The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Waterfowl, Little Boy, Eyeball, Moonwalk Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
Nurse, She-Devil, Crucifix Agency: Acme Advertising / San Francisco Client: High Speed Productions Category: Trade / Trade Color Full Page or Spread: Campaign
Ugly Rockstars, Live Fast Die a Senior Citizen, 666 Petalicious Agency: Bartle Bogle Hegarty / New York Client: Rolling Stone Category: Trade / Trade Color Full Page or Spread: Campaign
Jeff Fisher, Giles Revell, Sarah Fanelli, Brian Crouis, Michael Johnson Amp, Clayton Brothers Agency: Campbell Doyle Dye / London Client: Merrydown Category: Trade / Trade Color Full Page or Spread: Campaign
Coke, Altoids, Budweiser Agency: Carmichael Lynch / Minneapolis Client: American Advertising Federation Category: Trade / Trade Color Full Page or Spread: Campaign
Airport Security, Osbournes, Nuclear Reactor/Plane Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
Sources, Gun/Peace, Bono Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
Response Time, Fall, Unconscious Agency: Gianfagna Jones / Litchfield/OFFICE NEW YORK Client: Green Bull Category: Trade / Trade Color Full Page or Spread: Campaign
UBA, Time Machine, Pixie Dust Agency: Ogilvy & Mather / New York Client: IBM Category: Trade / Trade Color Full Page or Spread: Campaign
Alex, Bob, Tracy Agency: One And All / Minneapolis Client: Craig Perman Photography Category: Trade / Trade Color Full Page or Spread: Campaign
Bible, Toe Tag, Divorce Certificate Agency: Palmer Jarvis DDB / Vancouver Client: OMD Canada Category: Trade / Trade Color Full Page or Spread: Campaign
Babies, Ball, Skills, Diving Agency: TBWA / London Client: John Smiths Category: Consumer Television / Consumer Television Varying Lengths: Campaign
North Bristol Forty/Rage, Arm Soak, USA Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Angry Chicken, Scary Cat, Young Love Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Chain Reaction Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Line Up Agency: Cartoon Network On-Air / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television Over :30 Single
Lamp Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Hide and Seek Agency: Delaney Lund Knox Warren / London Client: Vauxhall Motors Category: Consumer Television / Consumer Television Over :30 Single
Ulterior Emotions Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Single
GOALPOSTS Agency: Fallon / London Client: Umbro Category: Consumer Television / Consumer Television Over :30 Single
An Imperfect World Agency: The Farm / Madrid Client: Fotoprix Category: Consumer Television / Consumer Television Over :30 Single
Reincarnation Agency: Merkley Newman Harty Partners / New York Client: Mercedes-Benz USA Category: Consumer Television / Consumer Television Over :30 Single
Digital Crime Fighting Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Sheet Metal Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Consumer Television / Consumer Television Over :30 Single
This is America Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Consumer Television Over :30 Single
Desert Island Agency: BBDO / New York Client: FedEx Category: Consumer Television / Consumer Television Over :30 Single
Baby Agency: la comunidad / Miami Beach Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Grim Reaper Agency: McCann-Erickson / London Client: Greene King Category: Consumer Television / Consumer Television Over :30 Single
Extravaganza Agency: Nerve / Portland Client: Thomason Autogroup Category: Consumer Television / Consumer Television Over :30 Single
Morphing Michael Agency: TBWA / London Client: Five Category: Consumer Television / Consumer Television Over :30 Single
Coach Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television Over :30 Single
Move Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Angry Chicken Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Streaker Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Puddles Agency: Wieden+Kennedy / Amsterdam Client: Nike Europe Category: Consumer Television / Consumer Television Over :30 Single
Wild Horses Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Epidermis Agency: Brand Architecture International / New York Client: The Economist Category: Outdoor / Outdoor: Single
Oversized Newspaper Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Palm Trees Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Parking How Sad Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Design Technology and Performance, And There is Still Space Left Over for the Luggage Agency: Duezt Euro RSCG / São Paulo Client: Citroën Category: Outdoor / Outdoor: Single
See Through Agency: Holmes & Lee / Toronto Client: The Weather Network Category: Outdoor / Outdoor: Single
Father's Day Agency: Lowe Bull Calvert Pace / Cape Town Client: Durex Category: Outdoor / Outdoor: Single
Ronald Agency: Ogilvy & Mather / Singapore Client: KFC Category: Outdoor / Outdoor: Single
Revelation Agency: Rethink / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
Smart "Turning Circle" Agency: Springer & Jacoby / Hamburg Client: DaimlerChrysler VD Category: Outdoor / Outdoor: Single
Baby Agency: TBWA\Paris / Boulogne-Billancourt Client: BIC Razors Category: Outdoor / Outdoor: Single
On Hold Messaging Agency: BusinessVoice / Toledo Client: Toledo Towing Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Island Event Agency: Crispin Porter + Bogusky / Miami Client: Fine Living Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Track Agency: Jupiter Drawing Room (South Africa), The / Johannesburg Client: Nike Category: Exceptional Innovation in Marketing / Innovative Marketing: Single

2003 Advertising Merit Award

Fallon / New York

Time

Waterfowl, Little Boy, Eyeball, Moonwalk

Trade / Trade Color Full Page or Spread: Campaign

03211A

2003 Advertising Merit Award

Acme Advertising / San Francisco

High Speed Productions

Nurse, She-Devil, Crucifix

Trade / Trade Color Full Page or Spread: Campaign

03276A

2003 Advertising Merit Award

Bartle Bogle Hegarty / New York

Rolling Stone

Ugly Rockstars, Live Fast Die a Senior Citizen, 666 Petalicious

Trade / Trade Color Full Page or Spread: Campaign

03277A

2003 Advertising Merit Award

Campbell Doyle Dye / London

Merrydown

Jeff Fisher, Giles Revell, Sarah Fanelli, Brian Crouis, Michael Johnson Amp, Clayton Brothers

Trade / Trade Color Full Page or Spread: Campaign

03278A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

American Advertising Federation

Coke, Altoids, Budweiser

Trade / Trade Color Full Page or Spread: Campaign

03279A

2003 Advertising Merit Award

Fallon / New York

Time

Airport Security, Osbournes, Nuclear Reactor/Plane

Trade / Trade Color Full Page or Spread: Campaign

03280A

2003 Advertising Merit Award

Fallon / New York

Time

Sources, Gun/Peace, Bono

Trade / Trade Color Full Page or Spread: Campaign

03281A

2003 Advertising Merit Award

Gianfagna Jones / Litchfield/OFFICE NEW YORK

Green Bull

Response Time, Fall, Unconscious

Trade / Trade Color Full Page or Spread: Campaign

03282A

2003 Advertising Merit Award

Ogilvy & Mather / New York

IBM

UBA, Time Machine, Pixie Dust

Trade / Trade Color Full Page or Spread: Campaign

03283A

2003 Advertising Merit Award

One And All / Minneapolis

Craig Perman Photography

Alex, Bob, Tracy

Trade / Trade Color Full Page or Spread: Campaign

03284A

2003 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

OMD Canada

Bible, Toe Tag, Divorce Certificate

Trade / Trade Color Full Page or Spread: Campaign

03285A

2003 Advertising Merit Award

TBWA / London

John Smiths

Babies, Ball, Skills, Diving

Consumer Television / Consumer Television Varying Lengths: Campaign

03459A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

North Bristol Forty/Rage, Arm Soak, USA

Consumer Television / Consumer Television Varying Lengths: Campaign

03460A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Angry Chicken, Scary Cat, Young Love

Consumer Television / Consumer Television Varying Lengths: Campaign

03461A

2003 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Chain Reaction

Consumer Television / Consumer Television Over :30 Single

03383A

2003 Advertising Merit Award

Cartoon Network On-Air / Atlanta

Cartoon Network

Line Up

Consumer Television / Consumer Television Over :30 Single

03384A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Lamp

Consumer Television / Consumer Television Over :30 Single

03385A

2003 Advertising Merit Award

Delaney Lund Knox Warren / London

Vauxhall Motors

Hide and Seek

Consumer Television / Consumer Television Over :30 Single

03386A

2003 Advertising Merit Award

Downtown Partners DDB / Toronto

Labatt Breweries

Ulterior Emotions

Consumer Television / Consumer Television Over :30 Single

03387A

2003 Advertising Merit Award

Fallon / London

Umbro

GOALPOSTS

Consumer Television / Consumer Television Over :30 Single

03388A

2003 Advertising Merit Award

The Farm / Madrid

Fotoprix

An Imperfect World

Consumer Television / Consumer Television Over :30 Single

03389A

2003 Advertising Merit Award

Merkley Newman Harty Partners / New York

Mercedes-Benz USA

Reincarnation

Consumer Television / Consumer Television Over :30 Single

03390A

2003 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

Digital Crime Fighting

Consumer Television / Consumer Television Over :30 Single

03391A

2003 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Saturn

Sheet Metal

Consumer Television / Consumer Television Over :30 Single

03392A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

This is America

Consumer Television / Consumer Television Over :30 Single

03393A

2003 Advertising Merit Award

BBDO / New York

FedEx

Desert Island

Consumer Television / Consumer Television Over :30 Single

03394A

2003 Advertising Merit Award

la comunidad / Miami Beach

MTV

Baby

Consumer Television / Consumer Television Over :30 Single

03395A

2003 Advertising Merit Award

McCann-Erickson / London

Greene King

Grim Reaper

Consumer Television / Consumer Television Over :30 Single

03396A

2003 Advertising Merit Award

Nerve / Portland

Thomason Autogroup

Extravaganza

Consumer Television / Consumer Television Over :30 Single

03397A

2003 Advertising Merit Award

TBWA / London

Five

Morphing Michael

Consumer Television / Consumer Television Over :30 Single

03398A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Coach

Consumer Television / Consumer Television Over :30 Single

03399A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Move

Consumer Television / Consumer Television Over :30 Single

03400A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Angry Chicken

Consumer Television / Consumer Television Over :30 Single

03401A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Streaker

Consumer Television / Consumer Television Over :30 Single

03402A

2003 Advertising Merit Award

Wieden+Kennedy / Amsterdam

Nike Europe

Puddles

Consumer Television / Consumer Television Over :30 Single

03403A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Wild Horses

Consumer Television / Consumer Television Over :30 Single

03470A

2003 Advertising Merit Award

Brand Architecture International / New York

The Economist

Epidermis

Outdoor / Outdoor: Single

03232A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Oversized Newspaper

Outdoor / Outdoor: Single

03233A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Palm Trees

Outdoor / Outdoor: Single

03234A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Parking How Sad

Outdoor / Outdoor: Single

03235A

2003 Advertising Merit Award

Duezt Euro RSCG / São Paulo

Citroën

Design Technology and Performance, And There is Still Space Left Over for the Luggage

Outdoor / Outdoor: Single

03236A

2003 Advertising Merit Award

Holmes & Lee / Toronto

The Weather Network

See Through

Outdoor / Outdoor: Single

03237A

2003 Advertising Merit Award

Lowe Bull Calvert Pace / Cape Town

Durex

Father's Day

Outdoor / Outdoor: Single

03238A

2003 Advertising Merit Award

Ogilvy & Mather / Singapore

KFC

Ronald

Outdoor / Outdoor: Single

03239A

2003 Advertising Merit Award

Rethink / Vancouver

Playland

Revelation

Outdoor / Outdoor: Single

03240A

2003 Advertising Merit Award

Springer & Jacoby / Hamburg

DaimlerChrysler VD

Smart "Turning Circle"

Outdoor / Outdoor: Single

03241A

2003 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

BIC Razors

Baby

Outdoor / Outdoor: Single

03242A

2003 Advertising Merit Award

BusinessVoice / Toledo

Toledo Towing

On Hold Messaging

Exceptional Innovation in Marketing / Innovative Marketing: Single

03009G

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Fine Living

Island Event

Exceptional Innovation in Marketing / Innovative Marketing: Single

03010G

2003 Advertising Merit Award

Jupiter Drawing Room (South Africa), The / Johannesburg

Nike

Track

Exceptional Innovation in Marketing / Innovative Marketing: Single

03011G

Follow Us