The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
MTV Asia Awards 2002
Agency: CCG.XM / Singapore
Client: MTV Asia Category: Brand Gaming / Brand Gaming - Banners
BMW Films/The Hire II Web Site
Agency: Fallon / Minneapolis
Client: BMW Category: Brand Gaming / Brand Gaming - Banners
The Mission
Agency: One Sky / Tokyo
Client: Fuji Heavy Industries Ltd. (Subaru Forester) Category: Brand Gaming / Brand Gaming - Banners
drinkmilk.ca
Agency: Tribal DDB / Vancouver
Client: BC Dairy Foundation Category: Brand Gaming / Brand Gaming - Banners
Plan Your Escape
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Doctor, What Season, Politics, D.C. United, Yogi Berra
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Outdoor / Guerilla Advertising: Campaign
Grand Slam, Surfer, Breakdown
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Television / Consumer Television Over :30 Campaign
Fish, Emperor's New Clothes, Birds
Agency: Fallon / Minneapolis
Client: PBS Category: Consumer Television / Consumer Television Over :30 Campaign
Journey, Digital Crime Fighting, Wind
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Campaign
Talk to Each Other
Agency: Banks Hoggins O'Shea FCB / London
Client: Institute of Practitioners in Advertising Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Trading Cards
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Stick
Agency: M&C Saatchi / Sydney
Client: Sydney Dog's Home Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Advent Calendar
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Amnesty International Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Bruised Ambassadors
Agency: Saatchi & Saatchi New Zealand / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Hand, Growth Chart, Crayon
Agency: Arnold Worldwide / Boston
Client: The Hartford Category: Newspaper / Newspaper Over 600 Lines: Campaign
Burka, Camouflage, Playing Card, Guggenheim, Confederate Flag
Agency: Bozell / New York
Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Campaign
Jump Through the Window, Mess with Perfection, Master the Asphalt
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
What Else Does, Die Slowly, I Know We Get Used
Agency: Leo Burnett / Lisbon
Client: Ferin Bookstore Category: Newspaper / Newspaper Over 600 Lines: Campaign
Somewhere, Wrinkle, Cell Phone
Agency: Mullen / Wenham
Client: Eddie Bauer Category: Newspaper / Newspaper Over 600 Lines: Campaign
StripMall, Chinatown, Night Signs
Agency: Palmer Jarvis DDB / Vancouver
Client: SuperPages Category: Newspaper / Newspaper Over 600 Lines: Campaign
Gas Truck, Gas Station, Godown
Agency: Saatchi & Saatchi / Guang Zhou
Client: Natural Touch Food Category: Newspaper / Newspaper Over 600 Lines: Campaign
Finest Luxury, Logo, Key
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Campaign
Door Hangers
Agency: Arnold Worldwide / Boston
Client: Arnold Worldwide Category: Direct Mail / Direct Mail: Single
B-She Cards
Agency: Beacon Communications / Tokyo
Client: B-She Category: Direct Mail / Direct Mail: Single
Dusty Bookshelf
Agency: Bozell / New York
Client: Art Directors Club Category: Direct Mail / Direct Mail: Single
2002 CORE Motorclothes Catalog
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Direct Mail / Direct Mail: Single
Adult Swim Sales/Media Kit
Agency: Cartoon Network/Creative Services / Atlanta
Client: Cartoon Network Marketing Category: Direct Mail / Direct Mail: Single
Old Habits Desk Calendar
Agency: Duffy / Minneapolis
Client: Archipelago Category: Direct Mail / Direct Mail: Single
Silent night
Agency: Grabarz & Partner Werbeagentur / Hamburg
Client: Farbraum Digital Art & Litho Category: Direct Mail / Direct Mail: Single
A Stone in Your Shoe
Agency: Grey Worldwide / Melbourne
Client: MND Category: Direct Mail / Direct Mail: Single
Lucky You
Agency: Grottera / São Paulo
Client: Litokromia Category: Direct Mail / Direct Mail: Single
Design Guide
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Munkedals Category: Direct Mail / Direct Mail: Single
The Letter
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Munkedals Category: Direct Mail / Direct Mail: Single
Running Tips
Agency: J. Walter Thompson / Hong Kong
Client: Nike Hong Kong Category: Direct Mail / Direct Mail: Single
2003 Graphically
Agency: King James RSVP / Cape Town
Client: Research Surveys Category: Direct Mail / Direct Mail: Single
Leaf
Agency: Leo Burnett / Singapore
Client: Discovery Channel Category: Direct Mail / Direct Mail: Single
Marched
Agency: Lewis Communications / Birmingham
Client: Alabama Bureau of Tourism & Travel Category: Direct Mail / Direct Mail: Single
Future Kitsch
Agency: Lobo / São Paulo
Client: Jum Nakao Category: Direct Mail / Direct Mail: Single
Lo-Fi Letterpress Album
Agency: Michael Hendrix / Chattanooga
Client: Widgets & Stone Press Category: Direct Mail / Direct Mail: Single
"The Tragical History of Jackson Pollock" Press Kit
Agency: Milk Creative Source / Athens
Client: Paradox Theatre Company Category: Direct Mail / Direct Mail: Single
Empty Pages Mailer
Agency: Ogilvy & Mather / New Delhi
Client: Business World Category: Direct Mail / Direct Mail: Single
Dasein Direct Mail
Agency: Option 5/Dasein Art / Kuala Lumpur
Client: Dasein Academy of Art Category: Direct Mail / Direct Mail: Single
365 for 2003
Agency: Pentagram Design / San Francisco
Client: Pentagram Design Category: Direct Mail / Direct Mail: Single
Hinagata
Agency: Pentagram Design / San Francisco
Client: Pentagram Design Category: Direct Mail / Direct Mail: Single
Z4 Roadster Launch Kit
Agency: Ritta & Associates / Englewood
Client: BMW of North America Category: Direct Mail / Direct Mail: Single
Hit Me
Agency: Saatchi & Saatchi / Bangalore
Client: Zandu Works Category: Direct Mail / Direct Mail: Single
Hidden Message
Agency: Saatchi & Saatchi / Singapore
Client: Republic of Singapore Navy Category: Direct Mail / Direct Mail: Single
2002 Sandstrom Design Holiday Gift
Agency: Sandstrom Design / Portland
Client: Sandstrom Design Category: Direct Mail / Direct Mail: Single
Award:
2003 Interactive Merit Award
Agency:
CCG.XM / Singapore
Client:
MTV Asia
Title:
MTV Asia Awards 2002
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
03215N
Award:
2003 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
BMW
Title:
BMW Films/The Hire II Web Site
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
03216N
Award:
2003 Interactive Merit Award
Agency:
One Sky / Tokyo
Client:
Fuji Heavy Industries Ltd. (Subaru Forester)
Title:
The Mission
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
03217N
Award:
2003 Interactive Merit Award
Agency:
Tribal DDB / Vancouver
Client:
BC Dairy Foundation
Title:
drinkmilk.ca
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
03218N
Award:
2003 Interactive Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars
Title:
Plan Your Escape
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
03177N
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Doctor, What Season, Politics, D.C. United, Yogi Berra
Category:
Outdoor / Guerilla Advertising: Campaign
Annual ID:
03253A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Grand Slam, Surfer, Breakdown
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03404A
Award:
2003 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
PBS
Title:
Fish, Emperor's New Clothes, Birds
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03405A
Award:
2003 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Journey, Digital Crime Fighting, Wind
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03406A
Award:
2003 Advertising Merit Award
Agency:
Banks Hoggins O'Shea FCB / London
Client:
Institute of Practitioners in Advertising
Title:
Talk to Each Other
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03370A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts
Title:
Trading Cards
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03371A
Award:
2003 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Sydney Dog's Home
Title:
Stick
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03372A
Award:
2003 Advertising Merit Award
Agency:
Michael Conrad & Leo Burnett / Frankfurt
Client:
Amnesty International
Title:
Advent Calendar
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03373A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi New Zealand / Wellington
Client:
Women's Refuge
Title:
Bruised Ambassadors
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03374A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
The Hartford
Title:
Hand, Growth Chart, Crayon
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03117A
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
The New York Times
Title:
Burka, Camouflage, Playing Card, Guggenheim, Confederate Flag
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03118A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Jump Through the Window, Mess with Perfection, Master the Asphalt
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03119A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Lisbon
Client:
Ferin Bookstore
Title:
What Else Does, Die Slowly, I Know We Get Used
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03120A
Award:
2003 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Eddie Bauer
Title:
Somewhere, Wrinkle, Cell Phone
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03121A
Award:
2003 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
SuperPages
Title:
StripMall, Chinatown, Night Signs
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03122A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Guang Zhou
Client:
Natural Touch Food
Title:
Gas Truck, Gas Station, Godown
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03123A
Award:
2003 Advertising Merit Award
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Finest Luxury, Logo, Key
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03124A
Award:
2003 Design Merit Award
Agency:
Arc Marketing / London
Client:
Philips
Title:
Sonicare
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03152D
Award:
2003 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Arnold Worldwide
Title:
Door Hangers
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03153D
Award:
2003 Design Merit Award
Agency:
Beacon Communications / Tokyo
Client:
B-She
Title:
B-She Cards
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03154D
Award:
2003 Design Merit Award
Agency:
Bozell / New York
Client:
Art Directors Club
Title:
Dusty Bookshelf
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03155D
Award:
2003 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
2002 CORE Motorclothes Catalog
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03156D
Award:
2003 Design Merit Award
Agency:
Cartoon Network/Creative Services / Atlanta
Client:
Cartoon Network Marketing
Title:
Adult Swim Sales/Media Kit
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03157D
Award:
2003 Design Merit Award
Agency:
Duffy / Minneapolis
Client:
Archipelago
Title:
Old Habits Desk Calendar
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03158D
Award:
2003 Design Merit Award
Agency:
Grabarz & Partner Werbeagentur / Hamburg
Client:
Farbraum Digital Art & Litho
Title:
Silent night
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03159D
Award:
2003 Design Merit Award
Agency:
Grey Worldwide / Melbourne
Client:
MND
Title:
A Stone in Your Shoe
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03160D
Award:
2003 Design Merit Award
Agency:
Grottera / São Paulo
Client:
Litokromia
Title:
Lucky You
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03161D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Munkedals
Title:
Design Guide
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03162D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Munkedals
Title:
The Letter
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03163D
Award:
2003 Design Merit Award
Agency:
J. Walter Thompson / Hong Kong
Client:
Nike Hong Kong
Title:
Running Tips
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03164D
Award:
2003 Design Merit Award
Agency:
King James RSVP / Cape Town
Client:
Research Surveys
Title:
2003 Graphically
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03165D
Award:
2003 Design Merit Award
Agency:
Leo Burnett / Singapore
Client:
Discovery Channel
Title:
Leaf
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03166D
Award:
2003 Design Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Prudential
Title:
Ears
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03167D
Award:
2003 Design Merit Award
Agency:
Lewis Communications / Birmingham
Client:
Alabama Bureau of Tourism & Travel
Title:
Marched
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03168D
Award:
2003 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Jum Nakao
Title:
Future Kitsch
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03169D
Award:
2003 Design Merit Award
Agency:
Michael Hendrix / Chattanooga
Client:
Widgets & Stone Press
Title:
Lo-Fi Letterpress Album
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03170D
Award:
2003 Design Merit Award
Agency:
Milk Creative Source / Athens
Client:
Paradox Theatre Company
Title:
"The Tragical History of Jackson Pollock" Press Kit
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03171D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Business World
Title:
Empty Pages Mailer
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03172D
Award:
2003 Design Merit Award
Agency:
Option 5/Dasein Art / Kuala Lumpur
Client:
Dasein Academy of Art
Title:
Dasein Direct Mail
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03173D
Award:
2003 Design Merit Award
Agency:
Pentagram Design / San Francisco
Client:
Pentagram Design
Title:
365 for 2003
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03174D
Award:
2003 Design Merit Award
Agency:
Pentagram Design / San Francisco
Client:
Pentagram Design
Title:
Hinagata
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03175D
Award:
2003 Design Merit Award
Agency:
Ritta & Associates / Englewood
Client:
BMW of North America
Title:
Z4 Roadster Launch Kit
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03176D
Award:
2003 Design Merit Award
Agency:
Saatchi & Saatchi / Bangalore
Client:
Zandu Works
Title:
Hit Me
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03177D
Award:
2003 Design Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Republic of Singapore Navy
Title:
Hidden Message
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03178D
Award:
2003 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Sandstrom Design
Title:
2002 Sandstrom Design Holiday Gift
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03179D
