The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Logo Agency: Arnell Group / New York Client: Gateway Category: Brand and Corporate Identity Design / Logo/Trademark
Excalibur Logo Agency: Turner Duckworth / London Client: Boa Housewares Category: Brand and Corporate Identity Design / Logo/Trademark
Suddenly Singles, Seeing Doubles, Bandit, Timmy Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Pak Sok, Madam Loh, Abdul Malik Agency: Fallon / Singapore Client: Fallon Singapore Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Exit Sign, Frustration, Elevator Agency: Fallon / New York Client: Timberland Category: Trade / Trade Color Full Page or Spread: Campaign
Aneel Annual Report Agency: Young & Rubicam Brazil / São Paulo Client: Aneel Category: Brand and Corporate Identity Design / Annual Report
Computer, Hockey, Net Agency: Taxi / Toronto Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Trunk Monkey Agency: R/west / Portland Client: Suburban Category: Consumer Television / Consumer Television Under $50,000 Budget
Coaster, Corkscrew, Revelation Agency: Rethink / Vancouver Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Campaign
The Udder Bag Agency: Scholz & Friends / Berlin Client: Kurt Hoppenstedt Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Wig Promotion Agency: Scholz & Friends / Berlin Client: Tenderloin Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Big in 2002 Game Agency: Pop & Company / New York Client: VH1 Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Rain, Cop, Daredevil Agency: Ogilvy & Mather / Mexico City Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Forest, Upside Down, Sky Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Communal Urinal, Stonestorm, Doormat, Ashtray Agency: Jung von Matt / Hamburg Client: IGFM - International Foundation of Human Rights Category: Outdoor / Guerilla Advertising: Campaign
Kerhonkson Agency: Think Tank 3 / New York Client: Barra + Trumbore Category: Environmental Design / Environmental Design: Signage
Jung von Matt Web Site Agency: Jung von Matt / Stuttgart Client: Jung von Matt Category: Self-Promotion / Self-Promotion - Web Sites
Shawn's Folk Art Agency: Touchwood Design / Etobicoke Client: Shawn's Folk Art Category: Self-Promotion / Self-Promotion - Web Sites
Devil's Island Agency: Lowe / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Ingegerd Råman Agency: Happy Forsman & Bodenfors / Göteborg Client: Röhsska Design Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Pocket PC 2002 Agency: Fallon / Minneapolis Client: Microsoft Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
To Be Chosen Campaign Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property! Agency: Happy Forsman & Bodenfors / Göteborg Client: Swedish Museum of Architecture Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Home Shopping (Bedpan), Cooking, Kids Show Agency: Ground Zero / Los Angeles Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign
Jump Through the Window Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Sip Not Guzzle Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Photos Agency: Fallon / Minneapolis Client: BMW of North America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Museo de las Aves de Mexico Agency: W.Interactive.Media / Saltillo Client: Instituto Coahuilense de Ecologia Category: Non-Profit Organizations / Non-Profit - Web Sites
Cut Me Agency: De Pasquale / Brisbane Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
BMW Films: The Hire Agency: Fallon / Minneapolis Client: BMW of North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Palm Trees, Parking How Sad, Callouts Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Stick Agency: M&C Saatchi / Sydney Client: Sydney Dog's Home Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
HP Campaign Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Integrated Branding Campaign
Casanova Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Integrated Branding Campaign
Rucker Park, Roswell Rayguns, Funkship Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Army Online Advertising Agency: iLeo / Chicago Client: Army Category: Beyond the Banner
Fingers Agency: GSD&M / Austin Client: 7-Eleven Category: Consumer Television / Consumer Television :20 and Under: Single
Coffee Agency: AlmapBBDO / São Paulo Client: Pilao Coffee Category: Banners / Banner - Single
Beautiful Mind, Men In Black 2, Lord of the Rings Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
The Secret Tournament Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
No! Agency: Chopping Block, The / New York Client: They Might Be Giants Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Coaster Agency: Rethink / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
D&AD Annual Agency: Mother / London Client: D&AD Category: Publication Design / Book Jacket Design
Birthmark/Loaded Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Racing Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Broken Thumb Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Trade / Trade Color Full Page or Spread: Single
911 Agency: Arnold Worldwide / Toronto Client: Canadian Psychiatric Research Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Colleagues, Woman, Joseph Agency: GeneratorBates / Auckland Client: Amnesty International Category: Public Service/Political / Public Service/Political Television: Single
Torture Device Agency: Crispin Porter + Bogusky / Miami Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Dusty Bookshelf, Packing Materials, Splayed Book Agency: Bozell / New York Client: Art Directors Club Category: Direct Mail / Direct Mail: Campaign

2003 Design Silver Pencil

Arnell Group / New York

Gateway

Logo

Brand and Corporate Identity Design / Logo/Trademark

03015D

2003 Design Silver Pencil

Turner Duckworth / London

Boa Housewares

Excalibur Logo

Brand and Corporate Identity Design / Logo/Trademark

03016D

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Suddenly Singles, Seeing Doubles, Bandit, Timmy

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

03027A

2003 Interactive Silver Pencil

Fallon / Singapore

Fallon Singapore

Pak Sok, Madam Loh, Abdul Malik

Self-Promotion / Self-Promotion - Other Digital Advertising

03059N

2003 Advertising Silver Pencil

Fallon / New York

Timberland

Exit Sign, Frustration, Elevator

Trade / Trade Color Full Page or Spread: Campaign

03044A

2003 Design Silver Pencil

Young & Rubicam Brazil / São Paulo

Aneel

Aneel Annual Report

Brand and Corporate Identity Design / Annual Report

03002D

2003 Advertising Silver Pencil

Taxi / Toronto

Covenant House

Computer, Hockey, Net

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03062A

2003 Advertising Silver Pencil

R/west / Portland

Suburban

Trunk Monkey

Consumer Television / Consumer Television Under $50,000 Budget

03093A

2003 Advertising Silver Pencil

Rethink / Vancouver

Playland

Coaster, Corkscrew, Revelation

Newspaper / Newspaper 600 Lines or Less: Campaign

03010A

2003 Design Silver Pencil

Scholz & Friends / Berlin

Kurt Hoppenstedt

The Udder Bag

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

03029D

2003 Design Silver Pencil

Scholz & Friends / Berlin

Tenderloin

The Wig Promotion

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

03030D

2003 Interactive Silver Pencil

Pop & Company / New York

VH1

Big in 2002 Game

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03020N

2003 Advertising Silver Pencil

Ogilvy & Mather / Mexico City

Hot Wheels

Rain, Cop, Daredevil

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03021A

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Forest, Upside Down, Sky

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03022A

2003 Advertising Silver Pencil

Jung von Matt / Hamburg

IGFM - International Foundation of Human Rights

Communal Urinal, Stonestorm, Doormat, Ashtray

Outdoor / Guerilla Advertising: Campaign

03037A

2003 Design Silver Pencil

Think Tank 3 / New York

Barra + Trumbore

Kerhonkson

Environmental Design / Environmental Design: Signage

03026D

2003 Interactive Silver Pencil

Jung von Matt / Stuttgart

Jung von Matt

Jung von Matt Web Site

Self-Promotion / Self-Promotion - Web Sites

03055N

2003 Interactive Silver Pencil

Touchwood Design / Etobicoke

Shawn's Folk Art

Shawn's Folk Art

Self-Promotion / Self-Promotion - Web Sites

03056N

2003 Advertising Silver Pencil

Lowe / London

Interbrew UK

Devil's Island

Consumer Television / Consumer Television Over :30 Single

03074A

2003 Design Silver Pencil

Happy Forsman & Bodenfors / Göteborg

Röhsska Design Museum

Ingegerd Råman

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03047D

2003 Interactive Silver Pencil

Fallon / Minneapolis

Microsoft

Pocket PC 2002

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

03031N

2003 Design Silver Pencil

Campbell Doyle Dye / London

Merrydown

To Be Chosen Campaign

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03024D

2003 Design Silver Pencil

Happy Forsman & Bodenfors / Göteborg

Swedish Museum of Architecture

Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property!

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03025D

2003 Advertising Silver Pencil

Ground Zero / Los Angeles

ESPN Mohr Sports

Home Shopping (Bedpan), Cooking, Kids Show

Consumer Television / Consumer Television :20 and Under: Campaign

03088A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Jump Through the Window

Newspaper / Newspaper Over 600 Lines: Single

03002A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Sip Not Guzzle

Newspaper / Newspaper Over 600 Lines: Single

03003A

2003 Advertising Silver Pencil

Fallon / Minneapolis

BMW of North America

Photos

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03048A

2003 Interactive Silver Pencil

W.Interactive.Media / Saltillo

Instituto Coahuilense de Ecologia

Museo de las Aves de Mexico

Non-Profit Organizations / Non-Profit - Web Sites

03063N

2003 Interactive Silver Pencil

De Pasquale / Brisbane

Sashimi

Cut Me

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03039N

2003 Advertising Silver Pencil

Fallon / Minneapolis

BMW of North America

BMW Films: The Hire

Exceptional Innovation in Marketing / Innovative Marketing: Single

03002G

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Palm Trees, Parking How Sad, Callouts

Outdoor / Outdoor: Campaign

03032A

2003 Design Silver Pencil

M&C Saatchi / Sydney

Sydney Dog's Home

Stick

Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail

03051D

2003 Interactive Silver Pencil

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

HP Campaign

Integrated Branding Campaign

03048N

2003 Interactive Silver Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Casanova

Integrated Branding Campaign

03049N

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Rucker Park, Roswell Rayguns, Funkship

Consumer Television / Consumer Television Over :30 Campaign

03076A

2003 Interactive Silver Pencil

iLeo / Chicago

Army

Army Online Advertising

Beyond the Banner

03012N

2003 Advertising Silver Pencil

GSD&M / Austin

7-Eleven

Fingers

Consumer Television / Consumer Television :20 and Under: Single

03086A

2003 Interactive Silver Pencil

AlmapBBDO / São Paulo

Pilao Coffee

Coffee

Banners / Banner - Single

03003N

2003 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Hollywood Video

Beautiful Mind, Men In Black 2, Lord of the Rings

Consumer Radio / Consumer Radio: Campaign

03009R

2003 Interactive Silver Pencil

Wieden+Kennedy / Amsterdam

Nike

The Secret Tournament

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

03025N

2003 Interactive Silver Pencil

Chopping Block, The / New York

They Might Be Giants

No!

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

03029N

2003 Advertising Silver Pencil

Rethink / Vancouver

Playland

Coaster

Outdoor / Outdoor: Single

03029A

2003 Design Silver Pencil

Mother / London

D&AD

D&AD Annual

Publication Design / Book Jacket Design

03033D

2003 Advertising Silver Pencil

DDB / Chicago

Anheuser-Busch

Birthmark/Loaded

Consumer Television / Consumer Television :30/:25 Single

03080A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

BELL

Racing

Trade / Trade Color Full Page or Spread: Single

03040A

2003 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Broken Thumb

Trade / Trade Color Full Page or Spread: Single

03041A

2003 Advertising Silver Pencil

Arnold Worldwide / Toronto

Canadian Psychiatric Research Foundation

911

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03002R

2003 Advertising Silver Pencil

GeneratorBates / Auckland

Amnesty International

Colleagues, Woman, Joseph

Public Service/Political / Public Service/Political Television: Single

03071A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Florida Department of Health

Torture Device

Public Service/Political / Public Service/Political Radio: Campaign

03069A

2003 Design Silver Pencil

Bozell / New York

Art Directors Club

Dusty Bookshelf, Packing Materials, Splayed Book

Direct Mail / Direct Mail: Campaign

03042D

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