The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
A Larger World Revealed
Agency: Blumedia / London
Client: Rawlinson & Hunter Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
INFORM Web Site
Agency: Bridgeline Software / New York
Client: Bank of New York Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
TalentSmart Web Site
Agency: Digitaria Interactive / San Diego
Client: TalentSmart, inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Mahlum Architects Web Site
Agency: Hornall Anderson Design Works / Seattle
Client: Mahlum Architects Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
ITG.com
Agency: Martin|Williams / Minneapolis
Client: In the Groove Music Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Hi-Wire Web Site
Agency:
Client: Hi-Wire Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Two Popes Films Web Site
Agency:
Client: Two Popes Films Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Limited Brands Corporate Site
Agency: Ten/Resource / Columbus
Client: Limited Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Mad Monkey web site
Agency: Tminus Zero / Columbia
Client: Mad Monkey L.L.C. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
First Data Corp. Web Site
Agency: VSA Partners / Chicago
Client: First Data Corporation Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Arsenic, Ammonia, Cyanide
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Linda, Linda 2, Desmonda
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation (JUST ARNOLD!!) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Tetra Pack, Baby's Milk Bottle, Soft Drink Can
Agency: Batey / Singapore
Client: Singapore Red Cross Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Cannons, Treasures, Earth's Surface, Seawater
Agency: Mullen / Wenham
Client: Peabody Essex Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Letter From Winnie, Plastic Pouch, Milk
Agency: Ogilvy & Mather / Johannesburg
Client: Read Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
White Toilets, Bantu Beer, Jailvan
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Apartheid Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Turbooster Interactive Demo
Agency: Nueweb / Blacksburg
Client: Graco Children's Products Category: E-Commerce / E-Commerce - Other Digital Advertising
Olympus C-50 Zoom Virtual Tour
Agency: Nueweb / Blacksburg
Client: Olympus America Category: E-Commerce / E-Commerce - Other Digital Advertising
4000% Mark-up
Agency: Bartle Bogle Hegarty / New York
Client: Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
Live Fast, Die a Senior Citizen
Agency: Bartle Bogle Hegarty / New York
Client: Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
MTV
Agency: Bartle Bogle Hegarty / New York
Client: Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
Ugly Rockstars
Agency: Bartle Bogle Hegarty / New York
Client: Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
Jay Chiat
Agency: TBWA\Chiat\Day / Toronto
Client: TBWA\Chiat\Day Category: Trade / Trade B/W Full Page or Spread: Single
Graffiti, Dodecahedron, Blue Plaque, Pros and Cons, Take a Closer Look
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Campaign
Jump Through the Window, Mess with Perfection, Master the Asphalt, Park
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Campaign
Mouse, Exit Sign, Interior Decorators
Agency: Fallon / New York
Client: Timberland Category: Outdoor / Outdoor: Campaign
Coaster, Corkscrew, Revelation
Agency: Rethink / Vancouver
Client: Playland Category: Outdoor / Outdoor: Campaign
Hand, Growth Chart, Crayon
Agency: Arnold Worldwide / Boston
Client: The Hartford Category: Newspaper / Newspaper Over 600 Lines: Campaign
Burka, Camouflage, Playing Card, Guggenheim, Confederate Flag
Agency: Bozell / New York
Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Campaign
Jump Through the Window, Mess with Perfection, Master the Asphalt
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
What Else Does, Die Slowly, I Know We Get Used
Agency: Leo Burnett / Lisbon
Client: Ferin Bookstore Category: Newspaper / Newspaper Over 600 Lines: Campaign
Somewhere, Wrinkle, Cell Phone
Agency: Mullen / Wenham
Client: Eddie Bauer Category: Newspaper / Newspaper Over 600 Lines: Campaign
StripMall, Chinatown, Night Signs
Agency: Palmer Jarvis DDB / Vancouver
Client: SuperPages Category: Newspaper / Newspaper Over 600 Lines: Campaign
Gas Truck, Gas Station, Godown
Agency: Saatchi & Saatchi / Guang Zhou
Client: Natural Touch Food Category: Newspaper / Newspaper Over 600 Lines: Campaign
Finest Luxury, Logo, Key
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Campaign
Home Shopping (Bedpan)
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Log
Agency: Maclaren McCann / Toronto
Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television :20 and Under: Single
Beans
Agency: Saatchi & Saatchi / Johannesburg
Client: Osram Category: Consumer Television / Consumer Television :20 and Under: Single
Chowda
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Shelfball/Boss
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Mercedes-Benz USA 2002 E-Experience
Agency: Critical Mass / Calgary
Client: Mercedes-Benz USA Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Shar Pei
Agency: Euro RSCG / Hong Kong
Client: Sony Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
York Terrier
Agency: Euro RSCG / Hong Kong
Client: Sony Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Nursery School Teacher
Agency: Mother / London
Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Porn Star
Agency: Mother / London
Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Vet
Agency: Mother / London
Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
10,000 Lumens
Agency: Young & Laramore / Indianapolis
Client: Open Globe Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
VW Integrated Branding
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Integrated Branding Campaign / Integrated Branding
Litter
Agency: Colenso BBDO / Auckland
Client: Auckland Regional Council Category: Integrated Branding Campaign / Integrated Branding
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign / Integrated Branding
Award:
2003 Interactive Merit Award
Agency:
Blumedia / London
Client:
Rawlinson & Hunter
Title:
A Larger World Revealed
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03182N
Award:
2003 Interactive Merit Award
Agency:
Bridgeline Software / New York
Client:
Bank of New York
Title:
INFORM Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03183N
Award:
2003 Interactive Merit Award
Agency:
Digitaria Interactive / San Diego
Client:
TalentSmart, inc.
Title:
TalentSmart Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03184N
Award:
2003 Interactive Merit Award
Agency:
Hornall Anderson Design Works / Seattle
Client:
Mahlum Architects
Title:
Mahlum Architects Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03185N
Award:
2003 Interactive Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
In the Groove Music
Title:
ITG.com
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03186N
Award:
2003 Interactive Merit Award
Agency:
Client:
Hi-Wire
Title:
Hi-Wire Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03187N
Award:
2003 Interactive Merit Award
Agency:
Client:
Two Popes Films
Title:
Two Popes Films Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03188N
Award:
2003 Interactive Merit Award
Agency:
Ten/Resource / Columbus
Client:
Limited Brands
Title:
Limited Brands Corporate Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03189N
Award:
2003 Interactive Merit Award
Agency:
Tminus Zero / Columbia
Client:
Mad Monkey L.L.C.
Title:
Mad Monkey web site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03190N
Award:
2003 Interactive Merit Award
Agency:
VSA Partners / Chicago
Client:
First Data Corporation
Title:
First Data Corp. Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03191N
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Arsenic, Ammonia, Cyanide
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03341A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation (JUST ARNOLD!!)
Title:
Linda, Linda 2, Desmonda
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03342A
Award:
2003 Advertising Merit Award
Agency:
Batey / Singapore
Client:
Singapore Red Cross Society
Title:
Tetra Pack, Baby's Milk Bottle, Soft Drink Can
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03343A
Award:
2003 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Peabody Essex Museum
Title:
Cannons, Treasures, Earth's Surface, Seawater
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03344A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Johannesburg
Client:
Read
Title:
Letter From Winnie, Plastic Pouch, Milk
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03345A
Award:
2003 Advertising Merit Award
Agency:
TBWA/Gavin/Reddy / Johannesburg
Client:
Apartheid Museum
Title:
White Toilets, Bantu Beer, Jailvan
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03346A
Award:
2003 Interactive Merit Award
Agency:
Nueweb / Blacksburg
Client:
Graco Children's Products
Title:
Turbooster Interactive Demo
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
03201N
Award:
2003 Interactive Merit Award
Agency:
Nueweb / Blacksburg
Client:
Olympus America
Title:
Olympus C-50 Zoom Virtual Tour
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
03202N
Award:
2003 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Rolling Stone
Title:
4000% Mark-up
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03254A
Award:
2003 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Rolling Stone
Title:
Live Fast, Die a Senior Citizen
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03255A
Award:
2003 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Rolling Stone
Title:
MTV
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03256A
Award:
2003 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Rolling Stone
Title:
Ugly Rockstars
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03257A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Toronto
Client:
TBWA\Chiat\Day
Title:
Jay Chiat
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03258A
Award:
2003 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Graffiti, Dodecahedron, Blue Plaque, Pros and Cons, Take a Closer Look
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03243A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Jump Through the Window, Mess with Perfection, Master the Asphalt, Park
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03244A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Timberland
Title:
Mouse, Exit Sign, Interior Decorators
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03246A
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Coaster, Corkscrew, Revelation
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03247A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
The Hartford
Title:
Hand, Growth Chart, Crayon
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03117A
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
The New York Times
Title:
Burka, Camouflage, Playing Card, Guggenheim, Confederate Flag
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03118A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Jump Through the Window, Mess with Perfection, Master the Asphalt
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03119A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Lisbon
Client:
Ferin Bookstore
Title:
What Else Does, Die Slowly, I Know We Get Used
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03120A
Award:
2003 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Eddie Bauer
Title:
Somewhere, Wrinkle, Cell Phone
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03121A
Award:
2003 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
SuperPages
Title:
StripMall, Chinatown, Night Signs
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03122A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Guang Zhou
Client:
Natural Touch Food
Title:
Gas Truck, Gas Station, Godown
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03123A
Award:
2003 Advertising Merit Award
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Finest Luxury, Logo, Key
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03124A
Award:
2003 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Home Shopping (Bedpan)
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03451A
Award:
2003 Advertising Merit Award
Agency:
Maclaren McCann / Toronto
Client:
Rogers AT&T Wireless
Title:
Log
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03452A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Osram
Title:
Beans
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03453A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Chowda
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03454A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Boss
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03455A
Award:
2003 Interactive Merit Award
Agency:
Critical Mass / Calgary
Client:
Mercedes-Benz USA
Title:
Mercedes-Benz USA 2002 E-Experience
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03140N
Award:
2003 Interactive Merit Award
Agency:
Euro RSCG / Hong Kong
Client:
Sony
Title:
Shar Pei
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03141N
Award:
2003 Interactive Merit Award
Agency:
Euro RSCG / Hong Kong
Client:
Sony
Title:
York Terrier
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03142N
Award:
2003 Interactive Merit Award
Agency:
Mother / London
Client:
Young Guns
Title:
Nursery School Teacher
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03143N
Award:
2003 Interactive Merit Award
Agency:
Mother / London
Client:
Young Guns
Title:
Porn Star
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03144N
Award:
2003 Interactive Merit Award
Agency:
Mother / London
Client:
Young Guns
Title:
Vet
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03145N
Award:
2003 Interactive Merit Award
Agency:
Young & Laramore / Indianapolis
Client:
Open Globe
Title:
10,000 Lumens
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03146N
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
VW Integrated Branding
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03016G
Award:
2003 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Auckland Regional Council
Title:
Litter
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03017G
Award:
2003 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03018G
