The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Desire Agency: Lobo / São Paulo Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
40 Yrs New York Film Festival Agency: mass / New York Client: Grand Marnier Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Nike Goddess Agency: R/GA / New York Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites
Nike Basketball Agency: R/GA / New York Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites
Nike Running Agency: R/GA / New York Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites
Monte seu Gol Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: E-Commerce / E-Commerce B2C - Web Sites
How to Know... Agency: Ogilvy & Mather / Chicago Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Picture Missing Agency: Ogilvy & Mather / Chicago Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
One Moviola Agency: Spoon Creative / Singapore Client: Moviola Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Heimophotography.com Agency: Butler, Shine & Stern/PeñaBrand / Sausalito Client: Heimo Photography Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Yellowbox Studios Agency: Kinetic Interactive / Singapore Client: Yellowbox Studios Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Broken Thumb Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Photos Agency: Fallon / Minneapolis Client: BMW of North America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Socially Acceptable Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Racing Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Broken Thumb Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Trade / Trade Color Full Page or Spread: Single
Hippopotamus Agency: TBWA\Paris / Boulogne-Billancourt Client: Nissan Category: Trade / Trade Color Full Page or Spread: Single
Oversized Trashcan, Oversized Newspaper, Oversized Telephone Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Palm Trees, Parking How Sad, Callouts Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Explore, Blossom, Normal, Okay with That Agency: Leo Burnett / Chicago Client: Kraft - Altoids Sours Category: Outdoor / Outdoor: Campaign
Ride Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
BMW Films: The Hire Agency: Fallon / Minneapolis Client: BMW of North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Newspaper Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Phone Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Trashcan Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
It's A Wonderful World Agency: Hakuhodo / Tokyo Client: Oorong-Sha Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Street Activity for Human Rights Agency: Michael Conrad & Leo Burnett / Frankfurt Client: Amnesty International Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Udder Bag Agency: Scholz & Friends / Berlin Client: Kurt Hoppenstedt Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Wig Promotion Agency: Scholz & Friends / Berlin Client: Tenderloin Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Brotherhood Exhibit Agency: Ogilvy & Mather / New York Client: FDNY Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Taser Agency: Colby & Partners / Santa Monica Client: California Map & Travel Category: Consumer Television / Consumer Television Under $50,000 Budget
Trunk Monkey Agency: R/west / Portland Client: Suburban Category: Consumer Television / Consumer Television Under $50,000 Budget
Pull! Agency: Wexley School for Girls / Seattle Client: Diadora Category: Consumer Television / Consumer Television Under $50,000 Budget
The Udder Bag Agency: Scholz & Friends / Berlin Client: Kurt Hoppenstedt Category: Package Design / Commercial Product Packaging
Polar Music Prize 2002 Agency: Happy Forsman & Bodenfors / Göteborg Client: Polar Music Prize Category: Package Design / Commercial Product Packaging
Miz no eau Agency: Hakuhodo / Tokyo Client: Asabiraki Category: Package Design / Commercial Product Packaging
Car Car Car Agency: Springer & Jacoby / Hamburg Client: Mercedes-Benz Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Eastpak Backpacks Agency: Double You / Barcelona Client: Eastpak Spain Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Pocket PC 2002 Agency: Fallon / Minneapolis Client: Microsoft Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Autoshow Listening Booth Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Match, Boxing Glove, Bee Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Campaign
Mechanic, Henna, Nail Polish Agency: BBDO / Singapore Client: Kentucky Fried Chicken Management Category: Collateral Advertising / Collateral Posters: Campaign
Shrinkage, Dog, Stethescope Agency: Third Eye, The / ATLANTA Client: Players Billiards Bar/Guinness Category: Collateral Advertising / Collateral Posters: Campaign
The greetings from hell postcards Agency: Scholz & Friends / Berlin Client: Aerzte ohne Grenzen e.V. Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Brochure Agency: Saatchi & Saatchi / Singapore Client: Republic of Singapore Navy Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Stockholm Postcards Agency: Happy Forsman & Bodenfors / Göteborg Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
CAMCAMTIME Agency: One Sky / Tokyo Client: Sony Corporation Category: Brand Gaming / Brand Gaming - Banners
Eagle F1 Web Site Agency: Goodby Silverstein & Partners / San Francisco Client: Goodyear Category: Brand Gaming / Brand Gaming - Banners
elvisnumberones.com Agency: Sudden Industries / New York Client: RCA/BMG Category: Brand Gaming / Brand Gaming - Banners

2003 Design Silver Pencil

Lobo / São Paulo

Diesel

Desire

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

03044D

2003 Design Bronze Pencil

mass / New York

Grand Marnier

40 Yrs New York Film Festival

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

03045D

2003 Interactive Gold Pencil

R/GA / New York

Nike

Nike Goddess

E-Commerce / E-Commerce B2C - Web Sites

03042N

2003 Interactive Silver Pencil

R/GA / New York

Nike

Nike Basketball

E-Commerce / E-Commerce B2C - Web Sites

03043N

2003 Interactive Silver Pencil

R/GA / New York

Nike

Nike Running

E-Commerce / E-Commerce B2C - Web Sites

03044N

2003 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Monte seu Gol

E-Commerce / E-Commerce B2C - Web Sites

03045N

2003 Advertising Silver Pencil

Ogilvy & Mather / Chicago

Ibid

How to Know...

Trade / Trade B/W Full Page or Spread: Single

03012A

2003 Advertising Silver Pencil

Ogilvy & Mather / Chicago

Ibid

Picture Missing

Trade / Trade B/W Full Page or Spread: Single

03013A

2003 Interactive Gold Pencil

Spoon Creative / Singapore

Moviola

One Moviola

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03033N

2003 Interactive Silver Pencil

Butler, Shine & Stern/PeñaBrand / Sausalito

Heimo Photography

Heimophotography.com

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03035N

2003 Interactive Bronze Pencil

Kinetic Interactive / Singapore

Yellowbox Studios

Yellowbox Studios

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03036N

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Squares

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03046A

2003 Advertising Gold Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Broken Thumb

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03047A

2003 Advertising Silver Pencil

Fallon / Minneapolis

BMW of North America

Photos

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03048A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

BELL

Socially Acceptable

Trade / Trade Color Full Page or Spread: Single

03039A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

BELL

Racing

Trade / Trade Color Full Page or Spread: Single

03040A

2003 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Broken Thumb

Trade / Trade Color Full Page or Spread: Single

03041A

2003 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Nissan

Hippopotamus

Trade / Trade Color Full Page or Spread: Single

03042A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Oversized Trashcan, Oversized Newspaper, Oversized Telephone

Outdoor / Outdoor: Campaign

03031A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Palm Trees, Parking How Sad, Callouts

Outdoor / Outdoor: Campaign

03032A

2003 Advertising Bronze Pencil

Leo Burnett / Chicago

Kraft - Altoids Sours

Explore, Blossom, Normal, Okay with That

Outdoor / Outdoor: Campaign

03033A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Ride

Exceptional Innovation in Marketing / Innovative Marketing: Single

03001G

2003 Advertising Silver Pencil

Fallon / Minneapolis

BMW of North America

BMW Films: The Hire

Exceptional Innovation in Marketing / Innovative Marketing: Single

03002G

2003 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Oversized Newspaper

Exceptional Innovation in Marketing / Innovative Marketing: Single

03003G

2003 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Oversized Phone

Exceptional Innovation in Marketing / Innovative Marketing: Single

03004G

2003 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Oversized Trashcan

Exceptional Innovation in Marketing / Innovative Marketing: Single

03005G

2003 Design Gold Pencil

Hakuhodo / Tokyo

Oorong-Sha

It's A Wonderful World

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

03027D

2003 Design Gold Pencil

Michael Conrad & Leo Burnett / Frankfurt

Amnesty International

Street Activity for Human Rights

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

03028D

2003 Design Silver Pencil

Scholz & Friends / Berlin

Kurt Hoppenstedt

The Udder Bag

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

03029D

2003 Design Silver Pencil

Scholz & Friends / Berlin

Tenderloin

The Wig Promotion

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

03030D

2003 Design Bronze Pencil

Ogilvy & Mather / New York

FDNY

Brotherhood Exhibit

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

03031D

2003 Advertising Gold Pencil

Colby & Partners / Santa Monica

California Map & Travel

Taser

Consumer Television / Consumer Television Under $50,000 Budget

03092A

2003 Advertising Silver Pencil

R/west / Portland

Suburban

Trunk Monkey

Consumer Television / Consumer Television Under $50,000 Budget

03093A

2003 Advertising Bronze Pencil

Wexley School for Girls / Seattle

Diadora

Pull!

Consumer Television / Consumer Television Under $50,000 Budget

03094A

2003 Design Gold Pencil

Scholz & Friends / Berlin

Kurt Hoppenstedt

The Udder Bag

Package Design / Commercial Product Packaging

03017D

2003 Design Silver Pencil

Happy Forsman & Bodenfors / Göteborg

Polar Music Prize

Polar Music Prize 2002

Package Design / Commercial Product Packaging

03018D

2003 Design Bronze Pencil

Hakuhodo / Tokyo

Asabiraki

Miz no eau

Package Design / Commercial Product Packaging

03019D

2003 Advertising Bronze Pencil

Springer & Jacoby / Hamburg

Mercedes-Benz

Car Car Car

Consumer Magazine / Magazine B/W Full Page or Spread: Single

03014A

2003 Interactive Gold Pencil

Double You / Barcelona

Eastpak Spain

Eastpak Backpacks

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

03030N

2003 Interactive Silver Pencil

Fallon / Minneapolis

Microsoft

Pocket PC 2002

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

03031N

2003 Interactive Bronze Pencil

Arnold Worldwide / Boston

Volkswagen of America

Autoshow Listening Booth

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

03032N

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Match, Boxing Glove, Bee

Collateral Advertising / Collateral Posters: Campaign

03055A

2003 Advertising Silver Pencil

BBDO / Singapore

Kentucky Fried Chicken Management

Mechanic, Henna, Nail Polish

Collateral Advertising / Collateral Posters: Campaign

03056A

2003 Advertising Bronze Pencil

Third Eye, The / ATLANTA

Players Billiards Bar/Guinness

Shrinkage, Dog, Stethescope

Collateral Advertising / Collateral Posters: Campaign

03057A

2003 Design Gold Pencil

Scholz & Friends / Berlin

Aerzte ohne Grenzen e.V.

The greetings from hell postcards

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

03052D

2003 Design Silver Pencil

Saatchi & Saatchi / Singapore

Republic of Singapore Navy

Brochure

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

03053D

2003 Design Bronze Pencil

Happy Forsman & Bodenfors / Göteborg

Swedish Museum of Architecture

Stockholm Postcards

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

03054D

2003 Interactive Gold Pencil

One Sky / Tokyo

Sony Corporation

CAMCAMTIME

Brand Gaming / Brand Gaming - Banners

03051N

2003 Interactive Silver Pencil

Goodby Silverstein & Partners / San Francisco

Goodyear

Eagle F1 Web Site

Brand Gaming / Brand Gaming - Banners

03052N

2003 Interactive Bronze Pencil

Sudden Industries / New York

RCA/BMG

elvisnumberones.com

Brand Gaming / Brand Gaming - Banners

03053N

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