / Hamburg
Client:
Mercedes-Benz
Title:
Car Car Car
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
03014A
Award:
2003 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports Net
Title:
Iron, Nose Hair, Dumpster
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03082A
Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Miller Brewing Company
Title:
Noah, Casanova, Gossip
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03083A
Award:
2003 Advertising Bronze Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Birthmark
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03084A
Award:
2003 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Ibid
Title:
How to Know...
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03012A
Award:
2003 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Ibid
Title:
Picture Missing
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03013A
Award:
2003 Advertising Gold Pencil
Agency:
Grabarz & Partner Werbeagentur / Hamburg
Client:
Volkswagen
Title:
Wedding Day, Restaurant, Hardboard
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03008R
Award:
2003 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Hollywood Video
Title:
Beautiful Mind, Men In Black 2, Lord of the Rings
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03009R
Award:
2003 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / Cape Town
Client:
Metropolitan Life
Title:
Churchill, Armstrong, Luther
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03010R
Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Without Sports
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03007G
Award:
2003 Advertising Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft - Altoids Sours
Title:
Curiously Sour
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03008G
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Match, Boxing Glove, Bee
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
03055A
Award:
2003 Advertising Silver Pencil
Agency:
BBDO / Singapore
Client:
Kentucky Fried Chicken Management
Title:
Mechanic, Henna, Nail Polish
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
03056A
Award:
2003 Advertising Bronze Pencil
Agency:
Third Eye, The / ATLANTA
Client:
Players Billiards Bar/Guinness
Title:
Shrinkage, Dog, Stethescope
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
03057A
Award:
2003 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Bangalore
Client:
Terry Fox Foundation
Title:
Read this standing on one leg
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03064A
Award:
2003 Advertising Bronze Pencil
Agency:
GSD&M / Austin
Client:
Peace Council
Title:
Starving
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03065A
Award:
2003 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Bubble Boy
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03073A
Award:
2003 Advertising Silver Pencil
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Devil's Island
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03074A
Award:
2003 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Before
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03075A
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
BELL
Title:
Richter, Racing, Laugh
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03043A
Award:
2003 Advertising Silver Pencil
Agency:
Fallon / New York
Client:
Timberland
Title:
Exit Sign, Frustration, Elevator
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03044A
Award:
2003 Advertising Bronze Pencil
Agency:
Cathedral The Creative Center / Madrid
Client:
The Design House
Title:
Apple, Heineken, Benetton, The Economist
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03045A
Award:
2003 Advertising Gold Pencil
Agency:
Richards Group, The / Dallas
Client:
Motel 6
Title:
Business Talk
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03005R
