The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Glass Agency: Cathedral The Creative Center / Madrid Client: Action Against Hunger Category: International Foreign Language Commercial / Foreign Language Television
Volunteer Agency: Cathedral The Creative Center / Madrid Client: Red Cross Category: International Foreign Language Commercial / Foreign Language Television
Sausage School Agency: Dentsu / Tokyo Client: Nissin Food Products Category: International Foreign Language Commercial / Foreign Language Television
O Boticario Portal Agency: AgênciaClick / São Paulo Client: O Boticario Perfumes Category: E-Commerce / E-Commerce B2C - Web Sites
Nestle Giftworld Agency: OgilvyOne / Tokyo Client: Nestle Japan Category: E-Commerce / E-Commerce B2C - Web Sites
President's Choice Web Site Agency: Organic / Bloomfield Hills Client: President's Choice Category: E-Commerce / E-Commerce B2C - Web Sites
MXYPLYZYK Agency: Think Tank 3 / New York Client: MXYPLYZYK Category: E-Commerce / E-Commerce B2C - Web Sites
MTV Asia Awards 2002 Agency: CCG.XM / Singapore Client: MTV Asia Category: Brand Gaming / Brand Gaming - Banners
BMW Films/The Hire II Web Site Agency: Fallon / Minneapolis Client: BMW Category: Brand Gaming / Brand Gaming - Banners
The Mission Agency: One Sky / Tokyo Client: Fuji Heavy Industries Ltd. (Subaru Forester) Category: Brand Gaming / Brand Gaming - Banners
drinkmilk.ca Agency: Tribal DDB / Vancouver Client: BC Dairy Foundation Category: Brand Gaming / Brand Gaming - Banners
Someone Will Find Them Agency: A Good Cause / Toronto Client: Canadian Landmine Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Sunshine: 60 Agency: Clarity Coverdale Fury / Minneapolis Client: MAPPT Category: Public Service/Political / Public Service/Political Radio: Campaign
Tracer Agency: Colenso BBDO / Auckland Client: Auckland Regional Council Category: Public Service/Political / Public Service/Political Radio: Campaign
Baby Invasion Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Box of Poison Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Presidential Visit Agency: Crispin Porter + Bogusky / Miami Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Escalator Agency: Palmer Jarvis DDB / Toronto Client: Jeff Adams Step Up To Change Category: Public Service/Political / Public Service/Political Radio: Campaign
Speed of Fire Agency: Saatchi & Saatchi / Auckland Client: NZ Fire Service Category: Public Service/Political / Public Service/Political Radio: Campaign
Mercedes-Benz USA 2002 E-Experience Agency: Critical Mass / Calgary Client: Mercedes-Benz USA Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Shar Pei Agency: Euro RSCG / Hong Kong Client: Sony Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
York Terrier Agency: Euro RSCG / Hong Kong Client: Sony Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Nursery School Teacher Agency: Mother / London Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Porn Star Agency: Mother / London Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Vet Agency: Mother / London Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
10,000 Lumens Agency: Young & Laramore / Indianapolis Client: Open Globe Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Fridge Agency: Ambience D'Arcy / Mumbai Client: Sil Red Chilli Sauce Category: Newspaper / Newspaper Over 600 Lines: Single
Drum Agency: Austin Kelley / Atlanta Client: Atlanta Pro Percussion Category: Newspaper / Newspaper Over 600 Lines: Single
Chair Agency: Austin Kelley / Atlanta Client: Retromodern Category: Newspaper / Newspaper Over 600 Lines: Single
ESP Agency: BMP DDB / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Fishnets Agency: Bozell / New York Client: New York Times, The Category: Newspaper / Newspaper Over 600 Lines: Single
Burn the Maps Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Put Away the Middle Finger Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Paint the Stadium Blue Agency: Dentsu / Tokyo Client: Japan Football Association Category: Newspaper / Newspaper Over 600 Lines: Single
Windows Agency: Fallon / New York Client: Timberland Category: Newspaper / Newspaper Over 600 Lines: Single
Features Agency: Grabarz & Partner Werbeagentur / Hamburg Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Bull Agency: HarrisonHuman Bates / Sandton Client: Harley-Davidson Category: Newspaper / Newspaper Over 600 Lines: Single
Edna Agency: Leagas Delaney / Hamburg Client: Gruner + Jahr AG & Co./Stern Category: Newspaper / Newspaper Over 600 Lines: Single
How to Create a Newspaper Ad by Lee Clow Agency: The Martin Agency / Richmond Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
How to Create a Newspaper Ad by Luke Sullivan Agency: The Martin Agency / Richmond Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
Nobody Reads Long Copy Anymore Agency: The Martin Agency / Richmond Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
Sales & Repair Agency: McCann-Erickson / Hoeilaart Client: Opel Berckmans Category: Newspaper / Newspaper Over 600 Lines: Single
Wrestlers Agency: Mother / London Client: Observer Sport Monthly Category: Newspaper / Newspaper Over 600 Lines: Single
Breathe Easy Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW VALVETRONIC Category: Newspaper / Newspaper Over 600 Lines: Single
Labor Day Agency: TBWA Santiago Mangada Puno / Makati City Client: adidas Philippines Category: Newspaper / Newspaper Over 600 Lines: Single
Rough Magazine Agency: Axiom Design Group / Houston Client: Dallas Society for Visual Arts Category: Publication Design / Trade Magazine Full Issue
Vulindlela Corporate Identity Agency: Daddy buy me a Pony / Cape Town Client: Vulindlela Category: Brand and Corporate Identity / Corporate Identity
Fibs. Fine Food-Tall Stories. Agency: Bingo Communications / Johannesburg Client: Fibs Restaurant Category: Brand and Corporate Identity / Corporate Identity
Wedding & Party Promo Agency: CANNON / Grand Rapids Client: Skyler, DJ Category: Brand and Corporate Identity / Corporate Identity
Manhattan Dining Logo Agency: Graphics and Designing Inc. / Tokyo Client: Will Planning Inc. Category: Brand and Corporate Identity / Corporate Identity

2003 Advertising Merit Award

Cathedral The Creative Center / Madrid

Action Against Hunger

Glass

International Foreign Language Commercial / Foreign Language Television

03467A

2003 Advertising Merit Award

Cathedral The Creative Center / Madrid

Red Cross

Volunteer

International Foreign Language Commercial / Foreign Language Television

03468A

2003 Advertising Merit Award

Dentsu / Tokyo

Nissin Food Products

Sausage School

International Foreign Language Commercial / Foreign Language Television

03469A

2003 Interactive Merit Award

AgênciaClick / São Paulo

O Boticario Perfumes

O Boticario Portal

E-Commerce / E-Commerce B2C - Web Sites

03197N

2003 Interactive Merit Award

OgilvyOne / Tokyo

Nestle Japan

Nestle Giftworld

E-Commerce / E-Commerce B2C - Web Sites

03198N

2003 Interactive Merit Award

Organic / Bloomfield Hills

President's Choice

President's Choice Web Site

E-Commerce / E-Commerce B2C - Web Sites

03199N

2003 Interactive Merit Award

Think Tank 3 / New York

MXYPLYZYK

MXYPLYZYK

E-Commerce / E-Commerce B2C - Web Sites

03200N

2003 Interactive Merit Award

CCG.XM / Singapore

MTV Asia

MTV Asia Awards 2002

Brand Gaming / Brand Gaming - Banners

03215N

2003 Interactive Merit Award

Fallon / Minneapolis

BMW

BMW Films/The Hire II Web Site

Brand Gaming / Brand Gaming - Banners

03216N

2003 Interactive Merit Award

One Sky / Tokyo

Fuji Heavy Industries Ltd. (Subaru Forester)

The Mission

Brand Gaming / Brand Gaming - Banners

03217N

2003 Interactive Merit Award

Tribal DDB / Vancouver

BC Dairy Foundation

drinkmilk.ca

Brand Gaming / Brand Gaming - Banners

03218N

2003 Advertising Merit Award

A Good Cause / Toronto

Canadian Landmine Foundation

Someone Will Find Them

Public Service/Political / Public Service/Political Radio: Campaign

03375A

2003 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

MAPPT

Sunshine: 60

Public Service/Political / Public Service/Political Radio: Campaign

03376A

2003 Advertising Merit Award

Colenso BBDO / Auckland

Auckland Regional Council

Tracer

Public Service/Political / Public Service/Political Radio: Campaign

03377A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Baby Invasion

Public Service/Political / Public Service/Political Radio: Campaign

03378A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Box of Poison

Public Service/Political / Public Service/Political Radio: Campaign

03379A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Florida Department of Health

Presidential Visit

Public Service/Political / Public Service/Political Radio: Campaign

03380A

2003 Advertising Merit Award

Palmer Jarvis DDB / Toronto

Jeff Adams Step Up To Change

Escalator

Public Service/Political / Public Service/Political Radio: Campaign

03381A

2003 Advertising Merit Award

Saatchi & Saatchi / Auckland

NZ Fire Service

Speed of Fire

Public Service/Political / Public Service/Political Radio: Campaign

03382A

2003 Interactive Merit Award

Critical Mass / Calgary

Mercedes-Benz USA

Mercedes-Benz USA 2002 E-Experience

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03140N

2003 Interactive Merit Award

Euro RSCG / Hong Kong

Sony

Shar Pei

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03141N

2003 Interactive Merit Award

Euro RSCG / Hong Kong

Sony

York Terrier

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03142N

2003 Interactive Merit Award

Mother / London

Young Guns

Nursery School Teacher

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03143N

2003 Interactive Merit Award

Mother / London

Young Guns

Porn Star

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03144N

2003 Interactive Merit Award

Mother / London

Young Guns

Vet

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03145N

2003 Interactive Merit Award

Young & Laramore / Indianapolis

Open Globe

10,000 Lumens

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03146N

2003 Advertising Merit Award

Ambience D'Arcy / Mumbai

Sil Red Chilli Sauce

Fridge

Newspaper / Newspaper Over 600 Lines: Single

03098A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Atlanta Pro Percussion

Drum

Newspaper / Newspaper Over 600 Lines: Single

03099A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Retromodern

Chair

Newspaper / Newspaper Over 600 Lines: Single

03100A

2003 Advertising Merit Award

BMP DDB / London

Volkswagen

ESP

Newspaper / Newspaper Over 600 Lines: Single

03101A

2003 Advertising Merit Award

Bozell / New York

New York Times, The

Fishnets

Newspaper / Newspaper Over 600 Lines: Single

03102A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Burn the Maps

Newspaper / Newspaper Over 600 Lines: Single

03103A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Put Away the Middle Finger

Newspaper / Newspaper Over 600 Lines: Single

03104A

2003 Advertising Merit Award

Dentsu / Tokyo

Japan Football Association

Paint the Stadium Blue

Newspaper / Newspaper Over 600 Lines: Single

03105A

2003 Advertising Merit Award

Fallon / New York

Timberland

Windows

Newspaper / Newspaper Over 600 Lines: Single

03106A

2003 Advertising Merit Award

Grabarz & Partner Werbeagentur / Hamburg

Volkswagen

Features

Newspaper / Newspaper Over 600 Lines: Single

03107A

2003 Advertising Merit Award

HarrisonHuman Bates / Sandton

Harley-Davidson

Bull

Newspaper / Newspaper Over 600 Lines: Single

03108A

2003 Advertising Merit Award

Leagas Delaney / Hamburg

Gruner + Jahr AG & Co./Stern

Edna

Newspaper / Newspaper Over 600 Lines: Single

03109A

2003 Advertising Merit Award

The Martin Agency / Richmond

Newspaper Association of America

How to Create a Newspaper Ad by Lee Clow

Newspaper / Newspaper Over 600 Lines: Single

03110A

2003 Advertising Merit Award

The Martin Agency / Richmond

Newspaper Association of America

How to Create a Newspaper Ad by Luke Sullivan

Newspaper / Newspaper Over 600 Lines: Single

03111A

2003 Advertising Merit Award

The Martin Agency / Richmond

Newspaper Association of America

Nobody Reads Long Copy Anymore

Newspaper / Newspaper Over 600 Lines: Single

03112A

2003 Advertising Merit Award

McCann-Erickson / Hoeilaart

Opel Berckmans

Sales & Repair

Newspaper / Newspaper Over 600 Lines: Single

03113A

2003 Advertising Merit Award

Mother / London

Observer Sport Monthly

Wrestlers

Newspaper / Newspaper Over 600 Lines: Single

03114A

2003 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

BMW VALVETRONIC

Breathe Easy

Newspaper / Newspaper Over 600 Lines: Single

03115A

2003 Advertising Merit Award

TBWA Santiago Mangada Puno / Makati City

adidas Philippines

Labor Day

Newspaper / Newspaper Over 600 Lines: Single

03116A

2003 Design Merit Award

Axiom Design Group / Houston

Dallas Society for Visual Arts

Rough Magazine

Publication Design / Trade Magazine Full Issue

03151D

2003 Design Merit Award

Daddy buy me a Pony / Cape Town

Vulindlela

Vulindlela Corporate Identity

Brand and Corporate Identity / Corporate Identity

03081D

2003 Design Merit Award

Bingo Communications / Johannesburg

Fibs Restaurant

Fibs. Fine Food-Tall Stories.

Brand and Corporate Identity / Corporate Identity

03082D

2003 Design Merit Award

CANNON / Grand Rapids

Skyler, DJ

Wedding & Party Promo

Brand and Corporate Identity / Corporate Identity

03083D

2003 Design Merit Award

Graphics and Designing Inc. / Tokyo

Will Planning Inc.

Manhattan Dining Logo

Brand and Corporate Identity / Corporate Identity

03084D

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