The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Apple, Heineken, Benetton, The Economist
Agency: Cathedral The Creative Center / Madrid
Client: The Design House Category: Trade / Trade Color Full Page or Spread: Campaign
Dog Poo
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Birthmark
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Campaign
Before
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Birthday
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Consumer Television / Consumer Television :30/:25 Single
Pull!
Agency: Wexley School for Girls / Seattle
Client: Diadora Category: Consumer Television / Consumer Television Under $50,000 Budget
All of the Above
Agency: Borders Perrin Norrander / Portland
Client: Columbia Sportswear Category: Outdoor / Outdoor: Single
Mr. All You Can Eat Buffet Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Curiously Sour
Agency: Leo Burnett / Chicago
Client: Kraft - Altoids Sours Category: Integrated Branding Campaign / Integrated Branding
Riverdance
Agency: Fallon / Minneapolis
Client: Finnegans Category: Newspaper / Newspaper 600 Lines or Less: Single
Porno, Smells Like Britney, Baby
Agency: la comunidad / Miami Beach
Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Churchill, Armstrong, Luther
Agency: Saatchi & Saatchi / Cape Town
Client: Metropolitan Life Category: Consumer Radio / Consumer Radio: Campaign
Hippopotamus
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Trade / Trade Color Full Page or Spread: Single
Baby Invasion, Box of Poison, Low Rider
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Stars
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Sistine Chapel
Agency: Arnold Worldwide / Boston
Client: Royal Caribbean Category: Collateral Advertising / Collateral Posters: Single
Chair
Agency: Austin Kelley / Atlanta
Client: Retromodern Category: Collateral Advertising / Collateral Posters: Single
Lamp
Agency: Austin Kelley / Atlanta
Client: Retromodern Category: Collateral Advertising / Collateral Posters: Single
Henna
Agency: BBDO / Singapore
Client: Kentucky Fried Chicken Management Category: Collateral Advertising / Collateral Posters: Single
Mechanic
Agency: BBDO / Singapore
Client: Kentucky Fried Chicken Management Category: Collateral Advertising / Collateral Posters: Single
Unconscious
Agency: Gianfagna Jones / Litchfield
Client: Green Bull Category: Collateral Advertising / Collateral Posters: Single
Secret
Agency: GSD&M / Austin
Client: Air Force Category: Collateral Advertising / Collateral Posters: Single
Filing Status
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: Richard McCoy Financial Services Category: Collateral Advertising / Collateral Posters: Single
Sign Here
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: Richard McCoy Financial Services Category: Collateral Advertising / Collateral Posters: Single
Slide
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Collateral Advertising / Collateral Posters: Single
Crossroad
Agency: Ogilvy & Mather / Johannesburg
Client: Audi SA Category: Collateral Advertising / Collateral Posters: Single
Topless
Agency: Ogilvy & Mather / Singapore
Client: Gaelic Inns Category: Collateral Advertising / Collateral Posters: Single
Thief
Agency: Saatchi & Saatchi / Bangkok
Client: Suvimol Category: Collateral Advertising / Collateral Posters: Single
Pool Table
Agency: Saatchi & Saatchi / Johannesburg
Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
911
Agency: Saatchi & Saatchi / Johannesburg
Client: Lea + Perrins Category: Collateral Advertising / Collateral Posters: Single
Pictures
Agency: Tom Dick & Harry / Chicago
Client: Crain's Chicago Business Category: Collateral Advertising / Collateral Posters: Single
Graffiti, Dodecahedron, Blue Plaque, Pros and Cons, Take a Closer Look
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Campaign
Jump Through the Window, Mess with Perfection, Master the Asphalt, Park
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Campaign
Mouse, Exit Sign, Interior Decorators
Agency: Fallon / New York
Client: Timberland Category: Outdoor / Outdoor: Campaign
Coaster, Corkscrew, Revelation
Agency: Rethink / Vancouver
Client: Playland Category: Outdoor / Outdoor: Campaign
Chauffeur
Agency: Net#work BBDO / Johannesburg
Client: Virgin Atlantic Category: Outdoor / Guerilla Advertising: Single
Door Lock Promotion
Agency: Ogilvy & Mather / Frankfurt
Client: Ford Germany Category: Outdoor / Guerilla Advertising: Single
Incubator
Agency: Saatchi & Saatchi / Auckland
Client: South Auckland Health Foundation Category: Outdoor / Guerilla Advertising: Single
Vending Machine
Agency: Saatchi & Saatchi / London
Client: St Mungo's Category: Outdoor / Guerilla Advertising: Single
Golf Ball
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Gary Player Country Club Category: Outdoor / Guerilla Advertising: Single
Home Shopping (Bedpan)
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Log
Agency: Maclaren McCann / Toronto
Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television :20 and Under: Single
Beans
Agency: Saatchi & Saatchi / Johannesburg
Client: Osram Category: Consumer Television / Consumer Television :20 and Under: Single
Chowda
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Shelfball/Boss
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Someone Will Find Them
Agency: A Good Cause / Toronto
Client: Canadian Landmine Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Sunshine: 60
Agency: Clarity Coverdale Fury / Minneapolis
Client: MAPPT Category: Public Service/Political / Public Service/Political Radio: Campaign
Tracer
Agency: Colenso BBDO / Auckland
Client: Auckland Regional Council Category: Public Service/Political / Public Service/Political Radio: Campaign
Baby Invasion
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Box of Poison
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Award:
2003 Advertising Bronze Pencil
Agency:
Cathedral The Creative Center / Madrid
Client:
The Design House
Title:
Apple, Heineken, Benetton, The Economist
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03045A
Award:
2003 Advertising Bronze Pencil
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Dog Poo
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03060A
Award:
2003 Advertising Bronze Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Birthmark
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03084A
Award:
2003 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Before
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03075A
Award:
2003 Advertising Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
Birthday
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03081A
Award:
2003 Advertising Bronze Pencil
Agency:
Wexley School for Girls / Seattle
Client:
Diadora
Title:
Pull!
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
03094A
Award:
2003 Advertising Bronze Pencil
Agency:
Borders Perrin Norrander / Portland
Client:
Columbia Sportswear
Title:
All of the Above
Category:
Outdoor / Outdoor: Single
Annual ID:
03030A
Award:
2003 Advertising Bronze Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. All You Can Eat Buffet Inventor
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03007R
Award:
2003 Advertising Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft - Altoids Sours
Title:
Curiously Sour
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03008G
Award:
2003 Advertising Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
Finnegans
Title:
Riverdance
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03009A
Award:
2003 Advertising Bronze Pencil
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Porno, Smells Like Britney, Baby
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03091A
Award:
2003 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / Cape Town
Client:
Metropolitan Life
Title:
Churchill, Armstrong, Luther
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03010R
Award:
2003 Advertising Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
Hippopotamus
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03042A
Award:
2003 Advertising Bronze Pencil
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Baby Invasion, Box of Poison, Low Rider
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
03072A
Award:
2003 Advertising Bronze Pencil
Agency:
McKinney & Silver / Raleigh
Client:
Audi of America
Title:
Stars
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03019A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Royal Caribbean
Title:
Sistine Chapel
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03306A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Retromodern
Title:
Chair
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03307A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Retromodern
Title:
Lamp
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03308A
Award:
2003 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Kentucky Fried Chicken Management
Title:
Henna
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03309A
Award:
2003 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Kentucky Fried Chicken Management
Title:
Mechanic
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03310A
Award:
2003 Advertising Merit Award
Agency:
Gianfagna Jones / Litchfield
Client:
Green Bull
Title:
Unconscious
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03311A
Award:
2003 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Air Force
Title:
Secret
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03312A
Award:
2003 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Richard McCoy Financial Services
Title:
Filing Status
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03313A
Award:
2003 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Richard McCoy Financial Services
Title:
Sign Here
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03314A
Award:
2003 Advertising Merit Award
Agency:
McKinney & Silver / Raleigh
Client:
Audi of America
Title:
Slide
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03315A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Johannesburg
Client:
Audi SA
Title:
Crossroad
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03316A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Gaelic Inns
Title:
Topless
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03317A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Bangkok
Client:
Suvimol
Title:
Thief
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03318A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Guinness
Title:
Pool Table
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03319A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Lea + Perrins
Title:
911
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03320A
Award:
2003 Advertising Merit Award
Agency:
Tom Dick & Harry / Chicago
Client:
Crain's Chicago Business
Title:
Pictures
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03321A
Award:
2003 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Graffiti, Dodecahedron, Blue Plaque, Pros and Cons, Take a Closer Look
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03243A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Jump Through the Window, Mess with Perfection, Master the Asphalt, Park
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03244A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Timberland
Title:
Mouse, Exit Sign, Interior Decorators
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03246A
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Coaster, Corkscrew, Revelation
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03247A
Award:
2003 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Virgin Atlantic
Title:
Chauffeur
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03248A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Ford Germany
Title:
Door Lock Promotion
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03249A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Auckland
Client:
South Auckland Health Foundation
Title:
Incubator
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03250A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
St Mungo's
Title:
Vending Machine
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03251A
Award:
2003 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Gary Player Country Club
Title:
Golf Ball
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03252A
Award:
2003 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Home Shopping (Bedpan)
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03451A
Award:
2003 Advertising Merit Award
Agency:
Maclaren McCann / Toronto
Client:
Rogers AT&T Wireless
Title:
Log
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03452A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Osram
Title:
Beans
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03453A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Chowda
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03454A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Boss
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03455A
Award:
2003 Advertising Merit Award
Agency:
A Good Cause / Toronto
Client:
Canadian Landmine Foundation
Title:
Someone Will Find Them
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03375A
Award:
2003 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
MAPPT
Title:
Sunshine: 60
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03376A
Award:
2003 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Auckland Regional Council
Title:
Tracer
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03377A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Baby Invasion
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03378A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Box of Poison
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03379A