The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Mr. Fancy Coffee Shop Coffee Pourer Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Giant Inflatable Pink Gorilla Maker Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Camping Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Dinner Date Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Mall Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Rich Guy Agency: GSD&M / Austin Client: 7-Eleven Category: Consumer Radio / Consumer Radio: Single
Nope Agency: GSD&M / Austin Client: Southwest Airlines Category: Consumer Radio / Consumer Radio: Single
Anthrax Agency: M&C Saatchi / Sydney Client: ABC Radio Category: Consumer Radio / Consumer Radio: Single
Scream Agency: Rethink / Vancouver Client: Playland Category: Consumer Radio / Consumer Radio: Single
Breathe easy Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW VALVETRONIC Category: Consumer Radio / Consumer Radio: Single
Pets Agency: Richards Group, The / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Single
Run, Sausage, Run Agency: AgênciaClick / São Paulo Client: Sadia Sausages Category: Banners / Banner - Single
GE 90 Agency: Atmosphere BBDO / New York Client: General Electric Category: Banners / Banner - Single
This Way Agency: Brick On the Egg / Eton Client: Mother City Tours Category: Banners / Banner - Single
Vodafone Expanding SMS Banner Agency: Carat Interactive / San Francisco Client: Vodafone Category: Banners / Banner - Single
drownproofing Agency: Dentsu / Tokyo Client: Japan Advertising Council Category: Banners / Banner - Single
Tug of War Agency: Dentsu / Tokyo Client: Japan Advertising Council Category: Banners / Banner - Single
Happy Yoga Aspririn Agency: Double You / Barcelona Client: Happy Yoga Category: Banners / Banner - Single
XBOX Flashtrailer Agency: Hedgeapple / London Client: Microsoft XBOX Category: Banners / Banner - Single
Pop-Under Boxing Agency: Jung von Matt / Hamburg Client: Boxing Movement Sportstätte GmbH Category: Banners / Banner - Single
Yahoo Scratch Agency: Martin Agency, The/ Martin Interactive / New York Client: Saralee Corp./Hanes Tagless Tee Category: Banners / Banner - Single
Loading Agency: OgilvyInteractive Singapore / Singapore Client: Gaelic Inns Category: Banners / Banner - Single
Tiny Movies Agency: Saatchi & Saatchi / Wellington Client: Telecom NZ Category: Banners / Banner - Single
Who am I? Agency: TBWA / Berlin Client: Alzheimer Forschung e.V. Category: Banners / Banner - Single
Tuborg Pilsener The Beauty of Drinking Agency: TBWA / Berlin Client: Hannen Brauerei GmbH Category: Banners / Banner - Single
Citronica Agency: TBWA\Chiat\Day\Tequila / New York Client: Absolut Category: Banners / Banner - Single
Freshness Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Single
Sea Breeze Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Single
Soul Mates Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Single
Bow & Arrow Agency: Team One Advertising / El Segundo Client: Lexus Category: Banners / Banner - Single
PlayStation's Xbox Ambush Banner Agency: Whybin Lawrence TBWA and Tequila/Sydney / Sydney Client: Sony Computer Entertainment Category: Banners / Banner - Single
Sistine Chapel Agency: Arnold Worldwide / Boston Client: Royal Caribbean Category: Collateral Advertising / Collateral Posters: Single
Chair Agency: Austin Kelley / Atlanta Client: Retromodern Category: Collateral Advertising / Collateral Posters: Single
Lamp Agency: Austin Kelley / Atlanta Client: Retromodern Category: Collateral Advertising / Collateral Posters: Single
Henna Agency: BBDO / Singapore Client: Kentucky Fried Chicken Management Category: Collateral Advertising / Collateral Posters: Single
Mechanic Agency: BBDO / Singapore Client: Kentucky Fried Chicken Management Category: Collateral Advertising / Collateral Posters: Single
Unconscious Agency: Gianfagna Jones / Litchfield Client: Green Bull Category: Collateral Advertising / Collateral Posters: Single
Secret Agency: GSD&M / Austin Client: Air Force Category: Collateral Advertising / Collateral Posters: Single
Filing Status Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Richard McCoy Financial Services Category: Collateral Advertising / Collateral Posters: Single
Sign Here Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Richard McCoy Financial Services Category: Collateral Advertising / Collateral Posters: Single
Slide Agency: McKinney & Silver / Raleigh Client: Audi of America Category: Collateral Advertising / Collateral Posters: Single
Crossroad Agency: Ogilvy & Mather / Johannesburg Client: Audi SA Category: Collateral Advertising / Collateral Posters: Single
Topless Agency: Ogilvy & Mather / Singapore Client: Gaelic Inns Category: Collateral Advertising / Collateral Posters: Single
Thief Agency: Saatchi & Saatchi / Bangkok Client: Suvimol Category: Collateral Advertising / Collateral Posters: Single
Pool Table Agency: Saatchi & Saatchi / Johannesburg Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
911 Agency: Saatchi & Saatchi / Johannesburg Client: Lea + Perrins Category: Collateral Advertising / Collateral Posters: Single
Pictures Agency: Tom Dick & Harry / Chicago Client: Crain's Chicago Business Category: Collateral Advertising / Collateral Posters: Single
My Mom's Going To Kill Me Agency: BBDO / Atlanta Client: Save the Children Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Crime Reports Agency: Carmichael Lynch / Minneapolis Client: Cub Scouts Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Movie Agency: Clarity Coverdale Fury / Minneapolis Client: MCASA Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single

2003 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Fancy Coffee Shop Coffee Pourer

Consumer Radio / Consumer Radio: Single

03015R

2003 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Giant Inflatable Pink Gorilla Maker

Consumer Radio / Consumer Radio: Single

03016R

2003 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Camping

Consumer Radio / Consumer Radio: Single

03017R

2003 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Dinner Date

Consumer Radio / Consumer Radio: Single

03018R

2003 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Mall

Consumer Radio / Consumer Radio: Single

03019R

2003 Advertising Merit Award

GSD&M / Austin

7-Eleven

Rich Guy

Consumer Radio / Consumer Radio: Single

03020R

2003 Advertising Merit Award

GSD&M / Austin

Southwest Airlines

Nope

Consumer Radio / Consumer Radio: Single

03021R

2003 Advertising Merit Award

M&C Saatchi / Sydney

ABC Radio

Anthrax

Consumer Radio / Consumer Radio: Single

03022R

2003 Advertising Merit Award

Rethink / Vancouver

Playland

Scream

Consumer Radio / Consumer Radio: Single

03023R

2003 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

BMW VALVETRONIC

Breathe easy

Consumer Radio / Consumer Radio: Single

03024R

2003 Advertising Merit Award

Richards Group, The / Dallas

Motel 6

Pets

Consumer Radio / Consumer Radio: Single

03025R

2003 Interactive Merit Award

AgênciaClick / São Paulo

Sadia Sausages

Run, Sausage, Run

Banners / Banner - Single

03066N

2003 Interactive Merit Award

Atmosphere BBDO / New York

General Electric

GE 90

Banners / Banner - Single

03067N

2003 Interactive Merit Award

Brick On the Egg / Eton

Mother City Tours

This Way

Banners / Banner - Single

03068N

2003 Interactive Merit Award

Carat Interactive / San Francisco

Vodafone

Vodafone Expanding SMS Banner

Banners / Banner - Single

03069N

2003 Interactive Merit Award

Dentsu / Tokyo

Japan Advertising Council

drownproofing

Banners / Banner - Single

03070N

2003 Interactive Merit Award

Dentsu / Tokyo

Japan Advertising Council

Tug of War

Banners / Banner - Single

03071N

2003 Interactive Merit Award

Double You / Barcelona

Happy Yoga

Happy Yoga Aspririn

Banners / Banner - Single

03072N

2003 Interactive Merit Award

Hedgeapple / London

Microsoft XBOX

XBOX Flashtrailer

Banners / Banner - Single

03073N

2003 Interactive Merit Award

Jung von Matt / Hamburg

Boxing Movement Sportstätte GmbH

Pop-Under Boxing

Banners / Banner - Single

03074N

2003 Interactive Merit Award

Martin Agency, The/ Martin Interactive / New York

Saralee Corp./Hanes Tagless Tee

Yahoo Scratch

Banners / Banner - Single

03075N

2003 Interactive Merit Award

OgilvyInteractive Singapore / Singapore

Gaelic Inns

Loading

Banners / Banner - Single

03076N

2003 Interactive Merit Award

Saatchi & Saatchi / Wellington

Telecom NZ

Tiny Movies

Banners / Banner - Single

03077N

2003 Interactive Merit Award

TBWA / Berlin

Alzheimer Forschung e.V.

Who am I?

Banners / Banner - Single

03078N

2003 Interactive Merit Award

TBWA / Berlin

Hannen Brauerei GmbH

Tuborg Pilsener The Beauty of Drinking

Banners / Banner - Single

03079N

2003 Interactive Merit Award

TBWA\Chiat\Day\Tequila / New York

Absolut

Citronica

Banners / Banner - Single

03080N

2003 Interactive Merit Award

TBWA\Chiat\Day/Tequila / New York

Absolut

Freshness

Banners / Banner - Single

03081N

2003 Interactive Merit Award

TBWA\Chiat\Day/Tequila / New York

Absolut

Sea Breeze

Banners / Banner - Single

03082N

2003 Interactive Merit Award

TBWA\Chiat\Day/Tequila / New York

Absolut

Soul Mates

Banners / Banner - Single

03083N

2003 Interactive Merit Award

Team One Advertising / El Segundo

Lexus

Bow & Arrow

Banners / Banner - Single

03084N

2003 Interactive Merit Award

Whybin Lawrence TBWA and Tequila/Sydney / Sydney

Sony Computer Entertainment

PlayStation's Xbox Ambush Banner

Banners / Banner - Single

03085N

2003 Advertising Merit Award

Arnold Worldwide / Boston

Royal Caribbean

Sistine Chapel

Collateral Advertising / Collateral Posters: Single

03306A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Retromodern

Chair

Collateral Advertising / Collateral Posters: Single

03307A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Retromodern

Lamp

Collateral Advertising / Collateral Posters: Single

03308A

2003 Advertising Merit Award

BBDO / Singapore

Kentucky Fried Chicken Management

Henna

Collateral Advertising / Collateral Posters: Single

03309A

2003 Advertising Merit Award

BBDO / Singapore

Kentucky Fried Chicken Management

Mechanic

Collateral Advertising / Collateral Posters: Single

03310A

2003 Advertising Merit Award

Gianfagna Jones / Litchfield

Green Bull

Unconscious

Collateral Advertising / Collateral Posters: Single

03311A

2003 Advertising Merit Award

GSD&M / Austin

Air Force

Secret

Collateral Advertising / Collateral Posters: Single

03312A

2003 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Richard McCoy Financial Services

Filing Status

Collateral Advertising / Collateral Posters: Single

03313A

2003 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Richard McCoy Financial Services

Sign Here

Collateral Advertising / Collateral Posters: Single

03314A

2003 Advertising Merit Award

McKinney & Silver / Raleigh

Audi of America

Slide

Collateral Advertising / Collateral Posters: Single

03315A

2003 Advertising Merit Award

Ogilvy & Mather / Johannesburg

Audi SA

Crossroad

Collateral Advertising / Collateral Posters: Single

03316A

2003 Advertising Merit Award

Ogilvy & Mather / Singapore

Gaelic Inns

Topless

Collateral Advertising / Collateral Posters: Single

03317A

2003 Advertising Merit Award

Saatchi & Saatchi / Bangkok

Suvimol

Thief

Collateral Advertising / Collateral Posters: Single

03318A

2003 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Guinness

Pool Table

Collateral Advertising / Collateral Posters: Single

03319A

2003 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Lea + Perrins

911

Collateral Advertising / Collateral Posters: Single

03320A

2003 Advertising Merit Award

Tom Dick & Harry / Chicago

Crain's Chicago Business

Pictures

Collateral Advertising / Collateral Posters: Single

03321A

2003 Advertising Merit Award

BBDO / Atlanta

Save the Children

My Mom's Going To Kill Me

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03347A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Cub Scouts

Crime Reports

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03348A

2003 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

MCASA

Movie

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03349A

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