The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Read this standing on one leg Agency: Saatchi & Saatchi / Bangalore Client: Terry Fox Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Museo de las Aves de Mexico Agency: W.Interactive.Media / Saltillo Client: Instituto Coahuilense de Ecologia Category: Non-Profit Organizations / Non-Profit - Web Sites
Big in 2002 Game Agency: Pop & Company / New York Client: VH1 Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Colleagues, Woman, Joseph Agency: GeneratorBates / Auckland Client: Amnesty International Category: Public Service/Political / Public Service/Political Television: Single
Beautiful Mind, Men In Black 2, Lord of the Rings Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Bruised Mannequins Agency: Saatchi & Saatchi New Zealand / Wellington Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Trunk Monkey Agency: R/west / Portland Client: Suburban Category: Consumer Television / Consumer Television Under $50,000 Budget
Pocket PC 2002 Agency: Fallon / Minneapolis Client: Microsoft Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Racing Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Broken Thumb Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Trade / Trade Color Full Page or Spread: Single
Desire Agency: Lobo / São Paulo Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
The Udder Bag Agency: Scholz & Friends / Berlin Client: Kurt Hoppenstedt Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Wig Promotion Agency: Scholz & Friends / Berlin Client: Tenderloin Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Cut Me Agency: De Pasquale / Brisbane Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Hockey Agency: Taxi / Toronto Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
The Show CD Agency: Client: Advertising Federation of Minnesota Category: Promotional Advertising / Promotional Advertising - CD-ROM
Santa Agency: TBWA Hunt Lascaris / Johannesburg Client: City Lodge Category: Consumer Radio / Consumer Radio: Single
To Be Chosen Campaign Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property! Agency: Happy Forsman & Bodenfors / Göteborg Client: Swedish Museum of Architecture Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Suddenly Singles, Seeing Doubles, Bandit, Timmy Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Corkscrew Agency: Rethink / Vancouver Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
Jump Through the Window Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Sip Not Guzzle Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Rucker Park, Roswell Rayguns, Funkship Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Aneel Annual Report Agency: Young & Rubicam Brazil / São Paulo Client: Aneel Category: Brand and Corporate Identity Design / Annual Report
Dusty Bookshelf, Packing Materials, Splayed Book Agency: Bozell / New York Client: Art Directors Club Category: Direct Mail / Direct Mail: Campaign
Ingegerd Råman Agency: Happy Forsman & Bodenfors / Göteborg Client: Röhsska Design Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Polar Music Prize 2002 Agency: Happy Forsman & Bodenfors / Göteborg Client: Polar Music Prize Category: Package Design / Commercial Product Packaging
The Secret Tournament Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
No! Agency: Chopping Block, The / New York Client: They Might Be Giants Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
HP Campaign Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Integrated Branding Campaign
Casanova Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Integrated Branding Campaign
Rain, Cop, Daredevil Agency: Ogilvy & Mather / Mexico City Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Forest, Upside Down, Sky Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
The 2-in-1 brochure Agency: Scholz & Friends / Berlin Client: DaimlerChrysler AG, DCVD Category: Direct Mail / Direct Mail: Single
Torture Device Agency: Crispin Porter + Bogusky / Miami Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Eagle F1 Web Site Agency: Goodby Silverstein & Partners / San Francisco Client: Goodyear Category: Brand Gaming / Brand Gaming - Banners
Home Shopping (Bedpan), Cooking, Kids Show Agency: Ground Zero / Los Angeles Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign
Logo Agency: Arnell Group / New York Client: Gateway Category: Brand and Corporate Identity Design / Logo/Trademark
Excalibur Logo Agency: Turner Duckworth / London Client: Boa Housewares Category: Brand and Corporate Identity Design / Logo/Trademark
How to Know... Agency: Ogilvy & Mather / Chicago Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Picture Missing Agency: Ogilvy & Mather / Chicago Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Army Online Advertising Agency: iLeo / Chicago Client: Army Category: Beyond the Banner
911 Agency: Arnold Worldwide / Toronto Client: Canadian Psychiatric Research Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Exit Sign, Frustration, Elevator Agency: Fallon / New York Client: Timberland Category: Trade / Trade Color Full Page or Spread: Campaign
Kerhonkson Agency: Think Tank 3 / New York Client: Barra + Trumbore Category: Environmental Design / Environmental Design: Signage
Abridged Book of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Wall Agency: Saatchi & Saatchi / Johannesburg Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
Free, Trap, Turtle Agency: AgênciaClick / São Paulo Client: WWF Brasil Category: Banners / Banner - Campaign
Soul Mates, Sea Breeze, Scorcher Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Campaign

2003 Advertising Silver Pencil

Saatchi & Saatchi / Bangalore

Terry Fox Foundation

Read this standing on one leg

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03064A

2003 Interactive Silver Pencil

W.Interactive.Media / Saltillo

Instituto Coahuilense de Ecologia

Museo de las Aves de Mexico

Non-Profit Organizations / Non-Profit - Web Sites

03063N

2003 Interactive Silver Pencil

Pop & Company / New York

VH1

Big in 2002 Game

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03020N

2003 Advertising Silver Pencil

GeneratorBates / Auckland

Amnesty International

Colleagues, Woman, Joseph

Public Service/Political / Public Service/Political Television: Single

03071A

2003 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Hollywood Video

Beautiful Mind, Men In Black 2, Lord of the Rings

Consumer Radio / Consumer Radio: Campaign

03009R

2003 Advertising Silver Pencil

Saatchi & Saatchi New Zealand / Wellington

Women's Refuge

Bruised Mannequins

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

03066A

2003 Advertising Silver Pencil

R/west / Portland

Suburban

Trunk Monkey

Consumer Television / Consumer Television Under $50,000 Budget

03093A

2003 Interactive Silver Pencil

Fallon / Minneapolis

Microsoft

Pocket PC 2002

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

03031N

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

BELL

Racing

Trade / Trade Color Full Page or Spread: Single

03040A

2003 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Broken Thumb

Trade / Trade Color Full Page or Spread: Single

03041A

2003 Design Silver Pencil

Lobo / São Paulo

Diesel

Desire

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

03044D

2003 Design Silver Pencil

Scholz & Friends / Berlin

Kurt Hoppenstedt

The Udder Bag

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

03029D

2003 Design Silver Pencil

Scholz & Friends / Berlin

Tenderloin

The Wig Promotion

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

03030D

2003 Interactive Silver Pencil

De Pasquale / Brisbane

Sashimi

Cut Me

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03039N

2003 Advertising Silver Pencil

Taxi / Toronto

Covenant House

Hockey

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03059A

2003 Interactive Silver Pencil

Advertising Federation of Minnesota

The Show CD

Promotional Advertising / Promotional Advertising - CD-ROM

03018N

2003 Advertising Silver Pencil

TBWA Hunt Lascaris / Johannesburg

City Lodge

Santa

Consumer Radio / Consumer Radio: Single

03006R

2003 Design Silver Pencil

Campbell Doyle Dye / London

Merrydown

To Be Chosen Campaign

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03024D

2003 Design Silver Pencil

Happy Forsman & Bodenfors / Göteborg

Swedish Museum of Architecture

Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property!

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03025D

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Suddenly Singles, Seeing Doubles, Bandit, Timmy

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

03027A

2003 Advertising Silver Pencil

Rethink / Vancouver

Playland

Corkscrew

Newspaper / Newspaper 600 Lines or Less: Single

03008A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Jump Through the Window

Newspaper / Newspaper Over 600 Lines: Single

03002A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Sip Not Guzzle

Newspaper / Newspaper Over 600 Lines: Single

03003A

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Rucker Park, Roswell Rayguns, Funkship

Consumer Television / Consumer Television Over :30 Campaign

03076A

2003 Design Silver Pencil

Young & Rubicam Brazil / São Paulo

Aneel

Aneel Annual Report

Brand and Corporate Identity Design / Annual Report

03002D

2003 Design Silver Pencil

Bozell / New York

Art Directors Club

Dusty Bookshelf, Packing Materials, Splayed Book

Direct Mail / Direct Mail: Campaign

03042D

2003 Design Silver Pencil

Happy Forsman & Bodenfors / Göteborg

Röhsska Design Museum

Ingegerd Råman

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03047D

2003 Design Silver Pencil

Happy Forsman & Bodenfors / Göteborg

Polar Music Prize

Polar Music Prize 2002

Package Design / Commercial Product Packaging

03018D

2003 Interactive Silver Pencil

Wieden+Kennedy / Amsterdam

Nike

The Secret Tournament

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

03025N

2003 Interactive Silver Pencil

Chopping Block, The / New York

They Might Be Giants

No!

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

03029N

2003 Interactive Silver Pencil

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

HP Campaign

Integrated Branding Campaign

03048N

2003 Interactive Silver Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Casanova

Integrated Branding Campaign

03049N

2003 Advertising Silver Pencil

Ogilvy & Mather / Mexico City

Hot Wheels

Rain, Cop, Daredevil

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03021A

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Forest, Upside Down, Sky

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03022A

2003 Design Silver Pencil

Scholz & Friends / Berlin

DaimlerChrysler AG, DCVD

The 2-in-1 brochure

Direct Mail / Direct Mail: Single

03040D

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Florida Department of Health

Torture Device

Public Service/Political / Public Service/Political Radio: Campaign

03069A

2003 Interactive Silver Pencil

Goodby Silverstein & Partners / San Francisco

Goodyear

Eagle F1 Web Site

Brand Gaming / Brand Gaming - Banners

03052N

2003 Advertising Silver Pencil

Ground Zero / Los Angeles

ESPN Mohr Sports

Home Shopping (Bedpan), Cooking, Kids Show

Consumer Television / Consumer Television :20 and Under: Campaign

03088A

2003 Design Silver Pencil

Arnell Group / New York

Gateway

Logo

Brand and Corporate Identity Design / Logo/Trademark

03015D

2003 Design Silver Pencil

Turner Duckworth / London

Boa Housewares

Excalibur Logo

Brand and Corporate Identity Design / Logo/Trademark

03016D

2003 Advertising Silver Pencil

Ogilvy & Mather / Chicago

Ibid

How to Know...

Trade / Trade B/W Full Page or Spread: Single

03012A

2003 Advertising Silver Pencil

Ogilvy & Mather / Chicago

Ibid

Picture Missing

Trade / Trade B/W Full Page or Spread: Single

03013A

2003 Interactive Silver Pencil

iLeo / Chicago

Army

Army Online Advertising

Beyond the Banner

03012N

2003 Advertising Silver Pencil

Arnold Worldwide / Toronto

Canadian Psychiatric Research Foundation

911

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03002R

2003 Advertising Silver Pencil

Fallon / New York

Timberland

Exit Sign, Frustration, Elevator

Trade / Trade Color Full Page or Spread: Campaign

03044A

2003 Design Silver Pencil

Think Tank 3 / New York

Barra + Trumbore

Kerhonkson

Environmental Design / Environmental Design: Signage

03026D

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Abridged Book of Motoring

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03025A

2003 Advertising Silver Pencil

Saatchi & Saatchi / Johannesburg

Guinness

Wall

Collateral Advertising / Collateral Posters: Single

03053A

2003 Interactive Silver Pencil

AgênciaClick / São Paulo

WWF Brasil

Free, Trap, Turtle

Banners / Banner - Campaign

03007N

2003 Interactive Silver Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Soul Mates, Sea Breeze, Scorcher

Banners / Banner - Campaign

03008N

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