The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

What would you do - PM, What would you do - RJR, What would you do - PM #2 Agency: Clarity Coverdale Fury / Minneapolis Client: Target Market Category: Public Service/Political / Public Service/Political Radio: Single
Downside, Flavor, Positive Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Brain Agency: DM9 DDB / São Paulo Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Hockey Agency: Taxi / Toronto Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Dog Poo Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Nine Elms Lane, Pear Tree Street, Beech Street Agency: FBA / Manchester Client: Trees for London Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Computer, Hockey, Net Agency: Taxi / Toronto Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Opening Hours, We don't have it, Big Brother, Siberia, Pray Agency: Leo Burnett / Prague Client: Museum of Communism Prague Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Read this standing on one leg Agency: Saatchi & Saatchi / Bangalore Client: Terry Fox Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Starving Agency: GSD&M / Austin Client: Peace Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cartoon Agency: Saatchi & Saatchi / London Client: NSPCC Category: Public Service/Political / Public Service/Political Radio: Campaign
Torture Device Agency: Crispin Porter + Bogusky / Miami Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Driver's Ed. Boy Agency: Rick Johnson & Company / Albuquerque Client: New Mexico State Highway & Transportation Department's Traffic Safety Bureau Category: Public Service/Political / Public Service/Political Radio: Campaign
Bruised Mannequins Agency: Saatchi & Saatchi New Zealand / Wellington Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
David's Diary Agency: Batey / Singapore Client: Ministry of Home Affairs Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Two Things at Once Agency: Abbott Mead Vickers.BBDO / London Client: COI/DTLR Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
911 Agency: Arnold Worldwide / Toronto Client: Canadian Psychiatric Research Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Colleagues, Woman, Joseph Agency: GeneratorBates / Auckland Client: Amnesty International Category: Public Service/Political / Public Service/Political Television: Single
Baby Invasion, Box of Poison, Low Rider Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Dog Soup Agency: Saatchi & Saatchi / Singapore Client: International Aid for Korean Animals & Korea Animal Protection Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Two Things at Once Agency: Abbott Mead Vickers.BBDO / London Client: DFT Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Arsenic Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cyanide Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Free Fact Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Urinal Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Old Ladies Agency: Carmichael Lynch / Minneapolis Client: Cub Scouts Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Arsenic Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cyanide Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Playstation Agency: FCB / Johannesburg Client: SA Scouts Association Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Breast Cancer Awareness Agency: M&C Saatchi / Sydney Client: Qantas Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Jacques Lowe Tribute Agency: The Martin Agency / Richmond Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Small Feeble Race Agency: Ogilvy & Mather / Singapore Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Boot of Italy Agency: Saatchi & Saatchi / Johannesburg Client: Adopt-a-Minefield Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Computer Agency: Taxi / Toronto Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Chemotherapy, Dues, Improvisational Agency: Allen & Gerritsen / Watertown Client: Jazz Musicians' Emergency Fund Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Part 1, Part 2, Part 3 Agency: Blueflame / Guang Zhou Client: Polytrade Paper Corporation..NOTE: Small type reads: "Hi, I'm Milky-Mulberry, one of the last two Milky-Mulberry trees in the tropical rainforest on the lower reaches of Amazon (before being made into this peice of paper) Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
CA, PanTone, Marker Agency: Boone Oakley / Charlotte Client: Spectrum Speakers Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Old Ladies, Marshmallow, Crime Reports, College Scholarships, Couch Marks Agency: Carmichael Lynch / Minneapolis Client: Cub Scouts Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Kisses, Movie, Party Agency: Clarity Coverdale Fury / Minneapolis Client: MCASA Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Face, Leg, Chest Agency: Colenso BBDO / Auckland Client: Shire Skin Cancer Clinic Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Well-Adapted, Analyzed, Preserved Agency: Kohnke Hanneken / Milwaukee Client: William F. Eisner Museum of Advertising & Design Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Smoke Grass, Graphite, Litter, Drink & Drive, Shoplifting Agency: Leo Burnett / Prague Client: Torture Museum of Prague Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Hindu, Israeli, Black Agency: Ogilvy & Mather / New Delhi Client: HOPE Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Countries, Rights, Dates Agency: Saatchi & Saatchi / Madrid Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Computer, Hockey, Net Agency: Taxi / Toronto Client: Covenant House Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Little, Dillingham, Baker Agency: Young & Rubicam / Miami Client: Abolitionist Action Committee Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Arsenic, Ammonia, Cyanide Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Linda, Linda 2, Desmonda Agency: Arnold Worldwide / Boston Client: American Legacy Foundation (JUST ARNOLD!!) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Tetra Pack, Baby's Milk Bottle, Soft Drink Can Agency: Batey / Singapore Client: Singapore Red Cross Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Cannons, Treasures, Earth's Surface, Seawater Agency: Mullen / Wenham Client: Peabody Essex Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

2003 Advertising Silver Pencil

Clarity Coverdale Fury / Minneapolis

Target Market

What would you do - PM, What would you do - RJR, What would you do - PM #2

Public Service/Political / Public Service/Political Radio: Single

03003R

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Downside, Flavor, Positive

Public Service/Political / Public Service/Political Radio: Single

03004R

2003 Advertising Gold Pencil

DM9 DDB / São Paulo

MASP Museum of Art of São Paulo

Brain

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03058A

2003 Advertising Silver Pencil

Taxi / Toronto

Covenant House

Hockey

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03059A

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Dog Poo

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03060A

2003 Advertising Gold Pencil

FBA / Manchester

Trees for London

Nine Elms Lane, Pear Tree Street, Beech Street

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03061A

2003 Advertising Silver Pencil

Taxi / Toronto

Covenant House

Computer, Hockey, Net

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03062A

2003 Advertising Bronze Pencil

Leo Burnett / Prague

Museum of Communism Prague

Opening Hours, We don't have it, Big Brother, Siberia, Pray

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03063A

2003 Advertising Silver Pencil

Saatchi & Saatchi / Bangalore

Terry Fox Foundation

Read this standing on one leg

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03064A

2003 Advertising Bronze Pencil

GSD&M / Austin

Peace Council

Starving

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03065A

2003 Advertising Gold Pencil

Saatchi & Saatchi / London

NSPCC

Cartoon

Public Service/Political / Public Service/Political Radio: Campaign

03068A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Florida Department of Health

Torture Device

Public Service/Political / Public Service/Political Radio: Campaign

03069A

2003 Advertising Bronze Pencil

Rick Johnson & Company / Albuquerque

New Mexico State Highway & Transportation Department's Traffic Safety Bureau

Driver's Ed. Boy

Public Service/Political / Public Service/Political Radio: Campaign

03070A

2003 Advertising Silver Pencil

Saatchi & Saatchi New Zealand / Wellington

Women's Refuge

Bruised Mannequins

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

03066A

2003 Advertising Bronze Pencil

Batey / Singapore

Ministry of Home Affairs

David's Diary

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

03067A

2003 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

COI/DTLR

Two Things at Once

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03001R

2003 Advertising Silver Pencil

Arnold Worldwide / Toronto

Canadian Psychiatric Research Foundation

911

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03002R

2003 Advertising Silver Pencil

GeneratorBates / Auckland

Amnesty International

Colleagues, Woman, Joseph

Public Service/Political / Public Service/Political Television: Single

03071A

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Baby Invasion, Box of Poison, Low Rider

Public Service/Political / Public Service/Political Television: Single

03072A

2003 Advertising Merit Award

Saatchi & Saatchi / Singapore

International Aid for Korean Animals & Korea Animal Protection Society

Dog Soup

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03186A

2003 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

DFT

Two Things at Once

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03327A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Arsenic

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03328A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Cyanide

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03329A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Free Fact

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03330A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Urinal

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03331A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Cub Scouts

Old Ladies

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03332A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Arsenic

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03333A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Cyanide

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03334A

2003 Advertising Merit Award

FCB / Johannesburg

SA Scouts Association

Playstation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03335A

2003 Advertising Merit Award

M&C Saatchi / Sydney

Qantas

Breast Cancer Awareness

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03336A

2003 Advertising Merit Award

The Martin Agency / Richmond

John F. Kennedy Library Foundation

Jacques Lowe Tribute

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03337A

2003 Advertising Merit Award

Ogilvy & Mather / Singapore

Changi Museum

Small Feeble Race

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03338A

2003 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Adopt-a-Minefield

Boot of Italy

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03339A

2003 Advertising Merit Award

Taxi / Toronto

Covenant House

Computer

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03340A

2003 Advertising Merit Award

Allen & Gerritsen / Watertown

Jazz Musicians' Emergency Fund

Chemotherapy, Dues, Improvisational

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

03358A

2003 Advertising Merit Award

Blueflame / Guang Zhou

Polytrade Paper Corporation..NOTE: Small type reads: "Hi, I'm Milky-Mulberry, one of the last two Milky-Mulberry trees in the tropical rainforest on the lower reaches of Amazon (before being made into this peice of paper)

Part 1, Part 2, Part 3

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

03359A

2003 Advertising Merit Award

Boone Oakley / Charlotte

Spectrum Speakers

CA, PanTone, Marker

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

03360A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Cub Scouts

Old Ladies, Marshmallow, Crime Reports, College Scholarships, Couch Marks

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

03361A

2003 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

MCASA

Kisses, Movie, Party

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

03362A

2003 Advertising Merit Award

Colenso BBDO / Auckland

Shire Skin Cancer Clinic

Face, Leg, Chest

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

03363A

2003 Advertising Merit Award

Kohnke Hanneken / Milwaukee

William F. Eisner Museum of Advertising & Design

Well-Adapted, Analyzed, Preserved

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

03364A

2003 Advertising Merit Award

Leo Burnett / Prague

Torture Museum of Prague

Smoke Grass, Graphite, Litter, Drink & Drive, Shoplifting

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

03365A

2003 Advertising Merit Award

Ogilvy & Mather / New Delhi

HOPE

Hindu, Israeli, Black

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

03366A

2003 Advertising Merit Award

Saatchi & Saatchi / Madrid

Amnesty International

Countries, Rights, Dates

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

03367A

2003 Advertising Merit Award

Taxi / Toronto

Covenant House

Computer, Hockey, Net

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

03368A

2003 Advertising Merit Award

Young & Rubicam / Miami

Abolitionist Action Committee

Little, Dillingham, Baker

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

03369A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Arsenic, Ammonia, Cyanide

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03341A

2003 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation (JUST ARNOLD!!)

Linda, Linda 2, Desmonda

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03342A

2003 Advertising Merit Award

Batey / Singapore

Singapore Red Cross Society

Tetra Pack, Baby's Milk Bottle, Soft Drink Can

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03343A

2003 Advertising Merit Award

Mullen / Wenham

Peabody Essex Museum

Cannons, Treasures, Earth's Surface, Seawater

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03344A

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